Bodytree

Name

Bodytree

Legal name

Bodytree Studio Sole Proprietorship LLC

Website

https://bodytreestudio.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Wellness studio services
• Yoga pilates classes
• Holistic wellness therapies
• Dance academy programs
• Corporate wellness programs

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Studio Class Packages: Group fitness classes (yoga, Pilates, reformer, dance, functional fitness) sold in prepaid packages of varying sizes (single, 4-pack, 10-pack) and subscription-style term plans (weekly classes over 8–19 weeks). Sold via studio reception and online store. Core revenue driver.
2. Wellness Therapies & Consultations: One-to-one holistic wellness services including breathwork, corporate wellness, functional medicine, iridology, kinesiology, life coaching, massage therapy, mental health, mindfulness coaching, nutrition, positive intelligence, reflexology, reiki healing, sound healing, rehabilitation, red light bodywork, and astrology readings. Sold individually or as packages.
3. Private Sessions: One-on-one and small-group private training (duet, trio, group private) across Pilates, reformer, functional training, and life coaching. Offered both at studio and outside studio premises.
4. Workshops, Courses, Retreats & Events: Ticketed workshops (e.g., Breathe with Drey, Art of Arm Balancing, Moon Energy Cycle Workshop), teacher training, dance camps (ESD Summer Camp), and special events. Sold per participant with fixed capacity.
5. Corporate Wellness Programmes: Bespoke wellness programmes delivered to corporate clients, including fitness classes and holistic therapies for employees. Corporate discounts available on request.
6. Emirates School of Dance Academy: Structured dance education programme for children and youth offered at multiple locations (Cultural Foundation, ACS, and Bodytree main studio). Sold in weekly class packages and term plans.
7. Gift Vouchers: Monetary gift vouchers redeemable against any Bodytree services, stored as credit in recipient's MindBody account.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Bodytree operates physical wellness studios in Abu Dhabi delivering group fitness classes (yoga, Pilates, Reformer Pilates, dance, Bodytree Body functional fitness, Animal Flow, prenatal/postnatal) and a wide catalogue of holistic wellness therapies including massage, reiki, reflexology, sound healing, kinesiology, iridology, life coaching, mindfulness, mental health coaching, nutrition, functional medicine, rehabilitation and red light bodywork. Revenue is generated through prepaid class packages, term subscriptions and one-off private sessions, complemented by the Emirates School of Dance academy for children, corporate wellness programmes, and ticketed workshops, courses, retreats and events.

Product overview

Bodytree Studio is Abu Dhabi's original and longest-running wellness studio since 2007, offering a comprehensive ecosystem of fitness and holistic health services. The core offering centers on studio-based group classes (Yoga, Pilates, Reformer Pilates, Dance, Bodytree Body, Animal Flow, Prenatal & Postnatal) and wellness therapies (Massage, Nutrition, Mental Health, Reflexology, Reiki, Sound Healing, Kinesiology, and more). The business operates the Emirates School of Dance as a homegrown dance academy for children, provides Corporate Wellness programmes, and offers online classes and workshops. Physical class packages and private sessions complement the group programming. The company maintains iOS and Android mobile applications for client bookings and engagement. All services are accessible through MINDBODY Online booking platform, with payments processed via PayFort and marketing communications through Constant Contact.

Differentiator

Problem solved

Functional benefit

Brands

• Emirates School of Dance (ESD): Homegrown dance academy for children offering ballet and other dance styles.

Products and services

• Bodytree Studio Classes (Yoga, Pilates, Reformer, Dance, Animal Flow, Prenatal & Postnatal) In-studio group fitness and wellness classes including Yoga, Pilates, Reformer Pilates, Dance, Animal Flow, Prenatal & Postnatal. Classes are offered as ladies-only and mixed-group sessions, sold as single drop-ins, multi-class packs and term subscriptions.
• Bodytree Body (BTB) Programme Signature functional fitness programme for women combining Barre, HIIT and athletic conditioning; ladies-only classes designed to strengthen, sculpt and lengthen the body. Sold as new-client intro packs and ongoing subscriptions.
• Wellness Therapies & Services Holistic wellness services including Breathwork, Functional Medicine, Iridology, Kinesiology, Life Coaching, Massage Therapy, Mental Health, Mindfulness Coaching, Nutrition, Positive Intelligence, Red Light Bodywork Reset, Reflexology, Rehabilitation & Functional Training, Reiki Healing and Sound Healing. Sold individually or as packages.
• Emirates School of Dance (ESD) Homegrown dance academy for children and youth offering ballet and other dance styles with specialist faculty. Includes weekly term classes, summer camps, spring break camps, birthday party packages and workshops.
• Corporate Wellness Programmes Bespoke wellness programmes designed for corporate clients to promote employee health and wellbeing, including fitness classes and holistic therapies delivered at the studio or on company premises. Corporate discounts offered on request.
• Private Classes One-on-one and small-group private training sessions (duet, trio, group private) including Pilates, Reformer, functional training and life coaching, available at the studio and off-site.
• Workshops, Courses, Retreats & Events Ticketed workshops, courses, retreats and special events covering breathwork, dance, yoga, mindfulness, recovery and other wellness topics. Includes pop-up community events, teacher training and ESD Summer Camp.
• Online Class Packages Virtual wellness class packages including online yoga, prenatal and postnatal classes, mindfulness and workshops delivered remotely via video.

