Berkley & Veller Greenwood Country Realtors

What Berkley & Veller Greenwood Country Realtors does

Berkley & Veller Greenwood Country Realtors is an independent, privately held real estate brokerage founded in 1965, headquartered in Brattleboro, Vermont, with a second office in West Dover serving the Mount Snow ski area. The firm operates a traditional, sales-led brokerage model employing 24 licensed agents who serve individual home buyers and sellers across Windham County in Southern Vermont and Cheshire County in Southern New Hampshire, covering residential (single-family, condo, multi-family), land, and commercial transactions as well as vacation/second-home buyers in ski-resort communities. Customer engagement runs through direct agent relationships, with supplemental digital support from a website-based Property Search Platform, a Home Value Estimator, a Market Stats Dashboard (via Domus Analytics), and a FRED-API-powered Mortgage Calculator.

The company's technology stack is conventional for the brokerage category rather than differentiated: a Union Street Media–built website with PrimeMLS IDX integration for real-time listing distribution, Google Analytics and reCAPTCHA integrations, Fluency as the digital advertising operating system, and active Facebook and Instagram channels for listing promotion. No proprietary AI/ML features, APIs, or data flywheels are present; the competitive edge is anchored in 60+ years of local brand presence, two strategically positioned offices covering both primary-residential and ski-resort buyer pools, and relationships with several Mount Snow area community associations (Kingswood, Chimney Hill, Seasons, Bears Crossing) that channel in-community transactions through the firm.

Berkley & Veller earns revenue exclusively through real estate commissions — buyer agency compensation of 2.5%–3% per listing and separately negotiated seller-side commissions — paid on successful closings. The firm has no outside investment, no parent company, and no disclosed funding; ownership is local. Revenue scale is undisclosed but is bounded by the 24-agent headcount and the seasonal, mid-price-point transaction volume characteristic of rural Southern Vermont and New Hampshire markets. Strategic momentum in recent years is incremental and operational: digital marketing enablement, tool integrations (FRED API, Domus), and community-association partnerships rather than geographic expansion, acquisitions, or new-product platform investment.

Name

Berkley & Veller Greenwood Country Realtors

Legal name

Berkley & Veller Greenwood Country Realtors

Website

https://berkleyveller.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Berkley & Veller Greenwood Country Realtors is an independent, commission-based real estate brokerage founded in 1965, serving residential and commercial buyers and sellers in Southern Vermont and Southern New Hampshire from offices in Brattleboro and West Dover with a 24-agent team.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJABAG

Land & Development Site Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Property listing services
• Buyer agent representation
• Seller listing services
• Commercial real estate sales

Headquarters

HQ city

Brattleboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission model where the company earns a percentage (typically 2.5-3% buyer agency compensation shown on listings) of each property transaction completed through its agents. Revenue is earned on successful closings of residential and commercial property sales, land sales, and multi-family transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Berkley & Veller Greenwood Country Realtors is an independent full-service real estate brokerage that represents residential buyers and sellers across Southern Vermont (Windham County) and Southern New Hampshire (Cheshire County). The firm provides property search assistance, market analysis, pricing guidance, negotiation support, and transaction coordination through 24 licensed agents operating from offices in Brattleboro and the Mount Snow ski area. Core inventory covers single-family homes, condos, commercial properties, land, and multi-family residences.

Product overview

Berkley & Veller Greenwood Country Realtors operates a website-based real estate brokerage platform serving Southern Vermont and New Hampshire. The core offering is the Property Search Platform, which enables users to search listings by property type, community, and price range with map-based functionality. The platform is augmented by supporting tools: the Mortgage Calculator (powered by FRED API for interest rate data), the Home Value Estimator (for seller market valuations), and the Market Stats Dashboard (for real-time market trends). These tools function as integrated modules within the main website rather than standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer and Seller Representation

Quantifiable outcome

• 60+ years of continuous operation as leading independent brokerage in the region

