Front Systems
Front Systems is a mobile point-of-sale and unified commerce platform serving enterprise fashion and sports retailers across 20+ countries. Founded in 2007 and operating as a product within EG Nordic software group, it offers real-time inventory synchronization, mobile POS, and AI-driven retail intelligence.
- Company typePrivate
- Founded2007
- HeadquartersLysaker, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Front Systems does
Front Systems is a unified commerce and mobile point-of-sale (POS) platform built for enterprise fashion and sports retailers. Founded in 2007 and headquartered in Lysaker (Oslo), Norway, the company operates as a product line within EG, a Nordic software group. The platform synchronizes inventory, sales, and customer data in real time across physical stores and e-commerce channels, and supports mobile POS, self-service checkout, endless aisle, loyalty and marketing, reporting and dashboards, backoffice administration, and inventory and stock taking. The company markets an "agentic-first" architecture in which AI agents analyze, recommend, sell, restock, decide, and adapt in real time, and positions this as the core differentiator versus traditional POS systems.
The product is structured as a modular suite: Point of Sale and the Unified Commerce Platform are the core products, supplemented by Backoffice, Reporting and Dashboards, Loyalty and Marketing, Inventory and Stock Taking, and the Endless Aisle feature. The platform supports 20+ countries with local tax and VAT compliance, processes more than 23 million sales transactions annually, and is used by 12,000+ store employees every day. Named enterprise customers include Helly Hansen, Bergans of Norway, Eurosko, Accessorize, Bago, Hoyer, and Stormberg. The company is led by co-founder and Chief Product Officer Haakon Skavhaug-Flender, and benefits from EG's enterprise-grade cybersecurity framework, including strict access controls, 24/7 monitoring, regular security testing, encrypted backups, and disaster recovery.
Front Systems monetizes through a SaaS subscription model targeting enterprise fashion and sports retailers via a sales-led go-to-market motion with direct field outreach. The company is privately held as a wholly-owned subsidiary of EG, with no external funding rounds disclosed. Distribution is supported by content marketing, social media presence (LinkedIn, Facebook, Instagram), email newsletters, and industry events. The co-founder-led product organization and EG parent's infrastructure provide both operational stability and cross-sell potential within the broader EG retail and wholesale software portfolio.
Front Systems firmographics
Firmographics- Name
- Front Systems
- Legal name
- Front Systems
- Website
- https://frontsystems.no
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Front Systems is a mobile point-of-sale and unified commerce platform serving enterprise fashion and sports retailers across 20+ countries. Founded in 2007 and operating as a product within EG Nordic software group, it offers real-time inventory synchronization, mobile POS, and AI-driven retail intelligence.
- Ownership category
- akta.pro rank
Front Systems industry classification
Industry- Product category
- Retail POS Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
Keywords
Where Front Systems is headquartered
LocationHeadquarters
- HQ city
- Lysaker
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Front Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based unified commerce platform provided as a subscription service to fashion and sports retailers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Front Systems product offering
Product offeringCore offering
Front Systems is a cloud-based, AI-powered unified commerce platform that provides point of sale (POS), inventory management, and customer data synchronization for fashion and sports retailers. It enables retailers to unify in-store and online sales channels through mobile POS, real-time inventory visibility, loyalty programs, and reporting tools, operating across 20+ countries with local tax and VAT compliance.
Product overview
Front Systems is a unified commerce POS platform designed for global retail, combining point of sale, inventory management, and customer data into one integrated system. The platform follows a modular architecture built around the core Unified Commerce Platform and Point of Sale, supplemented by add-on modules including Backoffice, Reporting and Dashboards, Loyalty and Marketing, Inventory and Stock Taking, and the Endless Aisle feature. The platform is marketed as 'Agentic-first' with AI-powered retail intelligence at its core, enabling retailers to unify online and in-store experiences. The company has operated since 2007 and supports operations across 20+ countries with local tax and VAT requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Point of Sale Complete point of sale system enabling sales transactions, payments, and customer interactions at physical retail locations, including mobile POS for store associates.
- Unified Commerce Platform Central cloud-based platform that synchronizes inventory, sales, and customer data in real time across all sales channels, including physical stores and webshops, with AI-driven retail intelligence.
