insglück

What insglück does

insglück Gesellschaft für Markeninszenierung mbH is a Berlin-based, privately held German agency (GmbH) specializing in brand staging and live communication, founded in 2001 and operating across four offices in Berlin, Köln, Hamburg, and (since September 2023) Zürich. The company delivers bespoke, project-based professional services organized around three pillars: Events (corporate events, conferences, sales kick-offs, trade-fair presentations), Brand Spaces (architectural and experiential brand environments, exhibition and pavilion design), and Strategies & Campaigns (a newer addition covering corporate identity, brand strategy, employer branding, and integrated 360° communication). Technical delivery combines in-house creative, strategic, and production expertise with coordinated third-party service providers.

The go-to-market is direct enterprise sales led by a dedicated New Business contact (Lars Gronwald), acquiring customers through pitch processes and project-based engagements rather than intermediaries. Pricing is project-based and not publicly disclosed; rough cost estimates are issued during the pitch phase, billing uses day rates or project fees, and a 15% handling markup is applied to net amounts for coordinated external services, with payment terms of 14 days. Engagement contracts are described as multi-year at the project level. The agency's customer base spans large enterprises across banking (SPARDA-BANK WEST, DWS), telecommunications (Vodafone), luxury goods (Swarovski), automotive/industrial (BERNER), e-commerce (eBay), technology (Google — YouTube Festival), cruise (TUI Cruises), and government/exhibition work (Kazakhstan Pavilion at EXPO 2020 Dubai; Kuwait Pavilion at Expo 2025 Osaka).

The firm is led by three Managing Directors — Christian Poswa, Christoph Kirst, and Frederik Nimmsgern — with a Senior Manager of People & Culture (Anne Karcher) overseeing talent and the annual Glückstag initiative. It is privately held with no disclosed external investors, no parent company, no subsidiaries, no M&A activity, and no public-company exposure. Brand-equity investments are visible through a six-award + Special Prize night at the BrandEx Awards 2026 (the most successful BrandEx balance since first participation in 2007), 2nd place in the German Event Creativity Ranking 2026, and a 2025 win at the Golden Awards of Montreux.

Name

insglück

Legal name

insglück Gesellschaft für Markeninszenierung mbH

Website

https://insglueck.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

insglück is a Berlin-founded, privately held German brand-experience agency delivering events, brand spaces, and integrated campaigns for large enterprise and government clients across Germany and Switzerland. The firm operates four offices and is led by three managing directors.

Ownership category

akta.pro rank

Product category

Brand Experience & Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

Keywords

• Brand experience services
• Event management agency
• Live communication
• Corporate event production
• Brand space design

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services (Event & Brand Production): Core revenue from four-phase agency services: Pitch/Konzept and basics, Planning and preparation, Implementation, and Follow-up/Accounting. Agency provides both own services and coordinates external service providers (Fremdleistungen) with a 15% handling fee on net amounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

insglück is a full-service agency for brand staging and live communication. It plans, designs and produces corporate events (conferences, kick-offs, trade fair presentations), designs and builds brand spaces and exhibition pavilions, and develops integrated brand and 360° communication campaigns. Engagements follow a four-phase model: Pitch/Concept, Planning/Preparation, Implementation, and Follow-up/Accounting, with the agency acting as the main contractor and coordinating external service providers.

Product overview

insglück is an event and brand experience agency ( Gesellschaft für Markeninszenierung mbH ) founded in 2001, operating as a professional services firm rather than a software product company. Its core offering is organized around three pillars: Events (corporate events, conferences, kick-offs, trade fair presentations), Brand Spaces (architectural and experiential brand environments, exhibition design, pavilion installations), and Strategies & Campaigns (corporate identity, brand strategy, integrated communication, employer branding). A dedicated Strategy & Campaigning department handles corporate design, brand positioning, and cross-media campaign activation. The company works on project-based client engagements across Germany (Berlin, Köln, Hamburg) and Switzerland (Zürich), delivering custom creative solutions rather than a packaged software or modular product offering.

