Gold-Vision CRM
Gold-Vision CRM builds a cloud-based, configurable CRM platform integrating sales, marketing, support, projects, and events, sold primarily on a per-seat subscription basis to UK, European, and North American mid-market and enterprise customers, with industry solutions for construction, manufacturing, and IT.
- Company typePrivate
- Founded2003
- HeadquartersNorthampton, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Gold-Vision CRM does
Gold-Vision CRM is a privately held, cloud-based customer relationship management software vendor founded in 2003 and headquartered in Northampton, United Kingdom, with a North American regional office in Mississauga, Canada. The company builds a unified platform that combines sales pipeline management, marketing automation, customer support, project management, event management, and help-desk functionality, offered as modular additions to a core CRM. Configurability is the central design principle: customers shape dynamic screens, custom fields, workflows, and bespoke item types per team or business unit, and deployments scale from small teams to enterprise rollouts supporting 1000s of users and millions of records. Gold-Vision offers cloud, private-cloud, and on-premises hosting, ISO 27001-certified for 8+ years and UK Cyber Essentials-accredited, which underwrites sales into regulated mid-market and enterprise buyers. The platform supports multi-currency and multi-language operations across the UK, Europe, and North America, and integration depth is emphasized via the proprietary Fuse integration engine connecting 40+ third-party business tools (Microsoft 365, Google Workspace, Jira, Mailchimp, QuickBooks, Xero, Sage, Power BI, Adobe Sign, Salesforce, construction-specific Glenigan and Barbour ABI, among others) through RESTful APIs.
The product is organized into a Core CRM platform with functional modules (Sales, Customer Support, Projects, Events), industry solutions (Construction, Manufacturing, IT & Software), and a recent AI layer branded FuseAI offering autonomous agents for lead qualification, meeting summaries, quote preparation, customer support, and survey management. Revenue is generated primarily through per-seat, per-month SaaS subscriptions priced from approximately £35/user/month at the Core tier up to bespoke Enterprise contracts, augmented by tiered implementation services (1-7 day onboarding packages) and custom development for bespoke integrations and portals. Go-to-market is sales-led, combining an in-house direct sales team (including a dedicated Sales & Marketing Director, Strategic Partnerships Director, and enterprise field coverage), inside-sales coverage for both the UK/Europe and North America, and a partner referral program paying 20% commission on successful introductions. Distribution is reinforced by content marketing, an email newsletter base of 10,000+ subscribers, and successive Gartner review-site recognition (Capterra Shortlist, Software Advice Front Runners, GetApp Category Leaders) across 2022, 2024, and 2025. Since February 2024 the company has operated as a portfolio company of Volaris Group Inc., a Canada-based vertical-market software acquirer, which provides capital and tuck-in M&A optionality while Gold-Vision retains its UK-based operating leadership and brand.
Gold-Vision CRM firmographics
Firmographics- Name
- Gold-Vision CRM
- Legal name
- Esteiro Business Solutions Ltd.
- Website
- https://gold-vision.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gold-Vision CRM builds a cloud-based, configurable CRM platform integrating sales, marketing, support, projects, and events, sold primarily on a per-seat subscription basis to UK, European, and North American mid-market and enterprise customers, with industry solutions for construction, manufacturing, and IT.
- Ownership category
- akta.pro rank
Gold-Vision CRM industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- akta.pro primary industry
- Customer Success & Account Management CRM (HDAEAFAD)
- akta.pro secondary industries
- Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH), Customer Service, Support & Contact Center CRM (HDAEAFAC), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Gold-Vision CRM is headquartered
LocationHeadquarters
- HQ city
- Northampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Gold-Vision CRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Licensing: Gold-Vision CRM operates on a subscription SaaS model with per-user, per-month pricing. Customers pay recurring fees based on the number of users and selected tier (Core, Professional, Ultimate, Enterprise). The pricing is transparent with no hidden fees, and the company offers both monthly and annual billing options with plans scaling from small business to enterprise (1000s of users).
- Professional Services (Implementation): Implementation and onboarding services are offered as separate paid packages (Core: 1-2 days, Professional: 3-5 days, Ultimate: 5-7 days) to help customers set up and configure the CRM.
- Custom Development & Bespoke Solutions: Custom CRM development, web apps/portals, and bespoke integrations are offered as special projects services, priced per project based on requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Core Plan - Essential CRM features for small teams |
| Per seat | Monthly | Professional Plan - Enhanced automation and project features |
| Per seat | Monthly | Ultimate Plan - Full marketing automation and branding |
| Per seat | Annual | Enterprise Plan - Scalable solution for large organizations |
| Subscription | Annual | Annual Billing Discount |
| Per seat | Monthly | FuseAI Agent - AI-powered automation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Gold-Vision CRM product offering
Product offeringCore offering
Gold-Vision CRM is an integrated, cloud-based customer relationship management platform that combines sales, marketing, customer support, projects, and events management into a single configurable system for B2B organizations. The platform is offered with modular extensions including AI-powered workflow automation (FuseAI), an integration engine (Gold-Vision Fuse), and dedicated industry editions for Construction, Manufacturing, and IT & Software sectors. Deployment options include Gold-Vision Cloud, customer-preferred cloud, or on-premises installation.
