Wurth Canada
Wurth Canada is a B2B supplier of over 4,000 industrial, construction, MRO, and automotive products serving automotive dealerships, repair shops, fleet operators, construction firms, manufacturers, and municipalities across Canada via field sales, e-commerce, and retail locations.
- Company typePrivate
- Founded1971
- HeadquartersGuelph, Canada
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wurth Canada does
Wurth Canada Limited/Limitée is a Canadian business-to-business supplier of industrial, construction, MRO (Maintenance, Repair, and Operations), and automotive supplies, operating as a wholly-owned subsidiary of The Würth Group, a global German conglomerate specializing in fastening and assembly materials. Founded in 1971 and headquartered at 345 Hanlon Creek Blvd in Guelph, Ontario, the company distributes over 4,000 SKUs across 19 product categories — including abrasives, fasteners, adhesives and tapes, anchors, power tools, safety supplies, TPMS sensors, lubricants, sealants, and welding equipment — serving automotive dealerships, independent repair shops, fleet and cargo operators, construction firms, manufacturing facilities, and municipal governments across Canada.
The company runs a hybrid go-to-market built around a dedicated field sales force that visits business customers, a full e-commerce platform at shop.wurth.ca with account management, invoicing, and order tracking, and two physical retail locations: a Mississauga store and North America's first 24/7 automated QR-code self-service pickup store in Vaughan. Enterprise customers integrate with Wurth Canada through an E-Procurement service that connects the catalog to internal procurement systems, while SMB and individual buyers can order online with Net 30 credit terms, volume pricing routed through sales representatives, and same-day shipping cutoff of 2 PM EST via carriers including Purolator, FedEx, Dicom, and CanPar. A Western Canada Distribution Center in Acheson, Alberta, supports fulfillment beyond Ontario. Adjacent services include ORSY Systems inventory management solutions, ORSY Connect warranty registration for power tools, and the Titanium Lead Portal for sales reps.
Wurth Canada's business model centers on transaction-based product sales across its catalog, supplemented by recurring service revenue from e-procurement integration and inventory consulting. The company maintains ISO 9001 quality certification, AODA accessibility compliance (with WCAG 2.1 AA conformance via a partnership with Level Access), and published supply-chain human rights reports for 2024-2026; it was recognized as one of Achievers' 50 Most Engaged Workplaces in 2023. The company ties its national brand presence to The Würth Group's international reputation while offering a Made-in-Canada product line to support local sourcing preferences.
Wurth Canada firmographics
Firmographics- Name
- Wurth Canada
- Legal name
- Wurth Canada Limited/Limitée
- Website
- https://wurth.ca
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Wurth Canada is a B2B supplier of over 4,000 industrial, construction, MRO, and automotive products serving automotive dealerships, repair shops, fleet operators, construction firms, manufacturers, and municipalities across Canada via field sales, e-commerce, and retail locations.
- Ownership category
- akta.pro rank
Wurth Canada industry classification
Industry- Product category
- Industrial Supplies Distribution
- NAICS
- Hardware Retailers (44414)
- SIC
- Wholesale-Hardware (5072), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Wurth Canada is headquartered
LocationHeadquarters
- HQ city
- Guelph
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Wurth Canada business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Industrial Products Sales: Sale of fasteners, tools, abrasives, adhesives, safety supplies, and other MRO products to businesses. Products are sold at listed prices in Canadian dollars with volume pricing available upon request.
- Automotive Products: Specialized automotive repair and maintenance products including TPMS sensors, tools, and components for vehicle repair professionals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard catalog pricing for all customers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Wurth Canada product offering
Product offeringCore offering
Wurth Canada is a B2B distributor of industrial, construction, maintenance/repair/operations (MRO), and automotive supplies, selling more than 4,000 SKUs across 19 product categories including fasteners, tools, abrasives, adhesives, safety supplies, power tools, welding supplies, and TPMS components. Products are delivered to business customers through a direct field sales force, a B2B e-commerce platform (shop.wurth.ca), two physical retail stores (Mississauga and a 24/7 automated Vaughan location), and a Western Canada distribution center in Acheson, Alberta.
Product overview
Wurth Canada operates a business-to-business e-commerce platform (shop.wurth.ca) as the core digital product, complemented by physical retail locations including a flagship Mississauga store and Canada's first 24/7 automated Pickup Shop in Vaughan. The company distributes over 4,000 industrial, construction, MRO (Maintenance, Repair, and Operations) and automotive supplies across 19 product categories including abrasives, adhesives, fasteners, power tools, safety supplies, and welding equipment. Key services include Electronic Procurement integration for enterprise customers, Inventory Solutions consulting, TPMS (Tire Pressure Monitoring System) products with diagnostic tools, the ORSY Connect warranty/registration platform, and the Titanium Lead Portal for sales. The ORSY Systems & Solutions category provides inventory management and organization systems. All power tool purchases require registration via ORSY connect for warranty eligibility.
Differentiator
Problem solved
Functional benefit
Products and services
- TPMS (Tire Pressure Monitoring System) Products Universal TPMS sensors marketed as OE replacement units covering over 95% of the North American market with only three SKUs, bundled with a diagnostic AID system for sensor programming and cloning; sold to automotive dealerships, tire shops, and vehicle service centers.
- ORSY Systems & Solutions Branded line of inventory management, organization, and storage systems designed for industrial and workshop environments; sold as discrete SKUs to professional automotive and industrial buyers.
