Termatrac
Termatrac designs and manufactures non-invasive termite and pest detection devices for pest control professionals and building inspectors. Its third-generation iTraker product line combines patented radar, thermal imaging, moisture, and temperature sensors with cloud-based mobile reporting, sold globally across nine countries.
- Company typePrivate
- Founded1990
- HeadquartersOrmeau, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Termatrac does
Termatrac Pty Ltd is an Australian private company founded in 1990 that designs and manufactures non-invasive termite and pest detection devices for the pest control and building inspection industries. The company operates from its head office in Meadowbrook, Queensland, with a US subsidiary (Termatrac LLC) in Gainesville, Georgia, and a global distribution and service network spanning nine countries including Australia, the United States, Taiwan, the Philippines, Spain, Portugal, the UAE, China, Hong Kong, and LATAM.
The company's core technology combines proprietary radar-based motion sensing — originally patented in 1997 — with thermal imaging, moisture detection, and temperature sensing in integrated handheld devices. Its current third-generation product line consists of the iTraker PRO (thermal imaging, radar motion, dual moisture sensors, temperature probe, and borescope) and the iTraker BASE (radar, moisture, and temperature sensors). Both devices pair via Bluetooth with the iTraker mobile app on iOS (distributed via Apple TestFlight) and Android (Google Play), feeding cloud-based inspection reports. Termatrac's earlier T3i device, launched in 2010, was listed in Australian Standards AS 3660.2.2017 as a specialist pest detection tool and won the 1999 Australian Design Award; it is now being phased out, with calibration services ending June 30, 2026.
Termatrac generates revenue through one-time hardware sales (devices and accessories including borescope, monopod, holster, carry pouch, lanyard, and magnetic stand), recurring annual calibration services, and professional training and certification programs that build a network of Termatrac Certified Technicians. Go-to-market combines direct sales via the website and phone, a network of authorized distributors and regional agents, and a presence at industry conferences including PestWorld, PESTICON, and PESTECH. Pricing is quote-based and not publicly disclosed, with payments accepted via PayPal, Square, and Stripe. The company employs 11–50 staff, is privately held with no disclosed funding rounds, and operates as Termatrac Pty Ltd (ACN 625 513 573) in Australia.
Termatrac firmographics
Firmographics- Name
- Termatrac
- Legal name
- Termatrac Pty Ltd
- Website
- https://termatrac.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Termatrac designs and manufactures non-invasive termite and pest detection devices for pest control professionals and building inspectors. Its third-generation iTraker product line combines patented radar, thermal imaging, moisture, and temperature sensors with cloud-based mobile reporting, sold globally across nine countries.
- Ownership category
- akta.pro rank
Termatrac industry classification
Industry- Product category
- Pest Detection Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Termite Control Products (CRAJAHAG)
- akta.pro secondary industry
- Annual/Preventive Termite Inspections & Monitoring Plans (HSAMABAB)
Keywords
Where Termatrac is headquartered
LocationHeadquarters
- HQ city
- Ormeau
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Termatrac business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hardware Device Sales: Sale of iTraker PRO and iTraker BASE detection devices along with accessories including borescope, monopod, holster, carry pouch, lanyard, and stand
- Calibration Services: Annual calibration services to ensure consistent accuracy and verify electronic components are functioning per test and measurement standards. Includes functional checks, firmware upgrades, sensor calibration, and quality assurance inspection
- Training and Certification: Certification webinars, workshops, and in-person training programs in Australia and USA for pest control professionals to become Termatrac Certified Technicians
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | iTraker PRO - Advanced detection device with full sensor suite |
| One time/ perpetual license | Pay-as-you-go | iTraker BASE - Core detection device with essential sensors |
| Unit Pricing | Annual | Calibration Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Termatrac product offering
Product offeringCore offering
Termatrac designs, manufactures, and sells non-invasive termite and pest detection devices, primarily the iTraker PRO and iTraker BASE, which combine proprietary radar motion sensing, thermal imaging, moisture detection, and temperature sensors in a single handheld unit that pairs via Bluetooth with a mobile app for cloud-based reporting. The company also provides branded accessories (borescope, monopod, holster, carry pouch, lanyard, stand), an annual calibration service, and a certified technician training and certification program for pest control professionals and building inspectors.
