What Helden Van Nu does

Helden Van Nu is a privately held Dutch managed ICT services provider targeting small and medium-sized businesses (MKB) across the Netherlands, operating as a label within the Techone group. The company bundles business internet connectivity (fiber, DSL, VDSL, 4G/5G, and Starlink satellite backup), VoIP and cloud telephony (including Xelion, SIP Trunk, and Microsoft Teams calling), Microsoft 365 licensing and managed workplace (Werkplekbeheer), and a security stack (managed firewall, anti-DDoS via NaWas, MFA, IP-VPN, automated vulnerability scanning). Technology is multi-carrier and carrier-agnostic across KPN, Delta Fiber, Open Dutch Fiber, Eurofiber, Odido, and Ziggo, with redundancy built on BGP, SD-WAN, and VRRP and proactive connection monitoring.

The go-to-market is sales-led and domestically focused: direct sales with technical experts, an online ordering and quote flow, and a 180+ IT service provider partner network that refers and implements services for SMB customers. Pricing is subscription-based with published monthly tiers in EUR (fiber €48.95-€82.95, M365 €4.44-€21.63 per seat, Werkplekbeheer €14.50-€34.95). Vertical depth is concentrated in retail, healthcare, education, hospitality/vacation parks, and franchise organizations, with named enterprise anchors such as Boon Food Group, LUSH, Gemeente Veenendaal, and Landal's PUUR Exloo.

Founded in late 2010/early 2011 by two telecom veterans and based in Breukelen, Netherlands, Helden Van Nu employs 11-50 people and reports a 9.4/10 customer satisfaction score with a 1-minute personal support promise. Strategic priorities in 2025-2026 have centered on expanding into AI productivity and managed security (Microsoft Copilot and Security Specializations), satellite backup (Starlink resale), and unified communications (Xelion), while operating without external venture or private equity funding.

Name

Helden Van Nu

Legal name

Helden Van Nu

Website

https://heldenvan.nu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Helden Van Nu is a Dutch managed ICT services provider for small and medium-sized businesses, bundling business internet, VoIP, Microsoft 365, managed workplace, and security services via direct sales and a 180+ IT partner network in the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Business internet connectivity services: Monthly recurring subscriptions for business internet via fiber (FttH/FttO), DSL, VDSL, and 4G/5G mobile backup connections. Pricing tiers based on bandwidth (50Mbps to 1000Mbps) with 1-year and 3-year contract options.
2. Business telephony / VoIP: Recurring subscriptions for VoIP, SIP Trunk, Xelion, and Teams Calling services, with per-user and per-channel pricing.
3. Microsoft 365 and cloud services: Monthly per-seat licensing for Microsoft 365 tiers (Exchange Online, Business Basic, Standard, Premium) and managed cloud workspace services.
4. Managed workplace / endpoint management: Monthly subscriptions for managed PC/laptop services including automated updates, Bitdefender endpoint protection, and file backups. Offered in LITE (excl. support) and standard tiers.
5. Security services: Managed firewall, anti-DDoS protection, and IP scanning services bundled with connectivity or sold as standalone managed security services.
6. Franchise ICT solutions: Standardized ICT packages for franchise organizations including internet, telephony, backup connections, and network security across all franchise locations, leveraging collective purchasing power.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Helden Van Nu is a Dutch managed ICT services provider for small and medium-sized businesses (MKB), delivering business internet (fiber, DSL, 4G/5G, Starlink), business telephony (VoIP, SIP Trunk, Teams Calling, Xelion), Microsoft 365 cloud productivity, managed workplace services, and security services (managed firewall, MFA, IP-VPN, anti-DDoS). Offerings are sold as monthly recurring subscriptions with personal technical support and proactive monitoring.