- Electronic Procurement (E-Procurement) Service B2B integration service that connects a corporate customer's internal procurement system with the Wurth Canada catalog and ordering platform, enabling streamlined purchasing for enterprise and multi-location accounts.
- Inventory Solutions Consulting Consulting and stock-management service that helps business customers optimize their on-site inventory and replenishment of maintenance and repair consumables.
- 24/7 Pickup Shop Automated retail location at 156 Chrislea Road, Vaughan, Ontario, North America's first 24/7 Würth store, offering self-service access to more than 4,000 SKUs via QR-code entry outside staffed hours (Monday-Friday 7am-5pm).
- National Accounts Program Multi-location corporate purchasing program providing consolidated pricing, dedicated account management, and standardized ordering for enterprise customers operating across several sites.
Companies that use Wurth Canada
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles6 records
Wurth Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wurth Canada partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting and minor.
- Level AccesssupportingLevel Access provides digital accessibility platform and expertise to ensure Wurth Canada's websites and online services comply with WCAG 2.1 AA guidelines and accessibility regulations including AODA. Level Access has 25 years of experience in digital accessibility and provides ongoing evaluation and testing services.
- PurolatorsupportingShipping carrier partner for domestic delivery of products to Canadian customers. One of multiple carrier options used to ensure reliable delivery across Canada.
- FedExsupportingShipping carrier partner for domestic delivery of products to Canadian customers.
- DicomsupportingShipping carrier partner for domestic delivery of products to Canadian customers.
- CanParsupportingShipping carrier partner for domestic delivery of products to Canadian customers.
- Canadian Armed ForcesminorSpecial account handling for Canadian Armed Forces personnel who encounter issues with standard email verification due to special character blocking. Alternative account confirmation process provided.
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
Wurth Canada competitors and assessment
Company assessmentDirect peers
- Acklands-Grainger: Canada's largest broadline industrial MRO distributor serving automotive, manufacturing, government, and construction with field sales, branches, and digital ordering. Directly comparable in customer base, product breadth, and hybrid sales model to Wurth Canada.
- Lawson Products: North American distributor of maintenance, repair, and operations supplies including fasteners, tools, and safety items, with a field sales rep model similar to Wurth Canada.
- Würth USA: U.S. subsidiary of The Würth Group selling automotive, industrial, and construction supplies. Sister subsidiary with the same product portfolio, sales rep model, and ORSY/TPMS offerings.
- Fastenal: North American industrial and construction supplies distributor focused on fasteners, tools, and MRO with on-site vending and bin programs. Comparable on product mix, customer verticals, and field sales-led B2B model.
Broad incumbents
- Home Depot Canada: Large Canadian home improvement retailer selling fasteners, tools, and building supplies to both DIY and pro customers. Adjacent competitor for trades and small contractors purchasing MRO supplies.
- Grainger: U.S.-headquartered broadline industrial MRO distributor with KeepStock inventory and e-procurement capabilities; parent of Acklands-Grainger. Directly comparable on product categories, B2B sales motion, and digital procurement features.
- MSC Industrial Direct: Large North American metalworking and MRO distributor serving industrial customers with broad SKU coverage and e-procurement. Comparable in product categories and enterprise procurement integration, though larger in scale.
- Stanley Black & Decker: Global tool and fastener manufacturer/distributor with industrial and automotive channels. Adjacent through tool and fastener categories that overlap with Wurth Canada's product range.
Regional players
- Graybar Canada: Canadian distributor of electrical, communications, and industrial products with branch network across Canada. Comparable as a Canadian broadline B2B industrial distributor serving contractors and industrial customers.
Emerging players
- Walter Surface Technologies: North American supplier of abrasives, cutting tools, and surface treatment solutions for metalworking industries. Comparable in supplying industrial and MRO customers with technical product categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wurth Canada social profiles
Digital presenceWurth Canada compliance and trust
Trust signalCompliance4 records
Wurth Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wurth Canada leadership team
Management profileNumber of profiles
Profiles1 record
Wurth Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wurth Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wurth Canada
What does Wurth Canada do?
Wurth Canada is a B2B distributor of industrial, construction, maintenance/repair/operations (MRO), and automotive supplies, selling more than 4,000 SKUs across 19 product categories including fasteners, tools, abrasives, adhesives, safety supplies, power tools, welding supplies, and TPMS components. Products are delivered to business customers through a direct field sales force, a B2B e-commerce platform (shop.wurth.ca), two physical retail stores (Mississauga and a 24/7 automated Vaughan location), and a Western Canada distribution center in Acheson, Alberta.
Is Wurth Canada a public or private company?
Wurth Canada is a private company. It is classified as corporate owned and is currently operating.
When was Wurth Canada founded?
Wurth Canada was founded in 1971. It employs 5,001 to 10,000 people.
Where is Wurth Canada based?
Wurth Canada is headquartered in Guelph, Canada, in the North America region.
How does Wurth Canada make money?
Two revenue lines are on record. Industrial Products Sales are the primary driver. The others are automotive Products.
Who are Wurth Canada's main competitors?
Direct peers on record are Acklands-Grainger, Lawson Products, Würth USA and Fastenal. Broad incumbents are Home Depot Canada, Grainger, MSC Industrial Direct and Stanley Black & Decker. Graybar Canada is listed as a regional player. Walter Surface Technologies is listed as an emerging player.
Does Wurth Canada have an API?
No public API is recorded for Wurth Canada.
What industry is Wurth Canada in?
Wurth Canada's product category is Industrial Supplies Distribution. Its primary akta.pro industry code is CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B), with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 44414 and its SIC code is 5072.