Preferred Marketing Group
Preferred Foodservice Specialists (PFS), doing business as Preferred Marketing Group, is a manufacturer's representative for 60+ premium commercial kitchen equipment brands, serving dealers, restaurants, and educational institutions across California and Nevada via specification support and live demonstration facilities.
- Company typePrivate
- Founded1984
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Preferred Marketing Group does
Preferred Foodservice Specialists (PFS), doing business as Preferred Marketing Group, is a manufacturer's representative firm serving the commercial food equipment and supply industry across California and Nevada. Founded in 1984 and headquartered in Chatsworth, California, PFS operates as the intermediary between more than 60 premium equipment manufacturers and commercial kitchen operators. The firm's customer base spans restaurant equipment dealers, multi-unit restaurant operators, independent restaurants, and educational institutions with foodservice operations; named accounts visible in public materials include Avanti Restaurant Solutions, TriMark USA, The Privateer Coal Fire Pizza, and Orange County Educational Arts Academy. Leadership is led by CEO Jeff Couch, President Brad Hitchcock, and founders Bill Fero and Charlie Watterman.
PFS represents brands across the full commercial kitchen spectrum—cooking, refrigeration, and ventilation—from manufacturers including Middleby, Blodgett, Viking, TurboChef, Pitco, Imperial, Carter-Hoffman, CookTek, and dozens of others. The firm differentiates via two state-of-the-art culinary demonstration facilities in Los Angeles and Oakland, where corporate chefs run live, real-scenario equipment demonstrations for dealers and end users. The 11–50 person team draws on more than 150 years of combined foodservice experience, supported by named field specialists Justin Jacinto and Will Dufrasne referenced in customer testimonials.
Revenue is generated through commission-based manufacturer's representative agreements with the 60+ equipment brands. PFS does not transact directly with end users; instead, the firm supports equipment specifications and coordinates with its dealer and national-account network, earning commissions on resulting sales. Pricing to end users flows through dealers as quote-based, and the company provides specification consultation at no direct charge. The primary sales motion is channel-led, leveraging manufacturer relationships, dealer partnerships, and live demonstration scheduling as the core lead-generation mechanism.
Preferred Marketing Group firmographics
Firmographics- Name
- Preferred Marketing Group
- Legal name
- Preferred Foodservice Specialists
- Website
- https://pmgnow.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Preferred Foodservice Specialists (PFS), doing business as Preferred Marketing Group, is a manufacturer's representative for 60+ premium commercial kitchen equipment brands, serving dealers, restaurants, and educational institutions across California and Nevada via specification support and live demonstration facilities.
- Ownership category
- akta.pro rank
Where Preferred Marketing Group is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Preferred Marketing Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Manufacturer Representative Commissions: As a manufacturer's representative group, PFS earns commissions from equipment manufacturers for sales generated through their network of dealers and direct relationships with commercial kitchen operators. They represent over 60 premium manufacturers and support the complete sales cycle from specification to purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based equipment pricing through dealer network |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Preferred Marketing Group product offering
Product offeringCore offering
Preferred Foodservice Specialists (PFS) is a manufacturer's representative firm that sells and markets commercial food equipment and supply products on behalf of 60+ premium manufacturers across California and Nevada. The company provides equipment specification support, culinary consultation, live equipment demonstrations at its facilities in Los Angeles and Oakland, and works with dealers and end-user commercial kitchen operators through the full sales cycle from equipment selection to purchase.
Product overview
Preferred Foodservice Specialists (PFS) operates as a manufacturer's representative company offering a unified portfolio of commercial kitchen equipment sales representation combined with culinary consultation services. The company exclusively partners with over 60 premium manufacturers (including ADTAB, Berner, Frosty Factory, RDT, SpringAir, Antunes, ZVS, Anets, APW Wyott, Bakers Pride, Beech Ovens, Blodgett, Bluezone, Carter Hoffman, CookTek, Crown, Doyon, Evo, Firex, Concordia, Deutsche, Follett, iCETRO, Klop, Marco, SS Brewtec, Synesso, Wunder-Bar, Wild Goose, Globe, Holman, Imperial, Jade, Josper, Lang, MagiKitchn, Market Forge, Marsal Ovens, Marvel, Middleby Marshall, Nu-Vu, PerfectFry, Pitco, Powerhouse, Southbend, Star, Toastmaster, TurboChef, Ultrafryer, Varimixer, Wells, Walsh Simmons, KPS, Starline, Nieco, Viking, RoboJo, Terry, AIM, Cooler Concepts, CA Vertical) to provide complete commercial kitchen solutions. The portfolio encompasses the full equipment spectrum from cooking and refrigeration to ventilation and custom solutions, with culinary consultation services delivered through live demonstrations at their Los Angeles and Oakland facilities to help customers make informed equipment decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Kitchen Equipment Sales Representation Sales and marketing representation services for over 60 premium commercial kitchen equipment manufacturers, providing equipment specification support, dealer network coordination, and end-user sales facilitation across California and Nevada. Designed for restaurant equipment dealers, national account business units, and commercial kitchen operators.
