EasternGraphics
EasternGraphics GmbH is a German software company that builds the pCon suite — 3D space planning, CPQ, and a manufacturer product data portal — for interior designers, architects, dealers, and more than 700 furniture/interior manufacturers across Europe.
- Company typePrivate
- Founded1995
- HeadquartersIlmenau, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What EasternGraphics does
EasternGraphics GmbH is a privately held German software company headquartered in Ilmenau, Thuringia, founded in 1995 and operating with 51-100 employees. It builds and sells the pCon suite — an integrated set of software and services for interior design professionals and the furniture/contract-interior industry. The product portfolio spans pCon.planner (3D space planning and presentation, with the recent 8.15 release adding AI-based photorealistic image rendering), pCon.basket (online Configure-Price-Quote for sales workflows), pCon.catalog (the central portal distributing configurable 3D product data from more than 700 manufacturers), pCon.update (DataClient/DataPool distribution of manufacturer data updates), pCon.login (single sign-on and identity layer), pCon.facts (connected data service), and pCon Academy (paid training). The proprietary OFML (Office Furniture Manufacturers Language) data format is the native interoperability standard across the ecosystem, packaged for use inside pCon.planner, in the browser, on mobile, and inside third-party CAD tools such as SketchUp and Palette CAD.
The company monetizes through a mix of recurring SaaS subscriptions (online services under the OS GTC, subject to annual CPI-linked price adjustments), perpetual software licenses bundled with maintenance agreements, term-based software rentals, time-and-materials professional services, paid pCon Academy training, and manufacturer-controlled catalog distribution (with usage data reported back to manufacturers for billing). Pricing is not publicly disclosed and is transacted through EasternGraphics' direct corporate sales team and a pan-European sales-partner network covering at least 11 country/language markets (Germany, Netherlands, France, Italy, Poland, Portugal, Romania, Spain, Türkiye, UK & Ireland, and Switzerland). Customer segments span furniture and interior-product manufacturers (data publishers), dealers and specialist resellers (CPQ users), interior designers, interior architects and lighting planners (planner users), educational institutions and students, and adjacent commercial segments such as commercial kitchen / foodservice.
Distribution combines enterprise field sales via the pCon.login registration workflow (which ties organizations to local sales partners for licensing, manufacturer authorizations and first-line support), event-driven GTM (Workspace Paris/London, IN WORKSPACE SPAIN, Design District, Planner Day at Design Post Cologne, plus recurring release webinars), product-led growth through free public pCon.catalog and pCon.login access, and OEM-style embedding of the catalog into third-party CAD applications. The 30-year operating history, multi-jurisdiction European partner network, and aggregating role in OFML data together define EasternGraphics' core commercial position as the dominant 3D planning + product data platform for the European interior-design value chain.
EasternGraphics firmographics
Firmographics- Name
- EasternGraphics
- Legal name
- EasternGraphics GmbH
- Website
- https://easterngraphics.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EasternGraphics GmbH is a German software company that builds the pCon suite — 3D space planning, CPQ, and a manufacturer product data portal — for interior designers, architects, dealers, and more than 700 furniture/interior manufacturers across Europe.
- Ownership category
- akta.pro rank
Where EasternGraphics is headquartered
LocationHeadquarters
- HQ city
- Ilmenau
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
EasternGraphics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software subscriptions (online services / SaaS): Recurring fees for online services including pCon.planner, pCon.basket, pCon.update, pCon.facts and related SaaS offerings, governed by the OS GTC ("Online Services" terms) and subject to annual CPI-based price adjustments.
- Software licenses and maintenance: Perpetual/term software licenses together with separate maintenance agreements (EGR Software GTC, EGR Maintenance GTC, EGR Software Rental GTC) covering upgrades and support for installed desktop products.
- Software rental: Rental model (EGR Software Rental GTC) provides term-based access to pCon software without perpetual ownership, complementing the subscription and license offerings.
- Professional services: Services such as configuration, customization, training, and consultancy under the EGR Services GTC; billable on a time-and-materials basis at the current price list for services.
- Training (pCon Academy): Paid training programs for pCon.planner, pCon.basket and related tools, promoted via a recurring summer promotion and structured curriculum through the pCon Academy.
