Mycause
- Company typePrivate
- Founded2007
- HeadquartersAustralia Plains, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Mycause firmographics
Firmographics- Name
- Mycause
- Legal name
- Mycause
- Website
- https://mycause.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mycause industry classification
Industry- Product category
- Online Fundraising Platform
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
Keywords
Where Mycause is headquartered
LocationHeadquarters
- HQ city
- Australia Plains
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Mycause business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Transaction processing fees: Platform operates with 0% platform fees for fundraisers but generates revenue through credit card transaction fees applied to donations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free fundraising with 0% platform fee for personal causes |
| Freemium | Pay-as-you-go | Free fundraising for Australian charities |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Mycause product offering
Product offeringCore offering
Mycause operates an Australian online fundraising and crowdfunding platform that enables individuals to raise funds for personal causes and registered charities/not-for-profits to receive donations. The platform offers 0% platform fees, charging only credit card transaction fees, and supports features such as personal cause campaigns, charity fundraising, regular and end-of-financial-year giving, gift cards/vouchers, and pledge programs for events like birthdays.
Product overview
Mycause is a unified crowdfunding and online fundraising platform for the Australian market, comprising a core crowdfunding platform with two primary modes: Personal Cause Crowdfunding for individual fundraisers and Charity Cause Fundraising for Australian registered charities. The platform is supplemented by several add-on modules including EOFY Giving for end-of-year tax-deductible donations across multiple charities, Pledge Your Birthday for celebration-based fundraising, Donation Gift Cards & Vouchers for prepaid giving, and Regular & Portfolio Giving for recurring donations. A Fundraising Ideas resource section provides inspiration for campaign types. The platform claims 0% platform fees for personal causes and access to over 6000 Australian charities.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Cause Crowdfunding An online crowdfunding service that allows individuals in Australia to raise funds for personal causes (e.g., medical bills, memorial costs, family support). Funds are deposited directly into the individual's nominated bank account. No goal requirements and no platform fee (only credit card transaction fees apply).
- Charity Cause Fundraising An online fundraising service for registered Australian charities, schools, and not-for-profit organisations to collect tax-deductible donations and run fundraising campaigns. Donations are receipted and directed to the charity. Includes access to 6,000+ Australian charities.
- Regular & Portfolio Giving A recurring donation offering that lets donors support one or multiple charities over time, with portfolio management features for tracking donation history across charities.
- EOFY Giving An end-of-financial-year giving feature that enables donors to make tax-deductible donations to multiple Australian charities in a single transaction and receive one consolidated tax receipt. Donors can choose from thousands of Australian charities and build a reusable giving portfolio.
- Pledge Your Birthday A community-led giving program where individuals pledge their birthday by requesting donations to a chosen charity instead of (or in addition to) receiving gifts.
- Donation Gift Cards & Vouchers Prepaid gift cards and vouchers that allow purchasers to give the gift of a charitable donation to a chosen charity in someone else's name.
Quantifiable outcome
- Over 6000 Australian charities available on platform
Companies that use Mycause
Customer profileSegments4 records
Ideal customer profiles2 records
Mycause technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Mycause partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Radio LollipopminorCharity partner featured in Murray's Movement campaign raising funds for Perth Children's Hospital. Radio Lollipop runs Fun on Four program at the hospital.
- Starlight FoundationminorCharity partner featured in Murray's Movement campaign. Starlight Foundation runs Fun on Four program at Perth Children's Hospital alongside Radio Lollipop.
- Afghans Support Organisation (ASO)minorAfghan-led NGO operating a non-profit school for girls in Kabul. Partner charity on the platform receiving crowdfunding support.
- Helping a Friend In NeedminorRegistered charity partner enabling tax-deductible donations through personal cause crowdfunding pages. Featured in campaigns like Nikki's cancer fundraising.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Mycause competitors and assessment
Company assessmentDirect peers
- GoFundMe: Global crowdfunding leader with a dedicated GoFundMe Australia product offering 0% platform fees. Directly competes with Mycause in personal cause and charity fundraising, with deeper marketing budgets and broader brand recognition.
- GoFundMe Australia: The Australian-specific localization of GoFundMe, launched to directly target Mycause's domestic market. Same product category (personal cause crowdfunding, charity fundraising), same 0% platform fee positioning.
- Pozible: Australian-founded crowdfunding platform supporting creative projects, personal causes, and charitable campaigns. Closest domestic direct peer, operating in the same geography with overlapping target users.
- Chuffed: Australia/NZ-headquartered nonprofit crowdfunding platform with 0% platform fee model. Directly comparable business model and target audience (charities and social causes), competing in the same geography.
- ReadyFundGo: Australian online fundraising platform serving charities, schools, sporting clubs, and community groups. Directly comparable product offering and target market within Australia.
- Fundly: US-based crowdfunding platform focused on nonprofit and personal fundraising campaigns. Same product category with platform fee model, comparable use cases across personal and charity causes.
Emerging players
- Givebutter: Modern US fundraising platform offering free online fundraising, donation pages, and events for nonprofits. Comparable zero-fee positioning with growing feature parity in the charity fundraising category.
- Donorbox: Online donation and fundraising platform serving nonprofits with recurring giving capabilities. Increasingly relevant competitor for Mycause's charity and recurring giving product lines.
Broad incumbents
- Kickstarter: Global rewards-based crowdfunding platform operating at much larger scale. While focused on creative projects rather than charity/personal causes, it is the broad incumbent reference point for online crowdfunding infrastructure and category economics.
- Patreon: Recurring-payment platform for creators with overlap in subscription-style donor economics. Less directly comparable product-wise but highly relevant for benchmarking recurring giving mechanics and platform fee structures.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mycause social profiles
Digital presenceMycause financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mycause leadership team
Management profileNumber of profiles
Profiles1 record
Mycause funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mycause M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mycause
What does Mycause do?
Mycause operates an Australian online fundraising and crowdfunding platform that enables individuals to raise funds for personal causes and registered charities/not-for-profits to receive donations. The platform offers 0% platform fees, charging only credit card transaction fees, and supports features such as personal cause campaigns, charity fundraising, regular and end-of-financial-year giving, gift cards/vouchers, and pledge programs for events like birthdays.
Is Mycause a public or private company?
Mycause is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mycause founded?
Mycause was founded in 2007. It employs 11 to 50 people.
Where is Mycause based?
Mycause is headquartered in Australia Plains, Australia, in the Oceania region.
How does Mycause make money?
One revenue line is on record: transaction processing fees.
Who are Mycause's main competitors?
Direct peers on record are GoFundMe, GoFundMe Australia, Pozible, Chuffed, ReadyFundGo and Fundly. Emerging players are Givebutter and Donorbox. Broad incumbents are Kickstarter and Patreon.
Does Mycause have an API?
No public API is recorded for Mycause.
What industry is Mycause in?
Mycause's product category is Online Fundraising Platform. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based). Its NAICS code is 81321 and its SIC code is 6199.