ProHealth
ProHealth Labs and Medical Care operates a cash-pay walk-in medical clinic and lab network with seven locations across Northwest Florida, serving uninsured, underinsured, and SMB employer customers with $99 visits and a $59.99/month Medical Membership subscription.
- Company typePrivate
- Founded1985
- HeadquartersPensacola, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ProHealth does
ProHealth Labs and Medical Care is a privately held walk-in medical clinic and lab services operator headquartered in Pensacola, Florida, founded in 1985 and serving Northwest Florida through seven physical locations spanning Pensacola to Santa Rosa Beach. The company operates five full walk-in clinics (Pensacola, Gulf Breeze, Pace, Milton, Fort Walton Beach) plus a lab-only site in Santa Rosa Beach, with a medical staff led by Medical Directors Dr. Ryan Holland and Dr. Ryan Ross and a team of nurse practitioners and physician assistants. ProHealth has been bootstrapped since inception, growing organically from a single office with two employees to more than 30 employees across its regional footprint.
The company runs a unified cash-pay service model that does not accept insurance, targeting uninsured, underinsured, and high-deductible patients who find traditional urgent care unaffordable. Core offerings include $99 in-person office visits, comprehensive lab testing panels (general health, men's, women's, heart, STD, bodybuilding, and nutrition panels priced $145-$395), ultrasound services including a newly introduced exclusive Liver Elastography technology, occupational health and drug testing services, vaccines, and DNA testing. A subscription-based Medical Membership Program at $59.99/month per person provides unlimited $0 copay office visits, free annual physicals and flu shots, free monthly B12 injections, discounted labs and ultrasounds, and bundled 24/7 Teladoc telehealth access. Pricing is fully transparent and listed publicly.
ProHealth monetizes through a hybrid of unit-priced services (visits, lab panels, ultrasounds, occupational health contracts) and a recurring subscription membership stream. Distribution is direct-to-consumer via owned retail clinics, complemented by a direct sales motion for business medical memberships targeting SMB employers, and a self-serve telehealth channel via Teladoc. Marketing is locally focused on community presence, regional awards recognition (Best of the Coast, Best of the Bay 2025), and content marketing through the company blog. The business is owned by co-founders Hazel Wiggington and Holly Smith with no institutional investors or parent company.
ProHealth firmographics
Firmographics- Name
- ProHealth
- Legal name
- ProHealth Labs and Medical Care
- Website
- https://prohealthfl.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProHealth Labs and Medical Care operates a cash-pay walk-in medical clinic and lab network with seven locations across Northwest Florida, serving uninsured, underinsured, and SMB employer customers with $99 visits and a $59.99/month Medical Membership subscription.
- Ownership category
- akta.pro rank
ProHealth industry classification
Industry- Product category
- Walk-in Medical Clinics and Diagnostic Lab Services
- NAICS
- Offices of Physicians (6211), Medical and Diagnostic Laboratories (6215)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)
- akta.pro primary industry
- Retail & Walk-In Primary Care Clinics (HLAFAGAC)
Keywords
Where ProHealth is headquartered
LocationHeadquarters
- HQ city
- Pensacola
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
ProHealth business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Office Visit Fees: One-time fee for in-person office visits at walk-in clinics. Insurance is not accepted, making services affordable for underinsured and uninsured patients.
- Medical Membership Subscription: Monthly subscription at $59.99/month per person providing unlimited $0 copay office visits, free B12 injections, free annual flu shot, free annual physical, free annual CP24 lab, 15% discount on labs, 10% discount on ultrasounds, free vascular age ultrasound and EKG upon sign-up, and 24/7 Teladoc access.
- Lab Testing Services: Various blood panels and lab tests offered at discounted bundle prices. No doctor's order required. Walk-in service with results in 2-3 business days.
- Occupational Health Services: Pre-employment physicals, DOT physicals, drug testing, OSHA testing, and business medical memberships for employers.
