Agenzia Yes!

What Agenzia Yes! does

Agenzia YES! S.P.A. is a privately held Italian integrated communication agency founded in 2007 and headquartered in Milan, with additional offices in Seregno and Varedo. The firm operates across seven core service disciplines — strategy, creativity, content creation, digital, advertising (ADV), events, and PR & press office — delivered through an in-house production model that includes proprietary server infrastructure for web development and a dedicated photo/video shooting studio. Its offering spans brand positioning, multi-channel campaign management, trade fair and corporate event organization, social media management, live coverage, influencer marketing, and media planning across Meta, Google, Spotify, and Proximity channels.

The agency serves a predominantly enterprise and trade fair client base across Italy, with marquee accounts including EICMA, Salone del Mobile.Milano, Fiera Milano (TUTTOFOOD, BIT, SICUREZZA, Milano Home, Milano Fashion & Jewels, Milano AutoClassica), Bayer, Tissot, Benelli, Panasonic Toughbook, CityLife Shopping District, ATM Milano, and Confindustria ANCMA. It holds ISO 14001:2015 environmental management certification and Italian Gender Equality Certification (Pr R125:2020). Its go-to-market is sales-led and project-based, with no standardized pricing publicly disclosed; revenue is generated through custom-quoted integrated campaigns, event management, and ongoing communication partnerships.

Agenzia YES! generates revenue exclusively through professional services — project-based fees for integrated communication campaigns and end-to-end corporate event management — with no disclosed productized SaaS, licensing, or media ownership model. The firm maintains a public career page indicating active hiring, an S.P.A. corporate structure with €500,000 issued share capital, and no external funding, parent company, or M&A activity. It is independently managed, with Paolo Biffi serving as Amministratore Delegato (Managing Director).

Name

Agenzia Yes!

Legal name

Agenzia YES! S.P.A.

Website

https://agenziayes.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Agenzia YES! is a Milan-based Italian integrated communication agency offering strategy, creative, digital, advertising, events, and PR services to enterprise brands and trade fair organizations across automotive, healthcare, food, luxury, and design sectors.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (54182), Public Relations Agencies (541820), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Integrated marketing services
• Corporate event management
• Brand communication strategy
• Social media management
• Public relations services

Headquarters

HQ city

Varedo

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication and Marketing Services: Project-based fees for integrated communication services including strategy, creativity, content creation, digital marketing, PR, and advertising campaigns. Services are tailored to client needs with custom pricing based on project scope.
2. Event Organization Services: Corporate event planning, meetings, conventions, product launches, and event management services. The agency provides end-to-end event execution from concept development to on-site management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Agenzia YES! is a full-service integrated communication agency that delivers strategy, creativity, content creation, digital marketing, advertising, event organization, and PR/press office services. The agency serves major Italian and international brands, trade fair organizations, pharmaceutical firms, and consumer goods companies with project-based engagements. Services are delivered through in-house teams covering strategic consulting, creative direction, social media management, photo and video production, and live event coverage.

Product overview

Agenzia Yes! is an integrated communication agency offering a comprehensive suite of marketing and communication services. The agency's portfolio consists of professional service modules organized around the core communication disciplines: Strategy (strategic consulting and positioning), Creativity (creative direction and brand identity), Content Creation (copy and visual production), Digital (website development and online presence), ADV (multi-channel advertising campaigns), Events (corporate and experiential event management), PR & Press Office (media relations and influencer marketing), Live Coverage (real-time event documentation), Photo & Video Production (multimedia content creation), Brand Identity (visual identity systems), Website (web development), and Social Media (platform management and content strategy). The service modules are designed to work both independently and in integrated combinations to deliver comprehensive communication solutions for B2B and B2C clients across diverse industry sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Strategic consulting service for brand positioning, communication planning, and market positioning, offered to enterprise clients and brands.
• Creativity Creative direction, campaign concepting, brand identity design, and visual design services for clients across multiple industries.
• Content Creation Production of copy, visual content, video, photography, and editorial materials for digital and offline channels.
• Digital Digital communication services including website development, social media strategy, and online presence management.
• ADV (Advertising) Advertising campaigns across online and offline channels including Meta, Google, Spotify, print, radio, and television.
• Events Corporate events, meetings, conventions, product launches, team building, and digital events organization and management.
• PR & Press Office Public relations, press office, media relations, influencer marketing, and digital PR services.
• Live Coverage Real-time social media coverage, photo and video documentation during events and activations.
• Photo & Video Production Professional photography and videography services including motion graphics, video production, and content shooting.
• Brand Identity Brand identity development, visual identity systems, logo design, and brand positioning services.
• Website Development Website development, design, and digital presence creation with proprietary server infrastructure.
• Social Media Management Social media management, content strategy, editorial planning, and community management across platforms.