- Catalog/data distribution (B2B and public): Manufacturer-controlled B2B catalogs are distributed to authorized users via pCon.login/pCon.update, with usage data reported back to manufacturers for billing, monitoring, and market analysis.
- Freemium / free online services: Selected online services (e.g., pCon.catalog public access, pCon.login) are offered free of charge under the OS GTC, serving as a funnel into paid subscriptions, licenses, and rentals; EGR may discontinue free services at any time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | pCon.online services (SaaS) including pCon.planner, pCon.basket, pCon.update, pCon.facts |
| Subscription | Multi-year contract | Software rental (EGR Software Rental GTC) |
| One time/ perpetual license | Annual | Perpetual software license + maintenance (EGR Software GTC / Maintenance GTC) |
| Other | Pay-as-you-go | Professional services (EGR Services GTC) |
| Freemium | Pay-as-you-go | Freemium — free online services (pCon.catalog public access, pCon.login) |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels8 records
EasternGraphics product offering
Product offeringCore offering
EasternGraphics develops and sells the pCon software suite for interior professionals and the furniture industry. The offering combines pCon.planner (3D space planning and product configuration), pCon.basket (online CPQ/quoting), pCon.catalog (a 3D product and material data portal covering 700+ manufacturers), pCon.update (manufacturer data sync) and pCon.login (shared identity layer), all using the proprietary OFML data standard. Customers are primarily interior designers, architects, furniture dealers and manufacturers across Europe.
Product overview
EasternGraphics GmbH (headquartered in Ilmenau, Germany) sells its offering under the pCon brand as an integrated suite of software and service solutions for interior professionals and the furniture industry. The architecture is platform-plus-modules: pCon.login provides the single sign-on and identity layer; pCon.planner is the flagship 3D furniture-configuration, room-planning and presentation application (now including the 8.15 generative AI image-rendering feature and the 8.14 B2B product configuration capability); pCon.catalog is the central portal where the pCon Community distributes manufacturer 3D product and material data via public catalogs and B2B catalogs; pCon.update pushes revised manufacturer data to clients through DataClient/DataPool; pCon.basket is the online CPQ tool for sales quotation workflows (with a PRO variant); and pCon.facts is a connected service that reuses pCon.login identity. The pCon Community ecosystem ties these modules together, and pCon Academy delivers user training on top of them.
Differentiator
Problem solved
Functional benefit
Brands
- pCon: EasternGraphics' commercial brand and umbrella for software and service solutions (e.g., pCon.planner, pCon.catalog, pCon.basket, pCon.update, pCon.login) that enable businesses and creatives in the furniture and interior design industry to streamline sales and design processes.
Products and services
- pCon Umbrella brand and product family for EasternGraphics' software and service solutions for businesses and creatives in the furniture and interior design industry. pCon encompasses pCon.planner, pCon.basket, pCon.catalog, pCon.update, pCon.login, pCon.facts and pCon Academy.
- pCon.planner Flagship 3D application for furniture configuration, room planning and presentation, used by interior designers, architects and planners to build and visualize spaces with manufacturer product data. Current versions add B2B product configuration and AI image rendering.
- pCon.basket Online Configure-Price-Quote (CPQ) tool for furniture and interior design sales, enabling dealers and sales teams to create, compare and collaborate on quotes directly from configured pCon.planner scenes. A PRO variant is available.
- pCon.catalog Central portal within the pCon Community ecosystem providing access to configurable 3D product and material data from more than 700 manufacturers, accessible via browser, mobile devices, and inside partner CAD applications such as Palette CAD and SketchUp. Combines free public catalog access with request-based B2B catalogs.
- pCon.update
Quantifiable outcome
- 700+ manufacturers publish product data via the pCon Community
- +3 more outcomes
Companies that use EasternGraphics
Customer profileNamed customers28 records
Segments7 records
Ideal customer profiles3 records
EasternGraphics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature6 records
EasternGraphics partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered flagship integration partner, core ecosystem member, flagship ecosystem member and core infrastructure provider.
- Palette CADflagship integration partnerpCon.catalog is now directly available in Palette CAD, giving interior architects, interior designers, and professional space planners access to the product worlds of more than 700 manufacturers within the Palette CAD environment. Up-to-date manufacturer data, high-quality 3D models, and numerous configurable products are immediately available.
