struto
Struto is a UK-founded HubSpot systems integrator serving mid-market and enterprise buyers with an AI-powered integration platform (strutoIX/UX/CX/AI) alongside tiered implementation, consulting and support services, operating across the UK, US and South Africa.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What struto does
Struto is a UK-headquartered HubSpot systems integrator founded in 2011 and operated by the Wiltshire family, operating with a team of 30+ employees across offices in London, Horsham, Frisco (Texas), and Cape Town. The company serves enterprise and mid-market buyers of the HubSpot platform, addressing the problem of disconnected marketing, sales, service, operations and finance tools by integrating HubSpot with enterprise tech stacks including Microsoft Dynamics, SAP, Salesforce, Xero, Snowflake, Azure and SQL Server. Customers include Tourney Direct, MEPS International, Cherwell Laboratories, Quiddity Health and Prokon, spanning events, energy data, laboratory/medical, healthcare and engineering software verticals.
The company's offering combines a proprietary platform layer with professional services. The platform layer consists of four software products launched or upgraded in 2024: strutoIX (an AI-powered integration and Outcomes Engine with autonomous agents connecting HubSpot to other systems), strutoUX (in-HubSpot user experience module), strutoCX (connected customer experience module), and strutoAI (AI assistants workspace). The services layer includes fixed-scope HubSpot Implementation (Discovery at £3,500, Deployment at £9,900), tiered Guided Deployment and Guided Ongoing Success Frameworks (from £1,500 to £6,000 per month), uniVERSAL Support subscriptions (£99-£499 per month), and HubSpot website development.
Commercially, Struto operates a mix of subscription, fixed-fee and outcomes-based pricing, including an Outcomes-as-a-Service (OaaS) and an Outcomes-as-an-Agentic Solution (OaAS) model. Go-to-market combines enterprise field sales and inside sales supported by content-led marketing (blog, case studies, resources, SEO). The company holds HubSpot Elite Partner status (2021) with forthcoming App Partner status, alongside SOC 2 Type II, ISO 27001 and GDPR certifications, and is privately held with no disclosed external funding.
struto firmographics
Firmographics- Name
- struto
- Legal name
- Struto Ltd
- Website
- https://struto.io
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Struto is a UK-founded HubSpot systems integrator serving mid-market and enterprise buyers with an AI-powered integration platform (strutoIX/UX/CX/AI) alongside tiered implementation, consulting and support services, operating across the UK, US and South Africa.
- Ownership category
- akta.pro rank
struto industry classification
Industry- Product category
- HubSpot Integration Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ)
- akta.pro secondary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where struto is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
struto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform-Powered Outcomes (SaaS): Subscription-based access to strutoIX Outcomes Engine, strutoUX, strutoCX, and strutoAI. Customers pay for AI-powered platform capabilities with outcome-backed commitments. Service-as-Software model where Struto manages changing tech and customers pay for successful outcomes.
- Guided Ongoing Success Framework: Retainer-based operating system for continuous improvement with monthly sprints. Three tiers: Essentials from £1,500/month, Core £3,000/month, Growth £6,000/month. Includes roadmap alignment, sprint delivery, governance, and reviews.
- uniVERSAL Support: Subscription support plans: Standard £99/month, Pro £199/month, Enterprise £499/month. Provides on-demand support for HubSpot and connected experiences including incidents, how-to help, admin changes, and minor config.
- HubSpot Implementation Services: Project-based implementation: Discovery at £3,500 (fixed-scope), Deployment at £9,900 (first measurable outcome in 30-45 days). Framework-led implementation aligned to customer goals with data migration, configuration, integration, and training.
- Guided Deployment Framework: Tiered consulting engagement: Execution (SFIA L4, includes 3 points/month), Advisory (SFIA L4+L5, includes 6 points/month), Strategic (SFIA L4+L5+L7, includes 12 points/month). Expert project management and delivery engine for tactical roadmap execution.
