ISP Supplies
ISP Supplies is a North American B2B distributor of wireless and fiber network equipment serving ISPs, WISPs, and system integrators with multi-brand OEM hardware, training, financing, and design services.
- Company typePrivate
- Founded2008
- HeadquartersCollege Station, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ISP Supplies does
ISP Supplies is a B2B distributor of wireless and fiber network equipment serving Internet Service Providers (ISPs), Wireless ISPs (WISPs), system integrators, and end-user organizations in the United States and Canada. Founded in 2008 and based in College Station, Texas, the company operates as a brand under the parent WAV LLC (an Illinois-governed LLC) and runs wholly-owned Canadian entities ISP Supplies Canada and MBSI WAV. It maintains distribution warehouses in Texas, Washington, Illinois, Ontario, and Alberta. The founder and owner is Steve Discher.
The core offering is a multi-brand equipment catalog spanning point-to-multipoint and point-to-point fixed wireless (Ubiquiti UISP/airMAX/airFiber, Cambium ePMP/cnWave/PMP/PTP, Tarana G2, Mimosa, Siklu millimeter wave), LTE/5G equipment (Baicells, Airspan), fiber/PON infrastructure (Adtran GPON/XGS-PON, OLT/ONT), network switching/routing and Wi-Fi (MikroTik RouterBOARD/RouterOS, TP-Link Omada, ALTA Labs, Ruckus), and supporting infrastructure such as cabling, enclosures, towers (Rohn, Amerite), and antennas. The company is an authorized distributor/reseller for 14+ OEMs and participates in the Cambium ConnectedPartner and ConnectedPartner Plus tiers, which provide deal registration, market development funds, demo gear, and qualified leads.
The revenue model is unit-pricing on a pay-as-you-go basis through an e-commerce storefront supplemented by RFQ-driven direct sales, with some bulk/discount tiers, equipment financing programs, and surcharges/tariffs on certain items. Go-to-market combines bottom-of-funnel direct e-commerce and account management with mid-funnel demand generation via MikroTik RouterOS training and certification programs and Cambium Networks training. Value-added services include WiFi design (predictive planning, heat maps), technical support, equipment financing, RMA processing, and frequency coordination. Customer segments span Education (primary), Utilities, Telecommunications, Radio/TV Broadcasting, Integrators, Healthcare, Government, and Multi-Dwelling Units.
ISP Supplies firmographics
Firmographics- Name
- ISP Supplies
- Legal name
- WAV LLC
- Website
- https://ispsupplies.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ISP Supplies is a North American B2B distributor of wireless and fiber network equipment serving ISPs, WISPs, and system integrators with multi-brand OEM hardware, training, financing, and design services.
- Ownership category
- akta.pro rank
ISP Supplies industry classification
Industry- Product category
- Network Equipment Distribution
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Connectors, Jacks & Couplers (RJ45/LC/SC/MPO/MTP) (HDAFALAD)
Keywords
Where ISP Supplies is headquartered
LocationHeadquarters
- HQ city
- College Station
- HQ country
- United States
- HQ region
- North America
Markets served
ISP Supplies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with bulk/discount options |
Distribution channels2 records
Marketing channels3 records
ISP Supplies product offering
Product offeringCore offering
ISP Supplies is a B2B distributor of wireless and fiber network equipment for Internet Service Providers (ISPs) and Wireless ISPs (WISPs). The company distributes fixed wireless (PTP/PTMP), LTE/5G, fiber/PON, switching/routing, Wi-Fi access points, cabling, and tower infrastructure from leading manufacturers such as Ubiquiti, Cambium, MikroTik, TP-Link, Adtran, Tarana, Baicells, and Rohn. It complements product distribution with technical support, MikroTik RouterOS training, equipment financing, frequency coordination, and Wi-Fi design services.
Product overview
ISP Supplies is a B2B distributor of wireless and fiber network equipment for Internet Service Providers (ISPs) and Wireless ISPs (WISPs), operating as a multi-brand distribution platform rather than a single-product company. The portfolio spans multiple product categories including Ubiquiti Networks UISP and UniFi wireless solutions (Wave series PtMP access points and stations, airMAX CPE devices, airFiber PtP carrier radios), Cambium Networks ePMP and cnWave fixed wireless platforms, MikroTik RouterBOARD and RouterOS networking equipment, TP-Link Omada network management, Adtran PON fiber solutions, Tarana G2 fixed wireless, and comprehensive fiber optic and cabling infrastructure products. The company serves diverse industries including education, utilities, telecommunications, healthcare, government, and multi-dwelling units. ISP Supplies functions as a distributor partner offering equipment financing, technical support, training, and frequency coordination services alongside its product sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Wireless Broadband Equipment Distribution Distribution of fixed wireless broadband equipment including Ubiquiti UISP/Wave 60 GHz PtMP access points and stations, airMAX CPE devices (NanoStation, LiteBeam, PowerBeam), airFiber 5XHD PTP carrier radios, Cambium ePMP and cnWave 60 GHz platforms, and Cambium PTP backhaul (PTP 450/550/650/670/820/850 series) for ISP and WISP network deployments.
