Der Mann

Name

Der Mann

Legal name

Kurt Mann Bäckerei & Konditorei GmbH & Co. KG

Website

https://dermann.at

Company type

Private

Founded year

1860

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Fresh bakery products
• Artisanal bread
• Pastry retail
• Event catering
• Viennese confectionery

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices85 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Retail Bakery Sales: Direct sales of fresh-baked goods, breads, pastries, snacks, and beverages through company-owned retail locations throughout Vienna and Lower Austria
2. Event Catering: SchMAN(N)kerl Express service providing finger food, party snacks, and custom cakes for events and celebrations
3. Online Pre-Order and Delivery: Online ordering system with pickup at preferred locations; also available through Gurkerl.at online supermarket with home delivery
4. Wholesale/Distribution: Products distributed through Billa Plus stores, IKEA Hus location, and other retail partners

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Der Mann is a Viennese family-owned bakery chain that produces and sells approximately 300 freshly baked SKUs daily across 83 retail branches in Vienna and Lower Austria, including over 51 bread varieties, 40 pastries, 172 sweets/desserts, and 35 snacks, plus hot beverages at Kaffeehaus-style branches. Every branch bakes from raw dough in its own oven (not reheating), and the company additionally offers custom celebration cakes (Torten), an event catering service called SchMAN(N)kerl Express, and online pre-order with branch pickup.

Product overview

Der Mann is a Viennese family-owned bakery offering a unified product portfolio centered on freshly baked goods produced daily across its approximately 83 branches in Vienna and Lower Austria. The core offering spans breads (over 51 varieties), pastries, the signature Schneck'n line (sweet rolls and cinnamon rolls with trend variants), Krapfen (donuts), snacks, desserts/schnitten, hot beverages, and celebration cakes/torten. Supporting services include a SchMAN(N)kerl Express catering line for events, an online pre-order shop with branch pickup, an e-commerce presence through Gurkerl.at and Mjam delivery platforms, a Kaffeehaus café service at select branches, the Brotway visitor gallery attraction, and a Verwöhnpass loyalty program. The product range also includes an organic (Bio) sub-brand and a Dinkelprodukte (spelt products) line, and the company recently expanded with a drive-in format in Weigelsdorf.

Differentiator

Problem solved

Functional benefit

Brands

• SchMAN(N)kerl Express: Fingerfood and party snacks service offering mini sandwiches, sweet finger food, and cut corners for events or brunch.
• Brotway
• MANNufaktur

Products and services

• Brot (Bread Range) Core bread range of over 51 varieties including Urbrot Vollkorn, Karottenbrot, Tiroler Mann Brot, Kornbaguette, and Steinofen Toscana Brot, baked fresh daily in-store from raw dough for individual consumers seeking traditional and contemporary Austrian breads.
• Gebäck (Pastry Range) Wide range of pastry products including Laugenstangerl, Knusperspitz, Fitnessweckerl, Parmesanstangerl, and KNAXX-Weckerl, baked fresh daily in every branch for retail consumers.
• Krapfen (Donuts) Classic Austrian donuts in multiple varieties including Powidlkrapfen, Puddingkrapfen, Nougatkrapfen, and Marillenkrapfen, made from family recipes for retail consumers as a traditional sweet baked good.
• Schneck'n (Sweet Rolls/Cinnamon Rolls) Der Mann's signature product line featuring sweet rolls and cinnamon rolls including Zimtschnecke, Cheesecake-Schneck, Limettenschnecke, Butternussschnecke, Dubai-Schneck, and Schnitzel-Schneck, available to individual consumers in stores across Vienna and Lower Austria.
• Bio-Sortiment (Organic Range) Certified organic product range including Bio-Oberweidener, Bio-Dinkel-Vollkornbrot, Bio Kürbiskernbrot, Bio Kürbiskernweckerl, Bio Roggen soft, and Bio Sonnenblumenbrot, for health- and sustainability-conscious consumers.
• Schnitten & Desserts Slice desserts and sweet treats including Ribiselschaumschnitte, Sommertraum, Himbeerschnitte, Cremeringerl, Schokodessert, and Tiramisu-Schnitte, providing fruit-based and cream-based Viennese desserts to retail consumers.
• Süßes (Sweets) Sweet pastry products including Zwetschkentraum, Petit Four varieties, Mandelfritz, Pistaziencroissant, and Croissant variants, providing a broad range of Viennese and contemporary sweet bakery items for retail consumers.
• Snacks Savory snack items including Eck Ei Rucola, Eck Schinken Käse, Eck Lemon Chicken, Eck Tonno, Eck Vegolino, Siena Weckerl, and Sandwiches, designed as quick savory options for on-the-go consumption by retail consumers.
• Heißgetränke (Hot Beverages) Hot drinks including Espresso, Café Latte, Cappuccino, Melange, and Grüner Tee (Sencha), offered at Kaffeehaus-style branches as part of the café experience for retail consumers.
• SchMAN(N)kerl Express & Fingerfood (Catering Service) Party and event catering service offering belegte Mini-Brötchen (mini sandwiches), sweet fingerfood, geschnittene Ecken (cut corner snacks), Gefüllte Bällchen, Petit Fours in various pack sizes, and custom torten for events, celebrations, and brunches, targeted at event planners, corporate clients, and private hosts.
• Torten (Custom Celebration Cakes) Custom celebration cakes including Erdbeer-Torte, Schoko-Torte, Fruchttorte, and Zahlen-Torte (number cakes for birthdays), available in small (9 pieces) and large (20 pieces) sizes with optional custom text inscription, for birthdays, weddings, and special occasions.
• Online Vorbestellshop (Online Pre-Order Service) Online ordering system allowing customers to pre-order Der Mann products online and pick them up at their preferred branch, providing convenience and time savings for retail consumers across Vienna and Lower Austria.
• Brotway (Bakery Visitor Gallery) Interactive visitor gallery and viewing corridor around Der Mann's bakery production facility in Liesing, offering public tours through glass-enclosed walkways with views into the bakery and confectionery and telling the story from grain to bread, open since 2005 (20th anniversary in 2025), free and publicly accessible.
• Verwöhnpass (Loyalty/Promotion Program) Monthly promotional program offering special Verwöhnpass products at discounted prices each month, providing loyalty rewards and value promotions for regular retail consumers.
• Kaffeehaus (Café Service) Café-style seating areas in select branches offering hot beverages, fresh pastries, and breakfast in a traditional Viennese coffee house atmosphere, with some branches featuring Schanigarten (outdoor terrace) seating, for retail consumers.
• Teebäckerei (Tea Bakery) Traditional hand-made tea pastries and baked goods including the specialty Sisi's Süsser (Gugelhupf), marketed as high-quality items for tea service and gifting to retail consumers.

