Custy
Custy is a privately held French-Belgian SaaS company that builds integrated CRM, ERP, and document-management software for insurance brokers, mutuelles, insurers, and insurtechs. Founded around 2000, it serves enterprise and mid-market clients across France and Belgium.
- Company typePrivate
- Founded2000
- HeadquartersLuxembourg, Luxembourg
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Custy does
Custy is a privately held French-Belgian vertical SaaS company founded around 2000 that develops software for insurance brokers, mutuelles, traditional insurers, and insurtechs. Its core offering is an integrated four-product ecosystem: Adhoc (full broker CRM/ERP/GED platform with compliance tools for DDA, LCB-FT, and RGPD), Tailor (customizable cloud CRM with regulatory support), Corelo (life insurance product management), and Life (integrated savings and life insurance asset-liability management). The platform is delivered as cloud/SaaS and embeds native compliance features plus bidirectional EDI connections to insurance company extranets and live API links to official French regulatory databases including the PPE Registry, asset freeze registry, OFAC sanctions, INPI, and the registre du Trésor.
Custy operates through two legal entities — CUSTY SAS in Strasbourg, France (share capital €70,900) and CUSTY BELGIUM SPRL in Thuin, Belgium (under GIE Groupe Burrus Technologies) — and is led by President Pierre LEO with Martin VILLEMOT as General Manager and Eric LIPPERT heading the BELUX region. Headcount is reported at 11-50 employees. The go-to-market is sales-led and direct, with consultative demos and quote-based pricing on annual subscription contracts, supported by content marketing focused on regulatory topics for the French brokerage community.
The company generates revenue primarily through recurring SaaS subscriptions and reports an installed base of 18+ named enterprise and mid-market insurance logos including AXA, Swiss Life, April, Athora, Cardif Lux Vie, DiotSiaci, Foyer, Groupe France Courtage, and Mutuelle Française. In January 2025 Custy acquired Bel Air Informatique, a historic French broker-software vendor, to consolidate its position in the brokerage software market. No external funding, public revenue figures, or AI/ML capabilities are disclosed in available source material.
Custy firmographics
Firmographics- Name
- Custy
- Legal name
- CUSTY BELGIUM SPRL
- Website
- https://custy.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Custy is a privately held French-Belgian SaaS company that builds integrated CRM, ERP, and document-management software for insurance brokers, mutuelles, insurers, and insurtechs. Founded around 2000, it serves enterprise and mid-market clients across France and Belgium.
- Ownership category
- akta.pro rank
Custy industry classification
Industry- Product category
- Insurance Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
- akta.pro secondary industry
- Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)
Keywords
Where Custy is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices2 records
Markets served
Custy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions (SaaS): Custy generates revenue primarily through subscription-based software licenses for its insurance brokerage solutions (Adhoc, Tailor, Corelo, Life). The cloud-based delivery model supports recurring revenue with annual or multi-year subscription contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing through demo requests |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Custy product offering
Product offeringCore offering
Custy designs, develops, and sells a modular SaaS software ecosystem purpose-built for insurance brokers, mutuelles, insurers, and insurtechs. Its offerings combine CRM, ERP, and electronic document management (GED) for brokerage operations, alongside asset-liability management (ALM) for life insurance products, with native regulatory compliance features covering DDA, LCB-FT, and RGPD. Deployment is cloud-based and delivered via subscription licenses to insurance professionals primarily in France and Belgium.
Product overview
Custy offers an integrated software ecosystem for the insurance and brokerage sector, consisting of four core products: Adhoc (complete CRM, ERP and GED platform for brokers), Tailor (cloud-based CRM with customization capabilities), Corelo (life insurance product management), and Life (asset-liability management for insurers). The modular architecture allows brokers, insurers, mutuals, and insurtechs to select solutions tailored to their needs, with built-in compliance tools for DDA, LCB-FT, RGPD, and integration with insurance company extranets and official regulatory databases.
Differentiator
Problem solved
Functional benefit
Brands
- Custy Adhoc: Complete digital solution for insurance brokers - CRM, portfolio management, and compliance tools.
- Custy Tailor
- Custy Corelo
- Custy Life
Products and services
- Custy Adhoc Complete digital SaaS platform for insurance brokers combining CRM, ERP, electronic document management (GED), compliance tools (DDA, LCB-FT, RGPD), EDI connections to insurance companies, and automated workflows for portfolio management and regulatory reporting. Targeted at French/Belgian insurance brokers.
- Custy Tailor Cloud-based CRM solution for insurance brokers with centralization of client data, commercial activity tracking, integrated document management, alerts and deadline monitoring, and regulatory compliance support (RGPD, LCB-FT, reclamations tracking). Marketed as a customizable offering adapted to broker needs.
