POS
POS Ltd is a UK-based vendor of the XSELL on-premise EPoS software suite, serving independent retailers and hospitality venues with till, back-office, tablet and integrated ecommerce modules, plus bundled hardware, installation and 7-day support.
- Company typePrivate
- Founded1986
- HeadquartersHalifax, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What POS does
POS Ltd is a UK-based, privately-held vendor of electronic point-of-sale (EPoS) systems for independent retailers and hospitality venues, founded in 1986 in Halifax, West Yorkshire. Its flagship product, XSELL, is an on-premise EPoS software suite running on a local database, comprising till software, back-office business management, optional tablet software for stock operations, and promotional tools, with integrated ecommerce, card payment processing, and accounting (Sage, QuickBooks, Xero) connectivity. The company differentiates through sector-specific functionality built over decades — including Veterinary Medicines Regulations compliance for equestrian stores, workshop/repair booking for cycle and jewellery retailers, table management and bill splitting for hospitality, and multi-branch head-office reporting (with SAP integration demonstrated at Cotton Traders). Hardware is supplied from preferred partners Aures and Oxhoo, with in-person installation and 7-day in-house UK support.
The business operates a direct, sales-led go-to-market targeting UK SMEs and selected mid-market accounts, with revenue generated from upfront bundled sales (hardware + software + integrations + installation + first-year support), recurring annual software license renewals from year two, and outright hardware sales. Pricing is quote-based and not publicly disclosed. The company is exclusively UK-focused, has no disclosed external funding, and operates with a very small internal team relative to the scope of its installed base and integration footprint.
End customers range from single-outlet independents through multi-branch retail and hospitality operations; named customers include Cotton Traders (enterprise, 100+ UK stores, relationship since 1998), Calder Art Supplies, Ingatestone Saddlery Centre, and Sancerre at The Old Library. Customer evidence indicates long retention horizons and reliance on the company as an ongoing software, support and integration partner rather than a transactional supplier.
POS firmographics
Firmographics- Name
- POS
- Legal name
- POS Ltd
- Website
- https://posltd.co.uk
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- POS Ltd is a UK-based vendor of the XSELL on-premise EPoS software suite, serving independent retailers and hospitality venues with till, back-office, tablet and integrated ecommerce modules, plus bundled hardware, installation and 7-day support.
- Ownership category
- akta.pro rank
POS industry classification
Industry- Product category
- Point of Sale (EPoS) Software
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industries
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), Point-of-Sale (POS) & On-Property Commerce (THALACAI), POS Installation, Maintenance & Field Services (FSAMADAJ)
Keywords
Where POS is headquartered
LocationHeadquarters
- HQ city
- Halifax
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
POS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Software Licensing: Annual software license renewal from year two onwards. Initial purchase includes software, integrations, and unlimited support for the first year.
- Hardware Sales: Sale of EPoS hardware including tills (Aures, Oxhoo brands), tablets, barcode scanners, receipt printers, label printers, cash drawers, customer displays, and weighing scales. Hardware is purchased outright by customers.
- Support Services: In-house technical support available 7 days a week. Support included in first year within initial system cost; from year 2 included in annual renewal fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Bundled EPoS Solution |
| Subscription | Annual | Annual Software License Renewal |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
POS product offering
Product offeringCore offering
POS Ltd is a UK-based developer and supplier of Electronic Point of Sale (EPoS) software, principally the XSELL EPoS suite, sold alongside compatible hardware (touchscreen terminals, scanners, printers) for independent retailers and hospitality operators. The company delivers sector-specific configurations covering jewellery, equestrian, cycle, sports clubs, wholesale, and restaurants/cafés, with integrated back office stock control, accounts, customer loyalty, and ecommerce modules.