Quantifiable outcome

• Abu Dhabi's longest-running wellness studio since 2007 — over 17 years of continuous operation
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Department of Health – Abu Dhabi / Abu Dhabi Public Health CentrecoreStrategic or Co-development PartnerBodytree is listed as a community/strategic partner in the Abu Dhabi Public Health Centre's Festival of Health 2025, a government initiative under Abu Dhabi's Healthy Living Strategy. Bodytree contributes wellness programming to the festival, which features over 140 activities across Abu Dhabi (December 12–28, 2025). This partnership provides government endorsement and access to a broad community audience.
• MindBody OnlinecoreTechnology or IntegrationBodytree uses MindBody Online (California, USA) as its primary platform for web scheduling, class registration, and order processing. MindBody is the operational backbone of the studio's booking and customer management system.
• PAYFORT International FZ LLCcoreTechnology or IntegrationPAYFORT (PayFort International FZ LLC) handles online payment processing for Bodytree's e-commerce store (woocommerce). All online transactions on the website are processed through this payment gateway.
• lululemonminorGTM or Marketing PartnerLululemon is a co-marketing partner for community fitness events, including outdoor classes at lululemon The Galleria Al Maryah Island and the Global Running Day Bodytree Run Club event. They provide venue, gifting, and brand association. Powering events with @lululemonme.
• Region Concept Space (MiZa, Abu Dhabi)minorGTM or Marketing PartnerRegion Concept Space (MiZa, Abu Dhabi) hosts off-site Bodytree community fitness events, including ladies-only BTB workouts and Bodytree Run Club gatherings. Partnership provides access to new audiences in a private setting.
• Cultural Foundation (Abu Dhabi)minorStrategic or Co-development PartnerCultural Foundation is a venue partner for ESD Summer Camp and dance classes. Bodytree runs dance programmes at this location, serving as the primary programming provider for dance education at this venue.
• American Community School (ACS, Abu Dhabi)minorStrategic or Co-development PartnerACS (American Community School, Abu Dhabi) is a venue partner for ESD dance classes for children and youth. Bodytree provides dance education programming at this school location.
• Health NagminorGTM or Marketing PartnerHealth Nag is a wellness partner supporting Bodytree community events, including the ladies-only BTB workout at Region Concept Space in June.
• Rumi.aeminorGTM or Marketing PartnerRumi.ae is listed as an empowerment partner for Bodytree's International Yoga Day workshops (Yoga En Español and Art of Arm Balancing, June 2025).
• Delariva ReemminorGTM or Marketing PartnerDelariva Reem is a partner in the Bodytree Athlete Series, specifically the Brazilian Jiu-Jitsu meets Pilates pilot programme. Supporting the 'recovery is part of performance' messaging.
• iM8 HealthminorGTM or Marketing PartneriM8 Health is a wellness partner supporting Bodytree community events (e.g., the ladies-only BTB workout at Region Concept Space).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SoulCycle: Iconic boutique indoor cycling and fitness brand with strong community and instructor-led premium positioning. Comparable business model (premium boutique classes, packaged class credits, celebrity instructors).
• Modo Yoga: International boutique hot yoga chain with community and wellness positioning. Comparable to Bodytree in its holistic, community-driven approach to yoga and multi-discipline wellness offerings.
• Rumble Boxing: Premium boutique boxing-inspired fitness brand with strong instructor branding and music-driven class experience. Comparable in premium boutique positioning, instructor-led class model, and lifestyle/community marketing.
• STRONG Pilates: Boutique Pilates franchise offering high-intensity reformer Pilates classes. Directly comparable in reformer Pilates modality, small-group class format, and premium positioning.
• Solidcore: US-based boutique Pilates studio brand offering small-group, instructor-led reformer-style classes. Directly comparable in modality (Pilates/reformer), class size, and premium pricing model.
• F45 Training: Functional training franchise with significant UAE presence including Abu Dhabi. Comparable as a boutique group-fitness studio model with class-pack monetization and community-led brand, though slightly less holistic in its offering.
• Barry's Bootcamp: Global boutique fitness brand offering premium HIIT and strength classes with established UAE/Abu Dhabi presence. Closely comparable in terms of premium positioning, single-city high-touch experience, and class-package business model.

Broad incumbents

• CorePower Yoga: Largest US yoga chain offering heated yoga, barre, and fitness classes. Comparable in yoga-and-barre modality, but operates at much greater scale and with broader geographic reach.
• Peloton: Connected fitness platform offering instructor-led streamed classes (cycling, yoga, strength, Pilates). Comparable class modalities to Bodytree and a direct threat to studio attendance via digital substitution.
• Fitness First Middle East: Established multi-format fitness chain with significant UAE presence. Comparable as a multi-discipline fitness operator in the same geography, though with broader gym membership model rather than Bodytree's boutique-studio focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bodytreestudio
• Xx.com/bodytreestudio
• Facebookfacebook.com/BODYTREE
• LinkedInlinkedin.com/company/bodytreestudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodytree