Divine Flavor
Divine Flavor is a Nogales, Arizona-based produce grower-shipper and subsidiary of Grupo Alta that cultivates and distributes organic and conventional table grapes, bell peppers, tomatoes, melons, cucumbers, and squash to North American retail chains through vertically-integrated multi-region growing operations in Mexico, Peru, Chile, and the United States.
- Company typePrivate
- Founded2006
- HeadquartersNogales, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Divine Flavor does
Divine Flavor LLC is a U.S.-domiciled fresh produce grower-shipper headquartered at 766 N Target Range RD, Nogales, Arizona, operating as the North American marketing and distribution arm of Mexican agricultural conglomerate Grupo Alta. Founded in 2006, the company cultivates and distributes a portfolio of seven core commodities — table grapes, bell peppers, mini peppers, tomatoes, melons, cucumbers, and squash — sourced through captive and partner farms in Mexico (Sonora, Sinaloa, Baja California, Ensenada, Sayula), the United States (Coachella Valley, California), Peru (Lima), and Chile (Santiago), enabling year-round supply continuity. Its technical stack is anchored in post-harvest preservation and supply-chain integrity rather than production automation: Smart Fresh Technologies and Modified Atmosphere/Modified Humidity packaging for long-haul transport, Hazel Tech ethylene-inhibitor sachets (trialed across approximately 400,000 boxes), centralized packing and pre-cooling facilities run by Grupo Alta, and the proprietary transportation subsidiary Transporte Alta for cold-chain delivery to the Nogales warehouse.
The business model is B2B-first: produce is sold via direct enterprise field-sales relationships with North American retail chains and through wholesale distribution on a quote-based pricing structure that is not publicly disclosed. The company sells under commodity SKUs and under proprietary sub-brands — Jellyberries, Gummyberries, and Cotton Candy table grapes — that move the portfolio up the value chain into branded, premium-merchandising SKUs. Vertical integration with Grupo Alta, multi-region growing operations, and an accumulating stack of certifications (Fair Trade USA, Primus GFS, FSMA, C-TPAT, CCOF organic, Rainforest Alliance) define the operational and reputational platform around the Better Grower Program (Quality, Food Safety, Social Responsibility, Traceability, Organics, Sustainability), which is the company's stated framework for retailer contracting and consumer-facing differentiation.
Divine Flavor firmographics
Firmographics- Name
- Divine Flavor
- Legal name
- DIVINE FLAVOR LLC
- Website
- https://divineflavor.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Divine Flavor is a Nogales, Arizona-based produce grower-shipper and subsidiary of Grupo Alta that cultivates and distributes organic and conventional table grapes, bell peppers, tomatoes, melons, cucumbers, and squash to North American retail chains through vertically-integrated multi-region growing operations in Mexico, Peru, Chile, and the United States.
- Ownership category
- akta.pro rank
Divine Flavor industry classification
Industry- Product category
- Fresh Produce Distribution
- NAICS
- Fruit and Tree Nut Farming (1113)
- SIC
- Agricultural Production-Crops (100), Food And Kindred Products (2000)
- akta.pro primary industry
- Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)
Keywords
Where Divine Flavor is headquartered
LocationHeadquarters
- HQ city
- Nogales
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Divine Flavor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fresh Produce Sales: Divine Flavor generates revenue through the sale of fresh produce including table grapes, bell peppers, tomatoes, cucumbers, melons, and squash to retailers and wholesalers across North America. The company grows produce directly through partner farms and distributes through their Nogales, Arizona warehouse facility.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Divine Flavor product offering
Product offeringCore offering
Divine Flavor is a fresh produce grower, shipper, and distributor that supplies year-round table grapes, bell peppers, mini peppers, tomatoes, cucumbers, melons, and squash to North American retail chains and wholesale distributors. The company operates greenhouse and field growing operations in Mexico, Peru, Chile, and California, leveraging its parent Grupo Alta's vertically integrated farms, proprietary transportation (Transporte Alta), and Nogales, Arizona warehouse to maintain cold-chain integrity from harvest to delivery.