- Culinary Consultation and Live Demonstration Services Expert consultation services led by corporate chefs and engineers covering equipment selection, kitchen layout planning, and operational efficiency guidance, delivered alongside live equipment demonstrations at culinary facilities in Los Angeles and Oakland. Targeted at commercial kitchen operators, dealers, and national accounts evaluating commercial foodservice equipment.
Quantifiable outcome
- Save labor, time, and energy for commercial kitchen operations
Companies that use Preferred Marketing Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Preferred Marketing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Preferred Marketing Group partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core and minor.
- MiddlebycorePreferred Foodservice Specialists is a proud representative of Middleby brands, one of the leading manufacturers in commercial cooking equipment. As a manufacturer's representative, PFS promotes and supports Middleby products including Middleby Marshall ovens throughout their California and Nevada territory.
- ADTAminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- BernerminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- Frosty FactoryminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- RDTminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- SpringAirminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- AntunesminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- ZVSminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- AnetsminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- APW WyottminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- Baker's PrideminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- BlodgettminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- BlodgettminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- Bluezone (by Middleby)minorEquipment manufacturer represented by PFS for commercial kitchen applications.
- Carter HoffmanminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- CookTekminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- CrownminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- DoyonminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- EvominorEquipment manufacturer represented by PFS for commercial kitchen applications.
- FirexminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- FollettminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- iTROminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- MarcominorEquipment manufacturer represented by PFS for commercial kitchen applications.
- SynessominorEquipment manufacturer represented by PFS for commercial kitchen applications.
- TurboChefminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- PitcominorEquipment manufacturer represented by PFS for commercial kitchen applications.
- Star ManufacturingminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- VikingminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- WellsminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- SouthbendminorEquipment manufacturer represented by PFS for commercial kitchen applications.
- ImperialminorEquipment manufacturer represented by PFS for commercial kitchen applications.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Preferred Marketing Group competitors and assessment
Company assessmentBroad incumbents
- Edward Don & Company: One of the largest broad-line foodservice equipment distributors in the U.S. Sells through dealers and direct to operators the same categories of commercial kitchen equipment PFS represents; comparable customer base, though via distribution rather than rep economics.
- TriMark USA: Major foodservice equipment distributor and dealer with national accounts. Sells into the same chain and operator customer base as PFS, but at distribution scale and with in-house sales rather than commissioned manufacturer reps.
- Cambro Manufacturing: Privately held foodservice equipment and storage products manufacturer. Sells into the same commercial kitchen operator and dealer channels as PFS-represented brands; comparable end-customer exposure but as a manufacturer rather than a rep.
- ITW Food Equipment Group: Diversified foodservice equipment manufacturer group (Hobart, Vulcan, Traulsen, etc.). Upstream in the value chain from PFS but a principal-equivalent peer for purposes of evaluating competitive dynamics in the commercial kitchen equipment category PFS serves.
- Sysco Corporation: Largest broad-line foodservice distribution company in North America. Operates upstream in food rather than equipment but serves the same commercial kitchen customers and is a recurring counterparty for chain and multi-unit operators that also buy from PFS-represented brands.
Others
- Middleby Corporation: Largest pure-play commercial cooking equipment manufacturer and one of PFS's most important principals. Functions as a key partner and a bellwether for the underlying equipment category, but is a supplier rather than a direct competitor to PFS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Preferred Marketing Group social profiles
Digital presencePreferred Marketing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preferred Marketing Group leadership team
Management profileNumber of profiles
Profiles4 records
Preferred Marketing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preferred Marketing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preferred Marketing Group
What does Preferred Marketing Group do?
Preferred Foodservice Specialists (PFS) is a manufacturer's representative firm that sells and markets commercial food equipment and supply products on behalf of 60+ premium manufacturers across California and Nevada. The company provides equipment specification support, culinary consultation, live equipment demonstrations at its facilities in Los Angeles and Oakland, and works with dealers and end-user commercial kitchen operators through the full sales cycle from equipment selection to purchase.
Is Preferred Marketing Group a public or private company?
Preferred Marketing Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Preferred Marketing Group founded?
Preferred Marketing Group was founded in 1984. It employs 11 to 50 people.
Where is Preferred Marketing Group based?
Preferred Marketing Group is headquartered in Los Angeles, United States, in the North America region.
How does Preferred Marketing Group make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Preferred Marketing Group's main competitors?
Broad incumbents on record are Edward Don & Company, TriMark USA, Cambro Manufacturing, ITW Food Equipment Group and Sysco Corporation. Middleby Corporation is listed as an others.
Does Preferred Marketing Group have an API?
No public API is recorded for Preferred Marketing Group.