- Custy Corelo Management software for life insurance products, providing an ergonomic interface for front and back-office operations, customizable architecture to adapt to evolving market needs, and tools designed to strengthen competitiveness while reducing operating costs. Used by insurers as well as the brokerage vertical.
- Custy Life Integrated software for managing savings and life insurance products, enabling precise asset and liability management (ALM), automation of operations, and strengthening of investment strategy. Supports single-insurer, multi-insurer, and co-insurance setups.
Quantifiable outcome
- Up to 40% productivity improvement for insurance brokerages using Custy Adhoc
- +4 more outcomes
Companies that use Custy
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Custy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
Custy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Bel Air InformatiquecoreBel Air Informatique is a historic player in software for insurance brokers in France. In January 2025, Custy announced its merger/rapprochement with Bel Air Informatique as a major development milestone, consolidating Custy's software ecosystem in the French insurance brokerage market.
- GIE Groupe Burrus TechnologiescoreCUSTY is part of GIE Groupe Burrus Technologies, indicating a corporate group structure where Custy operates as part of a larger technology group serving the insurance industry.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Custy competitors and assessment
Company assessmentDirect peers
- Effisoft: French insurance software vendor specializing in solutions for insurers and brokers, including document management and regulatory compliance tooling. Closely comparable to Custy on customer segment, regulatory focus, and product scope.
- Prima Solutions: French SaaS provider of insurance core systems (policy admin, underwriting, claims) for P&C and life insurers and brokers. Comparable to Custy as a French insurance vertical SaaS vendor serving similar broker and carrier customers.
- Andema: Insurance broker and insurer software specialist serving the French market with CRM and back-office solutions. Comparable to Custy as a competitor in the same French brokerage software niche with overlapping customer base.
Broad incumbents
- Applied Systems: North American leader in insurance brokerage and agency management systems. Comparable to Custy as a specialist broker software vendor, though at significantly larger scale and broader geographic footprint.
- Duck Creek Technologies: Global SaaS insurance core systems provider for P&C and life insurers. Comparable to Custy on insurance vertical SaaS, though focused on carriers rather than brokers and at a much larger scale.
- Guidewire Software: Global insurance core platform serving P&C and life insurers with policy, underwriting, claims and billing. Comparable to Custy as an insurance core systems SaaS, though targeting carriers and large mutuals rather than brokers.
- EIS Group: Insurance core systems platform for life, P&C and health insurers. Comparable to Custy on life insurance product management (Corelo/Life) but at significantly larger scale and broader scope.
- Vertafore: US insurance distribution software provider offering agency management and broker workflow tools. Comparable to Custy as a broker-focused insurance software specialist, though US-centric and at larger scale.
Emerging players
- Alchemy: Insurance broker software vendor targeting UK and European brokers with workflow, compliance and document tools. Comparable to Custy as a regional broker software specialist with similar regulatory/compliance positioning.
Regional players
- Softway Medical / Dhimyotis: French vertical SaaS vendor focused on document management and regulatory compliance workflows for regulated industries. Comparable to Custy on the GED/compliance component and the French mid-market customer profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Custy social profiles
Digital presenceCusty compliance and trust
Trust signalCompliance1 record
Custy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custy leadership team
Management profileNumber of profiles
Profiles3 records
Custy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Custy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custy
What does Custy do?
Custy designs, develops, and sells a modular SaaS software ecosystem purpose-built for insurance brokers, mutuelles, insurers, and insurtechs. Its offerings combine CRM, ERP, and electronic document management (GED) for brokerage operations, alongside asset-liability management (ALM) for life insurance products, with native regulatory compliance features covering DDA, LCB-FT, and RGPD. Deployment is cloud-based and delivered via subscription licenses to insurance professionals primarily in France and Belgium.
Is Custy a public or private company?
Custy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Custy founded?
Custy was founded in 2000. It employs 11 to 50 people.
Where is Custy based?
Custy is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does Custy make money?
One revenue line is on record: software Subscriptions (SaaS).
Who are Custy's main competitors?
Direct peers on record are Effisoft, Prima Solutions and Andema. Broad incumbents are Applied Systems, Duck Creek Technologies, Guidewire Software, EIS Group and Vertafore. Alchemy is listed as an emerging player. Softway Medical / Dhimyotis is listed as a regional player.
Does Custy have an API?
No public API is recorded for Custy.
What industry is Custy in?
Custy's product category is Insurance Software. Its primary akta.pro industry code is FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS), with a secondary code of FSAGAGAD, Customer Engagement, CRM & Agent/Broker Enablement Platforms. Its NAICS code is 513210 and its SIC code is 7372.