International Floral Distributors

What International Floral Distributors does

International Floral Distributors (IFD) is a member-owned marketing cooperative serving the U.S. floral wholesale industry. Founded in 1997 and incorporated in 2000, IFD is owned by 10-12 wholesale floral distributors operating over 47 combined locations across the United States. The cooperative pools member resources to deliver marketing, technology, and operating advantages that independent wholesalers cannot achieve alone. IFD serves member firms — including Kennicott Brothers, Dreisbach Wholesale, Southern Floral, Washington Floral Service, and others — rather than selling directly to end florists.

IFD's product portfolio centers on four core offerings: the IFD Floral Supply Catalog (an annual publication covering 2,200+ SKUs of cut flowers, roses, greens, and design hardgoods with thousands of product images), IFD Web Services (a centralized database-powered platform hosting ecommerce and informational websites for member firms), Flower Trends Forecast (a trend publication and multi-channel content platform), and IFD Credit Card Processing (a member-only payment processing program delivered through partnership with SFP Processing, offering rebates and an average 15% reduction in processing costs plus AP automation tooling). Together these products address catalog distribution, digital infrastructure, industry marketing, and back-office financial operations.

IFD generates revenue through member dues and subscription-style service fees, supplemented by transaction-based revenue from credit card processing. The cooperative is member-directed and member-driven, with no external parent, no venture funding, and no public listing. The organization maintains deep ties to industry associations (SAF, WF&FSA, AIFD) and operates with a small central staff of 1-10 employees.

Name

International Floral Distributors

Legal name

International Floral Distributors, Inc.

Website

https://ifd-inc.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

International Floral Distributors is a member-owned marketing cooperative serving 10-12 U.S. floral wholesale distributors with over 47 locations, providing pooled catalog, ecommerce, trend forecasting, and credit card processing services to its member firms.

Ownership category

akta.pro rank

Headquarters

HQ city

Rushville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Member Dues and Services: IFD is a marketing company owned by member wholesale distributors. Members pay dues to access pooled marketing resources, centralized technology services, and collective purchasing power.
2. Credit Card Processing Program: IFD offers credit card processing services to members, generating annual rebates on processing fees and revenue from transaction fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

International Floral Distributors is a marketing cooperative owned by 10-12 floral wholesale distributors. It provides its members with pooled marketing resources, a centralized ecommerce and web services platform, an annual floral supply catalog with over 2,200 SKUs, a flower trends forecasting publication, and a credit card processing program. Members leverage these shared services to gain operational and marketing advantages across 37-47+ U.S. locations.

Product overview

International Floral Distributors (IFD) is a marketing organization owned by floral wholesale distributors that operates a portfolio of interconnected products and services. The core offerings include the IFD Floral Supply Catalog (featuring over 2,200 SKUs with product images for cut flowers, roses, greens, and design guides), IFD Web Services (providing ecommerce and non-ecommerce hosted sites with a centralized database system), the Flower Trends Forecast publication (delivering floral design and color trend insights), and IFD Credit Card Processing (offering payment processing with rebates and business tools including accounts payable automation and online invoicing). These products work together to provide IFD members with marketing, technology, and operational support across the floral wholesale industry.

Differentiator

Problem solved

Functional benefit

Brands

• Flower Trends Forecast: A floral trends publication and forecasting service published by International Floral Distributors, Inc. Features trend color stories, design guidance, and industry insights.

Products and services

• IFD Floral Supply Catalog An annual printed and digital catalog representing over 2,200 total SKUs with thousands of product images covering cut flowers, roses, greens, and hardgoods used in floral arrangements and design. Used by IFD member distributors to market products to flower shops, floral decorators, and floral designers across the United States.
• IFD Web Services (Ecommerce Platform) Hosted ecommerce and non-ecommerce websites for member wholesale distributors, powered by a centralized database system. Members such as Frank Adams Wholesale, Hardins Wholesale, San Diego Florist Supplies, Southern Floral Company, and Washington Floral Service use IFD Web Services to run their online storefronts.
• Flower Trends Forecast A floral trend publication providing information on color stories, seasonal trends, and design insights for the floral industry. Developed with industry designers and distributed to IFD members and the broader floral community.
• IFD Credit Card Processing Payment processing service offering IFD members annual rebates on processing fees, free loaner equipment, free enhanced online reporting, a dedicated member help line, and access to accounts payable automation, ACH tools, and online invoicing. Average savings of 15% reduction in processing costs before rebates.

Quantifiable outcome

• 2200+ SKUs in catalog
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• About Flowers (aboutflowers.com)minorOthersIndustry partner providing consumer floral education and awareness content
• American Institute of Floral Designers (AIFD)coreOthersProfessional association for floral designers. IFD member Red Kennicott received AIFD Award of Merit in 2002.
• Society of American Florists (SAF)coreStrategic or Co-development PartnerIFD members serve on SAF Wholesale Council, Consumer Joint Council, Convention Task Force, and Member Joint Council. Multiple LTK and Paul Ecke awards given to IFD members.
• Wholesale Florist & Florist Supplier Association (WF&FSA)coreStrategic or Co-development PartnerIFD members serve on the WF&FSA Board and have received multiple LTK Awards from this association.
• American Floral Endowment (AFE)minorOthersIndustry endowment supporting research and education in floriculture
• Smithers OasisminorChannel Partner/ Reseller/ DistributorTrade partner providing floral foam and design products carried by IFD members
• Syndicate SalesminorChannel Partner/ Reseller/ DistributorTrade partner providing floral supplies carried by IFD members
• Accent DecorminorChannel Partner/ Reseller/ DistributorTrade partner providing home decor and floral accessories
• Florists' Review MagazineminorGTM or Marketing PartnerTrade publication partner providing industry media coverage and marketing visibility
• SFP Processing (Service First Processing)coreOthersCredit card processing partner offering IFD members annual rebates on processing fees, free loaner equipment, enhanced online reporting, and a dedicated member help line. Average savings of 15% reduction in processing costs before rebates.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mayesh Wholesale Florist: One of the largest US floral wholesale distributors with multiple branch locations, directly comparable to IFD's individual member firms in terms of product mix (cut flowers, hardgoods, supplies) and customer base (florists, designers, event companies).
• DVFlora: Large US floral wholesale distributor offering fresh cut flowers, greens, and hardgoods to florists and event designers through a multi-location distribution model — directly comparable to IFD member distributors.
• Bill Doran Company: Multi-location US floral wholesale distributor serving florists and event designers with fresh flowers and floral supplies; comparable in scale and customer focus to individual IFD member firms.
• Pennock Company: Regional floral wholesale distributor serving florists with fresh flowers, supplies, and hardgoods across the southeastern US; similar business model to IFD member distributors with comparable customer segments.
• Continental Floral Greens: Specialty wholesale distributor of floral greenery and foliage products serving US florists and floral designers; comparable to IFD member firms in supplying non-flower floral inputs to the same customer base.
• Floral Supply Syndicate: Wholesale floral hardgoods distributor supplying containers, ribbons, picks, and design accessories to florists across the western US; directly comparable to the product mix and customer profile of IFD member distributors.

Others

• Smithers-Oasis: Manufacturer and distributor of floral foam (Oasis), design products, and postharvest products used by florists globally; comparable as a floral supplies brand partner referenced by IFD and carried through its member network.
• Syndicate Sales: Manufacturer and distributor of floral hardgoods, containers, and design supplies; a recognized floral industry supplier comparable to the type of vendor products distributed through IFD's member network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/international-floral-distributors-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Floral Distributors