Product overview

Helden Van Nu is a unified ICT services provider for small and medium businesses (MKB) in the Netherlands, operating as a single integrated platform rather than discrete modules. The core portfolio spans five interconnected service areas: (1) Zakelijk Internet providing fiber, DSL, and backup connectivity with four speed tiers (Budget/Standaard/Extra/Gigabit Glasvezel) plus backup solutions; (2) Zakelijke Telefonie encompassing VoIP, SIP Trunk, Xelion platform, and Microsoft Teams calling integration; (3) Cloud Diensten featuring Microsoft 365 at four license tiers (Exchange Online, Business Basic, Business Standard, Business Premium) and managed workstation services (Werkplekbeheer LITE and full Werkplek Beheer); (4) Maatwerk Oplossingen offering security services (Managed Firewall, MFA, IP-VPN, anti-DDoS), redundancy solutions (BGP, SD-WAN, VRRP), custom WiFi (TP-Link/Ubiquiti), modern workplace tools, and Starlink satellite internet; and (5) Zakelijk Mobiel for business mobile plans. A customer portal enables self-service management of invoices, support, and products.

Differentiator

Problem solved

Functional benefit

Products and services

• Zakelijk Internet (Business Internet) Business internet connectivity service offering fiber (glasvezel), DSL, and WiFi solutions with optional backup connections via 4G/5G or VDSL for uninterrupted service. Targeted at SMB customers in the Netherlands.
• VoIP Voice over IP telephony solution replacing traditional ISDN lines with internet-based calling for cost savings and flexibility. For SMB customers seeking modern phone systems.
• SIP Trunk Session Initiation Protocol trunking service for connecting existing PBX systems to the PSTN via the internet, enabling external call routing for business telephony customers.
• Bellen via Teams (Teams Calling) Microsoft Teams telephony integration enabling users to make and receive calls using a fixed business phone number via the Teams app on PC and smartphone. Includes full Teams Phone System or hybrid setup combining Teams with existing hosted PBX.
• Xelion Complete cloud-based communication platform enabling calling, chat, video conferencing, and messaging from one unified dashboard, with fixed-mobile integration, Microsoft 365/Teams integration, and CRM integration. Targeted at SMB customers needing unified communications.
• Microsoft 365 Cloud-based productivity suite including email (Outlook 365), cloud storage (SharePoint, OneDrive), Office applications (Word, Excel, PowerPoint), and Teams for collaboration, resold with licensing and support. For SMB customers standardizing on Microsoft cloud tools.
• Werkplekbeheer (Workplace Management) Managed desktop/laptop services for Windows devices, including automatic updates, Bitdefender endpoint protection, file backups, and remote support. For SMB customers outsourcing endpoint management.
• Managed Firewall Managed firewall solutions available as on-premise or cloud-based options, providing security barriers to protect sensitive business data from unauthorized access. Managed and maintained by Helden Van Nu.
• Multi Factor Authenticatie (MFA) Multi-factor authentication service adding an extra security layer beyond passwords, using codes via app or SMS for secure access to critical systems. For SMB customers requiring stronger access controls.
• IP-VPN Secure encrypted network connection for businesses with multiple locations, enabling safe communication between sites without using the public internet.
• Veilig Internet (Secure Internet) Internet security bundle including anti-DDoS protection (NaWas), managed firewalls (on-premise and cloud), automated IP scans against 160,000 vulnerabilities, and secure multi-location connectivity via IP-VPN or SD-WAN.
• Redundantie Oplossingen (Redundancy Solutions) Business continuity solutions ensuring internet never fails, including backup connections via fiber, 4G/5G, or Starlink, BGP routing, SD-WAN traffic optimization, VRRP for router redundancy, and anti-DDoS protection.
• Wifi op Maat (Custom WiFi) Custom WiFi solutions with professional site surveys, equipment from TP-Link and Ubiquiti, network segmentation using PPSK, and voucher portal systems for controlled guest access.
• De Moderne Werkplek (Modern Workplace) Modern workplace solution integrating Microsoft 365, Endpoint Detection & Response (EDR), automated file backup, software updates, Dark Web monitoring, and Microsoft 365 security enhancements.
• Internet en TV (Hospitality Internet & TV) Hospitality internet and TV services including guest WiFi, Samsung Hospitality TVs, and Chromecast integration for vacation parks and hospitality venues.
• Starlink (Satellite Internet) Satellite internet from SpaceX offered as primary connection for remote locations, temporary internet for events/construction sites, backup internet for redundancy, or interim internet during installations.
• Zakelijke Televisie (Business TV) Business television services including standard commercial TV and hospitality TV solutions for hotels and vacation parks.
• Zakelijk Mobiel (Business Mobile) Business mobile services from KPN or Odido providers, offering flexible mobile plans for business use.

