What SuperFd Performance Nutrition does

SuperFd Performance Nutrition is a Washington DC-based catering company that delivers chef-prepared, performance-focused meals to professional sports organizations, corporate offices, and health-conscious consumers. Founded in 2015, the company operates three distinct service lines: a core B2B catering business serving 60+ professional and collegiate teams across the NBA, NHL, MLB, NFL, MLS, and NCAA in 18 major US markets and Toronto (including the Washington Capitals, LA Kings, and Ontario Reign as named flagship accounts); SuperFd Direct, a direct-to-consumer subscription meal delivery service shipping fresh meals (4-day shelf life) to individuals and families on Sundays and Wednesdays; and Simply Lunch, a corporate catering program that delivers chef-designed lunches to offices.

The underlying production model relies on chef-prepared meals using fresh, locally sourced, sustainably sourced organic ingredients, with nutritional design calibrated for athletic performance, recovery, hydration, and inflammation management. Meals are delivered in subscription tiers of 4, 6, 8, 10, or 12 per week, with a 5% subscription discount. The company is founder-owned (Superfd LLC) with no disclosed institutional funding, has 51-100 employees, and operates offices in Washington DC (HQ at 2221 Adams Pl NE, Suite B), Los Angeles, and San Diego. Marketing is anchored by a content-heavy website, social media (@MySuperFd), email newsletters, and earned media in Muscle & Fitness and International Business Times, with athlete testimonials (Tom Wilson, Josiah Gray, Kyle Harrison) serving as the primary credibility mechanism.

The business model combines managed-services enterprise contracts (pro sports team catering), subscription recurring revenue (D2C and corporate), and is actively hiring across DC and LA to scale its National Sales function under Erik Ostberg. Notable gaps: no proprietary technology platform, no AI/ML capabilities, and revenue/financials are not publicly disclosed, consistent with a privately held, bootstrapped operator.

Name

SuperFd Performance Nutrition

Legal name

Superfd LLC

Website

https://mysuperfd.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

SuperFd Performance Nutrition is a Washington DC-based catering company that delivers chef-prepared, performance-focused meals using fresh local ingredients to professional sports teams across 18 US markets and Toronto, plus corporate offices via Simply Lunch and consumers via SuperFd Direct subscription delivery.

Ownership category

akta.pro rank

Product category

Performance Nutrition Catering

NAICS

Caterers (72232), Caterers (722320), Food Service Contractors (72231)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

akta.pro secondary industries

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Performance nutrition catering
• Athlete meal delivery
• Corporate lunch catering
• Chef-prepared meal subscription
• Professional sports nutrition

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Meal Delivery Subscription (SuperFd Direct): Direct-to-consumer meal delivery subscription. Customers choose meals weekly, with flexible subscription plans allowing pause, adjustment, or cancellation at any time. Orders placed in groups of 4, 6, 8, 10, or 12, delivered Sundays and Wednesdays. Subscriptions receive a 5% discount.
2. Corporate Catering (Simply Lunch): Corporate lunch catering program where a personal chef designs menus around company needs. Billed based on headcount and delivery frequency.
3. Professional Team Food Services: Official food provider contracts with professional sports teams, including daily meal service, in-flight catering, and pre-/post-game meals. Covers NBA, NHL, MLB, NFL, MLS teams across 18 markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SuperFd Performance Nutrition is a chef-prepared meal company that produces and delivers performance-focused meals using fresh, local, and sustainably sourced ingredients. The company operates three core offerings: (1) catering services for professional sports teams including in-flight, pre-game, and post-game meals; (2) a direct-to-consumer subscription meal delivery service (SuperFd Direct); and (3) a corporate lunch catering program (Simply Lunch).

Product overview

SuperFd Performance Nutrition operates as a multi-service food and nutrition company with three distinct offerings: (1) SuperFd Performance Nutrition for professional sports teams, serving as the official food provider for organizations in the NBA, NHL, MLB, NFL, MLS, and NCAA across 18+ major markets; (2) SuperFd Direct, a consumer meal delivery service bringing chef-prepared, athlete-approved meals to individuals and families; and (3) Simply Lunch, a corporate catering program for businesses. The company uses fresh, local, sustainably sourced ingredients to create performance-focused meals designed for athletes' fuel, performance, and recovery needs.

Differentiator

Problem solved

Functional benefit

Products and services

• SuperFd Direct Direct-to-consumer chef-prepared meal delivery subscription service delivering performance nutrition meals to individuals and families. Customers order in groups of 4, 6, 8, 10, or 12 meals, delivered Sundays and Wednesdays, with a 4-day shelf life and 5% subscription discount.
• Simply Lunch Corporate lunch and catering program delivering fresh, chef-designed performance meals to offices and businesses. A personal chef designs menus around company needs and dietary preferences, billed based on headcount and delivery frequency.
• SuperFd Performance Nutrition (Professional Team Catering) Performance nutrition catering service for professional sports teams and athletic organizations. Provides daily meals, pre-game, post-game, in-flight, and training meals tailored for athletes across NBA, NHL, MLB, NFL, MLS, and NCAA leagues in 18+ major US markets and Toronto.

Quantifiable outcome

• Over 1 million meals served to professional athletes over 10 years
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Monumental Sports & Entertainment FoundationcoreStrategic or Co-development PartnerDuring the early days of the COVID-19 pandemic, SuperFd worked with Monumental Sports & Entertainment Foundation to feed first responders. This initiative included bringing meals to 5,000 hospital nurses on Mother's Day, an idea proposed by Washington Nationals' Ryan Zimmerman. The partnership reflects SuperFd's commitment to community welfare.
• Kid PowerminorStrategic or Co-development PartnerCo-founder and Executive Chef Robert Wood serves on the Board of Directors of Kid Power, a community organization. SuperFd supports Kid Power's community enrichment and education programs.
• Los Angeles KingscoreStrategic or Co-development PartnerSuperFd is a longtime official partner and the official food provider for the Los Angeles Kings, serving them daily. As a Stanley Cup champion team, the LA Kings represent a flagship customer and key reference account for SuperFd's performance nutrition services.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• CookUnity: Chef-prepared meal subscription platform with a strong athlete/fitness-creator marketing lane and direct-to-consumer distribution across the US. Competes for the same health-conscious subscriber and overlaps on chef-driven positioning.
• Sakara Life: Premium, nutrition-programmed prepared-meal subscription with an 'elite performance' brand. Direct peer on SuperFd Direct's premium tier, although Sakara focuses on plant-based/clean eating rather than pro-athlete fueling.
• Thistle: Plant-forward, chef-prepared meal delivery subscription distributed on the West Coast. Comparable to SuperFd Direct on chef-prepared, health-positioned DTC delivery model.
• Territory Foods: Chef-prepared, performance- and health-oriented meal subscription delivered nationwide. Closest direct comparable to SuperFd Direct in DTC meal model, though Territory is DTC-only without the pro-sports catering leg.
• Fresh n Lean: National fresh, organic meal delivery subscription with macro/performance-oriented menus. Comparable to SuperFd Direct on freshness, organic sourcing, and fitness/performance consumer positioning.
• Eco-Caterers: Sustainable, locally-sourced catering company already listed as a SuperFd partner. Direct peer on the B2B catering side, both serving sustainability-minded institutional and corporate clients.
• Sunbasket: Organic, chef-designed meal kit and prepared meal service with national reach. Overlaps with SuperFd Direct on healthy/organic positioning and competes on subscription pricing and menu variety.

Emerging players

• Methodology (now Epicured): Chef-prepared, health- and performance-oriented meal subscription. Emerging competitor in the same DTC chef-prepared meal niche where SuperFd Direct operates.

Broad incumbents

• Levy Restaurants: Sports and entertainment venue hospitality incumbent (part of Compass Group) serving NFL, NBA, MLB, NHL, and MLS teams. Competes for team-catering contracts that anchor SuperFd's B2B business.
• Aramark: Large-scale food services and sports hospitality incumbent feeding most major US sports venues. A broad competitor for high-volume team and venue catering relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mysuperfd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperFd Performance Nutrition