Century 21 Home Advisors

What Century 21 Home Advisors does

Century 21 Home Advisors (legal entity: Home Advisors, LLC) is an independently owned residential real estate brokerage operating as a franchisee of Century 21 Real Estate LLC, headquartered at 20D E. Roseville Road in Lancaster, Pennsylvania. Founded in 2010, the firm serves home buyers and sellers across six Central Pennsylvania counties — Lancaster, Berks, Chester, Dauphin, Lebanon, and York — through a team of approximately 12 named real estate agents led by President & CEO and Broker of Record H. Joseph Younger. Service offerings span buyer representation, seller representation (including Comparative Market Analysis, listing marketing, and negotiations), and ancillary residential property support, supplemented by an MLS-integrated (BRIGHT IDX) website property search, financial calculators, and automated per-listing microsites.

The brokerage is built on the MoxiWorks technology stack, which provides the website, listing distribution, customer relationship management, and CMA tooling layered behind the Century 21 brand frontend. There are no developer-facing APIs, mobile applications, or proprietary AI capabilities; product extension is primarily through the franchise platform (including international listing exposure via the Century 21 network) and local content (neighborhood news, buyer/seller guides, blog). The firm markets itself via its company website, Instagram (@c21_home_advisors), MLS distribution, and property-specific microsites; lead conversion is direct-to-consumer or via agent referrals from the Century 21 international network.

Revenue is earned through real estate commissions on closed transactions (typical 5-6% of sale price split between listing and buyer agents), yielding a transaction-fee-based revenue model with no subscription or recurring component disclosed. Pricing is negotiated individually with agents and is not publicly listed. The firm is privately held, structured as an LLC, with no institutional or external parent ownership, no funding rounds, and no M&A activity in the source data. Customer concentration is highly fragmented by virtue of the residential-transaction model (each transaction is a one-off SMB client), while principal growth drivers are multi-county geographic expansion, sustained brand-level production and quality awards, and deepening leadership bench.

Name

Century 21 Home Advisors

Legal name

Home Advisors, LLC

Website

https://c21homeadvisors.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Century 21 Home Advisors is a privately held, independently owned Century 21 franchise brokerage based in Lancaster, Pennsylvania, serving home buyers and sellers across six Central Pennsylvania counties through a team of approximately 12 licensed agents using the MoxiWorks technology platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: The company earns commissions on real estate transactions when homes are bought or sold through their agents. Commission rates are typically a percentage of the property sale price, split between the listing agent and buyer's agent.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Century 21 Home Advisors is a residential real estate brokerage that provides buyer and seller representation services in Central Pennsylvania. Agents guide clients through home buying and selling, supported by an online property search platform with MLS integration, financial calculators, and Comparative Market Analysis tools. The firm operates as a Century 21 franchise serving Lancaster, Berks, Chester, Dauphin, Lebanon, and York counties.

Product overview

CENTURY 21 Home Advisors is a residential real estate brokerage operating as part of the Century 21 franchise network in Central Pennsylvania. The company operates as a single unified service offering centered on buyer and seller representation, supported by an online property search platform with MLS integration (via BRIGHT IDX), financial calculators, and Comparative Market Analysis tools. The technology stack is powered by MoxiWorks, with no standalone AI, API, or developer products.

Differentiator

Problem solved

Functional benefit

Products and services

• CENTURY 21 Home Advisors Brokerage Services
• Buyer Representation Services
• Seller Representation Services

Quantifiable outcome

• Agents consistently exceed industry standards
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Century 21 Real Estate LLCcoreChannel Partner/ Reseller/ DistributorFranchise partnership with Century 21 brand providing global brand recognition, international listing network, marketing materials, and brand support. The company operates as an independently owned and operated brokerage under the Century 21 franchise.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RE/MAX: Largest franchised residential real estate network globally with a similarly agent-driven, commission-based franchise model; competes head-to-head with Century 21 affiliates for buyer and seller representation in suburban and secondary markets including Central PA.
• Coldwell Banker: Major residential brokerage franchise under the Anywhere Real Estate parent alongside Century 21; competes in the same suburban Pennsylvania markets with similar commission economics and franchise support infrastructure.
• Keller Williams Realty: Largest real estate franchise by agent count with a heavily agent-centric, profit-share model; competes for residential agents and listings in the Central PA market with comparable technology enablement and franchise support.
• Compass: Tech-enabled national residential brokerage emphasizing agent technology platform and digital consumer tools; competes for premium-segment agents and listings in Pennsylvania suburbs with a different cost structure but overlapping customer.
• Better Homes and Gardens Real Estate: Mid-tier national residential franchise backed by Realogy/Anywhere legacy infrastructure; directly comparable franchise model serving suburban and mid-market home buyers in Pennsylvania.

Broad incumbents

• Berkshire Hathaway HomeServices: National residential franchise affiliated with Berkshire Hathaway's brand; broader portfolio across luxury, relocation, and commercial, but directly comparable on residential listing and buyer agency in Pennsylvania markets.
• Sotheby's International Realty: Premium/luxury residential brokerage with curated affiliate network; relevant to the high-end segment of the Central PA market where Century 21's international referral network overlaps in clientele.

Regional players

• Howard Hanna Real Estate Services: Family-owned Mid-Atlantic regional brokerage dominant in Pennsylvania with deepest local market share; closest geographic competitor to Century 21 Home Advisors across Lancaster, Berks, Chester, Dauphin, and York counties.
• Weichert Realtors: Northeast and Mid-Atlantic headquartered residential franchise with strong Pennsylvania presence; comparable service mix and franchise economics for suburban Pennsylvania home buyers and sellers.

Emerging players

• eXp Realty: Cloud-based virtual brokerage with rapidly expanding Pennsylvania agent count; competes on agent economics, technology, and recruiting rather than traditional storefront presence in Central PA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/c21_home_advisors
• Xx.com/yrghomes
• Facebookfacebook.com/C21HomeAdvisors
• LinkedInlinkedin.com/company/century21homeadvisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21 Home Advisors