Differentiator

Problem solved

Functional benefit

Brands

• Strategy & Campaigning: New department for strategic brand communication combining live experiences with all other aspects of brand experience. Services include corporate identity, corporate design, brand strategy, brand positioning, employer branding, integrated communication strategy, event-campaigning, and brand/product/services communication.

Products and services

• Corporate Events Conception, planning and production of corporate events including conferences, sales kick-offs, trade fair presentations, exhibition booths, kick-off events, and brand festivals for large enterprise clients (e.g., Vodafone Sales Kick Off, TUI Cruises Mein Schiff 1, Google YouTube Festival, DWS Investment Conference).
• Brand Spaces & Exhibition Design Architectural and experiential brand environments, exhibition design, pavilion installations, and expo architecture for government and corporate clients (e.g., Kazakhstan Pavilion at EXPO 2020 Dubai, German Garden pavilion at Floriade Expo, eBay Pre-Loved Pop-Up, Swarovski Crystal Worlds light festival, Kuwait Pavilion Expo 2025 Osaka).
• Strategy & Campaigning (Brand Strategy and 360° Communication) Strategic brand communication and integrated 360° campaign services for enterprise clients, including corporate identity, corporate design, brand strategy, brand positioning, employer branding, integrated communication strategy, event-campaigning, and brand/product/services communication (e.g., SPARDA-BANK WEST sponsoring campaign, BERNER brand launch).

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WTS Legal Rechtsanwaltsgesellschaft mbHminorImplementation/ SI/ Consulting PartnerExternal law firm managing insglück's whistleblower system. Provides anonymous reporting channel and processes incoming reports according to Whistleblower Protection Act specifications. Also available via phone: +49 (0) 221 34 89 36404.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Atelier Markgraph: Frankfurt-based brand experience agency specializing in exhibition design, brand spaces, pavilions, and live communication. Directly comparable to insglück on Events + Brand Spaces + Campaigns pillars and on German enterprise/expo client base.
• Liganova: Stuttgart-based brand and retail experience agency covering events, brand spaces, and integrated campaigns for premium/luxury and enterprise clients (e.g., Porsche, Mercedes-Benz). Closely matches insglück on service offering and customer profile.
• KMS Team: Munich-based agency focused on brand experiences, live events, and architectural brand spaces for premium and automotive clients (e.g., BMW, Audi). Directly comparable to insglück on the brand-staging-and-live-communication model.
• Uniplan: Cologne-based live marketing and event agency with international footprint, delivering brand experiences, trade shows, and corporate events for global enterprise clients. Comparable in scale and B2B event/experiential focus.
• Avantgarde: German brand experience agency with offices in multiple cities delivering events, brand activations, and brand spaces for enterprise customers. Directly comparable service mix and target client profile.
• Fakt AG: Stuttgart-based event and live-marketing agency serving enterprise clients with brand experiences and corporate events. Comparable in size, offering, and target market to insglück.
• Marbet: German live communication and event agency providing brand experiences, incentives, and corporate events for enterprise clients. Comparable on service scope and DACH enterprise customer base.

Broad incumbents

• Jung von Matt: Large Hamburg-headquartered creative agency network with significant event/experiential capabilities and enterprise clients. Broader and larger than insglück, but operates in the same German creative/experiential space.
• Scholz & Friends: Major German creative agency group offering integrated campaigns including live/brand experience work. Broader portfolio than insglück but competes for the same enterprise brand-staging and integrated communication budgets.

Emerging players

• MetaDesign: Berlin-based brand and corporate design agency with overlap into strategy, identity, and integrated communication. Comparable on the Strategy & Campaigning pillar insglück recently expanded into, though lighter on event production.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/insglueck
• Facebookfacebook.com/insglueck
• LinkedInlinkedin.com/company/insgl-ck

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about insglück