5 Under Golf Center

What 5 Under Golf Center does

5 Under Golf Center, LLC operates a single entertainment venue and golf facility at 5945 College Street in Beaumont, Texas, founded in 2018 and staffed by 51-100 employees. The company describes itself as the first U.S. facility to combine outdoor Toptracer Range technology with indoor Topgolf Swing Suite simulators in a single location — anchored by a two-story, 20-bay outdoor driving range and four indoor multi-sport simulators delivering access to over 140 virtual golf courses along with non-golf games such as soccer, hockey, dodgeball, and carnival games. Shot tracking and simulator data are provided by third-party technology providers (Toptracer, Full Swing); 5 Under is the venue operator rather than the technology developer.

The facility layers a full-service restaurant and bar, a premier golf pro shop carrying brands such as Callaway, Titleist, Ping, Srixon, Cleveland, Adidas, and FootJoy, plus private and corporate event spaces. Revenue is generated through six streams: hourly bay and suite rentals ($37-$59/hr with solo rates of $17/hr Mon-Thu), food and beverage (including delivery via DoorDash, Gubers of SETX, and Favor), retail (in-store and nationwide e-commerce with free shipping over $99), private lessons and junior camps, event hosting (corporate buyouts, birthday parties, bachelor/bachelorette packages, nonprofit fundraisers), and a three-tier membership program (VIP Club $60-$75/month, Presidential $750/month + $125 initiation, Corporate $1,250/month per card).

Go-to-market is direct-to-consumer and event-driven, targeting four segments: individual consumers and families (primary), corporate and business groups, nonprofit organizations, and youth/junior golfers. Distribution combines walk-ins, phone reservations, an online booking system, an e-commerce storefront, a dedicated event coordinator for enterprise bookings, and third-party delivery. The company supports 50-100 Southeast Texas community organizations annually through donations and sponsorships, and has earned BBB Torch Award for Ethics (2023), Chamber of Commerce Small Business of the Year (2022), and GRAA Top 50 Stand-Alone Range recognition. Ownership is privately held, majority-owned by Don Shaver, with Austin Williams and Lance LaRue serving as Presidents and Jordan Soper as Head Golf Instructor and Pro Shop Manager as of November 2025; no venture capital or private equity backing is disclosed.

Name

5 Under Golf Center

Legal name

5 Under Golf Center, LLC

Website

https://5undergolf.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

5 Under Golf Center is a Beaumont, Texas entertainment venue combining outdoor Toptracer Range bays and indoor Topgolf Swing Suite simulators with a restaurant, bar, pro shop, and event spaces, serving families, corporate groups, and nonprofits across Southeast Texas.

Ownership category

akta.pro rank

Product category

Golf Entertainment Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

• Golf entertainment venue
• Golf simulator facility
• Driving range services
• Corporate event hosting
• Golf instruction services

Headquarters

HQ city

Beaumont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Bay/Suite Rentals: Hourly rental of outdoor Toptracer Range bays and indoor Topgolf Swing Suites, priced by time of day. Solo play rates available at reduced pricing. Revenue from bay reservations and extended stays.
2. Food and Beverage: Full-service restaurant and bar with appetizers, entrees, brunch, craft cocktails, beer, wine. Daily specials and happy hour promotions drive sales. Delivery available through DoorDash and Gubers of SETX.
3. Retail/Pro Shop: Golf equipment, apparel, shoes, accessories sold in-store and online. Includes custom club fittings, repairs, re-grips. Free shipping on orders $99+. Ships nationwide.
4. Golf Lessons and Instruction: Private lessons, golf camps, and group clinics for adults and juniors. Packages available for individuals and groups with varying skill levels.
5. Event Hosting and Private Parties: Birthday parties, corporate events, wedding parties, virtual golf tournaments, nonprofit fundraisers. Packages range from basic to full venue buyouts with catering.
6. Membership Programs: VIP Club, Presidential, and Corporate membership tiers offering unlimited play hours, discounts, and exclusive benefits for recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

5 Under Golf Center operates a golf entertainment venue combining indoor Topgolf Swing Suite simulators (4 bays) and an outdoor two-story Toptracer Range (20 bays), powered by Full Swing simulator technology used by PGA Tour professionals. The venue also houses a full-service restaurant and bar, a golf pro shop, and dedicated event spaces, offering golf play, instruction, dining, retail, and hosted events to families, individuals, corporations, and nonprofits.

