What Drink Dry does

Drink Dry is a Dubai-headquartered, UAE-focused e-commerce marketplace founded in 2020 by Erika Blazeviciute Doyle that curates and retails premium 0.0% (non-alcoholic) beverages. The platform lists 100+ SKUs across eight categories — non-alcoholic beers (Budweiser Zero, Heineken 0.0%, Corona Cero, Guinness 0.0%, Peroni Nastro Azzurro 0.0%, Baltika, Bière Des Amis), sparkling wines (Vintense, Thomson & Scott Noughty, Wild Idol), still wines (Natureo, Sangre de Toro, Vintense), sparkling tea (Saicho), spirits (Tanqueray 0.0%, Gordon's Alcohol Free, Lyre's, Sea Arch, Crossip, Warner's, Bax Botanics, Caleño), tonics and mixers (Double Dutch), ready-to-drink cocktails (Vintense Bellini/Hugo/Spritz, Lyre's, Sea Arch), and aperitifs (Wilfred's) — drawn from approximately 100 international and craft brands. The underlying technology is a Shopify-powered DTC storefront with no proprietary models or APIs disclosed.

The company runs a hybrid DTC + B2B2C go-to-market. DTC fulfilment comprises same-day chilled delivery in Dubai for orders placed before 6PM (2-hour window), 45-minute rapid delivery in Abu Dhabi via an exclusive partnership with The Bottle Store UAE, and 48–72 hour delivery to other Emirates; free delivery is offered above 250 AED. The B2B channel places the same 100+ SKU portfolio into 200+ Food & Beverage outlets across the UAE. Revenue is generated primarily through one-time unit-priced product sales across three price tiers (under 200 AED entry-level packs, 200–400 AED mid-range, 500+ AED premium bundles) plus curated taster bundles and a gifting collection, with promotional discounting of 10–45% used to drive volume. Customer segments span social consumers (gatherings, BBQs, match-day viewing), wellness-minded consumers, gift shoppers, and the corporate/hospitality sector, supported by a loyalty program, recipe content hub, and brand partnerships (Budweiser as flagship match-day partner, Corona Cero exclusive in UAE, plus tie-ups with Freedom Pizza, Sage Appliances, and the Apex Games 2026 event).

Name

Drink Dry

Legal name

Drink Dry

Website

https://drinkdrystore.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Drink Dry is the UAE's first premium non-alcoholic drinks marketplace, curating 100+ 0.0% beverages from global brands via a Shopify storefront with same-day chilled delivery in Dubai, 45-minute Abu Dhabi delivery, and B2B distribution to 200+ F&B outlets.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverages Marketplace

NAICS

Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Online Alcohol & Adult Beverage Delivery (CRAHAIAH)

Keywords

• Non-alcoholic beverages
• Online drinks marketplace
• Premium zero alcohol
• Alcohol-free spirits
• UAE beverage retail

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Drink Dry operates an online store selling non-alcoholic beers, wines, spirits, cocktails, and mixers directly to consumers across the UAE. Revenue is generated through product sales with pricing ranging from 100-200 AED, 200-400 AED, and 500+ AED price tiers. Free delivery is offered for orders above 250 AED.
2. B2B Distribution to F&B Outlets: Drink Dry supplies their portfolio of 100+ non-alcoholic beverage products to 200+ F&B outlets across the UAE, generating wholesale/revenue through B2B relationships with restaurants, bars, and retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Drink Dry is a Dubai-based online marketplace that curates and sells 100+ premium non-alcoholic beverages — including beers, wines, spirits, cocktails, mixers, sparkling teas, and aperitifs — from approximately 100 global brands. The platform delivers orders directly to UAE consumers (same-day chilled delivery in Dubai, 45-minute in Abu Dhabi) and also supplies its portfolio to 200+ Food & Beverage outlets across the country.

Product overview

Drink Dry is a Dubai-based online non-alcoholic drinks marketplace offering a comprehensive portfolio of over 100 premium 0.0% beverages. The platform operates as an e-commerce marketplace with same-day chilled delivery in Dubai (2 hours) and Abu Dhabi (45 minutes via The Bottle Store), serving both individual consumers and the hospitality sector across 200+ F&B outlets in the UAE. The product range spans eight core categories: Non-Alcoholic Beers (featuring Budweiser Zero, Heineken 0.0%, Corona Cero, Guinness 0.0%), Non-Alcoholic Sparkling Wines (Vintense, Thomson & Scott Noughty, Wild Idol), Non-Alcoholic Still Wines (Natureo, Vintense, Sangre de Toro), Sparkling Tea (Saicho), Non-Alcoholic Spirits (Tanqueray 0.0%, Gordon's Alcohol Free, Lyre's, Sea Arch, Crossip, Warner's, Bax Botanics, Caleño), Tonics & Mixers (Double Dutch), Ready-to-Drink Cocktails (Vintense, Sea Arch, Lyre's), and Non-Alcoholic Aperitifs (Wilfred's). Additional offerings include curated Taster Bundles for sampling and a Gifting Collection for celebrations and corporate gifting.

