Imaginary Ones
Imaginary Ones is a Singapore-based Web3 entertainment studio that monetizes original character IP across an 8,888-piece Ethereum NFT collection, the $BUBBLE token, the Bubble Rangers mobile game, a metaverse, and brand-licensed merchandise for collectors, gamers, and enterprise partners.
- Company typePrivate
- Founded2022
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Imaginary Ones does
Imaginary Ones is a Singapore-based Web3 entertainment company founded in 2022 that builds original character IP and monetizes it across a multi-product stack. The foundation is an 8,888-piece NFT collection issued on Ethereum, which anchors a broader ecosystem comprising the native $BUBBLE token (listed across six centralized exchanges), the Bubble Rangers mobile game on iOS and Android, the IO Carnival metaverse environment, an Imaginary Junior YouTube channel, and physical merchandise. The IO PFP Tool supports profile-picture customization tied to the NFT collection. The company is led by co-founders Clement Chia (Creator) and David Lee.
The business model spans primary NFT mint sales, secondary-market trading activity around the $BUBBLE token, freemium mobile gaming, brand-licensed merchandise, and licensing/royalty income from enterprise collaborations. Customer segments split between B2C participants (NFT collectors, token holders, mobile gamers, content viewers, merchandise buyers) and B2B counterparties licensing the IP. Named Core Partnerships include HUGO (Hugo Boss), Samsung, and Transformers, alongside ecosystem relationships with OKX and Shangri-La and a broad crypto-native investor base including Cypher Capital (lead investor in the February 2024 round), Animoca Brands, Immutable X, P2 Ventures (Polygon), and others.
Imaginary Ones is at an early stage (11–50 employees, undisclosed funding totals, undisclosed revenue), with execution risk concentrated on sustaining NFT secondary volumes, converting enterprise partnerships into recurring revenue, and retaining user engagement across the gaming and metaverse surfaces amid a broader Web3 market downturn.
Imaginary Ones firmographics
Firmographics- Name
- Imaginary Ones
- Legal name
- Imaginary Ones Private Limited
- Website
- https://imaginaryones.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Imaginary Ones is a Singapore-based Web3 entertainment studio that monetizes original character IP across an 8,888-piece Ethereum NFT collection, the $BUBBLE token, the Bubble Rangers mobile game, a metaverse, and brand-licensed merchandise for collectors, gamers, and enterprise partners.
- Ownership category
- akta.pro rank
Imaginary Ones industry classification
Industry- Product category
- Web3 Entertainment and NFT Collectibles
- NAICS
- Amusement Arcades (713120), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)
- akta.pro secondary industries
- Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ)
Keywords
Where Imaginary Ones is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Imaginary Ones business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- NFT Sales: Primary revenue from minting and secondary market trading of NFT collections including Imaginary Ones, Imaginary Rides, and HUGO X IO
- $BUBBLE Token: Native token with tokenomics providing utility across the ecosystem including staking, governance participation, and in-game/carnival experiences
- Merchandise: Sale of branded merchandise including the sold-out HUGO X IO Merch collection
- Gaming Revenue: Revenue from Bubble Rangers mobile game and future gaming initiatives within the ecosystem
- Brand Partnerships: Collaborations with luxury and mainstream brands like HUGO for NFT collections and metaverse experiences
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Imaginary Ones product offering
Product offeringCore offering
Imaginary Ones develops and sells a Web3 entertainment ecosystem centered on 8888 unique 3D-character NFTs on Ethereum and a portfolio of derivative NFT collections (Imaginary Rides, HUGO X IO, Genesis IO, Cmttat Pieces). The ecosystem is expanded with the $BUBBLE utility token, the Bubble Rangers mobile endless-runner game, the IO Carnival metaverse platform, and branded physical merchandise. The company operates a multi-pillar model spanning digital collectibles, gaming, content, and metaverse experiences targeted at Web3-native consumers and brand partners.
