What Chuffed.org does

Chuffed.org is an Australia-based, self-serve crowdfunding platform purpose-built for social causes, operated by Chuffed.org Pty Ltd (ABN 24 608 395 393, founded 2013, headquartered in Darlinghurst, NSW). The platform enables non-profits, charities, social enterprises, faith groups, community organizations, and individuals to raise funds across verticalized cause areas including Health and Medical, First Nations, Social Welfare, Animals, Refugees and Asylum Seekers, Environment, Schools and Education, Women and Girls, LGBTIQA+, Politics, and Community. Eligibility is gated by cause alignment — campaigns opposing refugee rights, climate action, or marriage equality, as well as gambling, weapons, and financial products, are excluded.

The product is a cloud-based crowdfunding marketplace with payment processing through Stripe (primary) and PayPal, plus a tightly scoped integration stack: a native two-click Salesforce.org integration via the Power of Us Program (including 10 free CRM licenses for charities), Google Analytics and Facebook Pixel for campaign-attribution and remarketing, and MailChimp for email marketing. Differentiated features include team fundraising pages that consolidate peer-to-peer efforts (reported 2.5x lift versus standard campaigns), fully customizable donation forms, trigger-based email journeys, offline cash/cheque donation tracking, multi-currency support (11 currencies, 150+ countries), and built-in tax-deductible receipting for Australian, US, and Canadian charities plus Gift Aid declarations for UK campaigns. There is no public API, SDK, or developer platform, and no disclosed AI/ML components.

The business model is freemium, anchored on optional donor tips rather than mandatory platform fees; secondary revenue comes from pass-through card processing fees (2-3%) and an opt-in Chuffed platform fee of 4.9% + GST/VAT under a Flat Fee Model. Go-to-market is fully self-serve PLG with no sales team — acquisition is content-led through the Crowdfunding Academy (articles, case studies, video series, podcasts) and PR-amplified success stories, with team fundraising features driving peer-to-peer virality. The platform reports cumulative flow of $20M+ across 7,000+ campaigns and 100,000+ donations, with an average successful campaign of ~$7,000 and a largest single campaign of ~$345,000/£203,000/€235,000, while the company itself operates with only 1-10 employees.

Name

Chuffed.org

Legal name

Chuffed.org Pty Ltd

Website

https://chuffed.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Chuffed.org is an Australia-based, self-serve crowdfunding platform for social causes, enabling non-profits, charities, social enterprises, and individuals to raise funds globally via a freemium, optional donor-tip model with 0% mandatory platform fees.

Ownership category

akta.pro rank

Product category

Crowdfunding Software for Social Causes

NAICS

Grantmaking and Giving Services (8132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Social cause crowdfunding
• Nonprofit fundraising platform
• Peer-to-peer fundraising
• Charity donation platform
• Recurring donation software

Headquarters

HQ city

Darlinghurst

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Optional Donor Tips: Donors can optionally add a tip to Chuffed when making a donation. This is the primary revenue model - donors choose whether to support Chuffed based on their experience. The platform describes this as allowing them to continue providing a 100% free crowdfunding platform for campaigners.
2. Transaction Fees (Shared Model): Campaigners can choose the 'Shared Model' where they pay 2-3% transaction fees out of each donation. The donor can optionally add a donation to Chuffed on top.
3. Platform Fee (Flat Fee Model): Campaigners can choose the 'Flat Fee Model' where they pay card fees (2-3%) plus a Chuffed.org platform fee of 4.9% + GST/VAT out of the donation. Donor pays nothing extra.
4. Card Processing (Keep 100% Model): Under the 'Keep 100%' model, the donor pays card fees on top of their donation and can choose to give an optional donation to Chuffed. This model is not available for EU/UK campaigners due to payment processing regulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Chuffed.org operates a self-serve crowdfunding marketplace purpose-built for social causes, allowing non-profits, charities, social enterprises, and individuals to launch campaigns that accept one-off and recurring donations from supporters in 150+ countries. The platform provides customizable donation forms, peer-to-peer team fundraising pages, Salesforce integration, tax-deductible receipting, and educational content through the Crowdfunding Academy. Revenue is generated primarily through optional donor tips and selectable transaction-fee models rather than mandatory platform charges.

Product overview

Chuffed.org is a crowdfunding platform focused on social causes, offering a core crowdfunding platform with optional add-on modules including team fundraising (peer-to-peer pages), customizable donation forms, email journey automation, and regular giving. The platform is complemented by the Crowdfunding Academy educational resource. Campaigners can choose between Keep 100%, Shared, or Flat Fee pricing models with zero platform fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Chuffed.org Crowdfunding Platform A self-serve crowdfunding platform built for social causes that enables non-profits, charities, social enterprises, and individuals to launch time-limited or all-in (infinity mode) campaigns, accept one-off and recurring donations from 150+ countries in 11 currencies, and access purpose-built nonprofit tooling such as tax-deductible receipting, Salesforce sync, team fundraising, customizable donation forms, and email journey automation.

