Hoowla
Hoowla provides cloud-based case management, conveyancing, and practice management software to more than 350 UK law firms. The platform integrates with HM Land Registry, Stewart Title, and Law Society Forms to automate workflows across conveyancing, family law, wills and probate, personal injury, and other UK practice areas.
- Company typePrivate
- Founded2013
- HeadquartersSwansea, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hoowla does
Hoowla is a cloud-based legal case management and conveyancing software provider founded in 2013 in Swansea, UK, by Adam Curtis. The platform serves more than 350 UK law firms across conveyancing, family law, wills and probate, personal injury, litigation, immigration and asylum, and legal accounting practice areas, and is used to process over 100,000 cases per year. The product is built and operated on AWS infrastructure hosted in ISO 27001-certified Dublin and London regions, with a documented integration footprint spanning HM Land Registry (including Electronic Document Delivery and Digital Validation Checks), Stewart Title, Law Society Forms, tmgroup/TM Connect, SDLT, Armalytix, Confirmly, Xero, GoCardless and Stripe.
The company's commercial model combines per-completed-case pricing for conveyancing work, per-user-per-month subscriptions for non-conveyancing practices, and a panel management subscription product used by law firm networks. A dedicated data migration service is sold to onboard firms from 12 or more legacy systems, indicating meaningful switching friction. Hoowla also operates a secondary consumer-facing line of conveyancing quote calculators, with more than £700,000 in quote-generated conveyancing business reported in 2024 and usage by over 500 UK solicitor firms.
Hoowla is a private limited company (Hoowla Limited), founder-led and bootstrapped, with no external funding disclosed. It is an approved reseller of Law Society Forms and markets "no lock-in contracts" against traditional licensed legal software vendors. Certifications and compliance posture include ISO 27001, Cyber Essentials, GDPR-aligned UK data residency, and SRA-compatible conveyancing and AML workflows. The firm has held an inaugural user conference in 2026, signaling a maturing community/ecosystem posture beyond a pure software vendor.
Hoowla firmographics
Firmographics- Name
- Hoowla
- Legal name
- Hoowla Limited
- Website
- https://hoowla.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hoowla provides cloud-based case management, conveyancing, and practice management software to more than 350 UK law firms. The platform integrates with HM Land Registry, Stewart Title, and Law Society Forms to automate workflows across conveyancing, family law, wills and probate, personal injury, and other UK practice areas.
- Ownership category
- akta.pro rank
Hoowla industry classification
Industry- Product category
- Legal Case Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- eDiscovery, Litigation Support & Legal Hold (BPAEAPAE)
Keywords
Where Hoowla is headquartered
LocationHeadquarters
- HQ city
- Swansea
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hoowla business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Conveyancing Case Fees: For conveyancing teams, Hoowla charges per completed case, not per user. There is no fee for opening cases or fall-throughs. This aligns the pricing model with firm outcomes.
- User Licenses: For all other areas of law (non-conveyancing), Hoowla charges per user, per month. This includes family law, litigation, wills & probate, immigration, and general practice areas.
- Panel Management: Panel management setup and pricing for estate agents and referral networks, charged per branch per month plus per company per year
- Data Migration Services: Tailored migration services from existing case management systems, priced separately based on firm needs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Conveyancing - Per Completed Case |
| Per seat | Monthly | Non-Conveyancing - Per User License |
| Subscription | Monthly | Panel Management |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Hoowla product offering
Product offeringCore offering
Hoowla is a cloud-based legal case management software platform built for UK law firms. It enables conveyancing, family law, wills and probate, personal injury, litigation, immigration, and legal accounting workflows in a single system. The platform includes customisable case workflows, document automation, integrated legal accounting, AML compliance tools, client portals, and HM Land Registry integrations.
Product overview
Hoowla is a cloud-based legal software platform offering case management, practice management, and conveyancing solutions for UK law firms. The core offering consists of Case Management Software that supports all areas of law (conveyancing, family law, wills and probate, personal injury, litigation, immigration, and legal accounting) with a unified platform approach. The platform includes integrated modules for legal accounting, AML compliance checks, document automation, Land Registry integrations, and client portals. Additional products include conveyancing-specific quote calculators, panel management tools, and data migration services. Hoowla also provides customisation capabilities through APIs and webhooks, allowing firms to tailor workflows and integrate with external systems. The software is offered with flexible pricing models: per-completed-case pricing for conveyancing and per-user licensing for other practice areas, with no setup fees, no lock-in contracts, and free training included.
Differentiator
Problem solved
Functional benefit
Products and services
- Case Management Software Core case management software for UK law firms to manage every case from instruction to completion across conveyancing, family law, wills and probate, personal injury, litigation, immigration, and legal accounting practice areas.
- Conveyancing Software Specialised case management software for conveyancing departments including quote calculator, client onboarding, AML checks, custom workflows, ordering searches, SDLT submissions, Land Registry forms, eSignatures, email integration, client portal, and completion packs.
- Practice Management Software Comprehensive practice management solution for law firms including team calendars, holiday management, compliance area, role-based permissions, and audit trails.
- Legal Accounting Software Integrated legal accounting solution managing client and office accounts with trust accounting, bank reconciliation, completion statements, accounts reporting, client ledger, custom nominal codes, and legal accounts migration.
- Conveyancing Quote Calculator Customisable quote calculator for generating branded conveyancing quotes instantly based on property value, location, transaction type, and additional services, deliverable to clients by email, SMS, or Hoowla portal.
- Wills & LPA Quote Calculator Quote calculator that allows firms to generate tailored quotes for wills and Lasting Power of Attorney practice areas.