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PrimeMLScoreTechnology or IntegrationRegional multiple listing service providing property listing data distribution and IDX integration for Berkley & Veller's website and agent access to comprehensive property database covering Vermont and New Hampshire.
• Union Street MediacoreTechnology or IntegrationWebsite development and digital marketing services provider responsible for the company's website platform, hosting, and ongoing digital marketing support.
• FluencyminorGTM or Marketing PartnerDigital advertising operating system used by the company for managing and optimizing marketing campaigns and advertising spend.
• FacebookminorGTM or Marketing PartnerSocial media platform for property marketing, listing promotion, and community engagement.
• Kingswood Townhouse AssociationminorStrategic or Co-development PartnerHomeowners association for Kingswood community offering amenities including indoor pool, fitness room, clubhouse, and shuttle service to Mount Snow. Company facilitates transactions within this community.
• Chimney Hill Community AssociationminorStrategic or Co-development PartnerResidential community association with amenities including indoor/outdoor pools, clubhouse, fitness center, hot tub, basketball court, and tennis courts near Mount Snow ski resort.
• Seasons at Mount Snow Condominium AssociationminorStrategic or Co-development PartnerCondominium association at Mount Snow with amenities center including pools, gym, and hot tubs. Company facilitates property transactions within the community.
• Bears Crossing AssociationminorStrategic or Co-development PartnerResidential community near Mount Snow with amenities including shuttle service, outdoor pool, pickleball courts, fire pit, and recreation center.

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Emerging players

• eXp Realty: Cloud-based brokerage with rapidly growing agent count across the United States, including Vermont and New Hampshire. Comparable residential brokerage services with a fundamentally different (cloud/remote) operating model that pressures traditional commission splits and could attract agents away from independent firms like Berkley & Veller.

Direct peers

• Peabody & Smith Realty: Independent New Hampshire-based brokerage serving the Mount Washington Valley and surrounding areas. Directly comparable independent, community-rooted residential brokerage model serving adjacent Cheshire County territory with similar transaction-based revenue approach.
• Four Seasons Sotheby's International Realty: Regional luxury real estate firm with deep Vermont and New Hampshire presence including ski-resort communities. Highly comparable independent-style operation serving the same buyer pool (vacation-home, luxury, ski-area) and competing for the same premium listings in the Mount Snow corridor.

Regional players

• Maple Leaf Realty: Vermont-based independent residential brokerage operating in Southern Vermont markets overlapping Berkley & Veller's service area. Comparable as a similarly sized regional independent competing for the same local buyer and seller relationships.

Broad incumbents

• Better Homes and Gardens Real Estate: National franchise brokerage with affiliate presence throughout New England. Comparable full-service residential and commercial real estate services with similar commission-based revenue model and IDX-driven property search capabilities.
• Berkshire Hathaway HomeServices: National brokerage with established Vermont/New Hampshire affiliates serving similar residential buyer and seller segments. Comparable full-service model with strong brand backing; actively competes on premium and luxury listings in ski-area communities overlapping Berkley & Veller's Mount Snow territory.
• Coldwell Banker: One of the largest national residential real estate franchise networks with significant presence in Vermont and New Hampshire. Comparable because both operate as full-service buyer/seller brokerage models with similar transaction-based commission structures; Berkley & Veller competes head-to-head on listings in the same geographic markets but at a meaningfully smaller scale.
• Keller Williams Realty: Large national brokerage with growing presence in Vermont and New Hampshire. Operates the same agent-driven, commission-based model serving residential buyers and sellers; competes directly on agent recruitment and listings in the regional market Berkley & Veller serves.
• RE/MAX: Global real estate franchise with multiple regional offices across Southern Vermont and New Hampshire. Directly comparable commission-based model serving the same buyer/seller segments; the key contrast is RE/MAX's brand reach and agent count versus Berkley & Veller's independent local positioning.
• Century 21: National brokerage franchise with affiliate offices operating throughout New England. Comparable residential and commercial brokerage services with similar IDX-driven property search capabilities; competes in the same primary and secondary home markets in the Windham/Cheshire County region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/berkleyveller
• Instagraminstagram.com/berkleyvellerrealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkley & Veller Greenwood Country Realtors