Quantifiable outcome

• Platform has facilitated over $20 million raised across 7,000+ campaigns
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing partner for credit and debit card transactions. Campaigners connect Stripe accounts to receive funds directly. Stripe processes card payments in accordance with Chuffed's payment terms.
• PayPalcoreTechnology or IntegrationPayment processing partner for PayPal donations. Campaigners need a Business PayPal account to accept PayPal donations. Donors without PayPal accounts can still donate using PayPal's credit/debit card form.
• Google AnalyticscoreTechnology or IntegrationIntegration allowing campaigners to track Chuffed.org campaign traffic in their Google Analytics account. Provides real-time visitor data, conversion tracking, and audience demographics.
• Facebook PixelcoreTechnology or IntegrationIntegration for tracking Facebook Ads effectiveness and building remarketing audiences. Campaigners can see which Facebook campaigns resulted in donations and exact donation amounts.
• SalesforcecoreTechnology or IntegrationSalesforce.org integration for nonprofits. Automatically syncs donor data including contacts, communication preferences, and donation opportunities. Creates Salesforce campaigns automatically from Chuffed campaigns. Includes 10 free licenses through Salesforce.org's Power of Us program.
• Salesforce.org (Power of Us Program)minorGTM or Marketing PartnerSalesforce.org provides registered charities 10 free licenses through their Power of Us program, making Salesforce accessible for nonprofit donor management with Chuffed integration.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GoFundMe: GoFundMe is the dominant personal/social crowdfunding platform globally, with massive donor mindshare and a 5%+fee model. It is Chuffed's primary competitive benchmark on price (Chuffed charges 0% on base tier) and is the default destination for many of the same individual/charity campaigns.
• Kickstarter: Kickstarter is a leading rewards-based crowdfunding platform (5% + 3% + 20c fees). Chuffed explicitly benchmarks against Kickstarter on fee comparison, and both serve project-based campaigns with perks/impact levels, though Kickstarter focuses on creative/commercial projects vs Chuffed's social-cause focus.
• Indiegogo: Indiegogo is a general-purpose crowdfunding platform with flexible funding and global reach. Chuffed explicitly references Indiegogo as a fee-comparison competitor; both serve campaigners raising funds from a broad supporter base, though Indiegogo skews more commercial/creative.
• Bonterra (Network for Good): Bonterra's Network for Good is a US-focused nonprofit fundraising/donor management software suite with donation forms, CRM, and event tools. It competes with Chuffed in the nonprofit software stack and overlaps on donor data and Salesforce-adjacent integrations.
• Classy: Classy is a leading online fundraising platform for nonprofits offering donation pages, peer-to-peer campaigns, events, and CRM integrations. It competes with Chuffed for mid-to-large nonprofit customers seeking more software-led fundraising infrastructure.

Direct peers

• JustGiving: JustGiving is the leading UK charity and personal-cause crowdfunding platform, with built-in Gift Aid support. It is one of the most direct competitors to Chuffed in the social-cause fundraising space, particularly in the UK/AU markets Chuffed serves with Gift Aid and tax-deductible receipting.
• Givebutter: Givebutter is a modern nonprofit fundraising platform offering donation forms, events, auctions, and peer-to-peer fundraising with a 0% platform fee and optional tip model — nearly identical to Chuffed's positioning. It targets the same US-based nonprofits with similar feature parity.

Regional players

• Pozible: Pozible is an Australia-headquartered crowdfunding platform focused on creative and community projects. It directly competes with Chuffed in the Australian market and shares similar campaign-perk mechanics, though it skews more creative/commercial than social-cause.

Emerging players

• Funraise: Funraise is a nonprofit fundraising platform offering donation forms, peer-to-peer, events, and donor CRM with a modern UX. It targets the same nonprofit customers as Chuffed with a more software-suite approach and overlapping Salesforce/CRM positioning.
• Give Lively: Give Lively is a free nonprofit fundraising platform with donation widgets, event ticketing, and peer-to-peer built on a 0% platform fee, optional tip model — almost identical to Chuffed. It is a US-focused direct competitor in the "free for nonprofits" segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/info
• Instagraminstagram.com/wearechuffed
• Xx.com/chuffed
• LinkedInlinkedin.com/company/chuffed

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chuffed.org