yack.rocks GmbH - weekli.de

What yack.rocks GmbH - weekli.de does

yack.rocks GmbH is a Munich-based digital advertising company founded in 2016 that operates weekli.de, a digital brochure and offers platform targeting the German retail market. The platform digitizes traditional print flyers by allowing retailers and brands to upload PDF brochures, catalogs, coupons, and vouchers and distribute them through the weekli.de consumer portal, native iOS and Android mobile apps, and a network of widget and Prospekt Kiosk integrations embedded in publisher partner websites. Distribution supports regional targeting down to individual store level, with analytics covering impressions, openings, reading duration, and page flips.

The company's core technology is a content distribution infrastructure combining location-based ad targeting, push notification delivery, and a JavaScript widget/kiosk layer for embedding brochures into third-party newspaper digital properties. The publisher network covers 100+ German regional daily newspaper titles and 400+ websites and apps (including Rheinische Post, NOZ, SWMH, mh:n, Die Rheinpfalz, Schwarzwälder Bote, Hannoversche Allgemeine, Leipziger Volkszeitung, Mannheimer Morgen, and Kurier), with extended reach through a channel partnership with Score Media Group covering 420+ regional newspaper brands.

weekli generates revenue primarily through a self-serve cost-per-click (CPC) performance model for advertiser brochures, supplemented by premium branding placements (App Banner, Video Flyer, Engagement Ad, Brand Story), activation products (Push Notifications and digital Couponing), and publisher network integration revenues via the Score Media partnership. The company maintains a hybrid go-to-market combining product-led self-serve onboarding for SMB advertisers with direct sales to enterprise retailers, brands, and publishers, and operates exclusively in the DACH/German market with a lean team of 8 employees.

Name

yack.rocks GmbH - weekli.de

Legal name

yack.rocks GmbH

Website

https://yack.rocks

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

yack.rocks GmbH operates weekli.de, a German digital brochure and offers platform that distributes retailer flyers via a consumer portal, mobile apps, and a 100+ newspaper title publisher network on a CPC performance model.

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Advertising Material Distribution Services (541870), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)

Keywords

• Digital advertising platform
• Performance marketing
• Digital brochures
• Publisher network
• Retail promotions

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Digital Advertising - Performance (CPC): Advertisers upload brochures, flyers, catalogs, coupons, or vouchers as PDF files. The platform charges on a cost-per-click basis — advertisers only pay when their digital brochure is opened/activated by a user. No setup fees. Budget is set by the advertiser.
2. Branding & Premium Placements: Premium branding products including App Banners, Video Flyers, Engagement Ads, and Brand Stories generate additional revenue from brand advertisers seeking high-visibility placements in the weekli media environment.
3. Activation Products: Push notifications and couponing products drive customer activation and direct measurable traffic to stores or online shops, monetized as additional advertising units.
4. Publisher Network Integration Fees: Publishing partners (regional newspapers) integrate weekli widgets and kiosk solutions; revenue is generated through advertising placements within their digital environments via the Score Media partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

weekli is a digital brochure and offers platform that lets retailers, brands, and manufacturers upload PDF flyers, catalogs, coupons, and vouchers and have them distributed to consumers via the weekli.de web portal, native iOS and Android apps, and an embedded publisher network of 100+ German regional newspaper titles (400+ websites and apps). The platform charges advertisers on a pure pay-per-click (CPC) basis with no setup or upload fees, supports regional targeting down to individual store/postal code level, and offers supplementary branding and activation products such as app banners, video flyers, engagement ads, brand stories, push notifications, and couponing. Reach is extended through a partnership with Score Media, covering 420+ regional daily newspaper brands.

Product overview

yack.rocks GmbH operates weekli.de as a digital prospectus and offers platform, built around a portfolio of three product categories — Performance (Digitale Reichweite), Branding, and Aktivierung (Customer Activation) — delivered through the weekli.de web portal and native iOS and Android apps. The Performance category includes six sub-products (Interaktives Prospekt, Prospekt Widget, Prospekt Kiosk, Shopping Window, Themenwelten, PoS Informationen) focused on reach, traffic, and conversions. The Branding category includes four sub-products (App Banner, Video Flyer, Engagement Ad, Brand Story) for brand advertisers. The Aktivierung category includes Push Notification and Couponing for targeted customer activation. The entire portfolio is distributed through a publisher network of over 100 German daily newspaper titles, extending prospects into regional media environments.

Differentiator

Problem solved

Functional benefit

Brands

• weekli: Digital flyers and offers portal enabling retailers to publish promotional brochures and reach consumers through web and mobile apps.

Products and services

• weekli.de Web Portal Central digital prospectus and offers platform that enables retailers to publish brochures, flyers, catalogs, coupons, and vouchers with location-based targeting down to regional and individual-store level, reaching up to 15 million consumers.
• weekli iOS App Native iOS mobile application for the weekli platform that delivers location-based prospectus listings, push notifications, and real-time offer updates directly to consumers' smartphones.
• weekli Android App Native Android mobile application for the weekli platform that delivers location-based prospectus listings, push notifications, and real-time offer updates directly to consumers' smartphones.
• Performance (Digitale Reichweite) Performance product suite comprising Interaktives Prospekt, Prospekt Widget, Prospekt Kiosk, Shopping Window, Themenwelten, and PoS Informationen, sold to advertisers seeking maximum reach across the weekli newspaper network and prospectus portal.
• Branding Branding product suite comprising App Banner, Video Flyer, Engagement Ad, and Brand Story, sold to brand manufacturers seeking brand-focused placements within weekli's high purchase-intent retail environments.
• Aktivierung (Customer Activation) Customer activation product suite comprising Push Notification and Couponing, sold to advertisers seeking targeted consumer activation, guaranteed visibility, and measurable in-store or online redemption via mobile and digital channels.

