Directory of Major Malls

What Directory of Major Malls does

Directory of Major Malls, Inc. (DMM), operating as ShoppingCenters.com, is a privately-held retail intelligence company founded in the late 1970s and headquartered in Nyack, New York. The company maintains a proprietary, manually verified database of more than 17,557 major shopping centers and 367,938 tenant locations across the United States and Canada, representing approximately 4.37 billion square feet of gross leasable area and 109,000 distinct retail brands. Its core technology stack combines 660+ Front-Facing NAICS codes, retail-specific polygon geofences, proprietary 70% trade area polygons at Zip+4 and Census Block Group precision, and quarterly mobile observation refreshes integrated with third-party demographic and segmentation partners (Azira, Spatial.ai, Synergos Pop-Stats, Claritas PRIZM, BI Spatial).

DMM monetizes this asset through four annual subscription tiers (Classic $949, Enhanced $1,949, Premium $2,999), with regional Census-area variants and group/multi-user pricing; custom data licensing for third-party GIS, sales prospecting, and market research; an Esri ArcGIS feature service via ArcGIS Marketplace with four tiered offerings; one-off contact file and mailing list purchases; and bespoke analytics/consulting engagements. Distribution is multi-channel: direct online subscription at ShoppingCenters.com, enterprise sales via phone and contact forms, the Esri ArcGIS Marketplace, and a reseller partner network including BI Spatial and Spatial.ai.

The customer base spans retail chains, franchises, independents, leasing brokers, shopping center owners/developers/managers, REITs, investment banks, hedge funds, private equity, grocery and QSR site selection teams, design/construction firms, government economic development agencies, and media organizations (WSJ, NYT, Bloomberg, Fortune, Forbes). DMM does not disclose revenue, has no external funding events, and operates with 11-50 employees, indicating a capital-efficient, founder/management-owned niche data franchise with a 47-year operating history and deep category authority in North American retail real estate intelligence.

Name

Directory of Major Malls

Legal name

Directory of Major Malls, Inc.

Website

https://shoppingcenters.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Directory of Major Malls (ShoppingCenters.com) is a privately-held retail intelligence platform providing subscription-based, manually verified data on 17,500+ US and Canadian shopping centers and 367,000+ tenant locations to retailers, brokers, REITs, banks, and private equity for site selection and investment analysis.

Ownership category

akta.pro rank

Headquarters

HQ city

Nyack

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Online Subscription Access: Four tiers of annual subscriptions (Classic $949, Enhanced $1,949, Premium $2,999) providing online access to shopping center database. Billed annually per named user with view limits. Regional subscription options available.
2. Custom Data Licensing: License custom databases, reports, and lists for integration into third-party GIS/mapping, sales prospecting, market research, and custom analysis. Includes geocodes, demographics, mobile metrics, segmentation data, tenant data, historical data.
3. Esri ArcGIS Feature Service: DMM data available as feature service on Esri ArcGIS platform with multiple tiers (Planner, Analyst, Growth Strategist, Data Engineer). Licensed through Esri ArcGIS marketplace.
4. Property Contact Files/Mailing Lists: One-off purchase of property contact files and mailing lists specific to customer needs, including Owner/Developer, Leasing Agent, Marketing Director, Property Manager contacts.
5. Consultative and Analytics Services: Custom analytics and consulting services tailored to specific project needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Directory of Major Malls (DMM) operates ShoppingCenters.com, a subscription-based retail intelligence platform providing comprehensive database access to major shopping centers and tenant locations across the US and Canada. The platform delivers shopping center details, tenant lists, anchor store metrics, geocodes, retail polygon geofences, mobile visitor observations, demographics, consumer segmentation, and trade area analytics. Offerings are delivered via online subscription tiers, custom data licensing, Esri ArcGIS feature service integration, and a free industry newsletter.

