What yellowbook.com does

Yellowbook.com is a web-based local business directory platform that connects US consumers searching for local services with small and medium-sized businesses across a horizontal range of industry categories. The platform is operated as a brand under Hibu Inc., a private digital marketing company headquartered in Mount Vernon, USA, and has been in continuous operation since 1985. Its product surface comprises four components delivered through a single web property: a Local Business Directory searchable by category and location, a People Search tool, Small Business Profiles organized alphabetically (A-Z with numeric prefixes), and a Small Business Resources content hub spanning 19 industry categories including dental, home improvement, automotive, legal, finance, food and drink, computers and technology, fashion and lifestyle, and others.

The underlying technology is a conventional web-based directory platform. No proprietary features, APIs, SDKs, MCP integrations, mobile applications, or AI/ML modalities are disclosed in the source material. The platform's competitive assets are its accumulated listing database of US local businesses and its distribution channel via Hibu Inc.'s established SMB-focused digital marketing sales operation. Distribution to consumers is primarily driven by organic search visibility and top-of-funnel content marketing through the Small Business Resources blog.

Yellowbook.com's revenue model is subscription-based listing and advertising services sold to local SMBs through Hibu Inc.'s sales operation, gated behind an "Advertise With Us" flow on Hibu's site. Pricing is not publicly disclosed, no contract sizes are published, and no revenue or ARR figures are available. The platform targets two primary segments: local small and medium-sized businesses seeking visibility and advertising reach (the paying segment), and general consumers seeking local service providers (the free user segment). Yellowbook.com holds no disclosed patents, trademarks registrations, awards, regulatory actions, partnerships, or subsidiaries, and has no disclosed management team in the source data.

Name

yellowbook.com

Legal name

Hibu Inc.

Website

http://yellowbook.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Yellowbook.com is a web-based US local business directory operated as a brand under Hibu Inc., connecting consumers searching for local services with small and medium-sized businesses through searchable listings, people search, and SMB advertising.

Ownership category

akta.pro rank

Product category

Online Business Directory

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Local business directory
• People search
• Small business advertising
• Business listings
• Local search platform

Headquarters

HQ city

Mount Vernon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Business Directory Listings and Advertising: Yellowbook.com generates revenue by enabling local businesses to create profiles and advertise on the platform. Businesses can list their services across various categories including dental, pets, home improvement, travel, legal, automotive, and more. The advertising and listing services are managed through Hibu Inc, the parent company.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Yellowbook.com operates an online local business directory that connects consumers with nearby businesses and service providers through a searchable A-Z listing database. The platform also provides a People Search tool, Small Business Profiles with addresses and contact information, and a content hub of small business resources spanning categories such as dental, home improvement, travel, legal, automotive, finance, and more. Business advertising and listing services are managed through parent company Hibu Inc.

Product overview

Yellowbook.com is a local business directory platform that connects consumers with local businesses through an online searchable database. The platform operates as a single unified product comprising four main components: the core Local Business Directory for discovering businesses, a People Search tool for finding individuals, Small Business Profiles offering detailed business information organized alphabetically, and a Small Business Resources content hub providing educational articles across 18 industry categories. The service is owned and operated by Hibu Inc., and primarily serves consumers looking for local services and small business owners seeking to reach customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Business Directory Comprehensive online directory connecting consumers with local businesses across categories including home services, automotive, legal, food and drink, and more. Provides searchable listings with addresses and contact information.
• People Search People search tool allowing users to find individuals by name, location, or other identifying information.
• Small Business Profiles Searchable database of small business listings providing detailed profiles for businesses organized alphabetically starting with numbers and letters A-Z, including addresses and contact details.
• Small Business Resources Educational content hub providing articles, guides, and resources for small business owners across 19 industry categories including dental, pets, home improvement, travel, legal, automotive, business, computers and technology, finance, food and drink, health and fitness, insurance, family and home, recreation and sports, education and reference, and fashion and lifestyle.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Direct peers

• Yelp: Yelp is a leading consumer-facing local business directory and review platform with similar SMB advertising monetization. It directly competes with Yellowbook.com for local search traffic and advertiser spend.
• Thumbtack: Thumbtack is a marketplace connecting consumers with local professionals across many of the same verticals Yellowbook.com covers (home, legal, events, etc.), monetizing via SMB lead fees.
• DexKnows: DexKnows is a long-standing online yellow-pages-style directory operated by Thryv, competing head-to-head with Yellowbook.com for SMB listings and local consumer search.
• Superpages: Superpages is an online directory of local businesses with SMB advertising — a legacy directory peer in the same category as Yellowbook.com with comparable listing/search UX.
• Angi (Angie's List): Angi is a directory/marketplace focused on home and local services, monetizing through advertiser/lead-gen relationships with SMBs — directly comparable to Yellowbook.com's listing model in the home services category.
• Citysearch: Citysearch is an online local directory originally focused on restaurants and nightlife, now expanded to general local services — a long-standing peer in the local business directory space.
• Better Business Bureau: BBB operates a national business directory and accreditation platform, monetizing via membership fees from SMBs — overlapping with Yellowbook.com's SMB advertiser model and trust/rating value proposition.

Broad incumbents

• Bing Places: Microsoft's Bing Places lets SMBs manage listings shown across Bing search and Maps. It is a broader-incumbent alternative to Yellowbook.com for SMB local visibility.
• Apple Maps Connect: Apple's free business listing platform surfaces SMBs inside Apple Maps, capturing local discovery on iOS devices and competing with Yellowbook.com for SMB profile presence.
• Google Business Profile: Google's free business listing product powers Maps and Search local results. It competes for the same SMB eyeballs and advertiser demand as Yellowbook.com, but as part of a much broader Google ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/yellowbook
• Facebookfacebook.com/yellowbookfanpage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yellowbook.com