Quantifiable outcome

• Up to 15 million consumers potentially reachable via digital channels
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core, supporting and minor.

• Score Media GroupcoreChannel Partner/ Reseller/ DistributorScore Media Group is a leading national advertising platform for regional media brands in Germany, combining 420+ regional daily newspaper brands accessible via E-Paper, online, and print. weekli uses Score Media to distribute advertising materials in its high-quality publishing network, providing additional reach and premium placements for advertisers.
• SpaceNet AGsupportingTechnology or IntegrationSpaceNet AG provides reliable, secure, and high-performance IT infrastructure services. They support weekli's technical operations with modern and future-proof solutions, combining technical expertise, personal support, and a strong focus on security.
• BVDW (Bundesverband Digitale Wirtschaft e.V.)minorOthersThe German Digital Economy Association is the central industry association for digital business in Germany. Membership provides credibility in the digital advertising industry and networking opportunities with other digital economy players.
• VDL (Verband Deutscher Lokalzeitungen und Lokalmedien e.V.)minorOthersThe Association of German Local Newspapers and Local Media represents local newspaper publishers in Germany. VDL membership facilitates relationships with the publisher network that weekli integrates with.
• Rheinische Post MediengruppecoreTechnology or IntegrationMajor German regional publisher operating rp-online.de and General-Anzeiger (Bonn). Integrates weekli widgets and kiosks into its digital offerings, distributing retailer brochures to its online audience.
• NOZ Medien / noz.decoreTechnology or IntegrationRegional media group operating NOZ.de and dk-online.de. Integrates weekli digital brochure distribution within its online news and media environment.
• SWMH (Südwestdeutsche Medien Holding)coreTechnology or IntegrationOne of Germany's largest media companies, including Stuttgarter Zeitung, Stuttgarter Nachrichten, Stuttgarter Wochenblatt. Integrates weekli into its digital portfolio, offering brochure distribution across multiple newspaper websites and apps.
• mh:n Medien (Medienhaus Nürnberg)coreTechnology or IntegrationRegional media group operating SHZ.de (Schleswig-Holsteinischer Zeitungsverlag). Integrates weekli digital brochure widgets and kiosks within its digital news platform.
• Die RheinpfalzcoreTechnology or IntegrationRegional newspaper publisher in Rhineland-Palatinate, Germany. Integrates weekli digital brochure distribution into its online and app offerings.
• Schwarzwälder BotecoreTechnology or IntegrationRegional newspaper publisher in the Black Forest region. Integrates weekli digital brochure widgets into its digital platform.
• Hannoversche Allgemeine ZeitungcoreTechnology or IntegrationRegional daily newspaper publisher in Hanover, Germany. Integrates weekli digital brochure distribution within its online presence.
• Leipziger VolkszeitungcoreTechnology or IntegrationRegional daily newspaper in Leipzig, Germany. Integrates weekli digital brochure and offer widgets within its online news environment.
• Mannheimer MorgencoreTechnology or IntegrationRegional daily newspaper publisher in Mannheim, Germany. Integrates weekli digital brochure distribution into its digital offerings.
• Kurier / Medienhaus der Neuen Berliner Kunst (nbkurier)coreTechnology or IntegrationRegional newspaper publisher. Integrates weekli digital brochure widgets and kiosks within its online platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Marktguru: Marktguru is a German digital deals and offers aggregator app focused on weekly supermarket and retailer promotions. It targets the same consumer and retailer segments as weekli with location-based offer discovery.
• Bonial (KaufDA): Bonial operates the KaufDA platform, Germany's flagship digital shopping brochure and deals aggregator with millions of monthly users. It directly competes with weekli in digital brochure distribution and retailer-facing advertising products in Germany.
• Pepper Media: Pepper Media operates deals and cashback platforms in Germany, including formats focused on supermarket and retail offers. It is comparable to weekli in targeting deal-seeking German consumers and retail advertisers.
• Flipp: Flipp is a North American digital flyer platform connecting retailers with consumers through a mobile app and publisher network. It is a direct international analog to weekli in replacing print flyers with interactive digital brochures.
• Offerista Group: Offerista is a leading digital brochure and shopping offer platform in Germany and Central Europe, operating the platforms Offerista, KaufDA, and MeinProspekt. It is a direct competitor to weekli in aggregating retailer offers and distributing them across publisher networks and mobile apps.
• Laden.de: Laden.de is a German digital shopping offers platform aggregating retailer brochures and weekly deals for consumers. It directly competes with weekli in the German digital brochure aggregation market.

Others

• Score Media Group: Score Media Group is a partner and ecosystem peer — it aggregates advertising across 420+ German regional newspaper brands. While currently a distribution partner for weekli, it operates in the same regional media advertising space and could be considered both a partner and an adjacent competitor.

Broad incumbents

• RetailMeNot: RetailMeNot is a large, established US-based coupon and deals platform serving consumers and advertisers across multiple verticals. It overlaps with weekli on coupon-driven activation and retailer advertising but operates at much broader international scale.
• Otto Group Media: Otto Group, via Bonial, owns the KaufDA digital brochure platform and operates retail media across its e-commerce properties. As the parent of a direct competitor and a large retail media operator, it represents a much larger incumbent in the same space as weekli.

Emerging players

• iPaper: iPaper provides a digital catalog and brochure platform for retailers and publishers, with embedded shoppable features. It is comparable to weekli as a technology platform enabling digital brochure publishing and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/weekli.prospekte
• LinkedInlinkedin.com/company/yack-rocks
• Instagraminstagram.com/weekli.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yack.rocks GmbH - weekli.de