Product overview

Directory of Major Malls (DMM) / ShoppingCenters.com is a retail intelligence platform providing comprehensive shopping center and tenant data for the US and Canada. The core product is Online Access—a subscription-based web platform offering 24/7 access to 17,583+ major shopping centers and 367,862+ tenant locations. The platform is supplemented by Custom Data Products (data licensing for third-party GIS/analytic integration), DMM on ESRI ArcGIS (feature service on ArcGIS Marketplace with four tier options), DMM Shopping Center Polygons (geofences for mobile/demographic integration), and DMM e-News (free monthly newsletter). Data enhancements include mobile visitor observations, PRIZM® Segmentation, PersonaLive© consumer segmentation, Synergos Pop-Stats® demographics, and NAICS code classification. The platform serves retail planning, broker analytics, investment banking, site selection, and prospecting use cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Access (DMM Subscription Platform) 24/7 web-based subscription platform providing searchable access to 17,557+ shopping centers and 367,938+ tenant locations across US and Canada. Sold in tiered annual subscriptions: Classic ($949/yr), Enhanced ($1,949/yr), and Premium ($2,999/yr), with regional options by US Census region or Canada. Includes tenant lists, anchor store status, demographics, mobile visitor observations, consumer segmentation, trade area maps, and contact exports.
• DMM on Esri ArcGIS Feature service integration of DMM shopping center and tenant data with Esri ArcGIS. Four licensing tiers: Planner (Enhanced), Analyst (Premium), Growth Strategist (Mobile), and Data Engineer (Custom). Provides analytics, segmentation, cross-shopping data, retail metrics, and trade area polygons for use within ArcGIS Pro and related applications.
• Custom Data Products & Trade Area Analytics Custom-licensed datasets of DMM shopping center, tenant, demographics, segmentation, and trade area polygon data, including manually verified geocodes, NAICS code appends, anchor store metrics, PersonaLive segmentation, and Synergos Pop-Stats demographics. Sold for third-party GIS integration, sales prospecting, market research, and custom analytics projects.
• DMM Shopping Center Polygons (Retail Boundaries) 17,300+ shopping center polygon geofences covering buildings, parking lots, and outparcels across the US and Canada. Available as two datasets: legacy (175k+ sqft GLA) and small shopping centers (75k-175k sqft). Purpose-built for retail environment integration with mobile observation data, demographics, and traffic analytics platforms.
• Consultative and Analytics Services Custom analytics and consulting engagements tailored to specific project needs involving DMM shopping center data, trade area analysis, demographics, segmentation, and mobile metrics. Sold on a project basis to enterprise clients.
• Property Contact Files and Mailing Lists One-off purchase of property contact files and mailing lists including Owner/Developer, Leasing Agent, Marketing Director, and Property Manager contacts across the DMM shopping center database. Sold as discrete, customer-specific lists.

Quantifiable outcome

• 17,557+ shopping centers tracked across US & Canada with 4.37 billion sq ft of GLA
• +4 more outcomes