Quantifiable outcome

• Over 600,000 event visitors reached for EICMA 2024
• +4 more outcomes

Named customers45 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Cairo RCS MediacoreGTM or Marketing PartnerStrategic advertising partnership allowing Agenzia YES! to plan campaigns across the Cairo RCS Media network, reaching premium and high-quality audiences for client advertising campaigns.
• LocalaminorGTM or Marketing PartnerLocal advertising partner used for Simmons project to activate local marketing campaigns integrated with broader digital advertising strategy.
• Salone del Mobile.MilanocoreStrategic or Co-development PartnerOfficial Strategic Partner for digital services. Agenzia YES! supports the Salone del Mobile.Milano in developing and activating digital services for exhibitors, providing dedicated consulting support.
• FMI (Federazione Motociclistica Italiana)minorStrategic or Co-development PartnerPartnership with Italian Motorcycle Federation for promoting motoculture at all levels, supporting EICMA's year-round presence at events and racing venues.
• Associazione Salute Donna ODVminorStrategic or Co-development PartnerNonprofit partnership for breast cancer prevention project I gesti che fanno la differenza, organizing free senological visits across 28 Lombard cities.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alkemy: Milan-listed Italian digital transformation and integrated marketing company. Closely comparable on integrated communication services, digital strategy, content, and tech-enabled marketing for enterprise brands in Italy.
• Armando Testa: One of Italy's largest independent integrated communication agencies, headquartered in Turin with a Milan office. Directly comparable to Agenzia YES! as a full-service creative/advertising/PR/events shop serving major Italian enterprise brands.
• Different Communication: Milan-based independent integrated communication agency. Comparable scope across creative, PR, events, social, and digital for Italian enterprise clients including B2B and consumer brands.
• PRISMA Srl: Italian integrated communication agency offering strategy, creativity, events, PR and digital services. Comparable mid-sized peer competing for similar Italian enterprise clients and trade fair/exhibition accounts.
• Living Media Group: Italian communication agency group providing integrated marketing, events, digital, and PR services. Comparable scope and client base focused on enterprise and trade fair/exhibition verticals in Italy.

Broad incumbents

• Publicis Italy: Italian arm of the global Publicis network. Competes for the same enterprise brand accounts (luxury, FMCG, automotive) and offers an integrated creative, media, digital and PR portfolio with broader international reach.
• TBWA\Italy: Italian operations of TBWA\Worldwide network. A full-service creative and advertising agency competing for major Italian and multinational brand mandates across advertising, content, and digital.
• Havas Italy: Italian presence of Havas Group, an integrated advertising, media, and communications network. Competes in the same enterprise creative, digital, and event marketing space as Agenzia YES!.
• Ogilvy Italy: Italian operations of WPP-owned Ogilvy network. Full-service creative, advertising, PR and consulting agency competing for the same multinational and Italian brand clients in Milan.
• McCann Worldgroup Italy: Italian branch of McCann, a global creative advertising network. Directly competes for enterprise brand creative, advertising, and integrated communication mandates in Italy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AgenziaYES
• LinkedInit.linkedin.com/company/agenzia-yes-
• Instagraminstagram.com/agenziayes
• Xx.com/agenziayes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agenzia Yes!