- Community Playthingscore ecosystem memberUK-based manufacturer of solid wood children's furniture and play equipment joined the pCon Community through a B2B catalog. Architects, interior designers, and planners can now request access to accurate product data and bring Community Playthings into their planning workflows with pCon.planner and pCon.basket.
- Graypantscore ecosystem memberLighting collections brand Graypants joined the pCon Community as a public catalog, bringing its range of lighting collections into digital planning workflows for architects, designers, and specifiers.
- Mextracore ecosystem memberHospitality and commercial-sector furniture manufacturer Mextra joined the pCon Community as a public catalog, enabling seamless use in modern planning workflows for designers and architects.
- Essem Designcore ecosystem memberFor more than 85 years Swedish Essem Design has devoted itself to entrance-hall furniture for residences and public spaces; now added as a public catalog to the pCon Community.
- Digilockcore ecosystem memberWith more than four decades of innovation behind it, Digilock is bringing its B2B catalog of keyless lock solutions to the pCon Community for offices, hospitality, education, healthcare, and beyond.
- Standardcore ecosystem memberWith more than 80 years of experience, Standard has established itself in professional environments and now joins the pCon Community with a dual presence through both public and B2B catalogs.
- Deltalightflagship ecosystem memberArchitectural lighting specialist Deltalight (developing high-quality lighting solutions since 1989) now offers direct access in pCon for interior, exterior, and contract projects, integrating with pCon-based planning workflows.
- Kvadrat Acousticsflagship ecosystem memberKvadrat extends its presence from a public catalog to a dedicated B2B catalog for the Soft Cells Elements acoustic system, giving architects, interior designers, and planners direct access in pCon-based workflows.
- Brakels Acoustic Solutionscore ecosystem memberA new B2B catalog of configurable sound solutions is now available in the pCon Community, supporting architects, interior designers, and planners with direct access to manufacturer data for planning, visualization, and specification.
- WUTEHcore ecosystem memberWUTEH (six decades of craftsmanship in office and hotel furniture) is bringing its public catalog to the pCon Community for offices, executive suites, reception areas, law firms, and more.
- FibreGuardcore ecosystem memberUpholstery brand FibreGuard joined the pCon Community public catalog, making premium upholstery fabrics available in the browser, on mobile devices, and inside CAD applications such as pCon.planner or SketchUp.
- KBS Gastrotechnikcore ecosystem memberSince 1972, KBS Gastrotechnik has supplied refrigerators, freezers, professional washing systems, thermal appliances, stainless-steel furniture, ventilation, and preparation equipment to gastronomy, large-scale kitchens, hotels, and food retail. B2B catalog now available in pCon with geometry, price, and product code.
- Bartscher GmbHflagship ecosystem memberBartscher has been part of the pCon community since 2023 and is among the early contributors from the commercial kitchen and foodservice sector; professional kitchen technology is increasingly becoming an integral part of holistic space, office, and retail concepts.
- XALcore ecosystem memberSpecialist in architectural lighting XAL extends from B2B data to public catalog data; configurable luminaire products can be downloaded directly from pCon.catalog and integrated into planning workflows.
- Fora Formcore ecosystem memberNorwegian designer of meeting and lounge furniture, Fora Form's data is now available in the pCon Community on request by pCon users, opening new possibilities for designing meeting spaces.
- BYBORREcore ecosystem memberTextile innovation company BYBORRE joined the pCon network with an extensive material library in pCon.catalog: nearly 1,300 textile materials across more than 20 product families available for download by interior designers, architects, and planners.
- ARCHYI.core ecosystem memberDesigned for collaborative environments, ARCHYI.'s acoustic solutions support planners in creating spaces where communication, focus, and interaction come together — backed by reliable, manufacturer-driven product data inside pCon.
- Permapackcore ecosystem memberPermapack's product data (Ecopots and Cosapots planters) is now available to the pCon Community for indoor and outdoor concepts — fully configurable in size and color within the pCon environment.
- Komatcore ecosystem memberSince 1993, Polish manufacturer Komat has contributed more than three decades of expertise in stainless-steel professional catering furniture; configurable product data now available within the pCon network.