Named customers25 records

Segments10 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Spatial.ai (PersonaLive)coreTechnology or Integration · 12 November 2025Partnership to integrate PersonaLive consumer segmentation across 17,300+ US shopping centers. Enables property owners and retailers to make data-driven decisions about tenant mix, site selection, and targeted marketing based on detailed visitor insights and lifestyle behaviors.
• ICSCminorGTM or Marketing Partner · 26 October 2023International Council of Shopping Centers membership. Co-presented webinar on catering to diverse consumer preferences and influence on site selection, brand affinity and cross-shopping analysis (October 2023).
• BisnowminorGTM or Marketing Partner · 20 June 2023Participated in Bisnow webinar on 'Reinventing the Future of Shopping Centers' with Near mobile data intelligence (June 2023).
• Azira (formerly Near Intelligence Inc)coreTechnology or Integration · 21 April 2022Azira provides mobile device analytics data integrated with DMM polygons for visitor traffic insights. DMM uses Azira mobile metrics via analysis by BI Spatial. Enables precise people movement data for shopping center analysis.
• EsricoreTechnology or IntegrationDMM data available as feature service on Esri ArcGIS platform. Multiple licensing tiers: Planner, Analyst, Growth Strategist, Data Engineer. Integrated through ArcGIS Marketplace for geospatial analytics, segmentation, cross-shopping data, retail metrics, and trade area polygons. Bronze partner status in Esri partner network.
• Synergos Technologies (Pop-Stats)coreTechnology or IntegrationSynergos Pop-Stats enhanced demographics integrated into DMM trade area analysis for 17,400+ US shopping centers. Provides highly accurate, current demographic and economic insights including ethnicity, housing, population, income, gender, age, education data.
• BI SpatialcoreTechnology or IntegrationBI Spatial provides proprietary trade area methodology delivering 70% customer capture geographic representation. Also provides Azira mobile data analysis, spatial analytics, and integrated demographic datasets for DMM platform.
• Near, Inc.coreTechnology or IntegrationNear provides mobile traffic insights and people movement data. DMM integrates Near's data through retail polygon geofences for daily extraction and processing of mobile observation counts on quarterly and annual basis.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Placer.ai: Direct peer providing location analytics, foot traffic data, and demographic insights for retail real estate and shopping centers using proprietary mobile panel data. Both companies sell subscription access to trade area intelligence, site selection analytics, and tenant performance benchmarking for retailers, brokers, and investors.
• Buxton: Specialist in retail site selection analytics, customer profiling, and trade area intelligence used by retailers, restaurants, and developers. Comparable to DMM in serving retailers and brokers with location decision support but with different core methodology (demographic/psychographic modeling) and broader retail verticals beyond shopping centers.

Broad incumbents

• CoStar Group: Dominant commercial real estate data and analytics provider (LoopNet, Apartments.com) serving brokers, lenders, and investors across asset classes. Overlaps with DMM in shopping center and retail tenant data while operating across office, multifamily, and hospitality, with substantially greater scale and engineering resources.
• Nielsen (Trade Dimensions / Retail Location Intelligence): Major retail intelligence provider with historical strength in retail measurement, Trade Dimensions chain data, and shopping center analytics (e.g., 'Brick by Brick' report cited DMM). Overlaps in providing retail tenant and shopping center information to brand manufacturers, brokers, and investors.
• Esri: Dominant enterprise GIS platform on which DMM distributes its data as a feature service. While a partner (Bronze Partner status), Esri also enables competing third-party retail data publishers, making it a channel-adjacent incumbent that shapes DMM's go-to-market economics.
• Yardi Systems: Major commercial real estate software and data provider with shopping center and tenant analytics used by landlords and brokers. Competes indirectly with DMM by bundling retail intelligence into broader CRE property management and investment management platforms.
• Pitney Bowes (location and data services): Established location intelligence and mailing list provider that co-authored an earlier shopping center landscape whitepaper with DMM. Overlaps in geographic, demographic, and mailing list data that competes with DMM's mailing list and contact file offerings.

Emerging players

• Spatial.ai: Direct partner providing PersonaLive consumer segmentation that DMM resells to retailers and property owners. Comparable to DMM in delivering lifestyle/segmentation overlays to retail real estate workflows, but as an upstream data supplier rather than a competing shopping center database.
• Azira (formerly Near Intelligence): Mobile location data analytics provider supplying DMM's underlying mobile visitor metrics. Overlaps as an emerging supplier of foot traffic and cross-shopping insights into the same retailer and broker customer base, with the ability to package and resell these products independently.

Others

• ICSC (International Council of Shopping Centers): Global trade association for the shopping center industry of which DMM is a member and active participant (joint webinars, research). Functions as a complementary ecosystem participant rather than a direct competitor, but accesses and amplifies overlapping membership across landlords, brokers, and retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Dir_Major_Malls
• Facebookfacebook.com/DirMajorMalls

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Directory of Major Malls