What MYLE does

MYLE (Make Your Life Entertaining) is a mobile-first social entertainment discovery and event management platform serving consumers, event creators, and small businesses. Founded in 2014 by co-founders Kevin and Sherry Lloyd and headquartered in Columbus, Ohio, the platform combines event discovery, ticketing, geo-fenced push notifications, reviews, and rideshare booking (Uber, Lyft) into a single iOS, Android, and web application. Events are categorized across 20 verticals spanning arts, music, food, sports, nightlife, family activities, and virtual events. MYLE has expanded city-by-city from its Columbus home base into Orlando, Atlanta, Kentucky, and Tennessee, and operates with a lean 1-10 person team.

The platform's technology integrates Stripe for payment processing, in-app QR code ticketing with CSV export for hosts, geo-fenced push notifications (5-mile standard reach, 50-mile for Mogul subscribers), and native maps integration. Proprietary features include the MYLE scanner for attendee check-in, a dynamic map interface, and a tiered affiliate/referral tracking system. An affiliated 501(c)(3) non-profit, Extra MYLE International, receives up to 5% of proceeds from paid ticketed events and Mogul subscriptions to fund entertainment experiences for underserved youth, providing a distinctive social-impact narrative. The company operates under two legal entities, Make Your Life Entertaining, Inc. (Delaware corporation) and MYLE, LLC (Ohio LLC), and maintains no disclosed institutional funding.

MYLE operates a freemium business model across six revenue streams: the Mogul subscription ($19.99/month or $199/year), ticketing transaction fees (3.7% + $1.30 per ticket plus Stripe's 2.9% + $0.30), per-event AMPLIFY push notifications ($2.99/event), affiliate/referral commissions, Profit Partner revenue share (10-20% tiered, paid out to hosts), and digital advertising/enterprise packages. Distribution occurs through self-serve app store channels (Apple App Store, Google Play), a B2B web portal (myle.com/business), and localized marketing via an editorial Road Trip Blog and city launch events. Geographic operations remain concentrated in the US Midwest and Southeast corridors.

Name

MYLE

Legal name

Make Your Life Entertaining, Inc.

Website

https://myle.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MYLE (Make Your Life Entertaining) is a mobile-first entertainment discovery and event management platform combining event discovery, ticketing, geo-fenced push notifications, and rideshare booking to serve consumers, event creators, and small businesses across the US Midwest and Southeast markets.

Ownership category

akta.pro rank

Product category

Event Discovery and Ticketing Platform

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

Keywords

• Event discovery platform
• Mobile ticketing software
• Local event marketplace
• Geo-fenced event promotion
• Entertainment discovery app

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription (Mogul): Users can upgrade to a Mogul subscription at $19.99/month or $199/year (recurring). Mogul subscribers receive enhanced benefits including inclusion in Featured Events, a section banner, upgraded video capability (:60 instead of :10), and an expanded geo-fenced push notification radius of 50 miles (up from 5 miles for non-subscribers).
2. Ticketing Transaction Fees: MYLE charges 3.7% + $1.30 per ticket as its handling fee, plus Stripe processing fees of 2.9% + $0.30 per transaction. Event hosts have the option to pass along fees, absorb them, or split them with buyers. Free events are not charged. Payouts to event hosts are initiated within 3 business days post-event at 80% initial payout, with the balance (minus chargebacks) within 5 business days.
3. Event Amplification (AMPLIFY): Non-subscribers can pay $2.99 per event to amplify their event with a geo-fenced push notification reaching users within 5 miles. This is an à la carte promotional add-on separate from the subscription model.
4. Affiliate/Referral Program: Affiliates earn points when new users sign up via their referral link or code, and additional points when referrals make advertising purchases or ticket transactions. Points are redeemable for cash once minimum thresholds are met. Commission distribution is outlined in a tiered referral points system. Event hosts can also earn up to 30% of MYLE fees generated by their referrals through the combined host + referral payout structure.
5. Profit Partner Revenue Share: Event hosts qualify as Profit Partners and earn a revenue share bonus payout when MYLE exceeds revenue thresholds from service fees generated by their event. Tier 1 ($250 MYLE revenue) earns 10%, Tier 2 ($1,000) earns 15%, Tier 3 ($2,500) earns 20%. There is no maximum payout at Tier 3. Combined with the affiliate program, hosts can earn up to 30% total (host bonus + referral payout).
6. Digital Ads & Enterprise Packages: MYLE offers digital advertising products and enterprise marketing analytics packages targeting small businesses and organizations. These include promotional event posts, Amplify services, and enterprise-level ad campaigns with analytics dashboards.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