- Quasar Hollandcore ecosystem memberSince 1992, Dutch lighting specialist Quasar Holland has shaped the high-end decorative lighting market; product data is now available in the pCon.catalog for use in professional planning workflows.
- Agua Fabricscore ecosystem memberFamily-owned Agua Fabrics' high-performance upholstery and curtain fabrics material data is now available in pCon.catalog, giving interior designers and architects access to a portfolio designed for demanding commercial environments.
- Steelbox (Metalway S.r.l.)core ecosystem memberConfigurable data from Steelbox (Metalway S.r.l., more than 20 years of ironworking experience) is available to the pCon community via pCon.login; users can request the OFML data of the company.
- Gärsnäs ABcore ecosystem memberSwedish seating furniture brand Gärsnäs AB is now available in the pCon.catalog portal; interior designers and architects can access 3D product data across channels — browser, mobile devices, and inside pCon.planner or SketchUp.
- RESPINOVcore ecosystem memberRESPINOV plant-based and acoustic solutions are now available to the pCon Community; interior designers and architects can request configurable RESPINOV product data and integrate plant-based and acoustic elements directly into planning, quotation, and visualization workflows with pCon.
- infiniticore ecosystem memberinfiniti designs and manufactures contemporary furniture solutions; product data is now accessible via the free, platform-independent pCon.catalog portal and can be requested by the pCon Community for professional planning, visualisation and costing workflows.
- Dams Furniture (Social Spaces)core ecosystem memberProduct data of the Social Spaces soft-seating line from Dams Furniture is now available for the pCon Community; configurable 3D data integrates directly into projects and works with up-to-date product information throughout the entire planning process.
- ART-KUSTIKcore ecosystem memberART-KUSTIK's tailored acoustic solutions for offices, educational environments, and public spaces are now available to the pCon Community, supporting concentration, communication, and overall comfort through better acoustic quality.
- MARO Office Furniturecore ecosystem memberFor 35 years MARO has been dedicated to office furniture; this step further expands the digital availability of its office furniture portfolio and makes its products directly accessible to planners, architects, and interior designers working with professional 3D and configuration data via pCon.catalog.
- Amazon Web Services (AWS) — Amazon SEScore infrastructure providerEasternGraphics uses Amazon Simple Email Service (Amazon SES) technologies from AWS for sending emails from its applications, on the basis of a Data Processing Addendum (DPA). Storage and processing on AWS servers takes place exclusively on the basis of user consent (GDPR Art. 6(1)(a)) and within the EU; AWS is certified under the EU–US Trans-Atlantic Data Privacy Framework.
- Sentry (Functional Software, Inc.)core infrastructure providerEasternGraphics uses the Sentry web analysis service for error logging and monitoring of system stability. Sentry collects and stores data from anonymized usage profiles and uses cookies; users can opt out at any time via browser settings. Sentry is certified under the EU–US Trans-Atlantic Data Privacy Framework.
- Matomo (formerly Piwik)core infrastructure providerEasternGraphics uses Matomo (open-source, server run by the controller in Germany) for web analysis with the AnonymizeIP extension, on the legal basis of GDPR Art. 6(1) and §25(1) TDDDG. Users can opt out by removing the statistics box checkmark in the cookie settings dialog.
- Google (reCAPTCHA, YouTube, Google+ plugin)core infrastructure providerEasternGraphics uses Google reCAPTCHA to verify human input on contact forms and YouTube videos embedded in 'extended privacy mode', plus a Google+ social plugin via the two-click solution. Google is certified under the EU–US Trans-Atlantic Data Privacy Framework.
- Meta Platforms (Facebook)core infrastructure providerEasternGraphics embeds a Facebook plugin via the two-click solution; Facebook Inc. is a US provider certified under the EU–US Trans-Atlantic Data Privacy Framework, and IP addresses are anonymized immediately upon collection in Germany.
- LinkedIn Corporationcore infrastructure providerEasternGraphics embeds a LinkedIn plugin via the two-click solution; LinkedIn is a US provider certified under the EU–US Trans-Atlantic Data Privacy Framework.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
EasternGraphics competitors and assessment
Company assessmentDirect peers
- Vectorworks (Nemetschek Group):
- Configura (CET Designer): Configura's CET Designer is a direct competitor to pCon.planner, offering space planning, 3D product configuration, and CPQ for commercial furniture, kitchen, and interiors, and similarly depends on manufacturer data libraries — the closest comparable product in the commercial-interior design niche.
