What Grace Papers does

Grace Papers is a Melbourne-based, founder-led gender equality consulting and SaaS company founded in 2014, serving large Australian enterprises, ASX-listed corporations, and government departments. The company's offering combines three layers: workforce intelligence delivered through GEN (Gender Equality Navigator), an AI-assisted SaaS that integrates HRIS data and recommends coaching assignments; a Scalable Coaching Platform delivering 13+ personalised coaching journeys covering parental leave transitions, women in leadership development, Respect@Work compliance, and flexible work; and consulting/advisory services spanning gender pay gap analysis, WGEA reporting, and CEO/C-Suite workshops. The platform is built on ISO/IEC 27001:2022 certified infrastructure hosted on AWS Sydney with Australian data residency, and ships native integrations with Workday, SAP SuccessFactors, BambooHR, Okta, Azure AD, and OneLogin via a secure REST API.

The business operates a primarily subscription-based enterprise model sold on multi-year contracts through direct field sales, with pricing kept off the public website. Revenue streams include enterprise coaching programmes (recurring subscription), the SaaS platform subscription, professional services (advisory/consulting), and managed culture campaigns. Named customers span retail (Woolworths, Coles), consumer goods (Kimberly-Clark), energy/utilities (Transgrid, Worley), facilities management (Sodexo), professional services (KPMG, Big 4 firm), legal services (Lander & Rogers, Hall & Wilcox), and government (Victorian Public Service, Department of Energy, Environment and Climate Action). A research partnership with Macquarie University underpins the evidence base, and founder Prue Gilbert's profile (AFR 100 Women of Influence, LinkedIn Top Voice) drives thought leadership distribution.

Company is privately held (Grace Papers Holdings Pty Ltd), appears to operate without external institutional capital based on the absence of disclosed funding rounds, and runs with a headcount of 11-50 employees. Geographic exposure is concentrated in Australia despite language-level portability of the platform, and the regulatory tailwinds from WGEA reporting and Respect@Work positive duty obligations anchor the addressable market.

Name

Grace Papers

Legal name

Grace Papers Holdings Pty Ltd

Website

https://gracepapers.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Grace Papers is an Australian SaaS and coaching company that combines the GEN workforce intelligence platform with personalised coaching programmes to help large enterprises, ASX-listed corporations, and government departments improve gender equality outcomes, parental leave retention, and Respect@Work compliance.

Ownership category

akta.pro rank

Product category

Workforce DEI and Gender Equality Software

NAICS

Human Resources Consulting Services (541612), Software Publishers (513210)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

akta.pro secondary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• Gender equality coaching
• DEI workforce analytics
• Parental leave coaching
• Women in leadership programs
• Respect at work compliance

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise Coaching Programs: Organisation-wide coaching programs including 1:1 executive coaching, group coaching, and parental leave transition coaching delivered through the platform. Typically sold as multi-year enterprise contracts with dedicated customer success management.
2. Software Platform (GEN + Coaching Platform): SaaS platform subscription for the Gender Equality Navigator (GEN) and coaching platform, with tiered access levels from content-only to 1:1 executive coaching. Includes reporting, data insights, and integration with enterprise HRIS systems.
3. Gender Equality Advisory Services: Consulting engagements including gender pay gap analysis, GEAP support, WGEA reporting support, and Gender Equality Deep Dive workshops for CEOs and C-Suite executives.
4. Managed Culture Campaigns: LIVE coaching events and managed service campaigns designed for D&I leaders, managers, employees, and employee network groups, strategically addressing gender discrimination and workplace equity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Grace Papers combines a SaaS AI-powered workforce analytics platform (GEN - Gender Equality Navigator) with a scalable digital coaching platform delivering 13+ personalised coaching journeys, and overlays expert gender equality consulting. The integrated offering targets large enterprises and governments seeking to move beyond gender equality reporting into measurable workforce action through workforce data insights, evidence-based recommendations, and coaching-led behaviour change.

Product overview

Grace Papers offers a connected platform approach combining three pillars: workforce intelligence (via GEN - Gender Equality Navigator), targeted programs (Parental Leave Transition Coaching, Women In Leadership, Respect @ Work, FlexLeadership, Career Transition Coaching), and leadership capability building. The Scalable Coaching Platform serves as the core technology delivering personalized coaching journeys, digital resources, and tools, while GEN provides the AI-powered intelligence layer for workforce data analysis and automated DEI task management. Additional offerings include Gender Equality Advisory consulting services, executive coaching, and group coaching programs, all designed to drive measurable behavior change and gender equality outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• GEN (Gender Equality Navigator): SaaS AI-powered assistant designed to advance gender equality, tailored for DEI, HR, and People & Culture teams. Simplifies and automates complex DEI tasks, empowers teams to make meaningful progress on gender equality goals, close the gender pay gap, and prevent discrimination.
• The Grace Way