Differentiator

Problem solved

Functional benefit

Products and services

• Non-Alcoholic Beers

Quantifiable outcome

• 100+ products available in portfolio
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The Bottle Store UAEcoreChannel Partner/ Reseller/ DistributorThe Bottle Store is an Abu Dhabi-based alcohol-free bottle shop that serves as Drink Dry's exclusive 45-minute delivery partner in Abu Dhabi. This partnership enables Drink Dry to offer rapid chilled delivery services in Abu Dhabi, extending their service capabilities beyond Dubai.
• Freedom PizzaminorGTM or Marketing PartnerDrink Dry partnered with Freedom Pizza UAE to offer bundled promotions where customers purchasing Budweiser 0.0 12-pack or 24-pack receive an AED 50 Freedom Pizza voucher, creating cross-promotional value between the two brands.
• Sage AppliancesminorGTM or Marketing PartnerDrink Dry partnered with Sage Appliances Middle East for a summer giveaway promotion. The partnership offered customers a chance to win a Sage InFizz Fusion Carbonator paired with Crossip Fresh Citrus from Drink Dry, promoting summer entertaining and drink preparation.
• BudweisercoreGTM or Marketing PartnerBudweiser is positioned as Drink Dry's flagship brand partner, featured as 'Brand of the Month' multiple times. Bud Zero is marketed as the 'FWC match-day partner' with exclusive products, bundled merchandise offers, and FIFA World Cup promotions. This is Drink Dry's most prominent brand relationship.
• Corona CerocoreGTM or Marketing PartnerCorona Cero is an exclusive brand partner on Drink Dry's platform. The partnership includes BBQ season promotions, Apex Games 2026 sponsorship, and various promotional bundles. Corona Cero is highlighted as a trending product and featured in seasonal collections.
• Apex Games 2026minorGTM or Marketing PartnerDrink Dry partnered with Apex Games 2026 event, providing chilled Corona Cero products throughout the event. The partnership leveraged Drink Dry's delivery capabilities to serve event attendees.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sans Drinks: Australian online non-alcoholic bottle shop selling curated beers, wines, and spirits with delivery; shares Drink Dry's premium curation and D2C delivery playbook in a different region.
• Boisson: US-based online non-alcoholic beverage retailer offering curated 0.0% beers, wines, and spirits with direct-to-consumer delivery; highly comparable to Drink Dry in assortment-led marketplace model and premium positioning.
• The Zero Proof: Online retailer and media site specializing in non-alcoholic spirits, wines, beers and aperitifs in the US; comparable to Drink Dry in category focus, curated marketplace structure, and target adult drinker.
• Better Rhodes: US online non-alcoholic bottle shop selling zero-proof wines, spirits and beers with mixed cases and bundles; directly comparable to Drink Dry's assortment, bundling, and gifting approach.
• Dry Drinker: UK-based online alcohol-free drinks retailer with broad 0.0% beer, wine, and spirit assortment; mirrors Drink Dry's curated marketplace model in a different geography.

Regional players

• The Bottle Store UAE: Abu Dhabi-based alcohol-free bottle shop that is both Drink Dry's 45-minute delivery partner and a direct competitor on assortment in the same UAE market; relevant as the closest same-region peer.

Broad incumbents

• Drizly: Large US alcohol-delivery marketplace connecting consumers to local retailers; comparable to Drink Dry as a broader online adult-beverage delivery incumbent, though Drizly carries alcoholic SKUs and operates at scale.
• ReserveBar: Premium spirits and wine D2C/gifting platform in the US; comparable to Drink Dry in premium positioning, spirits-led assortment, and gifting collection.
• Total Wine & More: Large US multi-category beverage retailer with a growing non-alcoholic range; relevant as a broad incumbent showing how category specialists like Drink Dry must defend against scaling assortment at generalist retailers.

Others

• Noon: Major UAE/GCC generalist e-commerce marketplace that can host third-party beverage sellers; relevant as an adjacent platform that could compress Drink Dry's reach if 0.0% brands list there directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drink Dry