Smoove

What Smoove does

Smoove Ltd. is a UK-based PropTech firm headquartered in Thame, Oxfordshire, that builds and operates a multi-product digital platform for residential property transactions. The company, founded in 2003 and now part of Australia-listed PEXA Group, serves home movers, estate agents, mortgage brokers, conveyancers, and lenders through an integrated product suite: the core Smoove platform captures mover information; DigitalMove provides cloud-based case management with real-time tracking, digital signatures, secure messaging, and digital identity verification; eConveyancer is a comparison and instruction portal enabling intermediaries to select vetted panel solicitors and licensed conveyancers; Smoove Complete is a dedicated conveyancing offering for estate agents with upfront Land Registry checks and referral-fee economics; and Legal Eye delivers compliance, file review, and training services to law firms. The group's wholly-owned subsidiary Amity Law operates as Smoove's in-house property law firm.

The underlying technology is a cloud-based, multi-tenant digital property transaction platform supporting real-time case management, secure document handling, digital ID verification, and electronic signatures, with deeper integration to HM Land Registry and to Bank of England settlement rails via PEXA's 'PEXA Pay' offering. Smoove earns revenue primarily through transaction-based fees on conveyancing cases facilitated by its platforms, affiliate/referral fees shared with estate agents and intermediaries, and panel management services provided to lenders and financial institutions. Distribution is hybrid: direct self-serve web access for consumers; B2B2C referral through mortgage brokers, estate agents, and the conveyancer panel; and dedicated enterprise field-sales motion for estate agents via Smoove Complete. The group reports over 1 million home moving and refinancing transactions handled across its 20+ year operating history, with thousands of conveyancing firms on its panel and multiple-language coverage for diverse customer segments.

Name

Smoove

Legal name

Smoove Ltd.

Website

https://hellosmoove.com

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Smoove Ltd. is a UK PropTech firm that operates a multi-sided digital conveyancing platform connecting home movers, estate agents, mortgage brokers, conveyancers, and lenders; its products include DigitalMove, eConveyancer, Smoove Complete, Legal Eye, and Amity Law, and it is part of the PEXA Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Thame

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Conveyancing Transaction Fees: Smoove generates revenue through transaction fees associated with conveyancing services facilitated through its platforms. The company connects home movers with conveyancers and earns a referral or transaction fee for each completed property transaction.
2. Referral Fees from Estate Agents: Estate agents can earn referral fees on every conveyancing case they refer through Smoove Complete, creating a revenue-sharing model where Smoove receives the conveyancing services revenue and shares a portion with referring partners.
3. Panel Management Services: Smoove manages an extensive panel of solicitors and conveyancing firms, earning fees for panel management services provided to lenders and financial institutions who use the panel for their mortgage customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Smoove operates a multi-sided digital property transaction platform connecting home movers, estate agents, mortgage brokers, conveyancers and lenders. It sells its DigitalMove digital conveyancing platform with real-time case tracking, secure messaging, e-signatures and ID verification; the eConveyancer comparison tool used by intermediaries to instruct vetted solicitors; Legal Eye compliance and file-review services; and the Smoove Complete conveyancing solution distributed via estate agents with referral-fee revenue share.

Product overview

Smoove is a multi-platform solution for the home-moving ecosystem, comprising several integrated products: the core Smoove platform handles home mover engagement and property information capture; DigitalMove provides the digital conveyancing workflow with real-time tracking, secure messaging, and e-signatures; eConveyancer offers mortgage brokers a comparison and instruction portal for vetted conveyancers; Legal Eye delivers compliance and training services for law firms; Smoove Complete targets estate agents with a dedicated conveyancing solution; and Amity Law provides in-house property legal services. The products are designed to interoperate, enabling data flow and communication across buyers, sellers, estate agents, conveyancers, mortgage brokers, and lenders throughout the property transaction lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• DigitalMove: Digital conveyancing platform that provides a more consistent experience and improved security over traditional conveyancing, with real-time updates and digital document signing.
• eConveyancer
• Legal Eye
• ULS Connect
• Amity Law
• Smoove Complete

Products and services

• Smoove (Core Platform) Core online platform for UK home movers that streamlines property transactions by enabling clients to complete initial property information, track conveyancing cases, and communicate with all parties involved in the home-moving process.
• DigitalMove Digital conveyancing platform providing real-time case tracking, secure document handling, digital signatures, ID verification and automated notifications for home movers, conveyancers and intermediaries.
• eConveyancer Award-winning digital platform enabling mortgage brokers and intermediaries to compare and instruct vetted, approved, and regulated solicitors or licensed conveyancers for their clients, with transparent fixed-fee quotes and complete cost breakdowns.
• Legal Eye Compliance and risk management service providing file reviews, regulatory advice, accreditation support, and online/onsite training for law firms, legal service providers and lender clients.
• Smoove Complete Conveyancing solution for estate agents offering proactive upfront Land Registry checks, experienced conveyancers, speedy digital onboarding, and a referral-fee revenue opportunity per completed case.
• Amity Law Smoove's own specialised property law firm providing personalised conveyancing services through self-employed conveyancers.
• ULS Connect Login portal providing estate agents with access to ULS Connect services for property transactions and conveyancing workflows.