Products and services

• GEN - Gender Equality Navigator A SaaS AI-powered assistant and intelligence platform that simplifies and automates complex DEI tasks, enabling HR, DEI, and People and Culture teams to make meaningful progress on gender equality goals, close the gender pay gap, prevent discrimination, integrate workforce data, and assign employees to appropriate coaching journeys.
• Scalable Coaching Platform An award-winning digital coaching platform providing on-demand support and comprehensive career coaching resources accessible anytime, anywhere, offering over 13 personalised coaching journeys, digital resources, guides, tools, live coaching, bespoke events, and masterclasses for employees navigating parental leave, career transitions, caregiving, and leadership development.
• Parental Leave Transition Coaching 1:1 parental leave transition coaching delivering flexible and personalised support through key transitions including pregnancy and handover, parental leave and keeping in touch, return to work, and working flexibly, integrating the Grace Way empowerment model.
• Women In Leadership Program Evidence-based coaching program empowering women through executive group coaching, 1:1 executive coaching, transformative change insights, and sponsorship and networking opportunities, addressing systemic barriers and second-generation bias for senior women leaders.
• Respect@Work Program Culture change program aligned with the Australian Human Rights Commission's 7 standards for positive duty compliance, helping organisations prevent discrimination and create safe, respectful workplace cultures through the RAW Confidence Coaching Experience with group coaching, 1:1 coaching, and micro-learning.
• FlexLeadership Program Leadership program equipping managers to foster inclusive, high-performing teams through flexible work practices, addressing fairness, visibility, and burnout challenges in hybrid work environments.
• Gender Equality Advisory Expert consulting services including gender pay gap advisory, GEAP (Gender Equality Action Plan) support and development, WGEA reporting support, and Gender Equality Deep Dive workshops for CEOs and C-Suite executives.
• Career Transition Coaching Targeted coaching support for employees navigating key career transitions including parental leave, retirement, single parenting, and caregiving, featuring 13 unique coaching journeys and culture campaigns aligned to D&I strategy.

Quantifiable outcome

• 10x ROI on empowerment model
• +8 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Macquarie UniversitycoreStrategic or Co-development Partner · 1 May 202018-month research evaluation partnership validating Grace Papers platform impact on 350 participants across 16 indicators. Published 'Dismantling The Parental Wall' study demonstrating improved workforce participation, career advancement, and economic security for participants.
• Office for Women VictoriacoreStrategic or Co-development Partner · 1 May 2020Government partnership funding the pilot program that validated Grace Papers platform. Research collaboration measuring attitudes and behaviours of 350 participants entering parental leave.
• Pride in DiversitycoreStrategic or Co-development Partner · 1 January 2020Research partnership on 'An Inclusive Approach to Parenting' examining intersectional impacts of care, career and sexual orientation in workplaces. Findings on everyday bias towards LGBTQ+ parents informed guide to practical actions for inclusion.
• The Governance InstituteminorOthersFounder Prue Gilbert is a Fellow of The Governance Institute, contributing to governance and board-level discussions on gender equality.
• AFL Players Association Women's LeagueminorOthersFounder Prue Gilbert serves as inaugural Advisory Board Member, contributing to gender equality in sport initiatives.
• A Monument of One's OwnminorOthersFounder Prue Gilbert serves as inaugural Board Member, focusing on representation of women's contributions.
• NOW AustraliaminorOthersFounder Prue Gilbert serves as member of legal steering committee addressing sexual harassment issues.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider with data residency in Australia (Sydney region) supporting ISO 27001 certified platform operations.
• WorkdaycoreTechnology or IntegrationPre-built HRIS integration connector for enterprise clients using Workday HR system.
• SAP SuccessFactorscoreTechnology or IntegrationPre-built HRIS integration connector for enterprise clients using SAP SuccessFactors.
• OktacoreTechnology or IntegrationNative SSO support via SAML 2.0 and OIDC for identity management integration.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CultureAmp: Australian-founded employee engagement and people analytics SaaS platform. Closely comparable as an Asia-Pacific-based people-data platform competing for similar enterprise HR budgets and addressing DEI-adjacent use cases.
• BetterUp: Enterprise coaching and wellbeing platform combining AI-driven coaching assignments with a network of human coaches. Directly comparable to Grace Papers' coaching-led SaaS model and enterprise GTM motion.
• Torch Coaching & Consulting: Enterprise leadership and coaching platform pairing technology with a coach network. Comparable in hybrid human+tech coaching delivery and enterprise focus.
• Visier: People analytics and workforce intelligence platform. Comparable to Grace Papers' GEN module and its 16-indicator diagnostic capability for HR leaders.
• Pymetrics: Talent assessment and DEI-focused psychometric platform. Comparable in applying measurement science and analytics to DEI outcomes for enterprise clients.
• Leapsome: People enablement platform covering engagement, performance, learning and DEI surveys. Comparable as a modular people-platform competing for similar enterprise HR tech budgets.

Broad incumbents

• Lattice: Broader people management platform offering performance, engagement, and DEI survey tooling. Competes for overlapping HR analytics budget but does not specialise in gender-equality coaching.
• Workhuman: Enterprise recognition and workplace culture platform with DEI capabilities. Comparable in addressing cultural/DEI outcomes for large enterprises, though via recognition rather than coaching.
• Korn Ferry (DEI Practice): Global consulting firm with dedicated DEI, talent and leadership advisory practices. Competes for enterprise DEI strategy and gender equality advisory budgets.

Regional players

• Stride4 Purpose: Australian gender equality and inclusion consultancy. Comparable regional peer competing for the same Australian enterprise and government DEI mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gracepapers
• Facebookfacebook.com/166538976771079
• LinkedInlinkedin.com/company/1478244
• Instagraminstagram.com/gracepapers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Papers