MYLE is a mobile-first entertainment discovery and event management platform accessible via iOS, Android, and web. It enables consumers to discover local events across 20 categories, purchase tickets, and book rideshare transportation (Uber/Lyft) in a single app, while providing event creators and venues with integrated ticketing, geo-fenced push notification marketing, and the Mogul subscription tier for enhanced visibility.

Product overview

MYLE (Make Your Life Entertaining) is a social entertainment discovery and event promotion platform available as a mobile app (iOS/Android) and web application. The core MYLE App provides free event discovery and posting capabilities, while business customers can subscribe to MYLE for Business for enhanced promotional tools. The platform includes integrated ticketing through MYLE Ticketing, monetization programs via the Affiliate and Profit Partner modules, and a non-profit initiative (Extra MYLE International). The architecture combines a free consumer tier with paid business subscriptions (Mogul), supporting 20 event categories across multiple U.S. markets including Columbus, Cincinnati, Orlando, Kentucky, Tennessee, and Atlanta.

Differentiator

Problem solved

Functional benefit

Brands

• Extra MYLE International: Non-profit organization that provides entertainment, arts, and travel experiences to underprivileged youth and their families

Products and services

• MYLE App Free entertainment discovery platform available on iOS, Android, and web (web.myle.com) that lets users find things to do, places to go, and food to eat across 20 categories; discover and post events, sell tickets, order Uber/Lyft rides, read and write reviews, set reminders, and share events socially.
• MYLE for Business Subscription-based business portal offering Mogul plans, digital ad packages, and enterprise marketing analytics for event creators, promoters, small businesses, and independent venues to curate events, amplify visibility, and gain customer insights.
• MYLE Ticketing End-to-end ticketing solution for event hosts to sell tickets with budget-friendly fees (3.7% + $1.30 per ticket plus Stripe processing of 2.9% + $0.30 per transaction), flexible fee pass-along options, digital ticket generation, in-app storage, QR-code-based attendee check-in via MYLE scanner, and real-time sales dashboards with CSV export.
• MYLE Affiliate Program Referral marketing program enabling influencers, organizations, and companies to earn cash-redeemable points for new user sign-ups via their referral link and additional points when referrals make advertising purchases or ticket transactions; combined with host bonus payouts, affiliates can earn up to 30% of MYLE fees generated.
• MYLE Profit Partner Revenue-sharing program for event hosts awarding 10% bonus at $250 MYLE revenue (Tier 1), 15% at $1,000 (Tier 2), and 20% at $2,500+ (Tier 3) on service fees, with no maximum payout at Tier 3 and up to 30% combined with affiliate payouts.
• Extra MYLE International Non-profit initiative that accepts direct donations and community/event partnerships to expose and educate underserved K-12 youth and their families through arts, culture, travel, and entertainment experiences, with a stated goal of reaching 25,000 inner-city youth and families by 2025.