Quantifiable outcome

• 34% of property transactions fall through in the UK, with buyers losing approximately £2,000 on average - Smoove aims to reduce this through improved transparency and process management.
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Open Property Data Association (OPDA)coreStrategic or Co-development Partner · 1 January 2026Smoove participated in hackathons hosted by OPDA and DPMSG to test property data sharing across the home-moving process using the Smart Property Data Trust Framework sandbox. The initiative aims to address data fragmentation in UK property transactions by creating a shared, trusted data infrastructure.
• Digital Property Market Steering Group (DPMSG)coreStrategic or Co-development Partner · 1 January 2026Joint hackathon participation with OPDA to test property data sharing across platforms. The initiative was funded by a £742,700 government award and delivered by the Council for Licensed Conveyancers.
• Council for Licensed ConveyancerscoreImplementation/ SI/ Consulting Partner · 1 January 2026Delivered the government-funded Smart Property Data Trust Framework initiative. Smoove and other PropTech firms successfully demonstrated end-to-end data flows retrieving and integrating property pack data across platforms.
• PEXAcoreOthersSmoove is now part of PEXA, a leader in digital property transactions. PEXA's proven platform from Australia offers a fully digital, secure solution for property transactions including secure fund transfers via Bank of England integration ('PEXA Pay') and document lodgement with HM Land Registry.
• HM Land RegistrycoreTechnology or IntegrationThrough PEXA integration, Smoove enables document lodgement with HM Land Registry as part of the digital property transaction process.
• Bank of EnglandcoreTechnology or IntegrationThrough PEXA's 'PEXA Pay' solution, Smoove offers secure fund transfers via Bank of England integration for property transactions.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dye & Durham: Canadian legal technology platform that has built a UK practice through acquisitions (including Red Brick Solutions, tmGroup-overlap assets). Competes with Smoove in cloud-based conveyancing case management, lender panel tech, and property searches.
• SearchFlow: UK conveyancing search and due diligence provider (part of Landmark). Comparable to Smoove because it operates in the property search/order workflow that feeds into the DigitalMove conveyancing process.
• Landmark Information Group: Major UK provider of property data, environmental searches, and conveyancing workflow technology. Comparable because it serves the same property transaction workflow (searches, due diligence, risk data) that feeds into Smoove's conveyancing platform.

Emerging players

• Proclaim (Eclipse Legal Systems): UK legal case management software widely used by conveyancing practices. Comparable to Smoove's case management offering for law firms competing in the same conveyancing workflow tooling space.
• InfoTrack: Australia-based (parent InfoTrack Limited) electronic conveyancing and document ordering platform expanding into the UK. Comparable to Smoove's eConveyancer and DigitalMove via e-lodgement and integrated ordering for property lawyers.

Direct peers

• Sprift: UK property data and insights platform that participated alongside Smoove in the OPDA/DPMSG Smart Property Data Trust Framework hackathons. Comparable as a peer PropTech operating in UK property transaction data infrastructure.
• tmGroup: UK-based provider of conveyancing technology, case management, and property search/ordering platforms for law firms and lenders. Direct overlap with Smoove's DigitalMove and eConveyancer products serving the same conveyancing ecosystem.
• PEXA: PEXA is Smoove's parent company and the originating Australian digital property settlement platform. Comparable because it operates the same end-to-end digital conveyancing model (e-signatures, settlement, e-lodgement) that Smoove is integrating into the UK through the acquisition.
• ViewMyChain: UK real-time property transaction tracking platform for home movers, estate agents, and conveyancers. Directly comparable to Smoove's DigitalMove portal on case tracking and stakeholder transparency functionality.

Others

• Property Deals Insight: UK property market intelligence and transaction data provider that collaborated with Smoove in the OPDA Smart Property Data Trust Framework pilot. Comparable as a PropTech ecosystem participant targeting data-driven improvements to UK property transactions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/smooveplc
• YouTubeyoutube.com/channel/UCfwjX5Ih-wg0MiVHR35-M4w
• Facebookfacebook.com/smooveplc
• LinkedInlinkedin.com/company/smoovemove

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smoove