Alojapro

What Alojapro does

Alojapro is the commercial brand of PLATJA D'ARNAFONA, SL, a Spanish private limited company (Sociedad Limitada) headquartered in Calella, Barcelona, operating within a hotel group with over 50 years of tourism-sector experience. The company develops and sells AlojaSuite, a modular SaaS platform that combines a booking engine (Motor de Reservas), channel manager, CRM, PSD2-compliant payment management, pre-checkin, and an upselling module, targeting independent hotels, hotel chains, hostels, rural houses, and three categories of travel agencies (emisor, mayorista, receptivo). The platform connects to more than 400 distribution channels — including Booking.com, Expedia, Airbnb, Agoda, Google Hotel Ads, TripAdvisor, Kayak, and Trivago — via XML/API integrations with partners such as YieldPlanet, Travelgate, Hyperguest, Roomcloud, Bedsonline, and others.

Underlying technology is proprietary and built around multi-language/multi-currency support, bidirectional channel synchronization with Pool Inventory functionality, automated PSD2-compliant payment processing via Redsys, Paycomet, and Sibs, and a predictive cancellation modeling capability developed with ACCIÓ grant support. The company holds SOC 2 Type II, GDPR, and PCI-DSS-aligned certifications, alongside Google Partner status, supporting procurement credibility with hotel groups. The product roadmap in 2024–2025 has added upselling automation (September 2024), predictive cancellation scoring (2024), and enhanced segmentable promotional codes (August 2025), extending the platform beyond transactional booking into revenue optimization.

The business model is primarily quote-based annual SaaS subscriptions tailored to establishment size and module selection, supplemented by professional services revenue from digital marketing (SEO, SEM, email, social media), managed online channel services, and metasearch management. Go-to-market is direct-to-consumer via the company website with free demos, augmented by channel partnerships with OTAs, metasearchers, and travel agencies, plus participation in the Spanish government's Kit Consulting digital transformation voucher program. Geographic focus is concentrated in Spain with adjacent expansion into Portugal, supported by European Regional Development Fund grants (Xpande Digital 2022 and 2024, TIC Cameras 2023).

Name

Alojapro

Legal name

PLATJA D'ARNAFONA, SL

Website

https://alojapro.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Alojapro sells AlojaSuite, a modular SaaS booking and channel management platform combining booking engine, channel manager, CRM, payments, and upselling, targeting independent hotels, hotel chains, hostels, rural houses, and travel agencies primarily in Spain and Portugal.

Ownership category

akta.pro rank

Product category

Hospitality Booking Engine Software

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), CRM & Loyalty Marketing Automation (Email/SMS/Push, Journeys, Campaigns) (THALAKAG)

Keywords

• Booking engine software
• Hotel channel manager
• Hospitality CRM platform
• Hotel distribution software
• Property management system

Headquarters

HQ city

Calella

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: AlojaSuite platform subscription for booking engine, channel manager, and CRM functionality. Pricing is quote-based, typically as a monthly/annual subscription with free updates and training included.
2. Marketing Services: Digital marketing services including SEO, SEM, email marketing, social media management, and web design for tourist establishments.
3. Online Channel Management: Management and optimization of online distribution channels including metasearchers and OTAs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Alojapro develops and sells AlojaSuite, a modular SaaS platform for tourist and hotel establishments that combines a booking engine, channel manager, CRM, payment management, and pre-checkin module. The platform enables hotels, hostels, rural properties, and travel agencies to centralize inventory and pricing, distribute inventory across 400+ OTAs and metasearchers, process PSD2-compliant payments, and increase direct bookings. Complementary professional services include SEO/SEM, email marketing, social media management, and online channel optimization tailored for the hospitality sector.

Product overview

Alojapro offers AlojaSuite, a modular booking engine platform for tourist and hotel establishments. The core offering includes the Motor de Reservas (Booking Engine) for hotels, Motor de Reservas para Agencias (Booking System for Agencies), and an integrated Channel Manager. Additional modules include CRM for hotels, payment management, and pre-checkin functionality. The platform is complemented by marketing services (SEO, SEM, email marketing, social media), channel management services, and metasearcher integration. The company belongs to a hotel group with over 50 years of tourism sector experience and develops its own proprietary systems.

Differentiator

Problem solved

Functional benefit

Brands

• AlojaSuite: Modular booking engine platform designed to facilitate direct sales and management of tourist establishments, including booking engine, channel manager, CRM, and marketing modules.