Product overview
Divine Flavor is a fresh produce grower, shipper, and distributor offering a diverse portfolio of vegetables and fruits through greenhouse and organic farming operations. The company operates primarily from Nogales, Arizona, with growing operations in Mexico (Baja, central Mexico, Sinaloa) and partnerships in Peru and Chile. The core product lineup includes bell peppers, table grapes (with branded varieties like Jellyberries, Gummyberries, and Cotton Candy), mini peppers, tomatoes (Roma, Grape, Beefsteak), squash, melons, and cucumbers. Divine Flavor's business model centers on its 'Better Grower Program' built around six pillars: Quality, Food Safety, Social Responsibility, Traceability, Organics, and Sustainability. The company supplies year-round produce with an emphasis on Fair Trade Certified goods and organic offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Bell Peppers Greenhouse-grown bell peppers in red, orange, yellow, and green varieties, supplied to retail and wholesale buyers for salads, grilling, and snacking applications.
- Table Grapes Table grapes including premium varieties such as Cotton Candy, Sweet Celebration, Autumn Crisp, Sable, Sweet Globes, and Muscat Beauty, grown in Peru, Chile, and Mexico for year-round supply to retail and wholesale customers.
- Mini Peppers Sweet mini peppers (Tribelli peppers) marketed as a snacking commodity, high in vitamins A and C and low in calories.
- Tomatoes Multiple tomato varieties including Roma, Grape (Magnifico), Beefsteak, and Vine Ripe, greenhouse-grown in Baja and central Mexico for year-round supply.
- Squash Summer squash varieties including Yellow Squash, Zucchini, Mexican Squash, and Italian Zucchini, distributed through mixed squash packaging to retail and wholesale buyers.
- Melons Melon varieties including Mini Watermelon, Seedless Watermelon, Cantaloupe, and Honeydew; seedless and mini watermelons are organic.
- Cucumbers Cucumber varieties including Slicer, English (Long English), and Persian cucumbers, available year-round through organic greenhouse production.
- Jellyberries Grapes Exclusive branded grape variety with deep, rich Concord flavors, produced by Divine Flavor's vineyards at Grupo ALTA, non-GMO and mostly grown organic.
- Gummyberries Grapes Specialty branded grape variety exclusive to Divine Flavor, part of the company's premium branded grape portfolio.
- Cotton Candy Grapes Premium branded table grape variety known for its distinctive cotton candy flavor profile, harvested from Peru vineyards.
Quantifiable outcome
- 233 million+ pounds of Fair Trade Certified goods produced 2013-2020
- +2 more outcomes
Companies that use Divine Flavor
Customer profileSegments2 records
Ideal customer profiles2 records
Divine Flavor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Divine Flavor partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Grupo AltacoreDivine Flavor's parent company providing vertical integration with farms across multiple Mexican regions (Sonora, Sinaloa, Baja, Ensenada, Sayula) for table grapes, vegetables, and melons. Grupo Alta operates central packing facilities, pre-cooling rooms, and proprietary transportation division Transporte Alta.
- Viva OrganicacoreOrganic greenhouse vegetable producer in Culiacán, Ensenada, and Sayula, Mexico. Specializes in organic bell peppers, mini peppers, cucumbers and tomatoes. Known for providing excellent worker amenities including housing, free medical services, and recreational facilities.
- HortifreshcoreDivine Flavor's organic vegetable producer in Sinaloa producing bell peppers, mini peppers, cucumbers and tomatoes. Focused on social responsibility programs creating healthy, family-like atmosphere for workers.
- AgroSupport of Mexico (AGSM)coreExternal consulting firm specializing in agricultural sector that conducts Divine Flavor's annual internal audits covering food safety, social compliance, sustainability, and C-TPAT supply chain security. Partnership established when Divine Flavor opened in 2006.
- Anthony VineyardsminorCalifornia grape grower partner operating in Coachella Valley, providing table grapes 20 days ahead of schedule in recent seasons.
