What Mud Mile Communications does

Mud Mile Communications is a privately held, Omaha-headquartered marketing agency specializing in the North American car wash industry. Founded in 2010 and pivoting to a vertical focus on car washes in 2017, the company serves operators ranging from single-location independents to multi-brand, multi-state enterprises, supporting 30+ brands and 300+ locations across the U.S. and Canada with a reported 50+ grand openings executed. The company's productized offering is organized into three modules: Think (strategy, brand development, franchise launch, marketing audits), Make (video, photography, copywriting, web design, signage), and Do (social, paid digital, SEO, OTT/CTV, OOH, TV, radio, geofencing, influencer and field marketing). At the center of this stack is the Modular Content Strategy (MCS), a trademarked proprietary framework that turns single production sessions into reusable content libraries distributed across multiple channels over time. The firm also describes an HI x AI modeling layer and geofencing tools for hyperlocal campaign execution, though technical detail on these is limited. Mud Mile delivers its services under two commercial structures: a flex-hour monthly subscription providing access to the full specialist team with scalable hours, and custom project packages for engagements outside standard subscription scope. Beyond its core car wash vertical, the firm has expanded into healthcare (Walk In GYN Care since 2020, Experity for urgent care software) and food and beverage (Oh My Cupcakes!, Atomic Wings). In 2025 Mud Mile was acquired by Story Sellers Group, which provides cross-industry partnership access including relationships with Coca-Cola and Goldman Sachs Investments. The company maintains offices in Omaha, Salt Lake City, Austin, and Sioux Falls, is led by CEO Jolene Loetscher, and operates under partner certifications from Google, Meta, and HubSpot.

Name

Mud Mile Communications

Legal name

Mud Mile Communications

Website

https://mudmile.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Mud Mile Communications is a privately held, Omaha-based marketing agency specializing in the North American car wash industry, serving 30+ brands and 300+ locations through a trademarked Modular Content Strategy framework delivered via a flex-hour subscription model, with growing presence in healthcare and food and beverage verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Flex-Hour Subscription Services: Monthly subscription model giving partners access to the full team of marketing specialists. Subscription hours can be allocated flexibly across services (Think/Make/Do) and scaled up or down each month as priorities change. Provides transparent pricing with the freedom to flex.
2. Custom / Project-Based Packages: Custom packages available for specific needs or projects not covered by standard subscription tiers. Offered alongside the flex-hour subscription model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Mud Mile Communications is a marketing agency that provides full-service marketing partnerships to car wash operators and multi-location brands across North America. Services span strategy, content production, and multi-channel execution — sold primarily through a monthly Flex-Hour Subscription model that gives partners access to the agency's full specialist team. The agency's work is anchored by its proprietary trademarked Modular Content Strategy (MCS) framework, which builds reusable content asset libraries from single production sessions for deployment across digital, social, paid, and organic channels.

Product overview

Mud Mile Communications operates as a marketing agency specializing in the car wash industry, built around its proprietary Modular Content Strategy (MCS) system. The company offers an integrated suite of marketing services organized into three core modules: Think (strategic planning), Make (content production), and Do (marketing execution). Services span video production, photography, copywriting, website design, social media management, paid digital advertising, SEO, and hyperlocal marketing. The company delivers value through a flex-hour subscription model that provides access to their full specialist team. Their HI x AI Modeling represents their AI-enabled marketing optimization technology. Founded in 2017 and now part of Story Sellers Group, Mud Mile serves car wash operators across North America with offices in Omaha, Salt Lake, Austin, and Sioux Falls.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Marketing Partnership (Think, Make, Do) End-to-end marketing partnership for B2B clients combining strategic planning (brand development, franchise launch, campaign strategy, marketing audits, customer journey mapping), content production (video, photography, copywriting, web design, email, signage), and execution (social media, paid digital, SEO, OTT/CTV, OOH, TV, radio, field marketing, geofencing, influencer). Sold to car wash operators, multi-location franchise brands, and select healthcare, food & beverage, and enterprise clients.
• Modular Content Strategy (MCS) Trademarked proprietary framework that builds reusable asset libraries from single content production sessions, allowing partners to mix, match, and repurpose content across digital, social, paid, and organic channels over months and years. Eliminates premium agency markups for multi-version creative and is sold as part of Mud Mile's marketing partnerships.
• Flex-Hour Subscription Monthly subscription giving partners access to Mud Mile's full team of marketing specialists. Hours are flexible and can be allocated across Think/Make/Do services as priorities change, with the ability to scale up or down monthly. Features transparent pricing.
• Custom Project Packages Custom one-time or project-based packages for specific marketing needs not covered by standard subscription tiers, including grand opening campaigns, integrated launches, and bespoke creative production.