- AML Checks Integrated Anti-Money Laundering checks with facial recognition technology for identity verification, including automated risk assessments, audit trails, and integration with Confirmly and Armalytix.
- Client Portal Secure online portal providing clients with access to their case, enabling document sharing, updates, and communication in one central place, available standalone or as an add-on to existing systems.
- Land Registry Integration Integration with HM Land Registry for submitting and tracking applications, requesting Official Copies (OC1), Estimated Completion Date (ECD), and digital validation checks directly from within the Hoowla platform.
- Data Migration Services Professional data migration from existing case management systems including Clio, Access, Practice Evolve, Ochresoft, LEAP, Osprey Approach, Indigo, Quill, RedBrick Solutions, Advanced/ALB, and Blue Tuesday, with trial runs before live conversion.
- Panel Management Panel management solution for managing conveyancing panels with setup, training, and pricing per branch for estate agents and referral networks.
- Team Holiday Manager Holiday management tool for tracking team leave and availability within the Hoowla practice management system.
Quantifiable outcome
- Over 100,000 legal cases created in one year (2022)
- +4 more outcomes
Companies that use Hoowla
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles4 records
Hoowla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature10 records
Hoowla partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Stewart TitlecoreHoowla became the first UK case management provider to integrate with Stewart Title's online platform, embedding the title insurer's policy services directly into its conveyancing software. The integration streamlines the indemnity workflow for legal professionals, generating over 30 policies quoted since soft launch.
- TM Connect / tmgroupcorePartnership with tmgroup to integrate tmconnect panel management software for easy referrals between estate agents and solicitors and portal updates
- HM Land RegistrycoreIntegration with HM Land Registry for SDLT submissions, OC1 applications, Official Copies, and Estimated Completion Date (ECD) features. First case management system to offer ECD integration for free.
- Law SocietycoreTrusted reseller of Law Society TA forms, embedding standard legal forms into the platform
- LMScoreIntegration with LMS (Lender Management Services) for panel management and conveyancing support
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Hoowla competitors and assessment
Company assessmentDirect peers
- Actionstep: Cloud legal practice management platform with configurable workflows and accounting used by UK law firms, competing on customisation and all-in-one positioning.
- LEAP Legal Software: Cloud-based legal practice and case management software for small and mid-sized law firms, including UK conveyancing and legal accounting. Directly competes with Hoowla for the same UK law-firm buyer with an all-in-one model.
- Clio: Global cloud legal case and practice management platform serving law firms; a listed Hoowla migration source. Competes directly for case management, client portal, and accounting workloads.
- Quill: UK provider of legal accounting and case management software; named repeatedly as a system Hoowla customers migrated away from, making it a direct competitor in legal accounts.
- Osprey Approach: UK legal practice and case management software with integrated legal accounting and conveyancing tools, targeting the same UK law firms as Hoowla.
- RedBrick Solutions: UK conveyancing case management and workflow software with Land Registry and quote-calculator features, competing directly in Hoowla's core conveyancing niche.
- Smokeball: Cloud case management and document automation software for small law firms including UK conveyancing, overlapping Hoowla's automation and productivity value proposition.
Regional players
- Denovo: Scotland-based legal practice management and accounts software for law firms, comparable in offering but focused primarily on a different UK region.
Others
- InfoTrack: UK conveyancing technology provider for searches, SDLT, and Land Registry submissions; overlaps and partly competes with Hoowla's conveyancing integrations and workflow tools.
Broad incumbents
- Access Legal: Legal software division of The Access Group offering case management, accounts, and compliance across UK firms; a larger, broader incumbent overlapping Hoowla's offering.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Hoowla social profiles
Digital presenceHoowla compliance and trust
Trust signalCompliance3 records
Hoowla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoowla leadership team
Management profileNumber of profiles
Profiles6 records
Hoowla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoowla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoowla
What does Hoowla do?
Hoowla is a cloud-based legal case management software platform built for UK law firms. It enables conveyancing, family law, wills and probate, personal injury, litigation, immigration, and legal accounting workflows in a single system. The platform includes customisable case workflows, document automation, integrated legal accounting, AML compliance tools, client portals, and HM Land Registry integrations.
Is Hoowla a public or private company?
Hoowla is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hoowla founded?
Hoowla was founded in 2013. It employs 11 to 50 people.
Where is Hoowla based?
Hoowla is headquartered in Swansea, United Kingdom, in the Europe region.
How does Hoowla make money?
Four revenue lines are on record. Conveyancing Case Fees are the primary driver. The others are user Licenses, panel Management and data Migration Services.
Who are Hoowla's main competitors?
Direct peers on record are Actionstep, LEAP Legal Software, Clio, Quill, Osprey Approach, RedBrick Solutions and Smokeball. Denovo is listed as a regional player. InfoTrack is listed as an others. Access Legal is listed as a broad incumbent.
Does Hoowla have an API?
Yes. Hoowla provides APIs and webhooks that allow firms to migrate their data and integrate with external systems. The platform offers customisation through APIs and webhooks, enabling firms to gradually replace legacy systems while maintaining connectivity. The API allows for integration capabilities that let users connect Hoowla with other tools and systems, enhancing overall workflow functionality. Developer documentation is at help.hoowla.com.
What industry is Hoowla in?
Hoowla's product category is Legal Case Management Software. Its primary akta.pro industry code is BPAEAPAE, eDiscovery, Litigation Support & Legal Hold. Its NAICS code is 518 and its SIC code is 7372.