- Outcomes-as-a-Service (OaaS): Buy a defined business outcome - the key result in OKRs such as increasing efficiency, reducing churn, or accelerating pipeline. Outcome-backed commercial model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard support tier for basic HubSpot and connected experience support |
| Subscription | Monthly | Professional support with dedicated service coordinator |
| Subscription | Monthly | Enterprise-grade 24/7 support with rapid response |
| Subscription | Monthly | Light cadence for foundational improvements and rapid fixes |
| Subscription | Monthly | Balanced cadence for steady, outcome-focused progress |
| Subscription | Monthly | Accelerated cadence for teams driving change on tight timelines |
| Subscription | Multi-year contract | Fixed-scope discovery to align outcomes and produce delivery plan |
| Subscription | Multi-year contract | Configure Outcomes Engine and deliver first launchable outcome |
| Subscription | Monthly | Execution tier with project management and delivery engine |
| Subscription | Monthly | Advisory tier with architectural oversight and solution design |
| Subscription | Monthly | Strategic tier with coaching and transformational guidance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
struto product offering
Product offeringCore offering
Struto is a HubSpot systems integrator that sells proprietary platform products (strutoIX, strutoUX, strutoCX, strutoAI) connecting HubSpot with enterprise tech stacks via an AI-powered Outcomes Engine, alongside professional services including HubSpot Implementation, Website and Application development, Guided Deployment and Ongoing Success Frameworks, and uniVERSAL Support. The company targets mid-market and enterprise customers through an Outcomes-as-a-Service commercial model with outcome-backed commitments, delivering first measurable wins in 30-45 days and supporting 200+ integrations across systems such as Salesforce, Microsoft Dynamics 365, SAP, Xero, Snowflake, Azure, and SQL Server.
Product overview
Struto operates as a HubSpot systems integrator offering a platform-plus-services model. The product portfolio centers on HubSpot with four proprietary software products: strutoIX (integration engine with AI agents), strutoUX (user experience module), strutoCX (customer experience module), and strutoAI (AI assistants platform). These are complemented by professional services including HubSpot Implementation, Website Development, Guided Deployment Framework, Guided Ongoing Success Framework, and uniVERSAL Support. Struto's approach combines platform-powered outcomes (using their software products) with people-powered outcomes (using their expert services). The company also operates an Outcomes-as-a-Service (OaaS) and Outcomes-as-an-Agentic Solution (OaAS) commercial model alongside traditional service delivery.
Differentiator
Problem solved
Functional benefit
Brands
- strutoIX: Better integration for HubSpot - AI-powered integration platform connecting HubSpot with tech stack
- strutoUX
- strutoCX
- strutoAI
Products and services
- strutoIX Integration platform that connects HubSpot with the rest of the tech stack; features an AI-powered Outcomes Engine with autonomous agents that detect signals and trigger coordinated actions across systems including Salesforce, Microsoft Dynamics 365, SAP, Xero, Snowflake, Azure, and SQL Server.
- strutoUX User experience enhancement platform for HubSpot that creates better in-HubSpot user experiences for internal teams.
- strutoCX Customer experience platform that creates better connected on-HubSpot customer experiences for marketing, sales and customer service teams.
- strutoAI AI platform providing assistants and custom AI agents for business transformation, with secure collaborative AI workspace and advanced plugins, integrated with the HubSpot ecosystem.
- HubSpot Implementation Professional service for deploying and supporting HubSpot, including discovery, roadmap, data migration, configuration, integration, and training delivered in well-governed sprints with first measurable outcome in 30-45 days.
- HubSpot Websites and Applications Service for building customer-centric websites and applications on HubSpot for better digital experiences, delivered as part of Struto's 130+ HubSpot websites delivered to date.
- Guided Deployment Framework Tiered expert consulting service for deploying HubSpot solutions with Execution, Advisory and Strategic tiers, including project management, delivery engine, and SFIA-aligned points delivery model.
- Guided Ongoing Success Framework Retainer-based operating system for continuous improvement with monthly sprints, OKR alignment, predictable points delivery, and three tiers (Essentials from £1,500/month, Core £3,000/month, Growth £6,000/month).
- uniVERSAL Support On-demand subscription support service for HubSpot and connected experiences with clear SLAs, ticket logging, and tiered pricing (£99/month Standard, £199/month Pro, £499/month Enterprise).