- Weight Loss Program: 12-week prescription weight loss program with medical guidance, nutrition consultations, movement coaching, and discounted B12 shots and Lipotonix injections.
- Ultrasound Services: Comprehensive ultrasound services including cardiac, abdominal, vascular, OBGYN, and specialty packages like Liver Elastography and Total Cardio Scan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Walk-in Office Visit - $99 |
| Subscription | Monthly | Medical Membership - $59.99/month |
| Unit Pricing | Pay-as-you-go | General Health Panel - $145 |
| Unit Pricing | Pay-as-you-go | Women's Health Panel - $299 |
| Unit Pricing | Pay-as-you-go | Men's Health Panel - $265 |
| Unit Pricing | Pay-as-you-go | Heart Health Panel - $285 |
| Unit Pricing | Pay-as-you-go | Vitamin B12 Injection - $20 |
| Unit Pricing | Pay-as-you-go | Body Building Panel 1 - $165 |
| Unit Pricing | Pay-as-you-go | Body Building Panel 2 - $275 |
| Unit Pricing | Pay-as-you-go | Body Building Panel 3 - $395 |
| Unit Pricing | Pay-as-you-go | STD 1 Panel - $255 |
| Unit Pricing | Pay-as-you-go | STD 2 Panel - $199 |
| Unit Pricing | Pay-as-you-go | Nutritional Panel - $295 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ProHealth product offering
Product offeringCore offering
ProHealth Labs and Medical Care operates a network of walk-in medical clinics and lab testing facilities across Northwest Florida, delivering primary care, minor emergency treatment, comprehensive lab panels, ultrasound imaging, occupational health services, vaccinations, and DNA testing on a cash-pay basis without insurance. A subscription-based Medical Membership Program at $59.99/month provides unlimited $0 copay office visits, 24/7 Teladoc telehealth access, free B12 injections and annual flu shots, plus discounts on labs and ultrasounds. The company also offers Business Medical Memberships and pre-employment/DOT physicals targeting small and mid-sized employers.
Product overview
ProHealth is an affordable walk-in medical clinic network operating 7 locations across Northwest Florida (Pensacola, Gulf Breeze, Pace, Milton, Fort Walton Beach, and Santa Rosa Beach). The company offers a unified service model combining walk-in medical clinics, comprehensive lab testing services, and a subscription-based Medical Membership Program. Core offerings include walk-in primary care and minor emergency treatment, extensive lab testing panels (general health, men's/women's health, heart health, STD testing, bodybuilding, and nutrition panels), occupational health services including drug testing, and ultrasound imaging services. The Medical Membership Program ($59.99/month) provides $0 copay visits, Teladoc access, free B12 injections and flu shots, and discounts on labs and ultrasounds. Additional services include weight loss programs, vaccines, DNA testing, and COVID-19 testing. All services operate on a cash-pay model without insurance requirements, making healthcare affordable for uninsured and underinsured patients.
Differentiator
Problem solved
Functional benefit
Products and services
- Walk-in Medical Clinic Services Walk-in primary care, preventative services, minor emergency treatment, chronic care management, flu prevention, and general health services at 5 locations across Northwest Florida without requiring appointments. Office visits are $99 with insurance not accepted.
- Lab Testing Services Walk-in lab testing services covering general health panels, men's and women's health panels, heart health panels, STD testing, body building panels, and nutrition panels. No doctor's order required at any of seven locations; results in 2-3 business days.
- Individual Medical Membership Subscription-based medical care program at $59.99/month per person providing $0 copay office visits, free 24/7 Teladoc access, free monthly B12 injections, free annual flu shots and physicals, free annual CP24 lab, 15% discount on labs, 10% discount on ultrasounds, and free vascular age and EKG ultrasounds upon signup. Minimum 6-month contract.
- Business Medical Membership Employer-focused membership plan providing employees access to ProHealth medical offices across Northwest Florida with $0 copay visits, Teladoc services, free annual physicals and flu shots, discounted lab work and procedures, and 24/7 medical provider access.
