Backrightup
Backrightup provided automated backup and recovery for Azure DevOps and GitHub platforms, protecting code repositories and development artifacts for organizations with DevOps pipelines and compliance mandates. Founded in 2019 in Australia, it was acquired by Rubrik in 2025.
- Company typePrivate
- Founded2019
- HeadquartersSaint Ives, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Backrightup does
Backrightup was a specialized DevOps data protection company founded in 2019 and headquartered in Saint Ives, Australia. The company built automated backup and recovery solutions targeting Azure DevOps and GitHub platforms, addressing the shared responsibility model where organizations using these platforms bear responsibility for protecting their own code repositories and development lifecycle artifacts. Backrightup's technology was designed to fill gaps in native platform tooling around backup granularity, retention controls, and ease-of-use, with particular relevance to organizations operating under regulatory mandates including DORA, GDPR, HIPAA, and ISO 27001.
The company's core product centered on domain-specific automation for DevOps protection — protecting code repositories, software supply chains, and associated development artifacts against platform outages, cyberattacks, and sensitive data exposure. Its technology was positioned for horizontal application across any organization using Azure DevOps or GitHub, with particular use cases in highly regulated industries and firms prioritizing software supply chain security. The company maintained a small operational footprint (1-10 employees) and operated on a subscription-based recurring revenue model with enterprise focus.
In 2025, Backrightup was acquired by Rubrik, a leader in data protection and cyber resilience. The acquisition integrated Backrightup's specialized DevOps protection capabilities into Rubrik's broader data security platform under the 'Code to Cloud' cyber resilience vision. Post-acquisition, the solution is distributed through Rubrik's global enterprise sales infrastructure, and founder Courtenay Farquharson transitioned to a Principal Engineer role at Rubrik to lead the technology integration. Backrightup now operates as an acquired brand within Rubrik's DevOps Protection solution set rather than as an independent entity.
Backrightup firmographics
Firmographics- Name
- Backrightup
- Legal name
- Backrightup
- Website
- https://backrightup.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Backrightup provided automated backup and recovery for Azure DevOps and GitHub platforms, protecting code repositories and development artifacts for organizations with DevOps pipelines and compliance mandates. Founded in 2019 in Australia, it was acquired by Rubrik in 2025.
- Ownership category
- akta.pro rank
Backrightup industry classification
Industry- Product category
- DevOps Data Protection Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Backup & Recovery Software (HDABAEAD)
- akta.pro secondary industries
- Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK), Backup & DR Software Implementation & Managed Platforms (BPAEALAI), DevOps Consulting & Transformation (BPAEAKAA)
Keywords
Where Backrightup is headquartered
LocationHeadquarters
- HQ city
- Saint Ives
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Backrightup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- DevOps Protection Subscription: Subscription-based protection services for Azure DevOps and GitHub platforms, delivered as part of Rubrik's comprehensive data security platform following the acquisition
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Backrightup product offering
Product offeringCore offering
Backrightup provided automated backup and recovery solutions for DevOps platforms, specifically Azure DevOps and GitHub. The product protected code repositories, development artifacts, and the full software development lifecycle, addressing the shared responsibility model gap where native platform tools fall short on granularity, retention, and ease-of-use. Following acquisition by Rubrik, the technology is now part of Rubrik's broader cyber resilience platform.
Product overview
Backrightup operated as a specialized DevOps data protection company focused on automated backup and recovery for Azure DevOps and GitHub platforms. Following its acquisition by Rubrik, Backrightup's technology has been integrated into Rubrik's cyber resilience platform under a dedicated DevOps Protection team. The offering provides seamless backups, rapid recovery, and enhanced compliance for DevOps environments, addressing gaps in native platform tools around granularity, retention, and ease-of-use while supporting regulatory requirements like DORA, GDPR, HIPAA, and ISO 27001.
Differentiator
Problem solved
Functional benefit
Products and services
- DevOps Protection (Backrightup) Automated backup and recovery solution for Azure DevOps and GitHub, protecting code repositories, development artifacts, and the entire software development lifecycle. Now integrated into Rubrik's platform as part of the DevOps Protection team.
