The Haberman Group

What The Haberman Group does

The Haberman Group, Inc. (THG) is a privately held, independent employee benefits firm headquartered at 145 Marcus Blvd, Suite 4, Hauppauge, New York, founded in 1998 and operating continuously for more than 25 years. The company sells and delivers a comprehensive suite of employee benefits and HR services to employers across the United States, including group health benefits design (fully insured, self-funded, HDHP, ICHRA, HSA/HRA/QSEHRA), Professional Employer Organization (PEO) coordination, worksite/voluntary benefits, personal insurance, Medicare supplements, HR administration, employee concierge advocacy, and compliance services covering ACA, ERISA, DOL, FMLA, and COBRA.

Underpinning the service portfolio is a proprietary two-platform technology stack: an "Online Benefits" enrollment system with new-hire onboarding, electronic signatures, ACA tracking, custom branding, and mobile access; and a web-based HRIS/HCR system with payroll, online enrollment, employee performance tracking, ACA reporting, recruiting, defined contribution, time tracking, carrier EDI feeds, and plan comparison tools. Both platforms are positioned as customizable and designed to integrate with the client's existing vendors to reduce administrative workload.

The business model combines professional services fees (benefits consulting, advisory, PEO management), subscription-based technology revenue for the HRIS/HRM and enrollment platforms, and managed services revenue from PEO referrals. Go-to-market is direct-to-employer and consultative, targeting both enterprise and mid-market clients via field sales, with no public pricing disclosed (quote-based, tailored per employer). Distribution is anchored by partnerships with 11+ top-tier insurance carriers — MetLife, Principal, Colonial Life, Hartford, Unum, Lincoln Financial, AIG, Guardian, Sun Life, CIGNA, and VSP — together with national PEOs and labor attorney firms for compliance support. The company claims a 97% client retention rate and no external investors, parent entity, or public-company affiliation.

Name

The Haberman Group

Legal name

The Haberman Group, Inc.

Website

https://thehabermangroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

The Haberman Group is a private employee benefits firm headquartered in Hauppauge, NY, providing group health benefits, PEO coordination, worksite benefits, HR administration, ACA/ERISA/DOL compliance, and proprietary HRIS/enrollment technology to employers nationwide since 1998.

Ownership category

akta.pro rank

Product category

Employee Benefits Administration

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)

akta.pro primary industry

Managed Care / Network-Based Group Health Plans (Carrier Network Products) (FSAIAFAO)

akta.pro secondary industries

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Employee benefits consulting
• Group health insurance
• Benefits administration services
• PEO partnership advisory
• HR compliance consulting

Headquarters

HQ city

Hauppauge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Benefits Consulting and Administration Services: Professional consulting fees for employee benefits advisory services including group health benefits, worksite benefits, PEO services, and HR outsourcing. Revenue is generated through service fees for ongoing benefit administration support, compliance guidance, and consulting engagements with employers.
2. Technology Platform Services: Subscription or licensing fees for access to HRIS, HCR technology, and online benefits enrollment platforms. Revenue generated from software-as-a-service model for payroll, enrollment, and HR administrative functions.
3. PEO Referral and Management Services: Advisory and management fees associated with Professional Employer Organization services, including RFP process guidance, rate negotiation, onboarding support, and renewal management.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

The Haberman Group is an employee benefits firm that advises employers on group health plan design, places coverage with multiple top insurance carriers, administers benefits through proprietary HRIS/HCR technology, and provides ongoing HR, compliance, and concierge support. Its core deliverables include group health benefits brokerage, worksite/voluntary benefits, PEO advisory, personal insurance, Medicare supplements, and ACA/ERISA/DOL/FMLA/COBRA compliance administration backed by a web-based benefits enrollment platform.

Product overview

The Haberman Group is an employee benefits firm offering a comprehensive suite of services structured as consulting/advisory services supported by proprietary technology platforms. The core offering consists of group health benefits, PEO partnerships, worksite benefit programs, personal insurance, and Medicare supplements, supported by HR administration, employee concierge service, and compliance solutions (ACA/ERISA/DOL, FMLA/COBRA). The technology portfolio includes Online Benefits (benefit enrollment software with onboarding, electronic signatures, ACA tracking, and mobile app) and HRIS/HCR Technology (web-based HRIS/HRM with payroll, enrollment, performance tracking, recruiting, and time tracking). These technology modules integrate with the service offerings to streamline benefit administration for employers.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Health Benefits Provides innovative group health plan designs and administrative support for employers, including fully insured plans, self-funded options, HDHPs, ICHRA, HSA/HRA/QSEHRA, and online benefits administration.
• Professional Employer Organization (PEO) A co-employer HR partnership providing administrative functions including payroll, workers compensation, taxes, compliance, HR functionality, employee benefits, 401k, recruiting, and onboarding, supported by an HRIS system and including RFP guidance, rate negotiation, and renewal management.
• Worksite Benefit Programs Voluntary and worksite benefits including term life, voluntary life, dental DHMO/PPO, vision, short/long term disability, pet insurance, accident, cancer, EAP programs, identity theft, and critical illness insurance distributed through multiple top carriers.
• Personal Insurance Personal insurance products including life insurance (term, whole life, universal life with LTC rider), individual disability, and long-term care insurance.
• Medicare Supplements Medicare supplement (Medigap) and advantage plans, Part D prescription drug plans, enrollment assistance, and renewal support for individuals turning 65 or retiring.
• HR Administration Comprehensive HR administrative support including day-to-day service requests, enrollment/terminations processing, billing adjudication, provider searches, COBRA administration, and employer contribution analysis.
• Employee Concierge Service Customer service support acting as benefit advocates for employees, handling claim adjudication, balance billing issues, claim denials/appeals, pre-authorization denials, and provider searches.
• ACA | ERISA | DOL Compliance Employer compliance assistance covering required forms and notices including SPD, SBC, COBRA, CHIPRA, ACA notices, Medicare creditable coverage notices, compliance calendars, and training webinars.
• FMLA | COBRA Administration Federal and state continuation administration including initial COBRA notices, open enrollment notifications, FMLA employer policies, posting requirements, mandatory notices, and DOL certification forms.
• HR Outsourcing | Consulting HR consulting services including assistance with 1094/1095 reporting, employee handbooks, HCR audits, on-site consulting, ERISA compliance, 5500 report preparation, and sexual harassment training.
• Online Benefits Platform State-of-the-art benefit enrollment software providing new hire onboarding, online benefit enrollment, electronic signatures, ACA tracking, multiple reporting options, custom branding, and mobile app access.
• HRIS | HCR Technology Web-based HRIS/HRM system with customizable features including payroll, online enrollment, employee performance tracking, ACA reporting, onboarding, recruiting, defined contribution, time tracking, carrier EDI feeds, and plan comparison tools.

Quantifiable outcome

• 97% client retention rate demonstrating long-term client satisfaction
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• MetLifecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing worksite and voluntary benefit programs including term life insurance, dental, vision, and other supplemental coverage options offered to employer clients.
• Principal Financial GroupcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in worksite benefits including short-term disability, long-term disability, and voluntary life insurance products.
• Colonial LifecoreChannel Partner/ Reseller/ DistributorVoluntary benefits carrier partner offering accident insurance, cancer insurance, and other worksite benefit products for employer distribution.
• Hartford InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing various employee benefits products including life insurance and other worksite benefits.
• UnumcoreChannel Partner/ Reseller/ DistributorBenefits insurance carrier partner offering critical illness, accident, and other supplemental insurance products through the worksite benefits program.
• Lincoln Financial GroupcoreChannel Partner/ Reseller/ DistributorInsurance and benefits carrier partner providing life insurance, retirement solutions, and other employee benefit products.
• AIGcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering various employee benefit products including life insurance and supplemental coverage options.
• GuardiancoreChannel Partner/ Reseller/ DistributorDental, vision, and life insurance carrier partner providing comprehensive worksite benefit coverage options.
• Sun Life FinancialcoreChannel Partner/ Reseller/ DistributorEmployee benefits carrier partner offering dental, vision, life insurance, and disability coverage through the worksite benefits program.
• CIGNAcoreChannel Partner/ Reseller/ DistributorHealth and benefits insurance carrier partner providing group health and supplemental benefit coverage options.
• VSP (Vision Service Plan)coreChannel Partner/ Reseller/ DistributorVision insurance carrier partner providing vision coverage options as part of comprehensive worksite benefits offerings.
• Labor Attorney Firms (Partnerships)supportingImplementation/ SI/ Consulting PartnerPartnerships with multiple labor attorney firms to assist clients in ensuring compliance with Federal and State laws and regulations including COBRA, HIPAA, ERISA, and Health Care Reform (PPACA).
• Top PEOs (National)coreChannel Partner/ Reseller/ DistributorPartnerships with several top Professional Employer Organizations throughout the country. The Haberman Group has over 15 years of experience working with PEOs, providing RFP guidance, rate negotiation, onboarding support, and renewal services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• USI Insurance Services: Large national insurance brokerage providing group benefits, PEO advisory, worksite products, and HR technology to mid-market and enterprise employers — directly comparable in product mix, carrier-broker model, and target buyer.
• OneDigital: Tech-enabled employee benefits and HR advisory firm bundling brokerage, HRIS, compliance, and PEO solutions for SMB and mid-market employers — closest analog to Haberman's bundled, technology-supported service model.
• NFP (an Aon company): National benefits, insurance, and HR consulting brokerage serving mid-market and enterprise clients with multi-carrier access and proprietary HRIS — directly comparable across the full benefits/HR/PEO stack Haberman offers.
• Brown & Brown: Public insurance brokerage with a large employee benefits division offering group health, worksite, PEO advisory, and compliance services to employers nationwide — comparable carrier-broker model and SMB-to-enterprise target.
• TriNet: Large PEO providing co-employment, benefits administration, HRIS, and compliance to SMB employers — competes for the same PEO-driven client relationships Haberman brokers on its clients' behalf.

Broad incumbents

• Hub International: Large multi-line insurance brokerage with extensive employee benefits practice serving mid-market and enterprise employers; broader portfolio but directly overlapping in group benefits brokerage and HR advisory.
• Marsh & McLennan (Marsh McLennan Agency): Global insurance and risk advisory with a sizable MMA benefits brokerage division for middle-market employers — comparable benefits advisory capabilities as part of a much larger firm.

Emerging players

• Justworks: Tech-forward PEO/HR platform offering benefits, payroll, compliance, and HRIS to SMBs; competes for the same buyer with a more software-centric delivery model that pressures traditional brokers.
• Benefitfocus: Benefits enrollment and HRIS platform serving employers and carriers — directly comparable to Haberman's Online Benefits and HRIS/HCR Technology modules and a potential competitive or partner threat.
• Insureon: Online insurance brokerage focused on small-business benefits, PEO, and commercial lines — competes for the SMB end of Haberman's customer base via a digital, low-touch distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/habermangroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Haberman Group