Quantifiable outcome

• Highest customer loyalty ranking among Austrian bakeries (SZ Institut)
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Café Puls (PULS 4 & JOYN)minorGTM or Marketing Partner · 6 May 2025Marketing partnership with Austrian morning TV show; Der Mann products featured in breakfast segments
• FiglmüllerminorStrategic or Co-development Partner · 1 April 2025Collaboration to create the 'Schnitzel-Schneck' - a creative combination of cinnamon roll and Wiener Schnitzel, launched April 1, 2025 as an April Fool's product
• RadatzminorStrategic or Co-development Partner · 1 September 2024Space partnership (Raumpartnerschaften) with traditional Viennese family business for shared commercial space concepts
• BRüSLiminorStrategic or Co-development PartnerSustainability partnership where Der Mann donates unsold bread to Viennese startup BRüSLi, which creates granola from bread, reducing food waste
• Gurkerl.atcoreChannel Partner/ Reseller/ DistributorOnline supermarket partnership making Der Mann products available for home delivery; started March 2021 with 15 bread types, 10 pastries, and 6 sweet items
• MjamminorChannel Partner/ Reseller/ DistributorFood delivery partnership allowing customers to order Der Mann products for delivery in Vienna
• ProJuventutecoreOthersLong-standing charity partnership since 2012; annual Promi-Backen events with celebrities raising funds for children and youth assistance
• St. Anna KinderkrebsforschungcoreOthersSupporting since 2008; regular sales campaigns where proceeds from specific products go to children's cancer research (e.g., cinnamon rolls, Linzertorte)
• Ronald McDonald KinderhilfecoreOthersPartnership supporting families of seriously ill children; regular sales campaigns to raise funds for Ronald McDonald Houses near hospitals
• Caritas (Kochen für die Gruft)minorOthersAnnual participation in 'Cooking for the Gruft' initiative providing meals for homeless people in Vienna
• Jugend am WerkminorOthersSocial partnership since 2018 where people with learning difficulties produce approximately half of the 800,000 bread tags daily
• Billa PluscoreChannel Partner/ Reseller/ DistributorRetail co-location partnership; Der Mann stores within Billa Plus supermarkets, first opened December 2024 in Liesing
• IKEA HusminorChannel Partner/ Reseller/ DistributorRetail partnership within IKEA Hus store near Westbahnhof; self-service concept opened August 2021

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Lantmännen Unibake: Nordic/European bakery manufacturer supplying fresh and frozen bakery to retail and foodservice; relevant incumbent for category scale and frozen/industrial supply references.
• Brioche Pasquier: French industrial bakery producing viennoiseries and bread for retail and foodservice; broader geographic and channel footprint relevant for benchmarking scale and supply-chain best practice.
• ARYZTA: Swiss-headquartered global baked-goods business serving retail, foodservice and QSR channels; a broad incumbent relevant for benchmarking category innovation and B2B expansion options.
• Ihle Brot: German retail bakery chain with hundreds of branches in southern Germany; comparable multi-site retail bakery operator in a nearby market.

Direct peers

• Ströck: Austrian family-owned bakery chain producing fresh breads, pastries and snacks across multiple retail locations; direct competitor explicitly named in Der Mann's own award-comparison data.
• Joseph Brot: Viennese specialty bread bakery with strong brand recognition and Falstaff-rival recognition; competes head-to-head with Der Mann in the premium Vienna retail bakery segment.
• Ankerbrot: Historic Vienna-based industrial bakery producing breads and pastries for retail and foodservice; comparable in geography, heritage and product breadth to Der Mann.
• Backwerk: German/DACH retail bakery chain with a self-service, system-gastro format; comparable business model (multiple own-brand bakery retail points) with somewhat lower price positioning.
• Kamps: One of Germany's largest retail bakery chains operating hundreds of in-store bakeries; analogous multi-site retail bakery operator in the DACH region.

Others

• Tchibo (Café & Bakery concept): Coffee and bakery retail concept with broad high-street presence in DACH; not a direct bread competitor but relevant for café/co-location benchmarking and customer-occasion overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@baeckereidermann
• Xx.com/baeckereimann
• LinkedInlinkedin.com/company/der-mann

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Der Mann