What Fan XP does

Fan XP is a French SaaS company headquartered in Boulogne-Billancourt that operates an integrated digital ecosystem for the sports and entertainment industry. The platform spans nine modules covering the full fan journey: ticketing back-office (dtc), front-office B2C/B2B sales (nextxp), payment processing (extent), mobile fan engagement (bfan), ticket cancellation insurance (ibxp), data analytics (dataxp), cloud infrastructure (cloudxp), VIP hospitality management (iXpole), and predictive revenue management (alyx). All modules interoperate through SSO and APIs, enabling clients to deploy individual solutions or the full integrated stack. The platform serves 100+ clients across France, Benelux, and Switzerland, including PSG (since 2013), Olympique de Marseille, Olympique Lyonnais, AS Monaco, Stade Français, RC Toulon, Roland Garros, and the Rugby World Cup 2023.

The company monetizes primarily through multi-year enterprise SaaS subscriptions (5-6 season contract structures documented), supplemented by payment transaction fees on €650M+ of annual client ticketing flow, insurance brokerage commissions via ORIAS-registered IBXP, and advisory services bundled with alyx. Pricing is quote-based and not publicly disclosed. Fan XP has pursued an aggressive acquisition strategy to build out the ecosystem: bfan (mobile, 2023), iXpole (VIP hospitality, 2025), and alyx (revenue management, 2026), complemented by organic product launches (ibxp 2024, dataxp and cloudxp 2025). Founded by Dang Tran (CEO) and Thomas Kouck (President), the company remains privately held with no disclosed external funding, operating with approximately 50 employees from France and Belgium.

The go-to-market is enterprise field sales targeting professional sports clubs, federations, and event organizers through consultative solution-selling, with dedicated customer success teams supporting implementation. Distribution is direct-only with no channel partners, and the company reports 100% client retention over a 10+ year operating history. Recent marquee wins (Stade Brestois 29 in May 2026 on a 6-season deal; Olympique de Marseille in June 2026) and continued geographic expansion into Belgium and Switzerland indicate active commercial momentum across football, rugby, tennis, hockey, motorsport, and live entertainment verticals.

Name

Fan XP

Legal name

fanxp

Website

https://fan-xp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Fan XP is a French SaaS company providing an integrated digital ecosystem of nine modules — covering ticketing, payments, mobile fan engagement, analytics, insurance, cloud infrastructure, VIP hospitality, and revenue management — to 100+ sports clubs, federations, and event organizers across Europe.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

Keywords

• Sports ticketing software
• Payment processing platform
• Fan engagement mobile
• VIP hospitality SaaS
• Sports data analytics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Licensing - Ticketing Solutions: fanxp generates primary revenue through annual/multi-year SaaS licensing fees for its ticketing platform (dtc), front-office (nextxp), and integrated modules. Clients include sports clubs, federations, and event organizers paying recurring subscription fees for platform access, support, and updates.
2. Payment Processing Fees: extent solution processes payment transactions for ticketing, generating revenue through transaction fees and payment service charges. Includes C-Pay, E-Pay, and D-Pay services with accounting integration.
3. Mobile Application Development: bfan provides mobile application solutions to clubs, generating revenue through implementation and ongoing platform fees for apps serving B2C fan engagement and B2B partner interactions.
4. Cancellation Insurance Brokerage: ibxp operates as an insurance broker (ORIAS registered) generating revenue through insurance premiums on ticket cancellations. Covers up to 19 cancellation reasons and integrates directly into the purchase journey.
5. VIP Hospitality Software: iXpole SaaS platform charges licensing fees for VIP hospitality management including contract automation, partner self-service portals, and access control. Currently managing €892M in total sales through the platform.
6. Revenue Management Advisory: alyx combines software platform with expert advisory support, using bespoke mathematical models for revenue optimization. Pricing recommendations and strategic consulting services complement the software licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Fan XP develops and licenses an integrated ecosystem of nine SaaS solutions (dtc, nextxp, extent, bfan, ibxp, dataxp, cloudxp, iXpole, alyx) that together cover ticketing back-office management, front-office sales, payment processing, mobile fan engagement, cancellation insurance, data analytics, cloud hosting, VIP hospitality, and predictive revenue management for professional sports clubs, federations, and event organizers. All modules are sold as standalone or combined subscriptions under multi-year enterprise contracts, unified via SSO and APIs, and validated at scale through events such as the Rugby World Cup 2023.

Product overview

fanxp is a network of integrated digital solutions for the sports and entertainment industry, structured as a platform-plus-modules architecture. The core platform consists of dtc (ticketing back office), nextxp (front-office B2C/B2B sales interface), extent (secure payment and financial flow management), and bfan (mobile application). These are complemented by specialized modules: ibxp (cancellation insurance), dataxp (data management and analytics), cloudxp (cloud infrastructure and hosting), alyx (revenue management and predictive intelligence), and iXpole (VIP hospitality management, acquired from Belgium). The ecosystem is unified through SSO, shared APIs, and cross-product data flows, enabling clubs to deploy individual modules or a complete integrated stack.

Differentiator

Problem solved

Functional benefit

Brands

• dtc: Ticketing software and back-office management platform
• nextxp
• extent
• bfan
• ibxp
• dataxp
• cloudxp
• alyx
• iXpole

Products and services

• dtc Ticketing back-office software platform providing advanced sales management including primary and secondary market management, ticket dematerialization, CRM integration, and dedicated APIs for mobile apps; for sports clubs, federations, and event organizers.
• nextxp Multi-product front-office B2C/B2B sales interface delivering an enriched fan purchasing experience with optimized website UX, SSO authentication, queue management, 3D venue modeling, and Axeptio cookie compliance.
• extent Secure payment system with ACPR compliance covering cashiering, seller payouts for secondary markets, accounting integration, multi-channel payment management, C-Pay/E-Pay/D-Pay/PayByLink services, escrow accounts, and automated fiscal documentation.
• bfan Mobile application platform for fan engagement that centralizes ticketing, content, gamification, segmentation, push notifications, wallet integration, and editorial content in a single app serving both B2C and B2B audiences.
• ibxp Ticket cancellation insurance solution integrated into the ticketing journey, covering up to 19 cancellation reasons with 100% refund (with proof) or 75% (without proof), API-based claims management, 13-hour average processing time, and instant resale of refunded tickets; offered via ORIAS-registered IBXP insurance brokerage.
• dataxp Data management and analytics platform covering data collection and structuring, analysis and visualization, marketing activation and fan engagement automation, revenue optimization with predictive analytics and dynamic pricing, GDPR compliance and governance, and training.
• cloudxp Cloud and hosting solution providing hybrid Cloud/On-Premise deployment with multi-provider expertise (AWS, Azure, Google Cloud), smart queuing for traffic peaks, advanced anti-bot systems (fingerprinting, IP reputation, machine learning), and 24/7 monitoring.
• iXpole VIP hospitality management SaaS that centralizes and automates VIP operations including contract management, partner self-service (VIP Portal, VIP Booker, VIP Desk), digital reception, access control, billing, and real-time dashboards for ROI tracking; manages €892M in total sales across 5.9M tickets and 104K registered VIP users.
• alyx Revenue management solution combining a predictive software platform with expert advisory support, using bespoke statistical and econometric models for fill rate forecasting, category-level pricing recommendations, season ticket value calibration, and camera-facing stand occupancy management.

Quantifiable outcome

• PSG ticketing revenue increased from €40M to €170M (325% growth) with ~100% season ticket renewal rate and 99% stadium occupancy
• +4 more outcomes

Named customers36 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration57 records

AI capability5 records

Feature9 records

Partnerships

20 partnerships are on record, tiered strategic acquisition, core infrastructure and supporting.

• Alyxstrategic acquisitionStrategic or Co-development Partner · 5 March 2026Acquisition of Alyx (March 2026) to add predictive revenue management capabilities. Founded by École Polytechnique researchers including Prof. Mathieu Rosenbaum. Brings bespoke mathematical models for fill rate forecasting, dynamic pricing, and season ticket optimization.
• iXpolestrategic acquisitionStrategic or Co-development Partner · 25 September 2025Acquisition of Belgian VIP hospitality specialist iXpole (September 2025) to expand into VIP hospitality management and accelerate Benelux market entry. iXpole manages €892M in sales across 5.9M tickets and 104K VIP users.
• AWS (Amazon Web Services)core infrastructureTechnology or IntegrationPrimary cloud hosting provider for fanxp infrastructure. Listed on interfaces page as key technology partner for cloud infrastructure deployment.
• Microsoft Entra IDcore infrastructureTechnology or IntegrationSSO integration partner for enterprise identity management across fanxp client ecosystems.
• HubSpotsupportingTechnology or IntegrationCRM integration partner listed on interfaces page for customer relationship management connectivity.
• SalesforcesupportingTechnology or IntegrationCRM platform integration partner for fan ecosystem management and marketing automation.
• Adyencore infrastructureTechnology or IntegrationPayment processing integration partner for secure financial transactions across ticketing platforms.
• Apple Paycore infrastructureTechnology or IntegrationMobile payment integration for optimized transaction success rates in fanxp payment solutions.
• OPTA (Stats Perform)supportingTechnology or IntegrationSports statistics data provider integrated into fanxp ecosystem for enhanced fan engagement features.
• Orange BusinesssupportingTechnology or IntegrationTelecommunications and business services partner for French market integration.
• Queue-itcore infrastructureTechnology or IntegrationVirtual queuing system provider for managing high traffic during ticket sales events.
• SagesupportingTechnology or IntegrationAccounting software integration partner for financial management and reconciliation.
• AxeptiosupportingTechnology or IntegrationCookie consent management platform ensuring GDPR compliance for fanxp front-office solutions.
• MailjetsupportingTechnology or IntegrationEmail marketing platform integration for fan communication and transactional emails.
• SpliosupportingTechnology or IntegrationCRM and marketing automation partner for fan engagement campaigns.
• Ticketcornercore infrastructureTechnology or IntegrationSwiss ticketing platform connected to bfan mobile app for HC Fribourg-Gottéron wallet integration.
• Ticketmaster (Trium)supportingTechnology or IntegrationMajor international ticketing platform with interoperability listed on interfaces page.
• SAPsupportingTechnology or IntegrationEnterprise ERP integration partner for accounting and financial management.
• Azurecore infrastructureTechnology or IntegrationMulti-cloud infrastructure partner alongside AWS and Google Cloud for flexible deployment options.
• Cloudflarecore infrastructureTechnology or IntegrationCDN and security partner for performance optimization and threat protection.

Scale indicators27 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Secutix: European sports and entertainment ticketing SaaS platform serving clubs, leagues, and cultural venues with primary/secondary market tools. Closest direct competitor to fanxp's dtc platform across the DACH and broader European market.
• Tessitura Network: Membership and ticketing CRM platform serving performing arts, cultural, and sports organizations. Comparable to fanxp's combined dataxp + dtc offering for institutions needing unified CRM/ticketing.
• Weezevent: French ticketing and cashless payment SaaS provider widely used across European events and venues. Competes directly with fanxp on ticketing back-office and on-site payment services in France and Benelux.
• See Tickets: European ticketing operator serving sports clubs, festivals, and venues with primary and resale solutions. Direct competitor to fanxp dtc in the UK and broader European sports market.

Others

• Arenametrix: Sports and entertainment data analytics SaaS for venues and rights-holders. Already integrated into fanxp's ecosystem as a partner, but functions as an adjacent analytics peer competing for the same data-driven optimization budgets.

Emerging players

• Bizzabo: B2B event experience platform offering registration, ticketing, and engagement tools for conferences and corporate events. Adjacent competitor in fanxp's live events and entertainment segment.
• vivenu: Cloud-native, API-first event ticketing platform gaining traction with European venues and sports organizations. Competes with fanxp's dtc on flexibility and developer experience for digitally native buyers.

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Global leader in live event ticketing, serving sports teams, leagues, and entertainment venues worldwide. Competitor to fanxp's dtc ticketing back-office and extent payment solutions, with far greater scale, league contracts, and integration breadth.
• Eventbrite: Public consumer-event ticketing platform expanding into professional and sports segments. Adjacent competitor to fanxp's front-office nextxp and ticketing layer for mid-market events.
• Cvent: Large-scale event management and venue sourcing SaaS serving corporate event organizers. Adjacent competitor for fanxp's entertainment/live events vertical, particularly around ticketing and registration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInfr.linkedin.com/company/fan-xp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fan XP