Hugo Dunhill Mailing Lists

What Hugo Dunhill Mailing Lists does

Hugo Dunhill Mailing Lists, now operating as DatabaseUSA (DatabaseUSA.com), is a US-based data broker founded in 1939 and headquartered at 11211 John Galt Blvd, Omaha, Nebraska. The firm sells large-scale business and consumer databases, specialty mailing lists, and sales leads to B2B marketers, consumer direct marketers, and emerging new-mover and new-business campaigns. Hugo Dunhill was originally established as a mailing list company and has been integrated into the broader DatabaseUSA platform, unifying legacy mailing list capabilities with a wider data, email, and analytics suite. Operationally, the company employs 11–50 staff, runs on privately held ownership with no disclosed institutional investors, and serves a primarily US-based customer base.

The platform is built on a stated triple-verified data aggregation pipeline carrying a 95% accuracy claim, aggregating 15 million businesses, 43 million executives, 6 million licensed professionals, 12.5 million small businesses, 270 million consumers, and 160 million homeowners, refreshed weekly with 60,000+ new homeowners and 40,000+ new businesses. Core products are the named databases (Business, Executives, Professionals, Small Business, Consumer, Consumer Homeowner, New Homeowner, New Business). Adjacent offerings include specialized mailing lists, Email List Cleansing & Hygiene, Email Append & Reverse Append, Data Enhancement (capable of appending 50+ attributes per record), Data Cleansing, Data Analytics and Modeling, Custom Data Collection, Database Licensing, Enterprise Solutions via a Global Accounts Group, and Non-Profit & Government Solutions.

Revenue is generated through four streams: recurring access to mailing list, sales lead, and email databases (subscription); email hygiene, append, and reverse-append services (subscription/services); data analytics, enhancement, cleansing, and custom data collection (professional services); and database licensing to enterprise customers. The go-to-market is sales-led, combining a self-serve website offering 500 free records per prospect (no contract, no credit card) for SMB acquisition with direct phone (877-831-0101) and email ([email protected]) sales for mid-market and a Global Accounts Group for enterprise accounts. Marketing is multi-channel via the website, social platforms (Facebook, X, LinkedIn, YouTube), email outreach, a DatabaseUSA blog, and earned-media credibility cues such as the founder's 60 Minutes appearance and BBB/NFIB/FedLink affiliation badges.

Name

Hugo Dunhill Mailing Lists

Legal name

DatabaseUSA.com

Website

https://hdml.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Hugo Dunhill Mailing Lists, now operating as DatabaseUSA, is a US-based data broker headquartered in Omaha, Nebraska, selling business and consumer databases, mailing lists, and sales leads with weekly refreshes to B2B marketers, consumer marketers, and enterprise customers.

Ownership category

akta.pro rank

Product category

Marketing Data Services

NAICS

Directory and Mailing List Publishers (51314), Directory and Mailing List Publishers (513140)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Business mailing lists
• Sales lead databases
• Consumer mailing lists
• Email marketing lists
• Data enhancement services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mailing Lists and Sales Leads: Sale of business and consumer mailing lists, business lists, and sales leads databases. Provides access to 15M businesses, 43M executives, 6M professionals, 12.5M small businesses, 270M consumers, and 160M homeowners.
2. Email Databases and Services: Business email lists, email list cleansing and hygiene services, email append and reverse append services.
3. Data Analytics and Enhancement: Data analytics and modeling, data enhancement, data cleansing, and custom data collection services.
4. Database Licensing: Licensing of database assets to enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hugo Dunhill Mailing Lists, now operating as DatabaseUSA, sells compiled and triple-verified business and consumer mailing lists, email databases, and data enhancement services. Core inventory covers 15 million businesses, 43 million executives, 6 million professionals, 12.5 million small businesses, 270 million consumers, and 160 million homeowners, refreshed weekly with 60,000+ new homeowners and 40,000+ new businesses. Offerings extend to email append/hygiene, data cleansing, analytics, and database licensing for enterprise use.

Product overview

Hugo Dunhill Mailing Lists, now part of DatabaseUSA, offers a comprehensive data-as-a-service platform providing access to multiple interconnected databases and marketing solutions. The core offering consists of large-scale business and consumer databases covering 15 million businesses, 43 million executives, 270 million consumers, and 160 million homeowners, refreshed weekly with 40,000+ new businesses and 60,000+ new homeowners. These foundational databases are complemented by specialized mailing list products targeting specific segments (small businesses, professionals, homeowners, new movers). The platform extends its value through data services including Email List Cleansing & Hygiene, Email Append, Data Enhancement, Data Analytics and Modeling, and Custom Data Collection. The product suite also includes Enterprise Solutions for large organizations and Non Profit & Government Solutions, all built on a 95% accuracy, triple-verified database.