Product overview
Imaginary Ones is a Web3 entertainment group operating a platform-plus-ecosystem model. The core offering centers on its NFT collections (Imaginary Ones, Genesis IO, Imaginary Rides, HUGO X IO, Cmttat Pieces) built on Ethereum, complemented by the native $BUBBLE cryptocurrency token. The ecosystem spans three content pillars: Gaming (Bubble Rangers mobile game, IO Carnival metaverse platform), Content (Imaginary Junior YouTube channel), and Merchandise (physical goods store). Additional utilities include the IO PFP Tool for social media customization and tokenomics offering multiple holder use cases. The company positions itself as a full-stack Web3 entertainment company bridging digital collectibles, gaming, and traditional media.
Differentiator
Problem solved
Functional benefit
Brands
- IO Carnival: Metaverse and gaming platform within the Imaginary World ecosystem.
- Bubble Rangers
- IO Genesis
- Imaginary Rides
- HUGO X IO
Products and services
- Imaginary Ones NFT Collection The core NFT collection featuring 8888 unique 3D animated character NFTs on the Ethereum blockchain, serving as the flagship product of the Imaginary Ones Web3 entertainment ecosystem. Targeted at NFT collectors seeking PFP-style digital identity.
- Imaginary Rides NFT Collection A secondary NFT collection offering virtual transportation assets within the Imaginary World metaverse universe. Targeted at holders seeking additional in-ecosystem utility.
- HUGO X IO NFT Collection Fashion-themed NFT collection co-created with HUGO (Hugo Boss) as part of Hugo Boss's Web3 and metaverse expansion strategy. Targeted at fashion-conscious collectors and brand-partnership audiences.
- $BUBBLE Token Native utility token of the Imaginary Ones ecosystem, providing holders with multiple use cases including governance, staking, and access to ecosystem features. Listed on Bybit, Gate.io, Bitget, MEXC, Poloniex, and HTX exchanges. Targeted at ecosystem participants and token traders.
- Bubble Rangers Mobile Game Endless runner mobile gaming application available on iOS and Android, serving as the gaming component of the Imaginary Ones entertainment ecosystem. Targeted at mobile gamers seeking Web3-integrated gameplay.
- IO Carnival Metaverse Platform Browser-based immersive gaming and entertainment platform within the Imaginary World metaverse, offering interactive experiences including gameplay and collectible features. Targeted at ecosystem participants and brand-activation audiences.
- Imaginary Ones Merchandise Physical merchandise including apparel and accessories featuring Imaginary Ones branding, sold through the company's e-commerce store, including the HUGO X IO collaboration line. Targeted at fans and brand-collaboration customers.
Quantifiable outcome
- 8888 unique NFTs sold in initial collection
- +2 more outcomes
Companies that use Imaginary Ones
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Imaginary Ones technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Imaginary Ones partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core partnership and brand partnership.
- HUGOcore partnershipFlagship brand collaboration including HUGO X IO NFT collection and merchandise, featured in Vogue Business, reaching Hugo Boss Gen-Z audience
- Samsungcore partnershipBrand collaboration in Singapore for metaverse and Web3 initiatives
- Transformerscore partnershipBrand collaboration for NFT collection and metaverse expansion using the iconic IP
- OKXbrand partnershipCryptocurrency exchange brand partnership for Web3 ecosystem
- Shangi-ri-Labrand partnershipLuxury hotel group partnership for hospitality Web3 experiences
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Imaginary Ones competitors and assessment
Company assessmentDirect peers
- The Sandbox: Animoca Brands-adjacent voxel-based metaverse platform with its own token (SAND), NFT land/assets, and brand partnerships. Direct peer to IO Carnival in metaverse virtual worlds and to Imaginary Ones' overall NFT + token + brand-partnership model.
- Yuga Labs: Creator of Bored Ape Yacht Club and Otherside metaverse, with a multi-collection NFT portfolio and consumer IP extensions. Closely comparable NFT-first ecosystem expanding into gaming, content, and metaverse verticals.
- Pudgy Penguins: NFT-native IP that has expanded into toys, consumer products, licensing, and on-chain games - mirroring Imaginary Ones' pivot from NFT collection into broader entertainment and merchandise.
- Doodles: Multi-product NFT brand (music, gaming, content, merchandise) built around a 10k PFP collection. Direct competitor in scaling NFT IP into multi-vertical entertainment ecosystems.
- Cool Cats: NFT collection with ecosystem extensions into gaming (Cooltopia), merchandise, and brand collaborations. Comparable positioning around 3D-character NFT IP and consumer brand-building.
- Decentraland: Ethereum-based metaverse virtual world with native token (MANA) and NFT-driven land/economy. Comparable on the metaverse virtual world + token + creator-brand dimensions of IO Carnival.
Broad incumbents
- Animoca Brands: Incumbent Web3 gaming and metaverse conglomerate that is also an investor in Imaginary Ones. Competes broadly across NFT, gaming, and metaverse sub-sectors with hundreds of portfolio companies and a much larger operational footprint.
- Dapper Labs: Operator of NBA Top Shot, NFL All Day, and Flow blockchain; a broader-incumbent NFT + consumer-entertainment platform with tokenized collectibles that has crossed into gaming and brand IP deals.
- Magic Eden: Leading multi-chain NFT marketplace. Relevant as a distribution channel and infrastructure layer that Imaginary Ones relies on for secondary trading of its NFT collections.
Emerging players
- RTFKT: Nike-acquired digital fashion and collectibles studio operating in the NFT + brand-collaborations + metaverse space. Highly comparable on the high-fashion NFT x brand-partnership axis where Imaginary Ones competes with HUGO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Imaginary Ones social profiles
Digital presenceImaginary Ones financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imaginary Ones leadership team
Management profileNumber of profiles
Profiles2 records
Imaginary Ones funding detail
Funding detailFunding overview
Funding rounds2 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imaginary Ones M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imaginary Ones
What does Imaginary Ones do?
Imaginary Ones develops and sells a Web3 entertainment ecosystem centered on 8888 unique 3D-character NFTs on Ethereum and a portfolio of derivative NFT collections (Imaginary Rides, HUGO X IO, Genesis IO, Cmttat Pieces). The ecosystem is expanded with the $BUBBLE utility token, the Bubble Rangers mobile endless-runner game, the IO Carnival metaverse platform, and branded physical merchandise. The company operates a multi-pillar model spanning digital collectibles, gaming, content, and metaverse experiences targeted at Web3-native consumers and brand partners.
Is Imaginary Ones a public or private company?
Imaginary Ones is a private company. It is classified as venture growth investor backed and is currently operating.
When was Imaginary Ones founded?
Imaginary Ones was founded in 2022. It employs 11 to 50 people.
Where is Imaginary Ones based?
Imaginary Ones is headquartered in Singapore, Singapore, in the Asia region.
How does Imaginary Ones make money?
Five revenue lines are on record. NFT Sales are the primary driver. The others are $BUBBLE Token, merchandise, gaming Revenue and brand Partnerships.
Who are Imaginary Ones's main competitors?
Direct peers on record are The Sandbox, Yuga Labs, Pudgy Penguins, Doodles, Cool Cats and Decentraland. Broad incumbents are Animoca Brands, Dapper Labs and Magic Eden. RTFKT is listed as an emerging player.
Does Imaginary Ones have an API?
No public API is recorded for Imaginary Ones.
What industry is Imaginary Ones in?
Imaginary Ones's product category is Web3 Entertainment and NFT Collectibles. Its primary akta.pro industry code is FSAPAGAE, In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries), with a secondary code of FSAPAGAD, Metaverse Virtual World Platforms (social worlds, land, UGC). Its NAICS code is 713120 and its SIC code is 7900.