Quantifiable outcome
- First measurable win delivered in 30-45 days
- +3 more outcomes
Companies that use struto
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
struto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature5 records
struto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotflagshipStruto is a HubSpot Partner since 2012, achieving Gold Partner status (2015), Diamond Partner (2020-2023), and Elite Partner status (2021). In 2024, officially launched strutoIX, strutoUX, and strutoCX as a fully-fledged HubSpot systems integrator with upcoming App Partner status.
Scale indicators9 records
Recent moves12 records
Expansion highlights6 records
struto competitors and assessment
Company assessmentBroad incumbents
- Jellyfish: Global digital marketing agency offering media, creative, and technology services including marketing technology implementation. Larger incumbent competing for enterprise HubSpot and adjacent martech transformation budgets.
- WebFX: Large US-based digital marketing agency offering SEO, web design, CRM implementation, and HubSpot services. Larger incumbent competing in overlapping digital marketing services categories.
- MediaMonks: Global digital production and creative agency (now Monks) operating across CRM, marketing, and customer experience. Broader incumbent with deeper resources and enterprise reach, competing for large HubSpot transformation engagements.
Direct peers
- Revenue River: HubSpot Elite Partner offering CRM implementation, marketing automation, and revenue operations services. Comparable in partner tier, services portfolio, and mid-market positioning.
- SmartBug Media: HubSpot Elite Partner and one of the largest pure-play HubSpot agencies in the US. Closest comparable in terms of business model, partner tier, and HubSpot-centric focus, though larger in headcount and US-centric.
- Lynton: HubSpot Elite Partner offering implementation, web design, and inbound marketing services. Comparable in size and HubSpot-native focus, with similar professional services plus productized offerings.
- Spinutech: HubSpot Diamond Partner providing web design, marketing automation, and CRM implementation. Comparable as a HubSpot-focused systems integrator with similar services portfolio.
- New Breed: HubSpot Elite Partner specializing in revenue operations, sales enablement, and marketing technology. Comparable as a HubSpot-centric systems integrator with similar services-plus-product evolution.
- Salted Stone: HubSpot Diamond Partner focused on HubSpot implementation, web development, and RevOps consulting. Directly comparable in services portfolio and target mid-market customer segment.
- Square 2: HubSpot Elite Partner providing inbound marketing, sales enablement, and HubSpot implementation services. Comparable in services model and mid-market customer focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
struto social profiles
Digital presencestruto compliance and trust
Trust signalCompliance3 records
struto financial estimates
Financial estimateRevenue estimate
Valuation estimate
struto leadership team
Management profileNumber of profiles
Profiles6 records
struto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
struto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about struto
What does struto do?
Struto is a HubSpot systems integrator that sells proprietary platform products (strutoIX, strutoUX, strutoCX, strutoAI) connecting HubSpot with enterprise tech stacks via an AI-powered Outcomes Engine, alongside professional services including HubSpot Implementation, Website and Application development, Guided Deployment and Ongoing Success Frameworks, and uniVERSAL Support. The company targets mid-market and enterprise customers through an Outcomes-as-a-Service commercial model with outcome-backed commitments, delivering first measurable wins in 30-45 days and supporting 200+ integrations across systems such as Salesforce, Microsoft Dynamics 365, SAP, Xero, Snowflake, Azure, and SQL Server.
Is struto a public or private company?
struto is a private company. It is classified as family owned and is currently operating.
When was struto founded?
struto was founded in 2011. It employs 11 to 50 people.
Where is struto based?
struto is headquartered in London, United Kingdom, in the Europe region.
How does struto make money?
Six revenue lines are on record. Platform-Powered Outcomes (SaaS) is the primary driver. The others are guided Ongoing Success Framework, uniVERSAL Support, hubSpot Implementation Services, guided Deployment Framework and outcomes-as-a-Service (OaaS).
Who are struto's main competitors?
Broad incumbents on record are Jellyfish, WebFX and MediaMonks. Direct peers are Revenue River, SmartBug Media, Lynton, Spinutech, New Breed, Salted Stone and Square 2.
Does struto have an API?
No public API is recorded for struto.
What industry is struto in?
struto's product category is HubSpot Integration Software. Its primary akta.pro industry code is HDAEACAJ, Connector/Adapter Frameworks & Integration Runtimes, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 54151 and its SIC code is 7373.