Product overview
Gold-Vision CRM is a unified, integrated sales and marketing platform offered as a single core product with modular add-ons and industry-specific solutions. The main Gold-Vision CRM platform (Core) serves as the foundation, with optional modules including Gold-Vision Marketing (campaign management and automation), Gold-Vision Fuse (integration engine), and FuseAI (AI agent-powered automation). The platform is organized into functional modules for Sales, Customer Support, Projects, and Events, with dedicated industry solutions for Construction, Manufacturing, and IT & Software sectors. Gold-Vision offers four pricing tiers (Core, Professional, Ultimate, Enterprise) starting at £35/user/month, with implementation, hosting (cloud, private cloud, or on-premises), and custom development services available. The company was acquired by Volaris Group in February 2024.
Differentiator
Problem solved
Functional benefit
Brands
- FuseAI: AI-powered workflow automation technology that runs automation across CRM and connected systems, featuring agents for lead qualification, meeting summaries, quote preparation, customer support, and surveys.
- Gold-Vision Fuse
- Gold-Vision Marketing
Products and services
- Gold-Vision CRM (Core Platform) Integrated sales and marketing CRM platform combining sales, marketing, customer support, projects, and events management in a unified, configurable system for B2B organizations ranging from SMBs to global enterprises.
- Gold-Vision Marketing Marketing automation module providing lead generation, campaign management, landing pages, and real-time campaign ROI tracking, fully integrated with the core CRM.
- Gold-Vision Fuse Integration engine that connects Gold-Vision CRM with business tools including Asana, Mailchimp, Jira, Microsoft Teams, WhatsApp, ClickUp, Typeform, SurveyMonkey, and any RESTful API-enabled application, streamlining workflows and eliminating data silos.
- FuseAI AI workflow automation technology powered by intelligent agents that automate CRM processes including lead qualification, meeting summarization, quote preparation, customer support, and survey management. Launch offer priced at £100/month for the first AI agent.
- Gold-Vision Sales Sales management module featuring pipeline management, sales automation, lead scoring, mobile CRM, team and security management, and price list management with multi-currency quoting capabilities.
- Gold-Vision Customer Support Customer support and contact center module featuring a 360-degree customer view, workflow automation, help desk productivity tools, secure data handling, and dashboards and reporting.
- Gold-Vision Projects
Quantifiable outcome
- Lead qualification time reduced by up to 50% with FuseAI Lead Qualification Agent
- +8 more outcomes
Companies that use Gold-Vision CRM
Customer profileNamed customers17 records
Segments12 records
Ideal customer profiles4 records
Gold-Vision CRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability6 records
Feature7 records
Gold-Vision CRM partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and major.
- MicrosoftcoreMicrosoft integration partnership including Microsoft 365 (Outlook, Exchange, Office 365), SharePoint Online, Microsoft Reporting Services, and Teams. Deep integration with Outlook Calendar for appointment synchronization and email tracking.
- GooglecoreGoogle integration including Gmail, Google Maps (for route planning), and Google Analytics. Calendar sync with Google Calendar for appointment management.
- JiracoreIntegration with Atlassian Jira for project management and task tracking, enabling seamless workflow between CRM and development/project tracking tools.
- MailchimpcoreEmail marketing integration with Mailchimp for campaign management, list synchronization, and marketing automation.
- QuickBooks OnlinemajorFinancial integration with QuickBooks Online for accounting, invoicing, and financial data synchronization with CRM.
- XeromajorIntegration with Xero accounting software for financial data flow, invoice management, and billing integration with CRM.
- SagemajorIntegrations with Sage 50 and Sage 200 accounting software for financial system connectivity and data synchronization.
- Adobe (DocuSign/Adobe Sign)coreE-signature integration with Adobe Sign and DocuSign for document signing, contract management, and quote approval workflows.
- AsanacoreTask management integration with Asana enabling workflow automation and project task synchronization between systems.
- TrellocoreKanban-style task management integration with Trello for visual project tracking and workflow management.
- Power BImajorMicrosoft Power BI integration for advanced analytics, custom reporting, and data visualization from CRM data.
- EventbritecoreEvent management integration with Eventbrite for online bookings, attendee management, and automatic CRM record updates for event registrations.
- GleniganmajorConstruction industry partnership tracking building and construction project progress from lead to won contract within CRM. Specialized for construction sector.
- Barbour ABImajorConstruction lead tracking integration assigning leads and following status, progress, and sales pipeline of construction and building projects.
- LoqatecoreAddress and email validation integration ensuring accurate contact data with Loqate Address Verification and Email Validation (500/month included).
- WhatsAppcoreMessaging integration with WhatsApp for customer communication and lead engagement within CRM workflows.
- Microsoft Dynamics 365 Business CentralmajorERP integration with Microsoft Dynamics 365 Business Central for comprehensive financial and business data synchronization.
- SharePointcoreDocument management integration with SharePoint Online for linking files and folders to CRM records, preventing documents from being saved locally.
- UnleashedmajorManufacturing ERP integration with Unleashed for inventory, production, and supply chain management data within CRM.