Product overview

5 Under Golf Center is an entertainment venue and golf facility combining indoor Topgolf Swing Suite simulators and outdoor Toptracer Range technology. The venue offers golf play and instruction, a full-service restaurant and bar, pro shop retail, event hosting, and golf memberships. It is the first facility in the country to offer both Toptracer Range and Topgolf Swing Suite technology in one location, with 4 indoor simulators and 20 outdoor bays spanning two stories.

Differentiator

Problem solved

Functional benefit

Brands

• 5 Under Pro Shop: Premier golf retail shop offering equipment, apparel, and accessories

Products and services

• Topgolf Swing Suite (Indoor) Four luxury indoor multi-sport full swing simulators powered by Full Swing technology, with lounge seating, HDTVs, food and beverage service, and access to over 140 virtual golf courses plus multi-sport games including soccer, hockey, carnival games, and dodgeball. Available for hourly rental to families, groups, and event hosts.
• Toptracer Range (Outdoor) Two-story outdoor driving range with 20 bays powered by Toptracer Range technology, providing shot tracking data (distance, ball speed, launch angle, height, side deviation, landing angle, hang time), interactive games including Closest to the Pin, Longest Drive, and Points Game, and access to virtual golf courses. Available for hourly rental.
• Restaurant and Bar (Eat + Drink) Full-service restaurant and bar offering brunch, main menu, drink menu, and happy hour specials, including signature cocktails, draft beer, wine, and catering for events. Available for dine-in, takeout, and delivery via DoorDash, Gubers of SETX, and Favor.
• Pro Shop / Retail Store Premier golf pro shop offering equipment, apparel, and accessories from brands such as Callaway, Titleist, Ping, Srixon, Cleveland, Adidas, and FootJoy. Operates in-store and online (shop.5undergolf.com) with nationwide shipping (free on orders $99+).
• Private Golf Lessons One-on-one private lessons with golf professionals using Toptracer and Topgolf technology to track velocity, club path, launch angle, and other metrics, with video feedback. Adults: $100 per session or $350 for a 4-pack. Juniors: $75 per session or $250 for a 4-pack.
• Junior Golf Camps Seasonal 4-day golf camps for children ages 6-12, running 9am-11am daily, teaching putting, chipping, iron play, and tee shots with prizes awarded. Summer 2026 sessions priced at $160 per participant.
• Club Fittings Custom club fitting services using Toptracer and Topgolf technology to analyze loft, angle, velocity, club path, and other metrics. Partners with Titleist, Ping, Callaway, Cobra, Srixon, Cleveland, Mizuno, and XXIO for custom orders.
• 5 Under League Competitive golf league with 12-week seasons featuring scramble play, with cash and prizes for top teams. 2026 Spring League sponsored by Classic Acura and Classic Southeast Texas. Pricing: $120/team per week or $30/person per week.
• Event Hosting Services End-to-end event hosting including corporate events, birthday parties, wedding parties, nonprofit fundraisers, virtual golf tournaments, and venue buyouts with full catering and dedicated event coordination. Includes Kids Birthday Party Package ($35/child, ages 5-11, minimum 10 guests and 2 bays), Teen Birthday Party Package ($35/teen, ages 12-18), Club Party Package ($389+ tax/gratuity for 8-12 guests), and Bachelorette Par-Tee Package ($399+ tax/gratuity).
• Conference Room Rental Private conference room equipped with Wi-Fi, HDTV, and AV capabilities. Free rental Mon-Wed with meal purchase (up to 3 hours); $50/hr Thu-Sun.
• Golf Memberships Recurring monthly memberships providing unlimited or discounted play hours and other benefits. VIP Club: $60/month (Seniors 55+/Juniors under 18) or $75/month (Adults 18-55) with unlimited play hours Mon-Fri until 5pm. Presidential: $750/month dues + $125 initiation. Corporate: $1,250/month for a shareable card with additional cards at $1,250.50/month each.
• Field Trips and Summer Playcare School and daycare field trips and summer playcare programs featuring indoor golf games, outdoor bays, and educational activities with professional supervision and meals.

