What Extramile does

ExtraMile Convenience Stores LLC operates a franchised convenience store network co-located with Chevron and Texaco fuel stations in the United States. The company is structured as a joint venture between Chevron Corporation and Jacksons Food Stores, operating under Chevron I.P. LLC, with a network of 1,183+ franchised stores across 18 states as of May 2026, concentrated heavily in California (893 stores) with presence in Western and Southeastern markets. Its product portfolio spans MILE ONE Coffee (proprietary roasts and specialty drinks), a full alcohol selection, hot and fresh prepared foods, snacks and candy, cold and energy drinks, and the ExtraGood private-label line, supported by the ExtraMile Rewards loyalty program integrated with Chevron Texaco Rewards and a mobile app for iOS and Android.

The business model is a franchise system in which independent Chevron and Texaco retailers operate ExtraMile-branded stores, paying franchise fees and benefiting from ExtraMile's merchandising expertise, competitive cost of goods, rebates, inventory management technology, and marketing and operations support. Revenue is generated through three primary streams: retail merchandise sales at store locations, fuel sales at co-located Chevron and Texaco pumps, and franchise/licensing fees from the franchisee base. Distribution occurs through the physical store network, a DoorDash partnership for delivery, and the ExtraMile Rewards mobile app, while marketing relies on social media channels, esports sponsorships, and the ExtraMan brand mascot to drive consumer engagement.

ExtraMile's underlying technology stack is limited to consumer-facing systems: a mobile rewards app, digital cash back integration via Swiftly for alcohol purchases across 1,100+ stores, and DoorDash delivery ordering. There are no disclosed proprietary AI/ML systems, custom data platforms, or technology products beyond these integrations. Customer segments are road travelers and commuters, local convenience shoppers, and to a lesser extent gaming and esports enthusiasts targeted through sponsorship activations.

Name

Extramile

Legal name

ExtraMile Convenience Stores LLC

Website

https://chevronextramile.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

ExtraMile operates a franchised convenience store chain co-located with Chevron and Texaco fuel stations, offering snacks, beverages, prepared food, and a digital rewards program across 1,183+ stores in 18 U.S. states.

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110), Convenience Retailers (445131)

SIC

Retail-Convenience Stores (5412), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB)

akta.pro secondary industries

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB), Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI)

Keywords

• Convenience store retail
• Fuel station c-store
• Franchise convenience stores
• Private label snacks
• Loyalty rewards program

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Merchandise Sales: ExtraMile generates revenue through sale of convenience items including snacks, beverages, hot food, beer/wine, and private-label ExtraGood products at store locations
2. Fuel Sales: ExtraMile convenience stores are co-located with Chevron and Texaco fuel stations, driving fuel sales alongside merchandise
3. Franchise Fees: ExtraMile operates primarily as a franchise model, with over 1,183 franchised stores. The company provides franchise opportunities to qualified Chevron and Texaco retailers, offering merchandising expertise, competitive cost of goods, rebates, inventory management technology, and marketing and operations support

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ExtraMile operates a franchise network of convenience stores co-located with Chevron and Texaco fuel stations across 18 U.S. states. The stores sell snacks, beverages, beer and wine, hot and fresh food, bottled water, energy and sports drinks, and proprietary private-label ExtraGood products, with ExtraMile Rewards loyalty program and DoorDash delivery extending reach beyond the physical footprint.

Product overview

Chevron ExtraMile is a chain of convenience stores operated as a joint venture between Chevron and Jacksons Food Stores, with over 1,100 franchised stores across 18 states. The offering consists of a unified retail convenience store model combining fuel sales with an extensive in-store product portfolio. The core product lineup includes MILE ONE Coffee® (premium coffee program with multiple roasts and customization), a full alcohol selection (Beer & Wine), Hot & Fresh Food (prepared foods including hot dogs, taquitos, sandwiches, corn dogs), Snacks & Candy, Cold Drinks (sodas, energy drinks, sports drinks), and Bottled Water. The private label ExtraGood® brand provides value-priced alternatives for donuts, water, jerky, and candy. The loyalty program (ExtraMile Rewards®) integrates with Chevron Texaco Rewards to offer points on fuel and in-store purchases redeemable for fuel discounts. A DoorDash partnership enables delivery service. The franchise program offers independent retailers access to the branded concept with operational support.

Differentiator

Problem solved

Functional benefit

Brands

• ExtraMile Rewards: Loyalty program allowing customers to earn points on fuel and in-store purchases, redeemable for discounts on Chevron and Texaco fuel.
• ExtraMan
• Mile One Coffee
• ExtraGood