- Volaris GroupcoreCanada-based software firm that acquired Gold-Vision CRM in February 2024 to enhance its specialized software portfolio. Volaris Group operates as Gold-Vision's parent company under its portfolio of vertical-focused software businesses.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Gold-Vision CRM competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot is a leading all-in-one CRM, marketing, sales, and service platform widely adopted by mid-market B2B companies. Comparable to Gold-Vision in mid-market positioning, integrated suite breadth, and sales-led GTM, but with a vastly larger market presence and R&D budget.
- Salesforce Sales Cloud: Salesforce Sales Cloud is the dominant enterprise CRM globally, competing with Gold-Vision at the high end of mid-market and into enterprise. Gold-Vision explicitly integrates with Salesforce, indicating overlap in customer technology stacks.
- Microsoft Dynamics 365 Sales: Microsoft Dynamics 365 Sales is part of a broader enterprise CRM and ERP suite closely integrated with Microsoft 365, Outlook, and Teams. Gold-Vision integrates with Dynamics 365 Business Central and competes for the same enterprise and mid-market CRM buyers.
Direct peers
- Pipedrive: Pipedrive is a sales-focused CRM built for SMB and mid-market teams, emphasizing pipeline management and ease of use. Comparable to Gold-Vision in mid-market targeting and sales-led demos, but narrower in scope (sales only vs. all-in-one).
- Creatio: Creatio offers a unified CRM and business process automation platform with no-code customization, targeting mid-market customers similarly to Gold-Vision. Comparable for its configurability and integrated workflow automation capabilities.
- Insightly: Insightly is a mid-market CRM with integrated project management, similar to Gold-Vision's sales-plus-projects module combination. Comparable in targeting growing B2B companies seeking CRM with light project workflows.
- Zoho CRM: Zoho CRM is an all-in-one sales, marketing, and support platform with strong customization and per-user pricing targeting SMB and mid-market customers globally. Closely comparable to Gold-Vision's integrated suite approach, transparent per-seat pricing, and configurability emphasis.
Emerging players
- Freshsales (Freshworks): Freshsales is Freshworks' AI-powered sales CRM targeting SMB and mid-market customers with built-in phone, email, and chat. Comparable in integrated CRM + AI-driven lead scoring, mid-market pricing, and modern UX expectations.
Regional players
- Really Simple Systems: Really Simple Systems is a UK-based cloud CRM targeting SMB and mid-market customers with sales and marketing features. Comparable as a UK regional competitor with similar pricing transparency and SMB-to-mid-market positioning.
- Workbooks: Workbooks is a UK-headquartered CRM and marketing automation platform focused on mid-market B2B organizations. Comparable for UK regional presence, mid-market targeting, and integrated sales/marketing automation offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Gold-Vision CRM social profiles
Digital presenceGold-Vision CRM compliance and trust
Trust signalCompliance2 records
Gold-Vision CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gold-Vision CRM leadership team
Management profileNumber of profiles
Profiles12 records
Gold-Vision CRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gold-Vision CRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gold-Vision CRM
What does Gold-Vision CRM do?
Gold-Vision CRM is an integrated, cloud-based customer relationship management platform that combines sales, marketing, customer support, projects, and events management into a single configurable system for B2B organizations. The platform is offered with modular extensions including AI-powered workflow automation (FuseAI), an integration engine (Gold-Vision Fuse), and dedicated industry editions for Construction, Manufacturing, and IT & Software sectors. Deployment options include Gold-Vision Cloud, customer-preferred cloud, or on-premises installation.
Is Gold-Vision CRM a public or private company?
Gold-Vision CRM is a private company. It is classified as corporate owned and is currently operating.
When was Gold-Vision CRM founded?
Gold-Vision CRM was founded in 2003. It employs 51 to 100 people.
Where is Gold-Vision CRM based?
Gold-Vision CRM is headquartered in Northampton, United Kingdom, in the Europe region.
How does Gold-Vision CRM make money?
Three revenue lines are on record. SaaS Subscription Licensing is the primary driver. The others are professional Services (Implementation) and custom Development & Bespoke Solutions.
Who are Gold-Vision CRM's main competitors?
Broad incumbents on record are HubSpot, Salesforce Sales Cloud and Microsoft Dynamics 365 Sales. Direct peers are Pipedrive, Creatio, Insightly and Zoho CRM. Freshsales (Freshworks) is listed as an emerging player. Regional players are Really Simple Systems and Workbooks.
Does Gold-Vision CRM have an API?
Yes. Gold-Vision offers API access for developers. The Lead/webform API allows posting leads to CRM from websites or webforms. Full API access is available on Professional, Ultimate, and Enterprise plans. The Gold-Link API enables custom integrations for unique integration requirements. Integration capabilities include RESTful API connections and data bridge functionality for seamless data flow between systems. Developer documentation is at www.gold-vision.com/crm/integrations.
What industry is Gold-Vision CRM in?
Gold-Vision CRM's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAD, Customer Success & Account Management CRM, with a secondary code of HDAEAFAH, Industry-Specific CRM (Vertical CRM Suites). Its NAICS code is 541511.