Quantifiable outcome

• Saves over 30% with Family Fun Combo package ($95 + tax vs. individual pricing)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor.

• Classic AcuraminorGTM or Marketing PartnerLeague sponsor for 5 Under Golf League, providing cash and prizes for the 2026 Spring League Season. Supports competitive golf events for local community.
• Classic Southeast TexasminorGTM or Marketing PartnerLeague sponsor for 5 Under Golf League, contributing to prize pool and community golf events. Supports local golf community development.
• Provost Umphrey Law FirmminorGTM or Marketing PartnerSponsorship partner that routinely finds new ways to give to families and friends of SETX with service days and sponsored lunches or meals. 5 Under privileged to be a teammate in their mission.
• Lamar Cardinals GolfminorGTM or Marketing PartnerProud partner of Lamar Cardinals Golf and all Cardinals Athletics. Supports local collegiate golf programs.
• PepsiCominorGTM or Marketing PartnerPartner providing prizes for junior golf camps. Supports youth golf development in the community through in-kind sponsorship.
• CHRISTUS Southeast Texas Health SystemminorGTM or Marketing PartnerHealthcare sponsor partner supporting community health initiatives and events at 5 Under.
• Valentino's FloralminorGTM or Marketing PartnerEvent decoration partner for special events, including circus-themed arrangements for Golden Pass LNG's Family Fun Day event.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery partner enabling delivery of menu items to customers in the Beaumont area.
• Gubers of SETXminorChannel Partner/ Reseller/ DistributorLocal Southeast Texas delivery service partner for food and beverage orders from 5 Under.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Topgolf: The dominant national golf entertainment chain; 5 Under's indoor Swing Suite product is built on Topgolf-affiliated technology, making Topgolf the closest comparable venue operator in terms of tech stack, customer experience, and event-driven GTM.
• Drive Shack: Publicly traded golf entertainment operator (formerly owned by Newcastle Investment Corp.) running multi-level driving-range venues with food, beverage, and events — directly comparable single-venue unit economics and target customer to 5 Under.
• Five Iron Golf: Urban indoor golf entertainment and instruction concept combining simulators, full bar, and event hosting — closely mirrors 5 Under's indoor Swing Suite, F&B, lesson, and event revenue mix at a smaller bay-count footprint.
• X-Golf: Indoor golf simulator bar/lounge franchise with locations across the U.S.; directly comparable on simulator-based play, F&B bundling, leagues, and event hosting, with a similar multi-revenue-stream business model.
• Puttery: Driven Brands' indoor putt-and-golf entertainment concept combining tech-driven putting and simulators with a full bar — directly comparable to 5 Under's indoor entertainment, F&B, and group/event focus.
• BigShots Golf: Multi-story golf entertainment venue with Full Swing simulators, F&B, and event spaces — directly comparable concept, tech provider, and customer use cases (family entertainment, corporate events, leagues).

Regional players

• Swingers (The Crazy Golf Club): Indoor golf-themed entertainment and cocktail bar concept operating primarily in the UK and U.S. — comparable indoor golf + premium F&B + private/corporate event positioning, though not yet operating in 5 Under's Southeast Texas geography.

Others

• Full Swing Golf: Manufacturer of the simulator technology that powers 5 Under's Topgolf Swing Suite; also operates its own indoor experience and pro shops. Comparable as the upstream technology provider whose roadmap and pricing directly affect 5 Under's product.
• Toptracer: Provider of the ball-tracking technology behind 5 Under's 20-bay outdoor driving range and a Topgolf-owned brand; relevant as the core outdoor technology partner whose commercial terms and competitive co-tenancy decisions shape 5 Under's outdoor offering.

Broad incumbents

• Golf Galaxy: National golf retail chain owned by Dick's Sporting Goods; overlaps with 5 Under's pro shop and club-fitting/services line, but operates at far broader retail scale and without the entertainment / F&B / event verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/5undergolf
• YouTubeyoutube.com/channel/UCFWq5Sa3pnHtWz3hp2FVupA
• Facebookfacebook.com/5undergolf
• Instagraminstagram.com/5undergolf
• LinkedInlinkedin.com/company/5-under-golf-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 5 Under Golf Center