Differentiator

Problem solved

Functional benefit

Brands

• Hugo Dunhill: Legacy mailing list brand now integrated into DatabaseUSA

Products and services

• Business Mailing Lists Compiled and triple-verified business mailing lists covering 15 million businesses, 43 million executives, 6 million licensed professionals, and 12.5 million small businesses with firmographic attributes including employee counts, sales volume, credit capacity, SIC codes, email addresses, URLs, and spending estimates. For B2B marketers, sales teams, and direct mail advertisers.
• Consumer Mailing Lists Consumer-targeted mailing lists covering 270 million consumers and 160 million homeowners with demographic attributes including age, income, home value, presence of children, ethnicity, email address, net worth, discretionary spending, date of birth, and marital status. Includes dedicated new homeowner and new business lists refreshed weekly. For direct marketers, retailers, real estate, and home services advertisers.
• Business Email Lists Email contact lists for businesses and executives for use in email marketing and digital demand generation campaigns.
• Email List Cleansing & Hygiene Service to validate, clean, and standardize customer email files by removing invalid, inactive, or bouncing email addresses to improve deliverability.
• Email Append & Email Reverse Append Service that appends missing email addresses to existing customer records or performs reverse-lookup of email addresses from other data points.
• Data Enhancement Services Service that cleans customer files and appends 50+ attributes including employee counts, sales volume, credit capacity, SIC codes, email, URL, estimated advertising/technology/utilities/office equipment spending for businesses, and age, income, home value, children, ethnicity, net worth, marital status for consumers.
• Data Cleansing Service to clean and standardize existing customer databases, correcting and normalizing records.
• Data Analytics and Modeling Custom analytics and predictive modeling services to derive insights from customer data.
• Custom Data Collection Custom data gathering and research services for specialized data needs beyond standard database offerings.
• Database Licensing License-based access to DatabaseUSA's database assets for enterprise-wide use and integration into internal systems.
• Enterprise Solutions Dedicated enterprise solutions team providing customized database, licensing, and data services for large organizations.
• Non-Profit & Government Solutions Specialized database services tailored for non-profit organizations and government agencies, supporting fundraising, outreach, and constituent communications.

Quantifiable outcome

• 95% accuracy rate with triple-verified data

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• BBB (Better Business Bureau)minorOthersAccredited business with Better Business Bureau in Nebraska, providing trust and credibility signal to customers.
• NFIB (National Federation of Independent Business)minorOthersPartner organization supporting small businesses, appearing as a trust/affiliation badge on website.
• Federal Library and Information Network (FedLink)minorOthersListed as a partner/affiliate providing database services to federal libraries and information networks.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Acxiom: Large-scale consumer data and identity infrastructure provider. Overlaps on the consumer database and data enhancement offerings, with deeper identity-resolution and enterprise marketing services.
• Dun & Bradstreet: Legacy global business data provider with firmographic and credit data on tens of millions of companies. Comparable on the business database and data enhancement side, with a far broader enterprise footprint and analytics portfolio.
• Experian Marketing Services: Major data broker and marketing services division with consumer demographic, credit, and targeting data. Comparable on consumer database and enhancement products, with substantially broader regulatory and data infrastructure.

Direct peers

• ZoomInfo: Public B2B sales intelligence and contact data platform. Most directly comparable in providing business and executive contact databases, with significantly larger scale, real-time intent signals, and a SaaS delivery model.
• ListSource: Direct-mail list compiler and provider serving real estate, political, and consumer marketers. Closely overlaps on the mailing list and homeowner/new mover product lines.
• Apollo.io: Sales intelligence and engagement platform with a large B2B contact database. Overlaps directly with DatabaseUSA's business and executive data offerings and competes for the same sales-led SMB and mid-market buyer.
• Salesgenie (by Infogroup/Data.com lineage): Direct competitor selling business and consumer mailing lists and sales leads to SMBs. Closely aligned product set — including new movers, new businesses, and homeowner lists — and a comparable self-serve plus sales-led GTM motion.
• Melissa Data (Melissa): Provider of data quality, address verification, and contact data append services. Directly comparable to DatabaseUSA's email append, data cleansing, and enhancement offerings.

Emerging players

• Reachdesk: Emerging direct mail and gifting automation platform with integrated contact data. Partial overlap on the B2B direct mail side and increasingly competes for the same marketing operations buyer.
• Avention (now Data.com/Net New Data): Sales and marketing intelligence provider overlapping in firmographic and contact data. Comparable in mid-market B2B targeting use cases, though narrower in scale than DatabaseUSA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Databaseusa/status/1212821347182764033
• YouTubeyoutube.com/channel/UCNAi_b3A17BUpJRNPIGE5eg
• Facebookfacebook.com/hugodunhillmailinglists
• LinkedInlinkedin.com/company/databaseusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hugo Dunhill Mailing Lists