Quantifiable outcome
- 23 million+ sales transactions completed last year for customers
- +2 more outcomes
Companies that use Front Systems
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
Front Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
Front Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EGcoreFront Systems is an EG product, part of the EG Nordic software group. EG provides the parent company infrastructure including multi-layered cybersecurity framework, enterprise-grade security, and shared resources. This is an acquisition/ownership relationship where Front Systems operates as a product line under the EG umbrella.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Front Systems competitors and assessment
Company assessmentDirect peers
- Newstore: Newstore offers a mobile-first omnichannel POS platform purpose-built for specialty and fashion retailers. It is a direct peer competing in the same unified commerce and mobile POS category.
- LS Retail: LS Retail offers a unified POS and retail management solution built on Microsoft Dynamics, serving fashion, footwear, and specialty retailers globally. It is a direct competitor with strong presence in Europe and similar vertical focus.
- Aptos: Aptos provides retail technology including POS, unified commerce, and CRM for specialty and apparel retailers. It is a direct peer targeting fashion and specialty retail with similar enterprise customer profiles.
- Shopify POS: Shopify's POS offering unifies in-store and online commerce for retail brands, including fashion retailers. It competes directly with Front Systems in the omnichannel fashion/sports retail segment and brings substantially greater scale and ecosystem depth.
- Lightspeed Commerce: Lightspeed provides a cloud-based POS and commerce platform for retail and hospitality SMBs and mid-market retailers. It is a direct competitor in the fashion and specialty retail POS space with overlapping unified commerce capabilities.
- Cegid: Cegid provides cloud retail and POS solutions to fashion, luxury, and specialty retailers, including unified commerce and inventory management. It is a European-headquartered direct peer with similar mid-market enterprise focus.
Broad incumbents
- Manhattan Active WM: Manhattan Associates provides supply chain and omnichannel commerce platforms for larger enterprise retailers. It is a broad incumbent in retail technology with overlapping inventory and commerce capabilities, though typically serving larger enterprises.
- Square (Block): Square offers POS and commerce solutions to a broad base of small and mid-sized retailers. It is a broad incumbent with overlapping POS functionality but a much wider product portfolio beyond fashion/sports specialty.
- Microsoft Dynamics 365 Commerce: Microsoft's Dynamics 365 Commerce provides POS, e-commerce, and store operations for retailers. It is a broad incumbent platform that competes with Front Systems in mid-market retail, often in conjunction with partners like LS Retail.
Emerging players
- Toast: Toast is a cloud-based POS platform primarily for restaurants that has begun expanding into retail-adjacent verticals. It is an emerging player in the broader commerce POS category with limited but growing overlap with Front Systems' retail focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Front Systems social profiles
Digital presenceFront Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Front Systems leadership team
Management profileNumber of profiles
Profiles1 record
Front Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Front Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Front Systems
What does Front Systems do?
Front Systems is a cloud-based, AI-powered unified commerce platform that provides point of sale (POS), inventory management, and customer data synchronization for fashion and sports retailers. It enables retailers to unify in-store and online sales channels through mobile POS, real-time inventory visibility, loyalty programs, and reporting tools, operating across 20+ countries with local tax and VAT compliance.
Is Front Systems a public or private company?
Front Systems is a private company. It is classified as corporate owned and is currently operating.
When was Front Systems founded?
Front Systems was founded in 2007. It employs 11 to 50 people.
Where is Front Systems based?
Front Systems is headquartered in Lysaker, Norway, in the Europe region.
How does Front Systems make money?
One revenue line is on record: saaS Platform Subscription.
Who are Front Systems's main competitors?
Direct peers on record are Newstore, LS Retail, Aptos, Shopify POS, Lightspeed Commerce and Cegid. Broad incumbents are Manhattan Active WM, Square (Block) and Microsoft Dynamics 365 Commerce. Toast is listed as an emerging player.
Does Front Systems have an API?
No public API is recorded for Front Systems.
What industry is Front Systems in?
Front Systems's product category is Retail POS Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of THALACAI, Point-of-Sale (POS) & On-Property Commerce. Its NAICS code is 5182 and its SIC code is 7370.