Quantifiable outcome

• 12,615% ROI for Super Rapido Car Wash Vega Baja grand opening
• +7 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Story Sellers GroupcoreOthersStory Sellers Group is the parent company of Mud Mile Communications. The acquisition/merger brings Mud Mile under the Story Sellers Group umbrella, offering Mud Mile's partners broader experience and cross-industry insights. Story Sellers Group works with brands including Coca-Cola and Goldman Sachs Investments.

Scale indicators12 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Power Digital Marketing: Full-service digital marketing agency serving mid-market and enterprise clients across multiple verticals with proprietary frameworks and performance-led GTM. Most directly comparable to Mud Mile in service scope (SEO, paid media, content, creative) and subscription/ retainer pricing, though operating at significantly larger scale.
• Disruptive Advertising: Performance digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and enterprise brands. Comparable to Mud Mile's results-first, anti-agency positioning and certified-platform (Google Premier, Meta) approach to client engagements.
• WebFX: Full-service digital marketing agency offering SEO, paid media, content, web design, and CRO with proprietary technology (MarketingCloudFX) — closely mirrors Mud Mile's full-stack 'Think/Make/Do' service model and proprietary-technology differentiation, though at substantially larger scale.
• KlientBoost: Performance-focused digital marketing agency emphasizing paid media, CRO, and creative with transparent pricing and subscription-style retainers. Comparable to Mud Mile's flex-hour subscription model and ROI-driven, transparent-pricing anti-agency positioning.
• NP Digital: Global digital marketing agency founded by Neil Patel covering SEO, content, paid media, and CRO with proprietary tooling. Comparable to Mud Mile in offering a unified organic + paid stack and emphasizing content-strategy methodology.
• Cardinal Digital Marketing: Performance digital marketing agency serving multi-location and franchise brands — the closest comparable to Mud Mile's primary segment of multi-location car wash operators, with comparable emphasis on enterprise local-marketing execution and franchise-marketing playbooks.
• Hawke Media: Boutique full-service digital marketing agency offering custom subscription retainers across paid, organic, content, and creative — directly comparable to Mud Mile's flex-hour subscription model and full-team-access GTM, with a similar boutique anti-agency brand positioning.
• SmartSites: Full-service digital agency (Google Premier Partner, Meta Business Partner) offering web design, SEO, PPC, and content with retainer-based engagements. Comparable in certified-platform partnerships, full-stack service delivery, and SMB-to-mid-market positioning.

Broad incumbents

• WPP: World's largest advertising holding company with deep capabilities across creative, media, data, and technology. Comparable as the broader incumbent category Mud Mile positions against via its 'anti-agency' messaging; Story Sellers Group partners (Coca-Cola) are WPP-scale clients.
• Omnicom Group: Global advertising holding company spanning advertising, media planning/buying, CRM, digital, and PR through agencies like BBDO, DDB, and Goodby Silverstein. Comparable as the large-network incumbent Mud Mile differentiates against; relevant for benchmarking enterprise client expectations as Mud Mile scales under Story Sellers Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/mudmilecommunications
• Facebookfacebook.com/mudmilecommunications
• LinkedInlinkedin.com/showcase/mud-mile
• Instagraminstagram.com/mudmilecommunications

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mud Mile Communications