Quantifiable outcome

• Customer satisfaction score of 9.4 out of 10
• +4 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Starlink (SpaceX)coreTechnology or Integration · 22 January 2025Helden van Nu, as part of Techone, is an authorized Starlink reseller. Starlink provides satellite internet connectivity via SpaceX's low-Earth orbit constellation, enabling Helden Van Nu to offer primary, backup, temporary, or interim internet in hard-to-reach locations. Services include fixed IP addresses, firewalls, and ThreadScan for enterprise reliability.
• ThreadStone Cyber SecuritycoreStrategic or Co-development PartnerThreadStone Cyber Security is a cybersecurity partner providing services such as security baseline assessments, pentesting, and information security baseline measurements. Helden Van Nu bundles ThreadStone's expertise with their own connectivity services to offer comprehensive cybersecurity solutions to SMB clients and NIS2-affected organizations.
• Samen Digitaal VeiligminorStrategic or Co-development PartnerSamen Digitaal Veilig is a cybersecurity partner collaborating with Helden Van Nu to support SMB organizations in implementing minimum cybersecurity measures and NIS2 compliance requirements.
• XelioncoreTechnology or IntegrationXelion is a VoIP telephony platform partner offering fixed-mobile integration, Microsoft 365 and Teams integration, CRM integration, and a unified communication dashboard. Helden Van Nu resells and implements Xelion as their primary telephony platform for business customers.
• MicrosoftcoreTechnology or IntegrationMicrosoft is a technology platform partner. Helden Van Nu resells Microsoft 365 (Business Basic, Standard, Premium), Teams Calling (Microsoft Business Voice), and Copilot for Business. The company has achieved Microsoft Copilot Specialization and Microsoft Security Specialization.
• Nederlandse Franchise Vereniging (NFV)minorOthersHelden van Nu is a member of the Dutch Franchise Association (NFV) and the Nationale Franchise Gids, keeping them informed of the latest franchise developments.
• TechonecoreOthersTechone is the parent company/group of Helden Van Nu. Helden Van Nu operates as a brand/labels within the Techone group. Techone enabled the Starlink reseller agreement and provides shared services across its MSP labels.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Solvinity: Dutch managed hosting and workspace provider serving regulated and enterprise clients with cloud, security and workplace services — comparable in the Microsoft 365, Werkplekbeheer and managed security stack.
• Uniserver: Dutch managed cloud and workplace provider offering Microsoft 365, Azure hosting and managed IT to Dutch SMB — competing head-on in the M365/cloud Diensten line.
• RoutIT: Dutch managed ICT services provider serving SMB and mid-market with business internet, VoIP, mobile and cloud services across multiple carriers — highly comparable multi-carrier reseller model targeting the same Dutch MKB segment.
• Enreach: Benelux unified communications and collaboration provider for SMBs, with VoIP, Teams integration and partner channel — direct overlap with Helden Van Nu's Xelion/Teams Calling portfolio and SMB GTM motion.
• Signet (Signet Group): Dutch full-service IT partner delivering managed workplace, connectivity and cloud to SMB and mid-market — directly comparable in size, target customer and bundled ICT service offering.

Broad incumbents

• KPN: Largest Dutch incumbent telecom and fiber operator offering business internet, mobile, cloud and security directly to SMBs — incumbent alternative that can match Helden Van Nu's SMB connectivity and telephony footprint at scale.
• VodafoneZiggo (Ziggo Business): Major Dutch cable and mobile operator providing business internet, mobile and unified communications — broad incumbent competing with Helden Van Nu's small-business connectivity portfolio.

Others

• Techone: Parent group of Helden Van Nu; Dutch managed IT services platform with multiple MSP labels that pools Microsoft specializations, Starlink reseller agreements and shared services — directly comparable SMB-ICT service portfolio and channel motions.
• Delta Fiber Nederland: One of the largest Dutch fiber network operators whose infrastructure is used by Helden Van Nu — analogous upstream supplier relationship and a competitor if it expands further into managed SMB services.
• Eurofiber: Dutch/Benelux wholesale fiber infrastructure operator supplying the underlying connectivity Helden Van Nu resells — comparable at the infrastructure layer rather than as an SMB retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heldenvannu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helden Van Nu