Frank Adams Wholesale Florist

What Frank Adams Wholesale Florist does

Frank Adams Wholesale Florist, Inc. is a privately held, family-owned wholesale distributor of cut flowers, greens, floral supplies, and home décor, headquartered in a single warehouse facility at 3626 N Leverman Street in Portland, Oregon. Founded in 1954 as a partnership between the Peterkort family and Frank Adams (with Peterkort family roots in Oregon floriculture dating to 1923 and full family ownership consolidated in the late 1970s), the company has grown into one of the largest independent wholesale floral distributors in the Pacific Northwest, claiming the broadest product assortment in the region. The core operations revolve around a physical wholesale warehouse with specialized cooler capacity (Rose Cooler, Camera 1, Camera 2), a regional delivery fleet covering Oregon and Washington, and an e-commerce storefront (E-Bloom, powered by Kometsales) for online supply ordering.

The business sells two primary product streams — cut flowers (including specialty lines such as David Austin Roses and Resendiz, plus domestic roses from affiliated Peterkort Roses) and a broad floral supplies catalog (Design Master color products, ribbons, containers, tools, and home décor), with the 2026 Floral Supply Catalog as its annual merchandising vehicle. Complementary services include the Flower Trends Forecast content program, sustainability and environmental impact fee programs, and a 6,000 sq ft Creative Space workshop and event rental at the Portland Flower Market. The customer base is horizontally segmented across retail florists, event and wedding florists, funeral directors, and plant retailers, served through walk-in wholesale, regional delivery, and digital ordering. The company is an active member of IFD, WFFSA, and SAF, which provide national supplier network access, trend forecasting content, and industry advocacy.

Revenue is generated on a one-time transactional wholesale basis with customer-specific pricing disclosed only to logged-in trade accounts. The go-to-market motion is enterprise field sales plus warehouse walk-in and delivery, supported by content marketing (blog, video, newsletter) and trade association participation. There is no disclosed revenue, no external funding, no M&A activity, and no AI/ML or proprietary technology assets identified; the company's strategic differentiation rests on regional scale, catalog breadth, multi-generational family ownership, and deep trade relationships.

Name

Frank Adams Wholesale Florist

Legal name

Frank Adams Wholesale Florist, Inc.

Website

https://frankadamswf.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Frank Adams Wholesale Florist is a family-owned importer and wholesale distributor of cut flowers, greens, floral supplies, and home décor, serving retail florists, event florists, funeral directors, and plant retailers across the Pacific Northwest from its Portland, Oregon warehouse.

Ownership category

akta.pro rank

Product category

Wholesale Floral Distribution

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930)

akta.pro primary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

Keywords

• Wholesale floral distribution
• Cut flower importer
• Floral supplies wholesale
• Florist supply wholesale
• Wholesale nursery products

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cut Flower Sales: Import and distribution of cut flowers from global growers serving the Northwest floral trade
2. Floral Supplies: Distribution of floral supplies including ribbons, containers, tools, and design accessories

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Frank Adams Wholesale Florist imports and distributes cut flowers, greens, floral supplies, and home décor to retail florists, event and wedding florists, funeral directors, and plant retailers across the Pacific Northwest. The company operates a physical wholesale warehouse in Portland, offers regional delivery, runs the E-Bloom e-commerce ordering platform, and publishes an annual Floral Supply Catalog and the Flower Trends Forecast consumer insights program.