- MikroTik RouterBOARD and RouterOS Equipment Distribution of MikroTik routers, switches, wireless systems, LTE/5G products, and RouterBoards for ISP and enterprise networking, including RouterOS software licenses.
- Cambium Networks Equipment Official ConnectedPartner/ConnectedPartner Plus distribution of Cambium PMP 450 series, ePMP 1000/2000/3000/4000/4500/4600, cnWave 60 GHz, PTP backhaul, cnMatrix switches, cnReach, cnRanger, cnVision, and cnHeat products.
- TP-Link Omada Network Management Platform Distribution of TP-Link Omada cloud-based network management platform including controllers, gateways, switches, and wireless access points for SMB networking.
- Adtran PON Fiber Solutions Distribution of Adtran Passive Optical Network equipment including disaggregated, integrated, and remote OLTs, ONTs, GPON, XGS-PON, Combo PON, and residential gateways (Wi-Fi 5/Wi-Fi 6) for fiber-to-the-home deployments.
- Tarana G2 Wireless Platform Authorized reseller of Tarana Wireless fixed wireless G2 base nodes and remote nodes operating across multiband 3 GHz CBRS, 5 GHz, and 6 GHz spectrum.
- LTE and 5G Network Equipment Distribution of Baicells LTE/5G base stations, CPEs, EPC & OMC, and Helium-certified radios, Airspan 4G/LTE base stations and CPEs, Siklu millimeter wave EtherHaul and MultiHaul products, and Mimosa fixed wireless access and backhaul gear.
- Fiber Optic Infrastructure Products Distribution of fiber infrastructure including cables, connectors, enclosures, vaults, splicing equipment, OLT/ONT, and testing tools for FTTx deployments.
- Network Cabling and Accessories Distribution of Ethernet cables (Cat5e, Cat6, Cat7), connectors, patch panels, jacks, wall plates, and network testing equipment for structured cabling deployments.
- Towers and Mounting Infrastructure Distribution of Amerite Series 25/3320/45/55/65/SS towers, Rohn guyed and self-support towers, monopoles, enclosures, grounding, and mounting hardware, plus ALGcom antennas, DC UPS, and converters.
- MikroTik RouterOS Training and Certification MikroTik RouterOS training and certification programs taught to network operators and integrators, along with Cambium Networks Training courses offered to channel partners.
- Wi-Fi Design and Frequency Coordination Services Wi-Fi design services with predictive planning and heat maps, plus frequency coordination services to support wireless network deployment planning.
- Equipment Financing Programs Equipment financing options for ISP and WISP customers purchasing network hardware, including bulk and enterprise orders.
Companies that use ISP Supplies
Customer profileSegments8 records
Ideal customer profiles3 records
ISP Supplies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ISP Supplies partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Cambium NetworkscoreOfficial distributor partner of Cambium Networks, reselling their wireless broadband equipment including PMP, ePMP, cnWave, WiFi, PTP backhaul, and cnMatrix switches. ISP Supplies participates in Cambium's ConnectedPartner program with ConnectedPartner and ConnectedPartner Plus levels.
- MikroTikcoreOfficial distributor partner of MikroTik networking equipment including routers, switches, wireless systems, LTE/5G products, and RouterBoards. ISP Supplies offers MikroTik RouterOS training and licenses.
- Ubiquiti NetworkscoreOfficial distributor partner of Ubiquiti Networks products including UniFi, UISP, airMAX, airFiber, and switching/routing solutions.
- TP-LinkcoreOfficial distributor partner of TP-Link networking and consumer products including Omada, business wireless, routers, switches, and smart home devices.
- ALTA LabscoreOfficial distributor partner of ALTA Labs networking equipment.
- AdtrancoreOfficial distributor partner of Adtran fiber and PON solutions including OLTs, ONTs, GPON, XGS-PON, and residential gateways.
- Tarana WirelesscoreAuthorized reseller of Tarana Wireless fixed wireless products including G2 Base Nodes and Remote Nodes.
- Ruckus (CommScope)coreAuthorized reseller of Ruckus Networks products by CommScope including access points, switches, and network management solutions.
- BaicellscoreAuthorized distributor of Baicells LTE and 5G products including base stations, CPEs, EPC & OMC, and Helium-certified radios.
- Mimosa NetworkscoreAuthorized reseller of Mimosa fixed wireless access and backhaul products.