Quantifiable outcome

• MYLE ticketing fee of 3.7% + $1.30/ticket (plus Stripe's 2.9% + $0.30) is positioned as budget-friendly compared to other ticketing platforms.
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• UbercoreTechnology or IntegrationUber is integrated directly into the MYLE app, allowing users to book rideshare transportation to and from events with a single tap. This in-app transportation booking eliminates the need for users to leave the MYLE app to arrange travel, creating a seamless event attendance experience. The integration is part of MYLE's broader effort to be a one-stop entertainment platform.
• LyftcoreTechnology or IntegrationLyft is integrated alongside Uber in the MYLE app, giving users the choice of rideshare providers when traveling to events. This dual rideshare integration provides users with flexibility and competitive pricing options when arranging transportation to MYLE events.
• StripecoreTechnology or IntegrationStripe is MYLE's primary payment processor for ticket transactions, handling credit card payments including Visa, MasterCard, American Express, and Discover. MYLE's ticketing fees include 2.9% + $0.30 per transaction handled by Stripe, which is charged in addition to MYLE's own ticketing fees. Stripe's secure payment infrastructure enables MYLE's ticketing revenue stream.
• Extra MYLE InternationalcoreStrategic or Co-development PartnerExtra MYLE International (EMI) is MYLE's affiliated 501(c)(3) non-profit organization founded by MYLE co-founders Kevin and Sherry Lloyd. MYLE donates up to 5% of proceeds from paid ticketed events and Mogul subscriptions to EMI. EMI's mission is to expose underserved youth (K-12) and families to arts, culture, travel, and entertainment experiences. The non-profit accepts direct donations, community partner applications, and event partner ticket donations. MYLE's charitable differentiation is directly tied to this partnership.
• Venue Owners & Event SpacesminorChannel Partner/ Reseller/ DistributorMYLE partners with venue owners and event spaces by providing them with a free listing platform to promote their venues, sell tickets to events, and reach new audiences through MYLE's geo-fenced push notification marketing. Venues include restaurants, theatres, museums, hotels, and dedicated event spaces that use MYLE to list and promote their events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Luma: Luma is a modern event-hosting and ticketing platform for tech, professional, and lifestyle events. Both Luma and MYLE position as all-in-one event tools for independent hosts with payment processing, promotion, and discovery combined.
• Partiful: Partiful is a fast-growing mobile-first social event platform focused on invitations and ticketing for nightlife and social gatherings. It overlaps with MYLE on event creation, ticketing, and mobile-first consumer experience, but skews younger and more social.
• Bandsintown: Bandsintown is a live-music event discovery and ticketing app for concerts and tours. It partially overlaps MYLE's music event category and geo-based event recommendations, though it concentrates on live music rather than MYLE's 20 categories.

Direct peers

• Goldstar: Goldstar is a discount ticketing marketplace for local entertainment, theater, and attractions targeting consumers seeking things-to-do. It competes directly with MYLE on entertainment discovery and ticketing for SMB venues, restaurants, and shows.
• Meetup: Meetup is a community-driven local events discovery platform serving groups, organizers, and consumers across categories similar to MYLE's 20 categories. Both platforms monetize per-event and serve both creators and attendees in the same app.
• Eventbrite: Eventbrite is the largest independent ticketing and event-management platform serving consumers and event creators. It overlaps MYLE directly on ticketing, event discovery, promoter tools, and a freemium SaaS model for hosts.

Broad incumbents

• Ticketmaster (Live Nation): Ticketmaster is the dominant primary ticketing platform for live entertainment in the US, addressing the same payment and discovery funnel MYLE targets. It operates as part of Live Nation's broader concert/venue portfolio rather than as a specialized SMB platform.
• Yelp: Yelp's platform includes event listings and venue discovery for restaurants, bars, and local attractions. It overlaps MYLE on the consumer 'things to do and places to go' wedge but without deep ticketing infrastructure.
• Facebook Events (Meta): Meta Events is a free, native event-creation and discovery layer inside Facebook. It is the largest source of free local event listings and competes with MYLE on the consumer-discovery side even without primary ticketing.

Others

• Cvent: Cvent is an enterprise event-management platform for corporate events, conferences, and meetings. It overlaps MYLE's enterprise/event-hosting ambitions at the larger end of the market — relevant for understanding the enterprise booking-and-analytics wedge MYLE is positioning for with MYLE for Business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MYLEMARKERS
• LinkedInlinkedin.com/company/myle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYLE