What The Bottle Store does

The Bottle Store is a private alcohol retail and instant-delivery company headquartered in Abu Dhabi, United Arab Emirates, positioning itself as Abu Dhabi's first instant liquor delivery app. It sells wines, beers, and specialty spirits directly to legal-age (21+) adult consumers through a proprietary mobile application on iOS and Android, an e-commerce storefront, and a company-operated delivery fleet that promises doorstep fulfillment within 90 minutes. Operating seven days a week from 9:00 AM to 11:30 PM, the platform enforces an age-verification gate at entry and carries agency partnerships with global alcohol majors including Heineken, Bacardi, Brown-Forman, William Grant & Sons, Champagne Lanson, Domaine Tropez, Château Dauzac, VSPT Wine Group, and several specialty producers.

The company's product surface is a single, unified mobile commerce platform: a liquor-delivery application and online shop with age-verification, instant delivery infrastructure, and brand co-marketing features. The technology stack centers on native mobile apps distributed via the App Store and Google Play, paired with thebottlestoredelivery.com as the web storefront; distribution is handled in-house via a proprietary delivery fleet rather than third-party logistics.

The Bottle Store generates revenue through direct retail markups on product sales transacted via its app and website, plus delivery captured within the operating window. The go-to-market is direct-to-consumer, anchored by app-store presence, Instagram, and a "Drinking Buddies" WhatsApp community used for promotions and retention. The business sits within a broader founder ecosystem of sister companies — MENA Live Events, Mr. Sausages, and Craft by Side Hustle (the region's first micro-brewery, holding fermentation permit #1) — providing cross-promotion and, in the case of Craft by Side Hustle, a captive supply linkage into proprietary brewing and spirits.

Name

The Bottle Store

Legal name

The Bottle Store

Website

https://thebottlestore.ae

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

The Bottle Store is a private, mobile-first alcohol retailer and instant-delivery service in Abu Dhabi, UAE, selling wines, beers, and specialty spirits to 21+ consumers via iOS/Android apps and a proprietary 90-minute delivery fleet.

Ownership category

akta.pro rank

Product category

Alcoholic Beverage Retail and Delivery

NAICS

Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Alcohol Delivery & On-Demand Off-Premise (CRANAAAF)

akta.pro secondary industries

Liquor Stores (General Off-Premise) (CRANAAAA), Alcohol Delivery Commerce (CRAFAFAH), Online Alcohol & Adult Beverage Delivery (CRAHAIAH)

Keywords

• Alcohol delivery
• Instant liquor delivery
• Wine and spirits retail
• Beer distribution
• Mobile beverage ordering

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Alcohol Product Sales: Direct retail sales of wines, beers, spirits, and specialty alcoholic beverages through mobile app and website, with instant delivery to customer doorsteps. Revenue generated through product markups on brand partnerships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Bottle Store sells wines, beers, spirits, and specialty alcoholic beverages directly to consumers in Abu Dhabi through physical retail and a mobile-first e-commerce platform. Orders placed via the iOS/Android app or website are fulfilled by an in-house delivery fleet that promises doorstep delivery in 90 minutes or less, 7 days a week from 9:00 AM to 11:30 PM.

Product overview

The Bottle Store operates as a single unified mobile commerce product—a liquor delivery application and online store. The mobile app and online shop function as the primary customer-facing platforms, enabling consumers to browse and purchase alcoholic beverages with delivery to their doorstep. The company positions itself as Abu Dhabi's first instant alcohol delivery service, emphasizing speed (90-minute delivery) and accessibility. The product ecosystem includes age verification features to ensure legal compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bottle Store Mobile App Proprietary iOS and Android application available on the Apple App Store (id6447305367) and Google Play, enabling legal-age consumers in Abu Dhabi to browse and order wines, beers, and spirits for instant 90-minute doorstep delivery, 7 days a week from 9:00 AM to 11:30 PM.
• The Bottle Store Online Shop E-commerce storefront at thebottlestore.ae and checkout at thebottlestoredelivery.com allowing web-based ordering of alcoholic beverages with home delivery within Abu Dhabi, gated by a 21+ age verification screen.
• Instant Alcohol Delivery Service In-house delivery fulfilment service promising 90 minutes or less delivery of wines, beers, spirits, and specialty beverages to consumers across Abu Dhabi, operated 7 days a week from 9:00 AM to 11:30 PM.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered minor and core.

• Dune Unfiltered LagerminorOthersBrand partnership displaying Dune Unfiltered Lager among key agency partners. Featured on brand Instagram page for marketing visibility.
• HeinekenminorOthersBrand partnership with Heineken as one of the key agency partners, providing global beer brand inventory.
• Side Hustle Brew & SpiritscoreStrategic or Co-development PartnerSister company and key partner providing micro-brewery products. Craft by Side Hustle holds fermentation permit number 1 as the region's first micro-brewery.
• Brown-FormanminorOthersBrand partnership with Brown-Forman, a major spirits company, for distributing their portfolio of whiskeys and spirits.
• William Grant & SonsminorOthersBrand partnership with William Grant & Sons for premium Scotch whisky and spirits distribution.
• BacardiminorOthersBrand partnership with Bacardi for rum and branded spirits inventory.
• Champagne LansonminorOthersBrand partnership for Champagne Lanson sparkling wine products.
• MENA Live EventsminorStrategic or Co-development PartnerSister company specializing in live events and entertainment. Part of the broader ecosystem of companies under the founders' portfolio.
• Mr. SausagesminorStrategic or Co-development PartnerSister company focused on pork retail, wholesale and home delivery in UAE and wider GCC. Cross-promotional ecosystem partner.
• BestuéminorOthersBrand partnership with Bestué wine/spirits brand displayed among key agency partners.
• Flying FoxminorOthersBrand partnership with Flying Fox brand featured among key agency partners.
• Domaine TropezminorOthersBrand partnership with Domaine Tropez (wine brand) listed among key agency partners.
• Agave SocietyminorOthersPartnership with Agave Society (tequila/agave spirits brand) for specialty spirits inventory.
• Château DauzacminorOthersBrand partnership with Château Dauzac (French wine estate) for premium wine offerings.
• Félix Solis AvantisminorOthersBrand partnership with Félix Solis Avantis (wine and spirits company) for inventory sourcing.
• ArcobrauminorOthersBrand partnership with Arcobrau (German beer brand) for specialty beer selection.
• Magners 0.0minorOthersBrand partnership with Magners 0.0 (non-alcoholic cider) expanding zero-proof offerings.
• DrinkDryminorOthersPartnership with DrinkDry (non-alcoholic beverages) supporting zero-proof/drink options.
• VSPT Wine GroupminorOthersBrand partnership with VSPT Wine Group for wine portfolio distribution.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Careem: UAE-headquartered super-app for ride-hailing, food, and grocery delivery. Careem operates an alcohol-delivery vertical in Abu Dhabi with an established delivery fleet and consumer base, making it the most directly comparable regional platform to The Bottle Store.
• Drizly: US pioneer of on-demand alcohol delivery (now under Uber). Closest global template for The Bottle Store's instant-delivery model, with comparable age-verification, marketing tactics, and unit economics—both serve the same adult consumer demand via an app-first experience.
• Saucey: US-focused alcohol-only on-demand delivery app operating in multiple metros. Comparable as an alcohol-specialist, app-only delivery model targeting the same instant-delivery use case and 21+ consumer demographic.
• Deliveroo: International on-demand food and alcohol delivery platform operating across the UAE. Relevant because Deliveroo offers alcohol delivery in Abu Dhabi with similar speed commitments and large established restaurant/retail partner networks.
• Talabat: Dominant MENA food and grocery delivery platform with alcohol SKUs in the UAE. Comparable because it offers the same on-demand alcohol delivery mechanic and competes for the same 21+ consumer wallet in Abu Dhabi.
• Minibar Delivery: US alcohol-only on-demand delivery platform. Comparable because it offers the same curated wine, beer, and spirits assortment with promise-time delivery—mirroring The Bottle Store's positioning in the UAE.

Broad incumbents

• Maritime Mercantile International (MMI): Long-standing UAE alcohol distributor and retailer operating proprietary retail and delivery channels. Comparable as a UAE alcohol incumbent with similar category focus, though broader in B2B distribution than The Bottle Store's D2C model.
• Noon: UAE-headquartered general e-commerce platform with grocery and alcohol inventory. Relevant as a broad incumbent that could enter or expand the instant alcohol-delivery vertical at scale.
• Instacart: US-based grocery delivery platform with significant alcohol assortment. Comparable as a broader grocery-and-alcohol delivery incumbent demonstrating the playbook for scaling D2C alcohol alongside food and household goods.
• African + Eastern: Established UAE alcohol distributor and retailer with physical liquor outlets across Abu Dhabi and Dubai. Comparable as the incumbent UAE off-premise alcohol channel, though it lacks a dedicated instant-delivery app focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thebottlestoreuae
• LinkedInlinkedin.com/company/thebottlestoreuae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bottle Store