- 2020 Spaces (2020 Inc.): 2020 Spaces is a leading space-planning and visual merchandising platform for the office and contract furniture industry with deep manufacturer catalog integrations — directly comparable to pCon.planner + pCon.catalog for dealers and manufacturers in the same European/NA furniture segment.
Broad incumbents
- Chief Architect: Chief Architect is an established residential and light-commercial interior design CAD suite with strong rendering and 3D presentation. It overlaps with pCon.planner on professional interior design workflows but skews more residential, making it a broader incumbent rather than a head-to-head commercial-furniture peer.
- Autodesk (Revit / Forma): Autodesk Revit and the Forma/AEC ecosystem cover architectural and interior BIM workflows at enterprise scale. While not specialized in dealer-facing CPQ like pCon.basket, Revit competes with pCon.planner for the architect/architect-specifier seat and brings deep resources to bear on AI rendering and collaboration features.
- Trimble SketchUp: SketchUp is a mainstream 3D modeling tool widely used by interior designers and one of pCon.catalog's integration partners. It competes for the same designer attention budget as pCon.planner while benefiting from Trimble's broader AEC positioning and Trimble Connect collaboration.
Emerging players
- Cedreo: Cedreo is a SaaS home/floor-plan and 3D rendering tool aimed at home builders and remodelers. It overlaps with pCon.planner's space planning and rendering capabilities for SMB/residential use cases, though Cedreo does not target commercial furniture CPQ workflows.
- Planner 5D: Planner 5D is a cross-platform 2D/3D interior design tool with a freemium PLG motion similar to pCon.catalog. It targets consumers and SMBs rather than commercial-furniture dealers and lacks the manufacturer-catalog depth of pCon, but competes for the same PLG funnel.
- RoomSketcher: RoomSketcher is an online floor plan and interior visualization SaaS serving real estate, home design, and SMB design professionals. Like pCon, it combines PLG access with paid subscriptions and rendering, though it does not address commercial-furniture CPQ.
- Space Designer 3D: Space Designer 3D is a browser-based 3D space planning and rendering tool used by architects and interior designers. It is comparable to pCon.planner's cloud and browser capabilities, but is a smaller, niche player without pCon's 700+ manufacturer catalog depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
EasternGraphics social profiles
Digital presenceEasternGraphics compliance and trust
Trust signalCompliance1 record
EasternGraphics financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasternGraphics leadership team
Management profileNumber of profiles
Profiles3 records
EasternGraphics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasternGraphics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasternGraphics
What does EasternGraphics do?
EasternGraphics develops and sells the pCon software suite for interior professionals and the furniture industry. The offering combines pCon.planner (3D space planning and product configuration), pCon.basket (online CPQ/quoting), pCon.catalog (a 3D product and material data portal covering 700+ manufacturers), pCon.update (manufacturer data sync) and pCon.login (shared identity layer), all using the proprietary OFML data standard. Customers are primarily interior designers, architects, furniture dealers and manufacturers across Europe.
Is EasternGraphics a public or private company?
EasternGraphics is a private company. It is classified as management employee owned and is currently operating.
When was EasternGraphics founded?
EasternGraphics was founded in 1995. It employs 51 to 100 people.
Where is EasternGraphics based?
EasternGraphics is headquartered in Ilmenau, Germany, in the Europe region.
How does EasternGraphics make money?
Seven revenue lines are on record. Software subscriptions (online services / SaaS) is the primary driver. The others are software licenses and maintenance, software rental, professional services, training (pCon Academy), catalog/data distribution (B2B and public) and freemium / free online services.
Who are EasternGraphics's main competitors?
Direct peers on record are Vectorworks (Nemetschek Group), Configura (CET Designer) and 2020 Spaces (2020 Inc.). Broad incumbents are Chief Architect, Autodesk (Revit / Forma) and Trimble SketchUp. Emerging players are Cedreo, Planner 5D, RoomSketcher and Space Designer 3D.
Does EasternGraphics have an API?
No public API is recorded for EasternGraphics.