Product overview
POS Ltd offers the XSELL EPoS software suite as its core product—a comprehensive on-premise point of sale solution comprising Till Software, Back Office Software, Tablet Software, and Promotional Tools modules. These modules work together as an integrated system, with the Till Software serving as the customer-facing checkout interface, the Back Office providing business management (inventory, purchasing, customers, reporting), and Tablet Software enabling remote stock operations. Promotional Tools extends the system with multibuy campaigns, loyalty, and gift cards. The software integrates with ecommerce websites, card payment terminals (Dojo, Global Payments), and accounting packages (Sage, QuickBooks, Xero). POS also supplies complementary EPoS Hardware including Aures and Oxhoo touchscreen tills, tablets, and peripherals. Sector-specific solutions are available for hospitality, jewellery retail, equestrian stores, cycle shops, sports clubs, and wholesalers.
Differentiator
Problem solved
Functional benefit
Brands
- XSELL EPoS Systems: Multi-channel EPoS software solution including till software, back office software, and tablet software for retail and hospitality businesses.
Products and services
- XSELL EPoS Software Suite Comprehensive Electronic Point of Sale software suite for till operations, sales, stock and customer management, designed for independent retailers and hospitality operators across multiple sectors.
- EPoS Hardware Package Touchscreen terminals, receipt printers, barcode scanners and supporting peripherals sold with the XSELL EPoS software as a complete till solution.
- Integrated Ecommerce Module Module that integrates a customer's online web shop with the XSELL EPoS back office, allowing unified stock, pricing and order management across physical and online channels.
- Back Office Management Suite Back office application providing stock control, purchase ordering, accounts, customer databases, loyalty, and management reporting to complement the EPoS till.
- Hospitality EPoS Configuration Sector-tuned configuration of the XSELL EPoS suite for restaurants, cafés, takeaways, bars and food-to-go operators, with hospitality-relevant workflows.
- Jewellery EPoS Configuration Sector-tuned EPoS configuration for jewellery retailers, supporting product, repair and customer workflows typical of the trade.
- Equestrian EPoS Configuration Sector-tuned EPoS configuration for equestrian retailers, addressing saddlery, feed and tack inventory specifics.
- Cycle EPoS Configuration Sector-tuned EPoS configuration for cycle retailers, handling bike, parts and accessory workflows.
- Sports Club EPoS Configuration Sector-tuned EPoS configuration for sports clubs and clubhouse retailers, supporting membership, bar and pro shop operations.
- Wholesale EPoS Configuration Sector-tuned EPoS configuration for wholesale distributors, supporting trade pricing, account customers and bulk order handling.
- POS Installation and Training Services On-site installation, setup, data migration and operator training provided alongside XSELL EPoS deployments.
- POS Support and Maintenance Ongoing telephone and remote software support, plus hardware maintenance, sold as part of the post-installation customer relationship.
Quantifiable outcome
- Prevent stock shortages that dent revenue and disappoint customers
- +3 more outcomes
Companies that use POS
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles3 records
POS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature6 records
POS partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- SAPcoreEnterprise ERP integration at Cotton Traders. POS solution integrates seamlessly with SAP at Cotton Traders HQ, allowing transaction data from each store to flow directly into SAP and receiving product/price/delivery data back.
- Advantech AurescorePreferred EPoS hardware manufacturer partner providing touchscreen tills (Yuno C, Yuno II) with 3-year return to manufacturer warranty. Aures is renowned for robust design, latest technological advances, and customizable options including colour palettes to match store décor.
- OxhoocorePreferred EPoS hardware manufacturer partner providing touchscreen till systems (Onix 190E, Onix 645) with 3-year warranty. Known for performance, reliability, ease of maintenance, and contemporary minimalist designs.
- DojocoreCard payment processing partner offering Dojo Go card machine with built-in mobile connectivity, 10-hour battery life, and competitive processing rates. Point-to-point encryption for PCI compliance.
- Global PaymentscoreCard payment processing partner providing feature-rich card machines with contactless technology and all major card brands accepted. Integrated solutions tailored to business needs.
- SagecoreAccounting software integration partner. Financial data from XSELL syncs directly to Sage accounting software, automating financial processes and increasing business efficiency.
- QuickBookscoreAccounting software integration partner. Sales data from XSELL syncs to QuickBooks at day's end for real-time cash-flow tracking and financial management.
- XerocoreAccounting software integration partner. Financial data from XSELL syncs to Xero for automated accounting, payroll, invoicing, expenses, banking and AI-driven insights.
