AMA Lighting

What AMA Lighting does

AMA Lighting is an independent manufacturer's representative firm specializing in commercial and architectural lighting products and lighting controls, operating across Southern Mississippi, Alabama, and Northwest Florida. Established as AMA Lighting, LLC in 1989 when the Mobile, Alabama office separated from the original AMA organization founded in 1956 in New Orleans, the company represents over 170 lighting manufacturers and offers access to more than 23,000 products spanning architectural, decorative, exterior, acoustic, turtle-friendly, and controls categories. Core represented principals include Acuity Brands (Lithonia, Gotham, Mark Architectural Lighting, Distech Controls, Hydrel), Fluxwerx, OCL Architectural Lighting, Prudential Ltg, Lumenpulse, Vista Pro Commercial, Louis Poulsen, Deltalight, and KLUŚ Design, among others.

The firm's service offering comprises two integrated groups: a Full-Service Lighting Group providing photometric studies, renderings, code compliance applications, product mock-ups, and project support from conceptual design through development; and a Full-Service Building Automation Group offering lighting control design (wireless and wired), daylight assessments, advanced system configurations, field training, and authorized start-up technician support. Distribution is delivered through three offices (Mobile AL headquarters, Birmingham AL, Pensacola FL) staffed by approximately 50 employees including NCQLP Certified Lighting Consultants, LC-credentialed, IESNA-member, and licensed engineering professionals. Revenue is generated through manufacturer rep commissions on spec-influenced commercial projects across the Professional A&E Community, Electrical Wholesale Distribution, and Electrical Contractors channels. Marketing is conducted via a content blog, four social channels, AIA-approved continuing education, and downloadable regional line cards.

Name

AMA Lighting

Legal name

AMA Lighting, LLC

Website

https://amalighting.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

AMA Lighting is an independent lighting manufacturer's representative serving the Professional A&E Community, electrical distributors, and contractors across Southern Mississippi, Alabama, and Northwest Florida, representing 170+ manufacturers and 23,000+ products with three regional offices.

Ownership category

akta.pro rank

Product category

Commercial Lighting Representation and Design Services

NAICS

Electric Lighting Equipment Manufacturing (3351), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

akta.pro secondary industries

Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

Keywords

• Lighting manufacturer representative
• Architectural lighting design
• Lighting controls engineering
• Building automation systems
• Commercial lighting distribution

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturer Representative Commissions: AMA Lighting operates as an independent manufacturer's representative, earning commissions by representing quality lighting manufacturers and providing products and services to the Professional Architectural and Engineering Community, Electrical Wholesale Distribution and Electrical Contractors in Southern Mississippi, Alabama and Northwest Florida.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AMA Lighting is an independent manufacturer's representative that sells architectural and commercial lighting products and controls on behalf of 170+ manufacturers across the Southeast US. The firm pairs product representation with full-service lighting design, photometric studies, building automation/lighting controls engineering, application engineering, and continuing education for architects, engineers, electrical distributors, and electrical contractors in Southern Mississippi, Alabama, and Northwest Florida.

Product overview

AMA Lighting is an independent manufacturer representative company established in 1989, serving Southern Mississippi, Alabama, and Northwest Florida. The company offers a comprehensive portfolio of architectural and commercial lighting solutions by representing over 170 manufacturers including Acuity Brands, Fluxwerx, OCL Architectural Lighting, Prudential Ltg, Gotham Lighting, Vista Pro Commercial, and others. Their product offerings span multiple categories: indoor recessed and decorative luminaires (Notch 4, Atla, Neo), acoustic lighting (Rev Acoustic, Serene, Arena Acoustic), landscape and exterior fixtures (Polesano Bollard, 1043 LED Floodlight, Vega Outdoor), cove lighting systems (Markcove, Edgeless Cove), wet location fixtures, and turtle-friendly lighting solutions. The company complements its product portfolio with professional services including full-service lighting design, photometric studies, building automation/controls engineering, and continuing education courses for architects and designers.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Lighting Design Full-service lighting design offering ranging from basic layout requests to advanced lighting applications, including lighting calculations, full photometric studies with renderings, sustainable design technology guidance, code compliance applications, product demonstrations/mock-ups, product specifications and literature, continuing education, and full project support from conceptual design to development for the Professional Architectural and Engineering Community.
• Building Automation / Lighting Controls Services Full-service building automation offering including lighting control design and schematics, wireless and wired solutions, sustainable design technology, code compliance applications, daylight assessments and recommendations, stand-alone applications, complete advanced system configurations, field training support before construction, field service authorized start-up technicians/engineers, end-user training and support, and full project support from conceptual design to development.
• AIA-Approved Continuing Education Courses Continuing education courses for architects and designers, including Circadian Lighting and the WELL Building Standard, as well as Introduction to Exterior and Facade Lighting, offering AIA HSW LU credits to maintain professional credentials.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and notable.