Product overview
Termatrac specializes in non-invasive pest detection devices for the pest control and building industries. The core product portfolio centers on the iTraker platform, available in two models: iTraker PRO (advanced version with thermal imaging camera, enhanced radar, moisture, and temperature sensors) and iTraker BASE (core platform with radar, moisture, and temperature sensors). Both devices connect to mobile apps for data capture and cloud-based reporting. The product ecosystem includes accessories (borescope, monopod, holster, carry pouch, lanyard, stand), calibration services, and training certification programs. The company was founded in 1990 and launched its third-generation iTraker in 2024, succeeding the T3i (2010) and T1R (1999) product lines.
Differentiator
Problem solved
Functional benefit
Brands
- iTraker PRO: Advanced pest detection device with thermal imaging camera, radar motion sensor, moisture relative and direct sensors, and temperature sensor for high-precision inspections.
- iTraker BASE
Products and services
- iTraker PRO Advanced handheld pest detection device for high-precision inspections. Features thermal imaging camera, radar motion sensor, moisture relative and direct sensors, temperature sensor, customer portal access, and online training support. Designed for pest control professionals, building inspectors, and property managers.
- iTraker BASE Core pest detection platform with radar motion sensor, moisture sensor, and temperature sensor for pest control professionals and building inspectors. Provides real-time data tracking, reporting, and customizable workflows via the iTraker mobile app.
- Borescope Inspection probe with two-way 180-degree steering detection function for accessing small spaces. Transmits vivid, clear, all-round videos through the cable to display on screen.
- Monopod Lightweight extendable four-section pole monopod with quick release bracket. Built by hard-anodized aluminum, extends 1.35m, weighs 250g. Provides stability for more accurate radar data with less climbing and bending.
- Holster Durable belt holster for securely carrying the iTraker device with quick access and reliable protection during inspections.
- Carry Pouch Protective case with durable exterior hard EVA protecting from bumps and drops, soft interior lining protecting from scratches and scuffs. Features internal mesh pocket for cables and stand. Dimensions 20cm x 12cm x 7cm.
- Lanyard Light and comfortable round cord fabric lanyard designed for fall restraint. Strong and reliable for keeping iTraker device safe while working at heights.
- Stand Magnetic attachment providing support by securely holding the iTraker device in an upright position. Magnets are strong enough to keep device in place but easily detachable when necessary.
- Calibration Service Annual calibration service ensuring consistent accuracy and verifying electronic components function per test and measurement standards. Includes full functional check, inspection, repairs, firmware upgrade, and calibration certificate issuance.
- iTraker Training and Certification Comprehensive training and certification program for pest control professionals and building inspectors. Includes online certification webinars, workshops, and in-person training sessions in Australia and USA. Participants become Termatrac Certified Technicians qualified to fully utilize the iTraker device capabilities.
Quantifiable outcome
- Moisture detection up to 40mm depth with omni-directional technology
- +1 more outcomes
Companies that use Termatrac
Customer profileSegments2 records
Ideal customer profiles2 records
Termatrac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature7 records
Termatrac partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Agserv Pty LtdminorAustralian-based agent/distributor for Termatrac products in the Australian market.
- Globe Pest SolutionsminorAustralian-based agent/distributor for Termatrac products in the Australian market.
- Ecovar Trading LLCminorUnited Arab Emirates-based agent for Termatrac products in the Middle East region.
- Top China TechnologyminorChina-based agent for Termatrac products in the Chinese market.
- Ensystex Spain and PortugalminorAgent for Termatrac products covering Spain and Portugal markets.
- DianJiang Group LimitedminorHong Kong-based agent for Termatrac products in the Hong Kong market.
- TermitestminorAgent for Termatrac products covering the LATAM (Latin America) region.
- Termatrac LLCcoreAuthorized service depot and partner for Termatrac in Georgia, USA. Serves as the company's regional headquarters and service center in the United States.
- Chungs Hsi Chemical PlantminorAuthorized service depot in Taiwan providing calibration and support services for Termatrac products in the region.
- Leads Environmental Health Products CorpminorAuthorized service depot in the Philippines providing calibration and support services for Termatrac products.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Termatrac competitors and assessment
Company assessmentDirect peers
- Protimeter (Amphenol Advanced Sensors): Protimeter manufactures moisture meters and building inspection instruments used by pest control professionals and building inspectors—the same primary customer base as Termatrac. Their moisture detection products directly overlap with Termatrac's Moisture Direct/Relative Sensors, making them the closest comparable in the building inspection diagnostics niche.