Products and services

• MILE ONE Coffee Proprietary premium coffee brand offering various roasts including Brazilian Medium, Fresh Cinnamon, Colombian Decaf, Espresso Roast, Extreme Caffeine, French Vanilla, and Slow Roasted Hazelnut, plus hot and iced coffee drinks with customizable creamers and syrups, sold at ExtraMile stores.
• ExtraGood Private Label Products ExtraMile's private-label brand offering ExtraGood donuts, purified water, beef jerky, gummy candies, and teriyaki jerky at value prices, sold exclusively at ExtraMile locations.
• ExtraMile Rewards Loyalty program integrated with Chevron Texaco Rewards, allowing members to earn points on fuel and in-store purchases, redeem points for fuel discounts up to 50 cents off per gallon, access exclusive offers, and use digital card punches toward club programs.
• ExtraMile Delivery Online ordering and delivery service through the DoorDash partnership, enabling customers to order ExtraMile convenience store favorites from their phones for delivery to homes or offices.
• ExtraMile Franchise Program Franchise opportunity for qualified Chevron and Texaco fuel station retailers to operate an ExtraMile convenience store, with access to merchandising expertise, competitive cost of goods, rebates, inventory management technology, store layout planning, and marketing and operations support.
• Hot & Fresh Food Ready-to-eat hot food offerings including Johnsonville grilled items, Don Miguel taquitos, Foster Farms corn dogs, Big AZ cheeseburger, Krispy Krunchy chicken sandwich, Jimmy Dean breakfast biscuits, fresh donuts, Brown Bag sandwiches, and other prepared foods available at ExtraMile stores.
• Beer & Wine Alcoholic beverage selection including domestic and imported beers (Bud Light, Coors Light, Corona Extra, Modelo, Pacífico), hard seltzers (White Claw), and wine options sold at ExtraMile convenience stores.
• ExtraMan Brand Mascot Registered brand mascot character, ExtraMan, serving as the Chief Convenience Officer of ExtraMile, featured across marketing campaigns, social media, and brand communications to build consumer engagement.

Quantifiable outcome

• Over 1,183 franchised stores in network as of May 2026
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• JiMMYBAR! Functional ProteincoreChannel Partner/ Reseller/ Distributor · 16 April 2026JiMMYBAR!, a family-owned sports nutrition brand, expanded its creatine and functional protein bars into 1,500+ Chevron ExtraMile convenience locations nationwide. The deal brought seven products including America's first creatine protein bar to one of the country's largest fuel and convenience networks. This represents JiMMYBAR!'s most expansive single-retailer SKU launch to date.
• Dignitas (New Meta Entertainment)minorGTM or Marketing Partner · 23 January 2026Dignitas, the esports vertical of New Meta Entertainment, collaborated with ExtraMile for an official roadtrip campaign featuring a branded Phoenix-to-Los Angeles journey with top Fortnite talent. The campaign included stops at ExtraMile locations across Flagstaff, Grand Canyon, Zion National Park, and Las Vegas, culminating in a free fan tailgate at Riot Games Arena during LCS Opening Weekend.
• SwiftlycoreTechnology or Integration · 23 January 2026ExtraMile launched digital cash back offers on beer, wine and spirits purchases through partnership with Swiftly, integrated into their mobile apps across 1,100+ stores in 18 states. Swiftly's cashback program allows rewards members to browse and activate deals at checkout, receiving funds through PayPal, Venmo or a digital prepaid Visa card.
• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash partnership enables online ordering and delivery of ExtraMile convenience store favorites directly to customer doors. Orders can be placed through the DoorDash app or ExtraMile website with delivery to homes, offices, or other locations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 7-Eleven: The largest U.S. convenience store chain with ~13,000 stores, offering snacks, beverages, hot food, beer, and fuel at branded stations. Directly comparable franchise/corporate store model serving similar on-the-go consumer occasions.
• Sheetz: Family-owned Mid-Atlantic c-store chain with strong made-to-order foodservice and fuel integration. Comparable customer demographic and franchise/corporate-store model.
• Wawa: Mid-Atlantic and Florida convenience chain with strong private-label coffee, hoagies, and foodservice. Comparable in-store experience and rewards program design, though primarily East Coast.
• Casey's General Stores: U.S. c-store chain with ~2,500 stores across the Midwest and South, known for foodservice, private label, and fuel. Comparable in-store assortment mix and franchise-corporate hybrid model.
• Murphy USA: Public U.S. c-store chain with ~1,750 stores primarily co-located with Walmart parking lots. Directly comparable fuel-led convenience retail model with similar high-traffic, low-basket consumer occasion.
• Couche-Tard / Circle K: Canadian multinational operating ~14,000 c-stores globally including Circle K in the U.S. Closest direct competitor in fuel-integrated convenience retail with overlapping merchandise, coffee, and private-label programs.
• RaceTrac: Privately held U.S. c-store chain operating ~750 stores across the South and Midwest. Directly comparable fuel-and-c-store model with similar franchise/corporate structure and merchandise mix.

Broad incumbents

• ARKO Corp: Public c-store holding company operating ~1,400 stores across 30+ U.S. states under GPM Investments banner. Comparable multi-brand convenience portfolio and franchise/wholesale business mix.
• Pilot Travel Centers: Berkshire Hathaway-owned travel-center network with ~875 locations nationwide, focused on highway corridors. Comparable fuel-and-convenience model but anchored on long-haul driver rather than commuter occasion.

Regional players

• Kwik Trip: Privately held Midwest c-store chain with ~850 stores across WI, MN, IA and surrounding states. Comparable fuel-integrated convenience model with strong private-label program, though geographically non-overlapping with ExtraMile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ExtraMileExtras
• LinkedInlinkedin.com/company/extramileconveniencestores
• Instagraminstagram.com/chevronextramile
• TikToktiktok.com/@chevronextramile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extramile