• Acuity BrandscoreTechnology or IntegrationMajor manufacturer partner providing comprehensive lighting and building automation solutions including Lithonia Lighting, Gotham Lighting, Healthcare Lighting, Mark Architectural Lighting, and Distech Controls integration.
• FluxwerxcoreTechnology or IntegrationArchitectural lighting manufacturer specializing in high-performance LED pendants and linear luminaires for commercial applications.
• OCL Architectural LightingcoreTechnology or IntegrationPremium architectural lighting manufacturer featuring products like Glowring Acoustic Pendant, Vega Outdoor, Atla, and Neo luminaires.
• Prudential LtgcoreTechnology or IntegrationFeatured manufacturer offering products including NanoCove asymmetric cove lighting, Pru1 series cylinders, and BionicProMini2 geometric pendants.
• Louis PoulsennotableTechnology or IntegrationDanish premium lighting manufacturer known for architectural and decorative fixtures including Flindt Bollard.
• LumenpulsecoreTechnology or IntegrationHigh-performance architectural LED lighting manufacturer featuring Lumenfacade, Lumenblade, and Lumenalta families for exterior and facade applications.
• HydrelcoreTechnology or IntegrationAcuity Brands company specializing in exterior landscape and sports lighting including Wander Landscape Family and Ridge cove lighting.
• Vista Pro Commercial LightingcoreTechnology or IntegrationOutdoor commercial lighting manufacturer offering sign lighting, floodlights, in-grade fixtures, and bollards including 1043 LED Floodlight and Vega Outdoor.
• Kluś Design (Klus)coreTechnology or IntegrationLED profile and architectural lighting manufacturer featuring PIKO-K profiles, OKI collection, and STEPUS extrusion systems.
• LightArtnotableTechnology or IntegrationArchitectural lighting manufacturer specializing in acoustic lighting solutions and Cloudform Beams for commercial spaces.
• DeltalightnotableTechnology or IntegrationBelgian architectural lighting manufacturer featuring Polesano Bollard with Nature Centric Lighting and Red Dot Design Award recognition.
• Eureka LightingcoreTechnology or IntegrationArchitectural lighting manufacturer featuring River family, Joli, Arena Acoustic, Tulip Chandelier, and Mill acoustic solutions.
• Gotham LightingcoreTechnology or IntegrationAcuity Brands company specializing in recessed downlights including Incito wet location downlights.
• Beta CalconotableTechnology or IntegrationArchitectural lighting manufacturer featuring Le Louvre continuous recessed with award-winning diagonal louver technology.
• Zaneen (Architectural, Design, Exterior)notableTechnology or IntegrationArchitectural lighting manufacturer featuring Forties track system, Boreal recessed downlight, Chiodino Bollard, and Neos Quadro exterior wall luminaire.
• Vode LightingnotableTechnology or IntegrationArchitectural lighting manufacturer featuring ZipWave Ceiling Cove and Lines Onwall systems.
• LumisnotableTechnology or IntegrationArchitectural exterior lighting manufacturer featuring Bellevue Column and Lumiquad bollard and column family.
• CooledgenotableTechnology or IntegrationLED lighting manufacturer featuring SkyLine integrated ceiling illumination system and TILE Interior luminous ceilings.
• Kuzco LightingnotableTechnology or IntegrationDecorative and architectural lighting manufacturer featuring Kirby pendant and contemporary residential/commercial luminaires.
• SternbergnotableTechnology or IntegrationOutdoor decorative lighting manufacturer featuring 1527LED Omega amber lighting solutions for turtle-friendly and dark sky applications.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Hubbell Lighting: Major U.S. lighting manufacturer with brands including Columbia, Prescolite, and Litecontrol. Hubbell operates its own rep network and direct accounts, making it both a potential partner and a competitive incumbent to independent reps like AMA.
• Signify (Philips Lighting): Global lighting leader and one of the largest manufacturers in the U.S. market, with extensive direct specification, controls, and connected lighting offerings that compete with and complement independent lighting reps such as AMA.
• Acuity Brands: Acuity Brands is the largest North American lighting and building management solutions manufacturer and a core AMA partner (Lithonia, Gotham, Mark, Healthcare, Hydrel, Distech Controls). It operates its own direct sales force that competes with independent reps like AMA for large national accounts.
• Current (GE Current, a Daintree company): A large U.S. lighting and digital controls manufacturer (formerly GE Lighting) with a hybrid direct + rep go-to-market, positioning it as a partner-or-competitor to independent reps like AMA depending on the territory and project type.
• Eaton (Cooper Lighting Solutions): Eaton's Cooper Lighting Solutions business is a top-tier U.S. lighting and controls manufacturer with strong specification, contractor, and energy-solutions channels — overlapping with AMA's go-to-market and competing for the same A&E specifier mindshare.
• Legrand (Lighting sector): Legrand's lighting brands (Finelite, OCL via acquisition ecosystem, Wattstopper) make it a broad incumbent in architectural and controllable lighting, with a specification channel that mirrors AMA's relationship-driven A&E model.

Emerging players

• Luminii: A specialty architectural LED linear and cove lighting manufacturer (e.g., Kurba, Twig) that competes with several of AMA's premium line-card brands and is reshaping the specification channel in linear and cove segments.

Direct peers

• SDA Lighting & Controls: Independent lighting and controls manufacturer's representative providing design assistance, project support, and specification services to architects, engineers, and contractors — same core business model and customer base as AMA Lighting.
• Reflex Lighting Group: An independent lighting manufacturer's representative firm in the Northeast U.S. that, like AMA Lighting, provides specification sales, lighting design support, and controls integration services to the A&E community, electrical distributors, and contractors — a direct functional and business-model analog.
• Capitol Light: A national network of independent lighting manufacturer's representatives offering specification, project management, and controls support to A&E, distributor, and contractor customers — directly comparable to AMA's rep-plus-services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amalightingllc
• Facebookfacebook.com/Ama-Lighting-118981875119437
• LinkedInlinkedin.com/company/amalightingllc
• Instagraminstagram.com/amalightingllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA Lighting