Product overview

Frank Adams Wholesale Florist is an importer and distributor of cut flowers, greens, floral supplies, and home décor serving the floral trade. The company operates a unified wholesale distribution model offering cut flowers (including specialty roses, seasonal varieties, and funeral flowers), an extensive floral supplies department with Design Master color products and accessories, and complementary services including the Flower Trends Forecast consumer insights program, E-Bloom online ordering via Kometsales, and Creative Space rental for workshops and design events at the Portland Flower Market. The company also publishes an annualFloral Supply Catalog showcasing its product portfolio.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• IFD (International Floral Distributors)coreStrategic or Co-development PartnerFrank Adams Wholesale Florist is a member of IFD, International Floral Distributors. This membership provides access to national supplier networks, trend forecasting resources, and industry best practices. IFD is described as a service providing Flower Trends Forecast publications.
• WFFSA (Wholesale Florist & Florist Supplier Association)coreStrategic or Co-development PartnerMembership in the Wholesale Florist & Florist Supplier Association for industry networking and professional development.
• SAF (Society of American Florists)coreStrategic or Co-development PartnerActive member of SAF, the national trade association representing all segments of the floral industry. SAF provides business resources, marketing campaigns like Petal It Forward, and industry advocacy.
• Portland Flower MarketcoreChannel Partner/ Reseller/ DistributorLocated at the Portland Flower Market. The Creative Space at the far end of the market is available for rental, boasting 6,000 sq ft of space split into three sections with a 2,000 sq ft cooler.
• Peterkort RosescoreStrategic or Co-development PartnerPeterkort Roses is the Northwest's only commercial cut rose grower. Both Peterkort Roses and Frank Adams Wholesale are family businesses under the Peterkort family. Orders can be placed through either at the same price.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bill Doran Company: Wholesale distributor of floral supplies, hard goods, and accessories serving retail florists and event designers. Directly comparable to Frank Adams' supplies business line (ribbons, containers, Design Master products) with the same B2B florist customer base, though focused on supplies rather than cut flowers.
• DVFlora: National wholesale florist offering cut flowers, floral supplies, and home décor through a similar warehouse-plus-delivery model with online ordering. Directly comparable to Frank Adams across product breadth, customer segments (retail florists, event designers), and B2B distribution mechanics.
• Continental Floral Greens: Wholesale distributor of floral greens and foliage serving florists and event designers across North America. Sister-category peer to Frank Adams — same wholesale distribution mechanics and customer base (retail florists, event designers), but narrower product focus on greens versus full cut-flower and supply assortment.
• Mayesh Wholesale Florist: One of the largest U.S. wholesale florists, distributing cut flowers, greens, and floral supplies to event designers and retail florists across multiple regional branches. Highly comparable to Frank Adams in product mix (cut flowers + supplies), customer base (retail and event florists), and trend-forecasting content marketing.
• GlobalRose: Cut-flower wholesale platform sourcing directly from growers and selling to both B2B (florists, event companies) and direct-to-consumer channels online. Comparable to Frank Adams on product (imported cut flowers), customer overlap (B2B florists), and digital commerce capability that Frank Adams only partially matches.
• Florabundance: Wholesale florist specializing in premium cut flowers and foliage, with strong ties to wedding and event designers nationwide. Comparable to Frank Adams on product mix (sourcing from global growers for trade customers), emphasis on event/wedding florists, and content-led marketing through trend reports.
• Kennicott Brothers: Long-standing wholesale florist operating from the Chicago floral market, distributing fresh cut flowers and supplies to retail florists and event designers. Comparable to Frank Adams in market position (established regional leader), B2B warehouse-and-delivery model, and customer base of retail and event florists.
• Nordlie: Detroit-based wholesale florist distributing fresh cut flowers, greens, and floral supplies to florists and event designers across the Midwest. Comparable regional wholesale florist with similar product mix, customer segments, and event/wedding focus as Frank Adams.

Others

• Smithers-Oasis: Manufacturer and supplier of floral foam, postharvest products (Floralife), and floral design supplies used by florists worldwide. Adjacent ecosystem participant — supplies the kind of products Frank Adams distributes (florist supplies), but operates upstream as a manufacturer rather than as a wholesale distributor.
• Society of American Florists (SAF): National trade association representing all segments of the U.S. floral industry, of which Frank Adams is an active member. Industry ecosystem participant — not a direct competitor, but a relevant comparable for understanding Frank Adams' industry positioning and access to trend forecasting (Petal It Forward campaign) and advocacy resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/frankadamswf
• Facebookfacebook.com/FrankAdamsWholesaleFlorist
• LinkedInlinkedin.com/company/frank-adams-wholesale-florist

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank Adams Wholesale Florist