- Occupational Health Services Pre-employment and DOT physicals, drug testing (DOT and non-DOT), alcohol testing, OSHA testing, silica exposure testing, respirator fit testing, pulmonary function testing, audiogram, and lead testing for businesses.
- Drug and Alcohol Testing Comprehensive drug testing including lab-based tests, rapid tests, multi-panel tests, oral tests, hair testing, DOT testing, HHS testing, breath alcohol testing, and ETG testing. Specimens sent to SAMHSA-approved Alere Toxicology lab.
- Weight Loss Program 12-week medically-guided lifestyle weight loss program combining medical guidance, nutrition counseling with unlimited 7-day-a-week nutritionist access, and movement/exercise planning. Includes discounted B12 shots and Lipotonix injections, daily checklists, and transition guidance. Guarantees minimum 5% body weight loss with full effort.
- Ultrasound Services Affordable cash-pay ultrasound imaging services including liver elastography with proprietary fatty liver technology, complete cardio scan packages, maternity safety packages, pelvic packages, and individual cardiac, abdominal, vascular, OBGYN, and screening ultrasounds.
- Vaccines Adult, travel, and child vaccinations available at all locations with walk-in and appointment options.
- DNA Testing DNA/paternity testing with guaranteed accuracy of 100% if tested man is not the biological father or 99.99% if he is the biological father.
- COVID-19 Testing COVID-19 testing services including antibody testing and various testing options across all locations with transparent pricing.
- General Health Panel Comprehensive blood panel priced at $145 combining metabolic panel, lipid panel, hepatic panel, CBC, TSH, and urinalysis for overall health assessment. No doctor's order needed.
- Men's Health Panel Men's diagnostic panel priced at $245-$265, testing for prostate-specific antigen, comprehensive metabolic profile, thyroid stimulating hormone, complete blood count, urinalysis, and free and total testosterone.
- Women's Health Panel Women's diagnostic panel priced at $294-$299 testing for cancer signifiers, cholesterol, diabetes, hormone levels (estradiol, progesterone, FSH, LH, DHEA sulfate), and heart health. Includes comprehensive metabolic profile, thyroid stimulating hormone, complete blood count, and urinalysis.
- Heart Health Panel Cardiovascular diagnostic panel priced at $285 testing for high blood pressure, high cholesterol, inflammation, and heart attack risk. Includes comprehensive metabolic panel, C-reactive protein, advanced cardio panel, homocysteine, and lipoprotein particle protein.
- STD Testing Panels Two STD testing panel options: STD 1 Panel ($255) covering HIV types 1 & 2, syphilis, gonorrhea, chlamydia, herpes types 1 & 2, and hepatitis panel A-B-C; STD 2 Panel ($199) with basic STD screening.
- Body Building Panels Three fitness-focused lab panels: Body Building Panel 1 ($165) testing estradiol and testosterone; Panel 2 ($275) adding magnesium, RBC count, and hepatic function; Panel 3 ($395) further adding thyroid panel and sex hormone binding globulin.
- Nutritional Panel Nutritional blood panel priced at $295 testing zinc, comprehensive metabolic profile, homocysteine, complete blood count, iron, vitamin B12, folate, vitamin D, ferritin, and vitamin C levels. Requires 8-hour fasting.
- Vitamin B12 and Lipotonix Injections Vitamin B12 shots priced at $20 for energy enhancement and metabolism support, and Lipotonix lipotropic injections containing methionine, inositol, choline, B-vitamins, L-carnitine, and procaine for weight loss program enhancement.
Quantifiable outcome
- Weight loss program guarantees minimum 5% body weight loss with full 12-week effort
- +1 more outcomes
Companies that use ProHealth
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
ProHealth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
ProHealth partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights6 records
ProHealth competitors and assessment
Company assessmentDirect peers
- American Family Care (AFC Urgent Care): National walk-in urgent care and primary care franchise with hundreds of locations. Most directly comparable as a multi-site, walk-in, cash-and-insurance hybrid clinic model — though substantially larger and franchise-based rather than owner-operated.