Quantifiable outcome
- March 2022 GitHub outages affected approximately 73 million users, demonstrating platform vulnerability
- +2 more outcomes
Companies that use Backrightup
Customer profileSegments1 record
Ideal customer profiles1 record
Backrightup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Backrightup partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RubrikcoreBackrightup was acquired by Rubrik, the leader in data protection and cyber resilience. The founder of Backrightup now serves as a Principal Engineer at Rubrik, leading the integration of specialized DevOps protection capabilities into Rubrik's comprehensive 'Code to Cloud' cyber resilience vision. This integration brings Backrightup's automated backup and recovery solutions for Azure DevOps and GitHub into Rubrik's broader data security platform, amplifying DevOps protection within the enterprise data security context.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Backrightup competitors and assessment
Company assessmentDirect peers
- GitProtect.io: GitProtect.io is a direct competitor providing backup and disaster recovery for GitHub, Azure DevOps, GitLab, and Bitbucket. Like Backrightup, it focuses exclusively on DevOps source code and repository protection with automated backup and granular restore capabilities.
- HYCU: HYCU provides SaaS and cloud-native data protection, including coverage for developer platforms and source code repositories. It competes in the same DevOps and SaaS backup category Backrightup occupies, with a subscription-based model and enterprise GTM.
- OwnBackup: OwnBackup specializes in SaaS and cloud data protection with automated backup and recovery. While historically Salesforce-focused, it has expanded into broader cloud application backup, overlapping with Backrightup's positioning of third-party backup for cloud-hosted development platforms.
- Clumio: Clumio delivers cloud-native backup as a service, focused on protecting cloud workloads and SaaS applications. Its model and target buyer (cloud-first enterprises) are closely aligned with Backrightup's subscription-based DevOps protection offering.
- Druva: Druva provides cloud-native data protection and backup across endpoints, cloud workloads, and SaaS. It is a direct peer in the SaaS and cloud backup category where Backrightup competes, particularly for customers seeking subscription-based, cloud-delivered backup solutions.
- Rewind (BackupLabs): Rewind, now operating as BackupLabs after its acquisition, specializes in backup for SaaS and cloud-hosted applications. It is a direct peer in subscription-based third-party backup for cloud and SaaS platforms where Backrightup also operates.
Broad incumbents
- Veeam: Veeam is a broad incumbent in backup and data protection with coverage spanning virtual, physical, cloud, and SaaS workloads. As the acquirer of Backrightup's parent category leader, it represents the wider competitive landscape for cloud and DevOps backup.
- Commvault: Commvault is a broad incumbent enterprise data protection and information management platform with cloud, hybrid, and SaaS capabilities. It competes in the same broader category as Rubrik/Backrightup for enterprise backup wallet share.
- Cohesity: Cohesity is a broad data security and management platform offering backup, DR, and cyber resilience across enterprise workloads. It competes with Rubrik (Backrightup's parent) at the platform tier that bundles DevOps and SaaS protection.
- Zerto: Zerto (an HPE company) provides disaster recovery and backup for virtualized and cloud environments. It overlaps with Backrightup's positioning on continuity and recovery for cloud-resident workloads, though focused on VM and cloud DR rather than DevOps repositories.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Backrightup social profiles
Digital presenceBackrightup compliance and trust
Trust signalCompliance4 records
Backrightup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Backrightup leadership team
Management profileNumber of profiles
Backrightup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Backrightup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Backrightup
What does Backrightup do?
Backrightup provided automated backup and recovery solutions for DevOps platforms, specifically Azure DevOps and GitHub. The product protected code repositories, development artifacts, and the full software development lifecycle, addressing the shared responsibility model gap where native platform tools fall short on granularity, retention, and ease-of-use. Following acquisition by Rubrik, the technology is now part of Rubrik's broader cyber resilience platform.
Is Backrightup a public or private company?
Backrightup is a private company. It is classified as corporate owned and is currently acquired.
When was Backrightup founded?
Backrightup was founded in 2019. It employs 1 to 10 people.
Where is Backrightup based?
Backrightup is headquartered in Saint Ives, Australia, in the Oceania region.
How does Backrightup make money?
One revenue line is on record: devOps Protection Subscription.
Who are Backrightup's main competitors?
Direct peers on record are GitProtect.io, HYCU, OwnBackup, Clumio, Druva and Rewind (BackupLabs). Broad incumbents are Veeam, Commvault, Cohesity and Zerto.
Does Backrightup have an API?
No public API is recorded for Backrightup.
What industry is Backrightup in?
Backrightup's product category is DevOps Data Protection Software. Its primary akta.pro industry code is HDABAEAD, Backup & Recovery Software, with a secondary code of HDABAIAB, Backup & Restore Platforms (Cloud Backup). Its NAICS code is 5415 and its SIC code is 7372.