- SiklucoreAuthorized reseller of Siklu millimeter wave wireless products including EtherHaul and MultiHaul series.
- AirspancoreAuthorized reseller of Airspan 4G/LTE base stations and CPEs.
- RohncoreAuthorized distributor of Rohn towers including guyed towers, self-support towers, steel poles, and climbing/safety equipment.
- Cambium ConnectedPartner ProgramcoreISP Supplies participates in the Cambium ConnectedPartner program offering two levels: ConnectedPartner (entry level) and ConnectedPartner Plus (growth goal based). Benefits include product discounts, deal registration, market development funds up to 50% reimbursement, demo gear/NFR programs, qualified leads, free sales and technical training, and partner portal access.
Recent moves6 records
Expansion highlights5 records
ISP Supplies competitors and assessment
Company assessmentDirect peers
- Streakwave Wireless: Direct peer in WISP/ISP equipment distribution, carrying many of the same wireless OEMs (Ubiquiti, Cambium, MikroTik, Mimosa, Siklu) and serving the same small-to-mid ISP customer base with similar value-added services.
- Winncom Technologies: Global distributor of wireless broadband and networking equipment for ISPs and WISPs, with overlapping OEM partnerships (Cambium, MikroTik) and a comparable multi-region distribution model.
- BTI Communications: Telecom and networking equipment distributor focused on ISPs, carriers, and integrators, with similar fixed wireless and fiber product lines aimed at broadband service providers.
Broad incumbents
- Tessco Technologies: Long-established US wireless equipment distributor (now private) with a much broader portfolio spanning carriers, contractors, and enterprise — overlaps with ISP Supplies in the WISP channel but operates at significantly larger scale.
- CDW: Large multi-billion-dollar IT distributor with a substantial networking equipment practice; competes indirectly as WISPs scale and begin procuring through national distributors with deeper credit and broader catalogs.
- Insight Enterprises: Global IT distributor and solutions provider with networking hardware distribution capabilities; an indirect competitor as enterprise and mid-market networking procurement consolidates with larger channel partners.
- Connection: Enterprise IT distributor (formerly PC Connection) with a meaningful networking equipment business serving mid-market and enterprise buyers; represents the larger-scale channel that WISPs may migrate toward as they grow.
Others
- Cambium Networks: A key OEM partner whose fixed wireless and fiber product lines form a core part of ISP Supplies' catalog. Included as a thematically relevant player that shapes the WISP equipment ecosystem in which the distributor operates.
- Ubiquiti Networks: A major OEM partner and one of the largest wireless networking brands distributed by ISP Supplies. Ubiquiti's growing direct-to-customer channel represents both a supply source and a disintermediation risk.
- Baicells: LTE/5G fixed wireless OEM distributed by ISP Supplies; included as a relevant ecosystem participant representing the wireless broadband supply side that complements the distributor's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ISP Supplies social profiles
Digital presenceISP Supplies financial estimates
Financial estimateRevenue estimate
Valuation estimate
ISP Supplies leadership team
Management profileNumber of profiles
Profiles1 record
ISP Supplies subsidiaries and ownership
Company hierarchySubsidiaries2 records
ISP Supplies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ISP Supplies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ISP Supplies
What does ISP Supplies do?
ISP Supplies is a B2B distributor of wireless and fiber network equipment for Internet Service Providers (ISPs) and Wireless ISPs (WISPs). The company distributes fixed wireless (PTP/PTMP), LTE/5G, fiber/PON, switching/routing, Wi-Fi access points, cabling, and tower infrastructure from leading manufacturers such as Ubiquiti, Cambium, MikroTik, TP-Link, Adtran, Tarana, Baicells, and Rohn. It complements product distribution with technical support, MikroTik RouterOS training, equipment financing, frequency coordination, and Wi-Fi design services.
Is ISP Supplies a public or private company?
ISP Supplies is a private company. It is classified as corporate owned and is currently operating.
When was ISP Supplies founded?
ISP Supplies was founded in 2008. It employs 11 to 50 people.
Where is ISP Supplies based?
ISP Supplies is headquartered in College Station, United States, in the North America region.
Who are ISP Supplies's main competitors?
Direct peers on record are Streakwave Wireless, Winncom Technologies and BTI Communications. Broad incumbents are Tessco Technologies, CDW, Insight Enterprises and Connection. Others are Cambium Networks, Ubiquiti Networks and Baicells.
Does ISP Supplies have an API?
No public API is recorded for ISP Supplies.
What industry is ISP Supplies in?
ISP Supplies's product category is Network Equipment Distribution. Its primary akta.pro industry code is HDAFALAD, Connectors, Jacks & Couplers (RJ45/LC/SC/MPO/MTP). Its SIC code is 5045.