- Patient First: Mid-Atlantic walk-in urgent and primary care chain operating 70+ locations with walk-in access, lab, occupational health, and transparent pricing. Closely comparable model as a multi-site walk-in clinic operator.
- NextCare Urgent Care: Multi-state urgent care chain offering walk-in care, occupational health, labs, and vaccinations. Comparable multi-site walk-in model with similar service breadth including employer services.
- GoHealth Urgent Care: PE-backed (TPG) urgent care operator partnering with health systems; offers walk-in care, occupational health, and lab services through owned and JV locations. Directly comparable multi-site walk-in model with stronger tech integration.
- MD Now Urgent Care: Florida-based urgent care chain acquired by HCA Healthcare; provides walk-in primary/urgent care, occupational health, and lab services across the state. Highly comparable as a Florida-focused walk-in clinic operator with overlapping service lines.
- CityMD: Large urgent care/walk-in chain (now part of VillageMD/Walgreens) operating across the Northeast and other metros. Comparable walk-in primary/urgent care model with broad lab and occupational services.
Broad incumbents
- CVS MinuteClinic: National retail clinic inside CVS pharmacies offering walk-in primary care, vaccinations, and basic labs. Broad incumbent competitor serving overlapping walk-in primary care needs at massive scale.
- Walgreens Healthcare Clinic / VillageMD: Walgreens co-located primary care clinics via VillageMD offering walk-in primary care with insurance acceptance. Broad incumbent overlap in walk-in primary care with deeper capital and digital infrastructure.
Regional players
- Centra Care (AdventHealth): Florida-based urgent care network owned by AdventHealth; provides walk-in care, occupational health, and lab services. Regional comparable — same geography (FL) but part of a large hospital system rather than independent.
Others
- Solv Health: Online scheduling and patient marketplace used by ProHealth and hundreds of other walk-in clinics. Ecosystem/enabler rather than competitor — relevant because it represents the digital front door for walk-in clinic demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ProHealth social profiles
Digital presenceProHealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProHealth leadership team
Management profileNumber of profiles
Profiles12 records
ProHealth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProHealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProHealth
What does ProHealth do?
ProHealth Labs and Medical Care operates a network of walk-in medical clinics and lab testing facilities across Northwest Florida, delivering primary care, minor emergency treatment, comprehensive lab panels, ultrasound imaging, occupational health services, vaccinations, and DNA testing on a cash-pay basis without insurance. A subscription-based Medical Membership Program at $59.99/month provides unlimited $0 copay office visits, 24/7 Teladoc telehealth access, free B12 injections and annual flu shots, plus discounts on labs and ultrasounds. The company also offers Business Medical Memberships and pre-employment/DOT physicals targeting small and mid-sized employers.
Is ProHealth a public or private company?
ProHealth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProHealth founded?
ProHealth was founded in 1985. It employs 11 to 50 people.
Where is ProHealth based?
ProHealth is headquartered in Pensacola, United States, in the North America region.
How does ProHealth make money?
Six revenue lines are on record. Office Visit Fees are the primary driver. The others are medical Membership Subscription, lab Testing Services, occupational Health Services, weight Loss Program and ultrasound Services.
Who are ProHealth's main competitors?
Direct peers on record are American Family Care (AFC Urgent Care), Patient First, NextCare Urgent Care, GoHealth Urgent Care, MD Now Urgent Care and CityMD. Broad incumbents are CVS MinuteClinic and Walgreens Healthcare Clinic / VillageMD. Centra Care (AdventHealth) is listed as a regional player. Solv Health is listed as an others.
Does ProHealth have an API?
No public API is recorded for ProHealth.
What industry is ProHealth in?
ProHealth's product category is Walk-in Medical Clinics and Diagnostic Lab Services. Its primary akta.pro industry code is HLAFAGAC, Retail & Walk-In Primary Care Clinics. Its NAICS code is 6211 and its SIC code is 8011.