SunFed Ranch
SunFed Ranch is a U.S. grass-fed beef brand producing organic ground beef and other pasture-raised SKUs, selling via its DTC e-commerce site, retail, and foodservice channels as part of the combined Grass Fed Foods, LLC platform.
- Company typePrivate
- Founded2011
- HeadquartersWoodland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SunFed Ranch does
SunFed Ranch is a U.S. grass-fed beef brand founded in 2011 and headquartered in Woodland, California, producing and distributing organic, pasture-raised beef products including organic ground beef in 80/20 and 90/10 lean-to-fat ratios. The company's core operations are agricultural and supply-driven — sourcing cattle raised on grass, processing them into packaged beef SKUs, and moving product through physical goods channels rather than via software or technology. Its commercial model combines a direct-to-consumer e-commerce storefront on sunfedranch.com with distribution into U.S. retail and foodservice channels, supported by owned content marketing (recipes, product pages) for consumer engagement.
SunFed Ranch firmographics
Firmographics- Name
- SunFed Ranch
- Legal name
- SunFed Ranch
- Website
- https://sunfedranch.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- SunFed Ranch is a U.S. grass-fed beef brand producing organic ground beef and other pasture-raised SKUs, selling via its DTC e-commerce site, retail, and foodservice channels as part of the combined Grass Fed Foods, LLC platform.
- Ownership category
- akta.pro rank
SunFed Ranch industry classification
Industry- Product category
- Grass-fed beef
- NAICS
- Beef Cattle Ranching and Farming (112111), Cattle Ranching and Farming (1121)
- akta.pro primary industry
- Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)
Keywords
Where SunFed Ranch is headquartered
LocationHeadquarters
- HQ city
- Woodland
- HQ country
- United States
- HQ region
- North America
Markets served
SunFed Ranch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Retail and Foodservice Beef Sales: Sales of grass-fed beef products to retail and foodservice markets in the United States through the Grass Fed Foods, LLC platform formed via the merger of Teton Waters Ranch and SunFed Ranch. Revenue is generated via physical product sales of packaged beef SKUs.
- Direct-to-Consumer E-commerce Sales: Sale of packaged organic grass-fed beef products (e.g., 80/20 ground beef) directly to consumers via the sunfedranch.com storefront.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
SunFed Ranch product offering
Product offeringCore offering
SunFed Ranch produces and sells organic, pasture-raised, grass-fed beef products in the United States, with a core SKU set including Organic Ground Beef 80/20 and 90/10. Products are distributed through U.S. retail and foodservice channels and via the company's own direct-to-consumer e-commerce storefront on sunfedranch.com.
Product overview
SunFed Ranch is a grass-fed beef brand whose product portfolio centers on organic, grass-fed beef items such as Organic Ground Beef 80/20 and Organic Ground Beef 90/10, distributed to retail and foodservice markets. Following the November 2022 merger with Teton Waters Ranch under Sunrise Strategic Partners, these SunFed Ranch beef offerings became part of the broader Grass Fed Foods, LLC platform, which aims to be one of the largest grass-fed beef platforms in the United States. The SunFed Ranch line of organic ground beef products therefore sits as a core retail-facing SKU set within the larger merged Grass Fed Foods portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Ground Beef 80/20
Companies that use SunFed Ranch
Customer profileSegments2 records
Ideal customer profiles2 records
SunFed Ranch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SunFed Ranch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Teton Waters RanchflagshipIn November 2022, SunFed Ranch merged with Teton Waters Ranch to form Grass Fed Foods, LLC, announced by Sunrise Strategic Partners. The combined entity is intended to be one of the largest grass-fed beef platforms in the United States, serving retail and foodservice markets with comprehensive product offerings.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
SunFed Ranch competitors and assessment
Company assessmentDirect peers
- US Wellness Meats: US Wellness Meats / Grassland Beef is a long-standing online retailer of grass-fed beef and other pasture-raised meats, competing directly in the DTC grass-fed category.
- Niman Ranch: Niman Ranch is a leading natural and pasture-raised meat brand (beef, pork, lamb) selling to retail and foodservice. It competes directly with SunFed Ranch for premium, sustainably raised beef shelf space and restaurant accounts.
- Teton Waters Ranch: Direct peer and merger counterpart. Teton Waters Ranch is a sustainable, grass-fed beef brand that combined with SunFed Ranch to form Grass Fed Foods, LLC, making it the most directly comparable competitor in the same product category and customer base.
- ButcherBox: ButcherBox is a direct-to-consumer subscription service specializing in grass-fed beef, organic chicken, and pork. It is a direct competitor in the DTC grass-fed beef channel where SunFed also operates.
- Crowd Cow: Crowd Cow sells 100% grass-fed and pasture-raised beef directly to consumers online, competing head-to-head with SunFed Ranch's DTC storefront at sunfedranch.com.
Broad incumbents
- Applegate Farms: Applegate Farms (owned by Hormel) offers a broad portfolio of organic and natural meats including grass-fed beef, serving retail nationwide. It is a larger incumbent with overlapping clean-label positioning.
- Omaha Steaks: Omaha Steaks is a well-established direct-to-consumer meat brand with broad assortment including premium beef. It overlaps with SunFed Ranch in DTC beef shipping and gifting occasions.
Others
- Whole Foods Market: Whole Foods Market is a major U.S. retail distributor of organic and grass-fed beef. It is a key channel partner/retailer for premium grass-fed brands like SunFed Ranch rather than a direct producer, but shapes the competitive retail landscape.
Emerging players
- Alderspring Ranch: Alderspring Ranch is a smaller-scale, organic, grass-fed beef producer selling direct-to-consumer. It is an emerging niche player with overlapping regenerative, organic, and grass-fed positioning.
- Vital Choice: Vital Choice sells organic and wild-caught meats and seafood online, including grass-fed beef items. It competes in adjacent premium DTC meat categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
SunFed Ranch social profiles
Digital presenceSunFed Ranch financial estimates
Financial estimateRevenue estimate
Valuation estimate
SunFed Ranch leadership team
Management profileNumber of profiles
Profiles1 record
SunFed Ranch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SunFed Ranch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SunFed Ranch
What does SunFed Ranch do?
SunFed Ranch produces and sells organic, pasture-raised, grass-fed beef products in the United States, with a core SKU set including Organic Ground Beef 80/20 and 90/10. Products are distributed through U.S. retail and foodservice channels and via the company's own direct-to-consumer e-commerce storefront on sunfedranch.com.
Is SunFed Ranch a public or private company?
SunFed Ranch is a private company. It is classified as venture growth investor backed and is currently acquired.
When was SunFed Ranch founded?
SunFed Ranch was founded in 2011. It employs 11 to 50 people.
Where is SunFed Ranch based?
SunFed Ranch is headquartered in Woodland, United States, in the North America region.
How does SunFed Ranch make money?
Two revenue lines are on record. Retail and Foodservice Beef Sales are the primary driver. The others are direct-to-Consumer E-commerce Sales.
Who are SunFed Ranch's main competitors?
Direct peers on record are US Wellness Meats, Niman Ranch, Teton Waters Ranch, ButcherBox and Crowd Cow. Broad incumbents are Applegate Farms and Omaha Steaks. Whole Foods Market is listed as an others. Emerging players are Alderspring Ranch and Vital Choice.
Does SunFed Ranch have an API?
No public API is recorded for SunFed Ranch.
What industry is SunFed Ranch in?
SunFed Ranch's product category is Grass-fed beef. Its primary akta.pro industry code is AFAEABAG, Beef Cattle Grazing & Pasture-Based Operations. Its NAICS code is 112111.