BioMatrix

What BioMatrix does

BioMatrix International, LLC is a US-based dietary supplement manufacturer founded in 1999 and headquartered in Cheyenne, Wyoming, with product fulfillment out of Nampa, Idaho. The company develops proprietary formulations across four product pillars: hormonal (DHEA, estriol, progesterone, pregnenolone, licorice root extract, adrenal-support, and adaptogen blends), digestive (enzymes, SIBO-friendly leaky-gut repair, yeast/candida/parasite suppression, H. pylori defense, and shelf-stable probiotics), metabolic (minerals, blood-sugar support, essential fatty acids), and detox (liver-support with standardized milk thistle silymarin). Its technical differentiation rests on bioidentical liquid hormone formulations using micronization for per-drop dose precision, plant-based bioavailable ingredient sourcing with standardized extract potencies, and the use of patented third-party ingredient systems including HOWARU® freeze-dried probiotic strains (DuPont) and Suntheanine® L-theanine (Taiyo International). Allergen-free formulations exclude egg, gluten, milk, soy, wheat, yeast, added sugars, and artificial additives.

BioMatrix operates a three-channel go-to-market model. First, direct-to-consumer e-commerce through biomatrixnutrition.com, with same-day shipping on orders before 2 PM Eastern, free US shipping, and international shipping at variable rates. Second, a credentialed wholesale channel open only to verified healthcare professionals and licensed resellers, with strict MAP pricing and an explicit prohibition on Amazon, Walmart, eBay, and Overstock marketplace sales. Third, a private-labeling service that allows clinicians to sell BioMatrix formulations under their own brand. Consumer segment is primary (health-conscious consumers seeking bioidentical hormones and digestive health products); healthcare professionals are secondary (wholesale and private-label buyers who then prescribe or recommend). Pricing is unit-based for retail (SKU range $21.50-$64.50) and subscription-based for wholesale, with a 25%-off first-order promotional code (FIRST25).

In January 2026, BioMatrix was acquired by EASY BIO, a South Korean nutrition company, through its US subsidiary, converting it from an independent US private company to a foreign-owned subsidiary. The company continues to operate from its Cheyenne headquarters and Nampa fulfillment center under its existing brand and trademarks.

Name

BioMatrix

Legal name

BioMatrix International, LLC

Website

https://biomatrixnutrition.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

BioMatrix International, LLC is a US dietary supplement manufacturer (founded 1999, Cheyenne, Wyoming) that develops and sells bioidentical hormone, digestive, metabolic, and detox formulations via DTC e-commerce, a credentialed wholesale channel for healthcare professionals, and a private-labeling service.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

akta.pro secondary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Dietary supplements
• Bioidentical hormones
• Digestive health supplements
• Private label supplements
• Hormone replacement therapy

Headquarters

HQ city

Cheyenne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: BioMatrix sells dietary supplements directly to consumers through its e-commerce website biomatrixnutrition.com. Customers can purchase individual products at listed retail prices. The company offers a 25% off first order promotional discount code.
2. Wholesale to Healthcare Professionals: Health professionals and retail vendors may purchase at wholesale pricing upon verification of credentials. Wholesale accounts provide bulk purchase options for clinicians who then resell or recommend products to end consumers.
3. Private Labeling: BioMatrix offers private labeling services for clinicians, allowing them to sell BioMatrix products under their own brand. This is listed as a dedicated service under the 'For Clinicians' section.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

BioMatrix International, LLC manufactures and sells dietary supplements including bioidentical hormones (DHEA, pregnenolone, estriol, progesterone), digestive health formulas, metabolic support, and detox/liver products. The company operates direct-to-consumer e-commerce, wholesale distribution to healthcare professionals, and private label/contract manufacturing services.