Products and services

• AlojaSuite Platform Modular booking engine SaaS platform designed to facilitate direct sales and management of tourist establishments, featuring responsive design, multi-language/multi-currency support, and integrated marketing tools. Combines booking engine, channel manager, CRM, payment management, and pre-checkin modules.
• Motor de Reservas (Booking Engine) Multi-platform booking engine integrated directly into hotel websites, featuring responsive design, 3-click booking process, price comparator, and multi-language/multi-currency support for direct hotel reservations.
• Motor de Reservas para Agencias (Booking System for Agencies) Centralized reservation system for travel agencies (emisor, mayorista, receptivo) connected to multiple providers, consolidating and presenting inventory data on agency websites with XML integration capabilities.
• Channel Manager Integrated channel management tool within AlojaSuite enabling multi-channel strategy with centralized price and availability management from a single interface, with bidirectional connection to over 400 sales channels including Booking.com, Expedia, Agoda, and Airbnb.
• CRM para Hoteles Customer relationship management module enabling guest database segmentation, automated email campaigns, loyalty programs, and client data analysis including booking history and satisfaction levels.
• Marketing Services for Hotels Digital marketing services including SEO optimization, SEM campaigns, email marketing, social media management, and web design specifically tailored for hotels and tourist establishments.
• Gestión de Canales Online (Online Channel Management Service) Managed service helping establishments commercialize on optimal portals, including management of direct sales through the booking engine and selection of top 10 distribution channels for each property.
• Gestión de Cobros (Payment Management) Payment management system integrated into AlojaSuite providing fraud reduction and transaction security with PSD2 compliance, supporting automated charges, pre-authorizations, refunds, and payment links.
• Metabuscadores (Metasearch Management) Metasearcher management service enabling hotels to promote on platforms like Google Hotel Ads, Trivago, Kayak, and TripAdvisor from a single interface with real-time availability and pricing.
• Pre-checkin Module Module enabling guests to complete online checkin prior to arrival, streamlining the arrival process to just identification and key pickup at reception.
• Integraciones (Integration Services) XML/API integration services connecting AlojaSuite with metasearchers, CRM, channel managers, PMS, and online sales channels through certified integration partners including YieldPlanet, Travelgate, Hyperguest, and Roomcloud.

Quantifiable outcome

• 100% of reservations achieved as direct bookings for Hotel Tuc Blanc using AlojaSuite booking engine

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• YieldPlanetcoreTechnology or IntegrationYieldPlanet provides the channel manager platform stability and infrastructure. Their servers enable fast updates even with thousands of changes, supporting the core Channel Manager functionality.
• Google Hotel AdscoreTechnology or IntegrationDirect integration with Google Hotel Ads for displaying real-time availability and pricing in Google search results.
• TripAdvisorcoreTechnology or IntegrationMetasearch integration for hotel ad placement and visibility on TripAdvisor platform.
• PaycometcoreTechnology or IntegrationPayment gateway integration for processing card payments in compliance with PSD2 regulations.
• RedsyscoreTechnology or IntegrationPayment gateway integration for Spanish market card payments and transactions.
• ACCIÓ (Generalitat de Catalunya)coreStrategic or Co-development PartnerCompetitiveness Vouchers program supporting the development of predictive cancellation models for Alojapro Hotels. Funded service 'Modelos predictivos para Alojapro Hoteles'.
• Cambra de Barcelona (Barcelona Chamber of Commerce)minorStrategic or Co-development PartnerXpande Digital program support for international digital marketing and competitiveness improvement during 2022 and 2024.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hotelchamp: Direct booking optimization and metasearch marketing platform for hotels, addressing the same OTA-displacement problem that Alojapro's booking engine and marketing services solve — overlapping niche within the same customer segment.

Direct peers

• HotelRunner: Hotel management and distribution platform providing booking engine, channel manager, and PMS for independent hotels and small chains — comparable feature set and customer profile to AlojaSuite.
• Bookinglayer: Booking engine and reservation system designed specifically for hotels, hostels, campsites, and alternative accommodations — directly competes with AlojaSuite's Motor de Reservas for the same small-property customer.
• Mews: Cloud-native hospitality operations platform with integrated booking engine, channel manager, and guest experience tools, serving hotels and hostels globally — directly comparable product architecture to AlojaSuite.
• Beds24: Channel manager and booking engine with property automation features serving independent accommodations globally — directly comparable to AlojaSuite's channel-manager-plus-booking-engine combination.
• Cloudbeds: All-in-one hospitality management platform combining PMS, channel manager, and booking engine, with strong presence among independent hotels, hostels, and small groups — closely aligned with Alojapro's AlojaSuite value proposition.
• Little Hotelier: Hotel technology platform purpose-built for small independent hotels, B&Bs, and hostels — Alojapro's exact target customer segment, offering booking engine, channel manager, and website builder in a similar integrated bundle.
• SiteMinder: Global hotel technology platform offering channel manager, booking engine, and PMS for hotels of all sizes — directly competing with AlojaSuite's integrated offering across the same independent and mid-market hotel segment.
• eZee Absolute: Cloud-based hotel management software offering PMS, channel manager, and booking engine for hotels, hostels, and small chains — directly comparable product suite and customer base to Alojapro.

Regional players

• D-EDGE (Cubilis): European-focused hotel distribution platform with the Cubilis channel manager, primarily serving hotels across continental Europe — comparable to Alojapro's channel manager offering with similar geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Alojapro
• Facebookfacebook.com/alojapro
• LinkedInlinkedin.com/company/alojapro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alojapro