- PayPalsupportingPayment gateway partner for integrated ecommerce websites. PayPal integration includes option for Pay in 3 facility.
- StripesupportingPayment gateway partner for integrated ecommerce websites. Stripe integration includes option for Klarna payment facility.
- Opayo (formerly Sage Pay)supportingPayment gateway partner for integrated ecommerce websites providing secure payment processing.
- Royal Mail Click & DropsupportingParcel shipping integration for ecommerce order fulfillment, helping manage postage more easily.
- British Equestrian Trade Association (BETA)supportingAssociate member of BETA, the British Equestrian Trade Association, supporting the equestrian retail sector.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
POS competitors and assessment
Company assessmentEmerging players
- Toast: Cloud-native POS platform purpose-built for the restaurant and hospitality vertical — overlaps directly with POS Ltd's hospitality EPoS offering and is rapidly expanding into the UK.
- TouchBistro: iPad-based POS built for restaurants and hospitality — competes with POS Ltd's hospitality sector solutions with a modern cloud-native architecture and strong feature velocity.
Broad incumbents
- Shopify POS: Cloud POS extension of the Shopify ecommerce platform — competes for multi-channel retailers like Calder Art Supplies and Cotton Traders who value integrated ecommerce + POS.
- Lightspeed Commerce: Cloud-based omnichannel POS and commerce platform serving retail and hospitality — broader portfolio than POS Ltd but competes for the same mid-market multi-branch retailers and hospitality operators.
- Square (Block): Global cloud POS and payments platform serving SMBs across retail and hospitality — broad incumbent competing on price, ecosystem, and ease of setup against POS Ltd's UK-focused offering.
- NCR Aloha: Established enterprise POS and back-office platform for hospitality and retail — represents the legacy on-premise POS incumbent that POS Ltd also targets, particularly multi-site operators.
- Clover (Fiserv): POS hardware + software platform with app marketplace, distributed through banks and acquirers — competes in the bundled hardware+software POS space that POS Ltd targets with Aures/Oxhoo tills.
Direct peers
- EPOS Now: UK-based cloud EPoS provider targeting SMEs in retail and hospitality — the closest direct competitor to POS Ltd, overlapping on customer segment, geography, and product scope though differentiated by cloud-native architecture.
- Zettle by PayPal (Block): Mobile and countertop POS hardware with integrated payments for SMBs in the UK and Europe — directly competes with POS Ltd for small retailers and hospitality venues on hardware + payments bundle.
- SumUp: European mPOS and payments provider targeting micro-merchants and small retailers — competes with POS Ltd on hardware-led POS for SMEs, especially in the UK market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
POS social profiles
Digital presencePOS financial estimates
Financial estimateRevenue estimate
Valuation estimate
POS leadership team
Management profileNumber of profiles
Profiles1 record
POS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POS
What does POS do?
POS Ltd is a UK-based developer and supplier of Electronic Point of Sale (EPoS) software, principally the XSELL EPoS suite, sold alongside compatible hardware (touchscreen terminals, scanners, printers) for independent retailers and hospitality operators. The company delivers sector-specific configurations covering jewellery, equestrian, cycle, sports clubs, wholesale, and restaurants/cafés, with integrated back office stock control, accounts, customer loyalty, and ecommerce modules.
Is POS a public or private company?
POS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was POS founded?
POS was founded in 1986. It employs 1 to 10 people.
Where is POS based?
POS is headquartered in Halifax, United Kingdom, in the Europe region.
How does POS make money?
Three revenue lines are on record. Software Licensing is the primary driver. The others are hardware Sales and support Services.
Who are POS's main competitors?
Emerging players on record are Toast and TouchBistro. Broad incumbents are Shopify POS, Lightspeed Commerce, Square (Block), NCR Aloha and Clover (Fiserv). Direct peers are EPOS Now, Zettle by PayPal (Block) and SumUp.
Does POS have an API?
No public API is recorded for POS.
What industry is POS in?
POS's product category is Point of Sale (EPoS) Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of HDAEAEAD, Retail ERP (Merchandising, POS Back Office).