- Tramex: Tramex specializes in moisture meters and building inspection tools for professional inspectors, restoration contractors, and pest control operators. Their handheld non-invasive moisture detection products compete directly with Termatrac's moisture sensing capabilities within the same customer segments.
- Wagner Meters: Wagner Meters manufactures moisture measurement and inspection instruments for building, flooring, and pest control professionals. Their focus on professional-grade inspection tools for similar end users positions them as a direct peer in moisture-based pest and building diagnostics.
- General Tools & Instruments: General Tools manufactures precision measurement instruments including moisture meters, thermal cameras, and borescopes used by building inspectors and pest professionals. Their multi-instrument product portfolio directly competes with Termatrac's integrated detection approach.
Broad incumbents
- FLIR Systems (Teledyne FLIR): FLIR is the dominant thermal imaging camera manufacturer across industrial, commercial, and professional inspection markets. While not pest-specific, FLIR's thermal imaging products are widely used by building inspectors and pest professionals, making it a broad incumbent that overlaps with the iTraker PRO's thermal camera capability.
- Extech Instruments (FLIR): Extech Instruments offers a broad range of handheld measurement tools including moisture meters, thermal imagers, and environmental sensors for HVAC and building inspection professionals. Their product breadth overlaps significantly with Termatrac's sensor suite.
- Ridgid (Emerson): Ridgid manufactures diagnostic inspection tools including borescopes and thermal imaging devices for plumbing, building, and inspection professionals. Their SeeSnake borescope and thermal product lines overlap with Termatrac's borescope accessory and thermal imaging capabilities.
- Klein Tools: Klein Tools offers inspection and measurement instruments used by electricians, building inspectors, and trades professionals. While focused on electrical work, their expanding inspection tool category overlaps with the building inspector customer base Termatrac serves.
- Bosch (Professional Tools): Bosch Professional Tools manufactures a broad portfolio of detection and measurement instruments (thermal cameras, detectors, moisture meters) for construction and inspection professionals. As a large incumbent, Bosch represents a competitive threat in adjacent detection categories.
Emerging players
- Seek Thermal: Seek Thermal produces compact and smartphone-attached thermal imaging cameras targeted at contractors, inspectors, and DIY users. Its accessible thermal products intersect with Termatrac's thermal anomaly detection feature and represent a potential lower-cost alternative for inspectors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Termatrac social profiles
Digital presenceTermatrac compliance and trust
Trust signalCompliance1 record
Termatrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Termatrac leadership team
Management profileNumber of profiles
Profiles1 record
Termatrac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Termatrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Termatrac
What does Termatrac do?
Termatrac designs, manufactures, and sells non-invasive termite and pest detection devices, primarily the iTraker PRO and iTraker BASE, which combine proprietary radar motion sensing, thermal imaging, moisture detection, and temperature sensors in a single handheld unit that pairs via Bluetooth with a mobile app for cloud-based reporting. The company also provides branded accessories (borescope, monopod, holster, carry pouch, lanyard, stand), an annual calibration service, and a certified technician training and certification program for pest control professionals and building inspectors.
Is Termatrac a public or private company?
Termatrac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Termatrac founded?
Termatrac was founded in 1990. It employs 11 to 50 people.
Where is Termatrac based?
Termatrac is headquartered in Ormeau, Australia, in the Oceania region.
How does Termatrac make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are calibration Services and training and Certification.
Who are Termatrac's main competitors?
Direct peers on record are Protimeter (Amphenol Advanced Sensors), Tramex, Wagner Meters and General Tools & Instruments. Broad incumbents are FLIR Systems (Teledyne FLIR), Extech Instruments (FLIR), Ridgid (Emerson), Klein Tools and Bosch (Professional Tools). Seek Thermal is listed as an emerging player.
Does Termatrac have an API?
No public API is recorded for Termatrac.
What industry is Termatrac in?
Termatrac's product category is Pest Detection Equipment. Its primary akta.pro industry code is CRAJAHAG, Termite Control Products, with a secondary code of HSAMABAB, Annual/Preventive Termite Inspections & Monitoring Plans. Its NAICS code is 3345 and its SIC code is 3823.