Product overview

BioMatrix is a dietary supplements company offering a portfolio of bioidentical hormone products, digestive health formulas, metabolic supplements, and detox formulations. The product line centers on Hormonal products including DHEA, Est-Adapt (estriol), Pregnenolone, Pro-Adapt (progesterone), Licorice Root Extract, Support Adrenals, and Adapt Align; Digestive products including Candid-X, Microb-Defend, Para-X, Pylori-X, Support Biotic (probiotic), Support Digestion (enzymes), and Leaky Gut-X; Metabolic products including Support Minerals; and Detox products including Support Liver. The company operates primarily as a direct-to-consumer e-commerce platform with wholesale options for healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Bioidentical Hormone Supplements Bioidentical hormone formulations including DHEA, pregnenolone, estriol, and progesterone designed for individuals pursuing hormone replacement and balance.
• Digestive Health Formulas Digestive health supplements featuring HOWARU probiotics and Suntheanine ingredients for gut health support.
• Metabolic Support Supplements Metabolic support supplement formulations for general wellness consumers.
• Detox and Liver Support Products Detoxification and liver support supplements targeting general wellness consumers.
• Private Label / Contract Manufacturing Private label and contract manufacturing services allowing healthcare practitioners and brands to produce supplements under their own branding using BioMatrix formulations and production capacity.

Quantifiable outcome

• Support Biotic delivers over 22 billion CFUs per capsule with shelf-stable freeze-dried HOWARU® strains requiring no refrigeration
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Healthcare Professionals and ClinicianscoreChannel Partner/ Reseller/ DistributorBioMatrix maintains a network of authorized healthcare professionals and clinicians who purchase products at wholesale pricing, private-label products for their practices, or recommend BioMatrix products to patients. Only authorized healthcare professionals with verified credentials (medical license, degree, certificate, or resellers permit) may purchase wholesale or resell products.
• USPS and FedExminorOthersBioMatrix ships products exclusively via USPS (First Class for under 1 lb, Priority for over 1 lb) for standard domestic orders, and offers FedEx 2nd Day Air and Next Day Air expedited options. The company has negotiated real-time shipping rates with FedEx.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metagenics: Clinical nutrition brand selling through licensed healthcare practitioners with a broad portfolio including hormone health, GI support, and detoxification, directly overlapping BioMatrix's category coverage.
• Designs for Health: Professional-grade supplement company selling exclusively through healthcare practitioners with a broad catalog spanning hormonal, gastrointestinal, and metabolic health, closely mirroring BioMatrix's clinician-channel GTM.
• Integrative Therapeutics: Professional-channel supplement brand offering evidence-based formulations across hormone, GI, and metabolic health with similar credential-verified ordering and clinical positioning.
• Ortho Molecular Products: Professional-grade supplement manufacturer with an exclusive practitioner-only sales model and similar emphasis on evidence-based formulations for hormone, digestive, and metabolic support.
• Thorne HealthTech: Practitioner-channel dietary supplement brand offering professional-grade formulations across hormonal, digestive, and metabolic health. Directly comparable in its clinician-verified wholesale model, premium pricing, and NSF/GMP quality positioning.
• Standard Process: Whole-food supplement manufacturer with a long operating history (founded 1929) and a practitioner-only distribution model targeting chiropractors and integrative clinicians, comparable in channel strategy and category breadth.
• Pure Encapsulations: Hypoallergenic, practitioner-only supplement brand with similar credential-verified wholesale gating, deep clinician relationships, and a focus on evidence-based formulations including hormone and digestive categories.

Emerging players

• Gaia Herbs: Botanical-focused supplement brand emphasizing standardized herbal extracts and traceability, with overlapping SKUs in adaptogens, liver support, and digestive health where BioMatrix also competes.

Broad incumbents

• NOW Foods: Large-scale supplement manufacturer with broad category coverage including probiotics, hormones (DHEA), and digestive enzymes, comparable in product breadth though much larger and primarily retail-distributed.
• Life Extension: Large DTC dietary supplement brand with hormone balance, digestive, and longevity categories, overlapping BioMatrix's broader positioning though operating at much larger scale and via broader channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/biomatrixsupplements
• LinkedInlinkedin.com/company/biomatrixnutrition

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BioMatrix