eSoft Planner

What eSoft Planner does

eSoft Planner is a Cincinnati, Ohio-based software company (operating as a division of PPC Communications) that provides a modular, web-based scheduling and management platform for small and mid-sized sports facilities, swim clubs, and other activity-based businesses. The platform is built around a core base of client management, employee management, marketing, e-commerce, and reporting functionality, with a la carte modules covering rentals, lessons, camps and classes, memberships and packages, point-of-sale/retail, team management, leagues, swim club management (including pool access control with photo ID and pass validation), and sports event ticketing. The product emphasizes real-time scheduling that eliminates double bookings, automated text and email communications, integrated payment processing, and a branded client self-service booking portal accessible via browser and mobile devices. The company serves vertical-specific niches including baseball, basketball, pickleball, equestrian, gun clubs, gymnastics, dance, music, HOA pools, municipalities, schools, and youth organizations, with a separate swim-club-specific pricing tier.

The company monetizes primarily through monthly subscription licensing with flat pricing that does not scale with customer or staff count, supplemented by one-time onboarding/training fees and ancillary services. Pricing tiers start at $39/month (Lite) and scale through Essential, Pro, and Enterprise plans, with swim club plans starting at $700/year. Distribution is exclusively direct via consultative inside sales — every prospective customer requests a personalized demo rather than self-serving a trial — supported by an extensive vertical SEO content footprint across blogs and social media channels. A sub-brand called Virtual Marketing Assistant (VMA) extends the offering into digital marketing services, website design, and hosting for facility owners. The company explicitly does not position itself as an AI product; its automation is rules-based (reminders, recurring bookings, membership renewals) rather than machine learning-driven. The company was founded around 2015, is privately held within PPC Communications with no external funding rounds disclosed, and operates exclusively in the United States.

Name

eSoft Planner

Legal name

eSoft Planner

Website

https://esoftplanner.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

eSoft Planner is a Cincinnati-based, privately-held SaaS company (a division of PPC Communications) that provides modular scheduling, membership, payment, and access-control software to small and mid-sized sports facilities, swim clubs, municipalities, and other activity-based businesses across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Subscription Software Licensing: Monthly subscription-based pricing model where customers pay for access to the platform. Billing is monthly with flat subscription pricing where costs don't increase based on number of customers or staff. Modular a-la-carte structure allows businesses to pay only for modules they need.
2. Professional Services (Onboarding & Training): One-time setup and training fee covering personalized support during onboarding to help configure the software for the customer's business. Includes consultation on best practices and strategies to improve operations.
3. Swim Club Annual Licensing: Annual subscription pricing specifically for swim clubs, starting at $700/Year, with modular add-ons for additional features like memberships, concessions, camps, classes, private lessons, and pool parties.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

eSoft Planner provides a modular, web-based scheduling and facility management platform for sports facilities, swim clubs, and activity-based businesses. The platform combines real-time scheduling, online bookings, membership management, integrated payments, point-of-sale, pool access control, and staff scheduling into a single configurable system sold on a subscription basis with a-la-carte modules.

Product overview

eSoft Planner is a modular, all-in-one sports facility scheduling and management platform. The core platform provides client management, employee management, marketing, e-commerce capabilities, and reporting tools as the foundation. Additional functionality is added through a library of modules including Rentals Scheduling Software, Lesson Scheduling, Camp/Clinic/Class Scheduling, Packages, Membership Web Software, Point of Sale/Retail, Team Management, League Management Systems, Swim Club Management System, Sports Events Ticket Options, Access Management Program, and Virtual Marketing Assistant. The platform operates on an a-la-carte pricing model with tiered plans (Lite, Essential, Pro, Enterprise) starting at $39/month for standard facilities and $700/year for swim clubs, allowing businesses to pay only for the modules they need.

Differentiator

Problem solved

Functional benefit

Brands

• VMA (Virtual Marketing Assistant): Digital marketing virtual assistant program for sports facility owners providing customized marketing plans and implementation
• Website Design & Hosting Services

Products and services

• Rentals Scheduling Software

Quantifiable outcome

• 27% average revenue increase for businesses switching to online scheduling (industry benchmark cited)
• +2 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• TeamSnap: Team and league management platform serving youth and recreational sports organizations, with scheduling, registration, payments, and communication features. Directly comparable to eSoft's sports team and league management modules.
• PushPress: Gym and fitness studio management SaaS with member management, scheduling, billing, and lead capture. Comparable to eSoft Planner's scheduling-plus-membership-plus-payments model for activity-based SMBs.
• LeagueApps: Sports league and club management software for youth and adult sports organizers, offering registration, scheduling, payments, and website tools. Competes with eSoft Planner in the same youth sports and community leagues vertical.
• RecDesk: Recreation management software for parks and recreation departments and community centers, with online registration, facility scheduling, and payment processing. Direct overlap with eSoft's municipal/parks & recreation customer segment.
• Skedda: Online booking and space management software for venues and facilities, focused on real-time scheduling and access control. Overlaps with eSoft's rental scheduling and access management modules for shared-use facilities.
• ClubReady: Club management platform for fitness studios and boutique gyms, providing membership management, scheduling, billing, and member apps. Comparable to eSoft Planner in the SMB activity-based membership/scheduling niche.

Broad incumbents

• ActiveNetwork: Enterprise software for community sports, recreation, and parks & recreation departments, providing registration, facility scheduling, and member management. A broader incumbent competing with eSoft Planner in the municipalities/parks & rec segment.
• Mindbody: Large SaaS platform for fitness, wellness, and beauty businesses, offering scheduling, memberships, payments, and marketing. Broader and more enterprise-oriented than eSoft Planner, but overlaps on the small-business scheduling and payment stack for activity-based businesses.
• Jonas Fitness: Club management software for health and fitness facilities, offering membership, billing, scheduling, and POS. A broader incumbent in the facility-management software space with overlap on payments, memberships, and scheduling.

Emerging players

• DanceStudio-Pro: Dance studio management software with class scheduling, registration, tuition billing, and recital planning. Competes with eSoft Planner in the dance and gymnastics vertical where eSoft also sells its scheduling and POS modules.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@esoftplanner
• Facebookfacebook.com/eSoftPlanner
• LinkedInlinkedin.com/company/ppc-communications-esoft-planner
• Instagraminstagram.com/esoftplanner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eSoft Planner