- Fair Trade USAcoreLeading certifier of fair trade products providing third-party auditing ensuring safe working conditions, environmental protection, and community development funds. Divine Flavor has produced 233 million+ pounds of Fair Trade Certified goods generating $6.3 million+ in premiums for workers.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Divine Flavor competitors and assessment
Company assessmentBroad incumbents
- Bonduelle: Bonduelle is a global vegetable producer and processor with extensive retail presence, broadly comparable to Divine Flavor in vegetable production and branded marketing, though operating at greater scale and with a processing focus.
- Dole Food Company: Dole is one of the world's largest producers and marketers of fresh fruits and vegetables, broadly comparable to Divine Flavor in fresh produce grower-shipper model and global retail channel access.
- Driscoll's: Driscoll's is a global market leader in berries and specialty produce with extensive grower networks, broadly comparable to Divine Flavor in the specialty fruit grower-marketer model and branded positioning.
- The Wonderful Company: Wonderful is a diversified, vertically integrated produce and consumer products company with significant table grape, pomegranate, and citrus operations through Wonderful Vineyards, broadly comparable to Divine Flavor's vertically integrated grape business model.
Direct peers
- Taylor Farms: Taylor Farms is a major grower-shipper of fresh produce and salads serving foodservice and retail channels, comparable in business model and B2B GTM to Divine Flavor's fresh produce distribution.
- Tanimura & Antle: Tanimura & Antle is a grower-shipper of fresh vegetables and specialty produce serving North American retailers, comparable in business model, customer base, and direct-store-delivery operations to Divine Flavor.
- Grimmway Farms: Grimmway is a major grower-shipper of carrots and other vegetables with broad retail distribution, directly comparable to Divine Flavor in operating model as a vertically integrated produce company serving North American retailers.
- Sun-Maid Growers of California: Sun-Maid is one of the largest table grape grower-marketers in the world and a direct competitor to Divine Flavor's premium table grape program, with overlapping California and South American grape operations.
- Earthbound Farm: Earthbound Farm is one of the largest organic produce growers and shippers in North America, directly comparable to Divine Flavor's organic greenhouse vegetable and Fair Trade Certified produce positioning.
- NatureSweet: NatureSweet is a leading greenhouse-grown tomato producer with branded premium positioning (Cherubs, Glorys), directly comparable to Divine Flavor's greenhouse tomato and vegetable operations in Mexico.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Divine Flavor social profiles
Digital presenceDivine Flavor compliance and trust
Trust signalCompliance6 records
Divine Flavor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Divine Flavor leadership team
Management profileNumber of profiles
Profiles2 records
Divine Flavor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Divine Flavor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Divine Flavor
What does Divine Flavor do?
Divine Flavor is a fresh produce grower, shipper, and distributor that supplies year-round table grapes, bell peppers, mini peppers, tomatoes, cucumbers, melons, and squash to North American retail chains and wholesale distributors. The company operates greenhouse and field growing operations in Mexico, Peru, Chile, and California, leveraging its parent Grupo Alta's vertically integrated farms, proprietary transportation (Transporte Alta), and Nogales, Arizona warehouse to maintain cold-chain integrity from harvest to delivery.
Is Divine Flavor a public or private company?
Divine Flavor is a private company. It is classified as corporate owned and is currently operating.
When was Divine Flavor founded?
Divine Flavor was founded in 2006. It employs 11 to 50 people.
Where is Divine Flavor based?
Divine Flavor is headquartered in Nogales, United States, in the North America region.
How does Divine Flavor make money?
One revenue line is on record: fresh Produce Sales.
Who are Divine Flavor's main competitors?
Broad incumbents on record are Bonduelle, Dole Food Company, Driscoll's and The Wonderful Company. Direct peers are Taylor Farms, Tanimura & Antle, Grimmway Farms, Sun-Maid Growers of California, Earthbound Farm and NatureSweet.
Does Divine Flavor have an API?
No public API is recorded for Divine Flavor.
What industry is Divine Flavor in?
Divine Flavor's product category is Fresh Produce Distribution. Its primary akta.pro industry code is AFAGAHAB, Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits). Its NAICS code is 1113 and its SIC code is 100.