CDI
CDI is a Brazilian corporate communications group offering content, digital, and influence services — including PR, ESG consulting, crisis management, and influencer marketing — to 500+ enterprise clients across sectors. It operates through six specialized subsidiaries with international delivery partnerships.
- Company typePrivate
- Founded1995
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What CDI does
CDI Comunicação (Grupo CDI) is a Brazilian corporate communications agency group founded in 1995 and headquartered on Rua Cunha Gago, 700 in the Pinheiros neighborhood of São Paulo, with additional representations in Brasília and Rio de Janeiro. The group operates as a multi-brand platform combining six wholly-owned subsidiaries: CDI (the core full-service agency covering content, digital, and influence), NR7 (technology, innovation, and entrepreneurship PR), Seven PR (early-stage startup PR), Sallero (brand activation and incentive campaigns), Manacá Filmes (audiovisual production), and OTF Agency (sportainment). Across nearly 30 years in market, CDI has served more than 500 companies and brands across all sectors of the Brazilian economy, accumulated 20+ national and international recognitions, and employs 230+ collaborators as of the February 2022 merger that positioned the group as Brazil's second-largest corporate communications holding.
The core service offering is organized around three pillars: Content (internal communications, campaigns, visual creation, audiovisual production), Digital (social media management, executive positioning, monitoring, business intelligence), and Influence (media relations, public relations, influencer marketing, ESG consulting, crisis management, media training). CDI's proprietary assets are human-led rather than technology-led, including the Academia CDI internal training program, the CDI Insights editorial publication series with 11+ editions on ESG and communications topics, and the Metodologia CDI de Marketing de Influência influencer-mapping framework. International delivery is enabled through strategic partnerships with Finn Partners and MC Group for LATAM, US, and European projects, and the group is a member of the UN Global Compact in Brazil, supporting its ESG positioning.
CDI generates revenue through fee-based, custom-quoted professional services engagements with enterprise clients, including project-based work and multi-year retainers; no public pricing tiers are disclosed and all new business is initiated via a dedicated contact form on the website. The go-to-market is sales-led and field-based, targeting large corporations and consolidated institutions in Brazil's major markets through senior consultants and directors managing client relationships, supplemented by a regional partner agency network. At the time of the 2022 NR7/Seven PR merger, Grupo CDI reported billing exceeding R$ 50 million with a 240-client portfolio, and current run-rate revenue is estimated in the $25M-$50M USD band.
CDI firmographics
Firmographics- Name
- CDI
- Legal name
- CDI
- Website
- https://cdicom.com.br
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CDI is a Brazilian corporate communications group offering content, digital, and influence services — including PR, ESG consulting, crisis management, and influencer marketing — to 500+ enterprise clients across sectors. It operates through six specialized subsidiaries with international delivery partnerships.
- Ownership category
- akta.pro rank
Where CDI is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
CDI business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Corporate Communications Consulting Services: CDI earns revenue by providing fee-based corporate communications consulting to enterprise clients. Services include internal communications, campaigns, visual creation, audiovisual production, social media management, executive positioning, public relations, influencer marketing, ESG consulting, and crisis management. Revenue is generated through project-based and retainer engagements with corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements — no public pricing tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
CDI product offering
Product offeringCore offering
CDI is a Brazilian corporate communications agency founded in 1995 and headquartered in São Paulo, Brazil. It provides corporate communications, public relations, digital marketing, ESG consulting, and crisis-management services to enterprise clients.
Product overview
CDI is a Brazilian corporate communications agency that operates as a multi-brand group. The core offering includes three main service pillars: Content (internal communication, campaigns, visual creation, audiovisual production), Digital (social media management, executive positioning, monitoring, business intelligence), and Influence (media relations, public relations, influence marketing, ESG, crisis management). The group comprises CDI as the main agency plus six specialized subsidiaries (NR7 for technology/innovation, Seven PR for startups, Sallero for brand activation, Manacá for video production, and OTF for sportainment), along with educational initiatives (CDI Insights publications and Academia CDI training program) and ESG consulting services.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate communications Corporate communications services for enterprise clients.
- Public relations Public-relations services for enterprise clients.
- Digital marketing Digital marketing services for enterprise clients.
- ESG consulting ESG consulting services for enterprise clients.
- Crisis management Crisis-management services for enterprise clients.
Quantifiable outcome
- CDI Group became Brazil's second largest corporate communications group following the NR7/Seven PR merger in 2022, with billing exceeding R$ 50 million.
- +2 more outcomes
Companies that use CDI
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
CDI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CDI partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Finn PartnerscoreFinn Partners is an international communications group that provides CDI with the infrastructure and network to develop LATAM, US, and European projects. The partnership enables CDI to serve multinational clients and extend its capabilities beyond Brazil.
- MC GroupcoreMC Group is an international communications group that partners with CDI to support project development across LATAM, the United States, and Europe, complementing CDI's Brazilian market expertise with global reach.
- Temple ComunicaçãominorTemple Comunicação was a local partner agency in Belém, Pará, supporting CDI's community and media relations work for the Alcoa Juruti project. Temple continued the community engagement work after CDI's initial implementation phase.
- NR7coreNR7 is a technology, innovation, and entrepreneurship communications agency that merged into Grupo CDI in February 2022. It is now a wholly-owned subsidiary and adds leadership in the tech/innovation sector to the group.
- Seven PRminorSeven PR is an early-stage startup communications agency that merged into Grupo CDI in February 2022 alongside NR7. It complements the group by serving the startup segment.
- SallerominorSallero is a brand activation, incentive campaign, and relationship marketing agency within Grupo CDI, specializing in consumer engagement and loyalty programs.
- Manacá FilmesminorManacá Filmes is a video communications, presentation, cartoon, and animated graphics studio within Grupo CDI, providing audiovisual production capabilities.
- OTF Agency (Out Field)minorOTF Agency (Out Field) specializes in sports and entertainment communications (sportainment), creating experiences and storytelling within Grupo CDI's portfolio of specialized agencies.
- Libertários do Capão (ONG)minorCDI supports the NGO Libertários do Capão, which has operated for over 15 years in Capão Redondo, one of the most populous areas of São Paulo. This is a community support initiative aligned with CDI's ESG and social responsibility values.
- Pacto Global da ONU no Brasil (UN Global Compact)coreCDI is a member of the UN Global Compact in Brazil, a United Nations initiative to mobilize the business community to adopt and promote universal principles in human rights, labor, environment, and anti-corruption. CDI is committed to the Sustainable Development Goals (SDGs) agenda.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
CDI competitors and assessment
Company assessmentBroad incumbents
- Burson: Burson is a global communications and public-affairs agency centered on corporate reputation, stakeholder engagement, issues, and crisis management. Its enterprise client base and strategic communications capabilities directly overlap CDI's core business.
- FleishmanHillard: FleishmanHillard is a global public-relations and communications agency with practices in corporate reputation, brand, content, and issues management. It is comparable to CDI's multinational-facing corporate communications and digital services.
- Ketchum: Ketchum is an established global communications agency offering public relations, corporate and brand strategy, media, digital, and reputation services. It competes for many of the large-enterprise communications assignments served by CDI.
- Edelman: Edelman is a global communications firm providing public affairs, corporate reputation, brand, crisis, and digital services. It serves large enterprises with integrated communications programs similar to CDI's offerings, but at substantially greater global scale.
- Weber Shandwick: Weber Shandwick is a global public-relations and communications network with capabilities spanning corporate reputation, issues management, brand, and digital engagement. It competes for the same enterprise communications mandates that CDI addresses, particularly for multinational clients.
Direct peers
- FSB Comunicação: FSB is a major Brazilian communications agency serving large organizations with corporate communications, public relations, reputation, digital, and related advisory services. Its scale and Brazilian enterprise focus make it one of CDI's closest domestic comparables.
- Finn Partners: Finn Partners is an integrated marketing and communications agency serving global and Latin American clients across public relations, corporate reputation, brand, digital, and crisis communications. It is directly comparable to CDI and is also identified as one of CDI's international delivery partners.
- LLYC: LLYC is a global corporate communications and public-affairs firm with operations in Brazil and Latin America. It overlaps directly with CDI in reputation management, public relations, crisis communications, stakeholder engagement, and strategic marketing.
- Approach Comunicação: Approach is a Brazilian integrated communications agency offering corporate, digital, marketing, and public-relations services. It is comparable to CDI because it serves organizations with multi-channel communications, content, brand, and stakeholder programs.
- Grupo Oito: Grupo Oito is a Brazilian communications agency focused on strategic communications, public relations, content, and organizational positioning. Its service mix and Brazilian target market closely resemble CDI's core corporate-communications offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CDI social profiles
Digital presenceCDI financial estimates
Financial estimateRevenue estimate
Valuation estimate
CDI leadership team
Management profileNumber of profiles
Profiles6 records
CDI subsidiaries and ownership
Company hierarchySubsidiaries6 records
CDI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CDI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CDI
What does CDI do?
CDI is a Brazilian corporate communications agency founded in 1995 and headquartered in São Paulo, Brazil. It provides corporate communications, public relations, digital marketing, ESG consulting, and crisis-management services to enterprise clients.
Is CDI a public or private company?
CDI is a private company. It is classified as unknown and is currently operating.
When was CDI founded?
CDI was founded in 1995. It employs 51 to 100 people.
Where is CDI based?
CDI is headquartered in São Paulo, Brazil, in the Latin America region.
How does CDI make money?
One revenue line is on record: corporate Communications Consulting Services.
Who are CDI's main competitors?
Broad incumbents on record are Burson, FleishmanHillard, Ketchum, Edelman and Weber Shandwick. Direct peers are FSB Comunicação, Finn Partners, LLYC, Approach Comunicação and Grupo Oito.
Does CDI have an API?
No public API is recorded for CDI.