Ecom Nation
Ecom Nation is an Adelaide-based retail marketing agency serving Australian DTC e-commerce brands. It delivers integrated services across strategy, creative, performance marketing (Meta, Google, TikTok), and CRM/loyalty programs (Klaviyo, Okendo), with a client base concentrated in fashion, beauty, and lifestyle.
- Company typePrivate
- Founded2021
- HeadquartersAdelaide, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ecom Nation does
Ecom Nation is an Adelaide, Australia-based retail marketing agency founded in 2021 that serves direct-to-consumer (DTC) e-commerce brands, with a portfolio concentrated in fashion, beauty, skincare, fragrance, and lifestyle verticals. The firm offers four integrated services: Strategic Advisory (commercial audits and growth strategy), Creative Strategy (brand world and campaign creative), Performance Marketing (paid media management across Meta, Google, and TikTok), and CRM + Loyalty (customer retention programs on Klaviyo and Okendo). Client evidence includes Naked Tallow (scaled from $265K to $1.8M revenue with 7.1x blended ROAS), Cachia (18.49x ROAS, +320% email flow revenue), Who Is Elijah (7x ROAS, +39% AOV, +18% new customers in Black Friday), and Mask Co, alongside listed logos including Blackmilk, Budgy Smuggler, Maison De Saber, GeedUp, GiftBox, AlanaMaria, Oz Hair and Beauty, and ProudPoppy.
The business is a professional services agency — there is no proprietary software product. Underlying technology is a stack of third-party platforms: Meta, Google, and TikTok ad networks for paid acquisition; Shopify as the underlying e-commerce platform; Klaviyo for email/CRM automation; Okendo for reviews and loyalty; and ProfitPeak for analytics. The company does not publish an API, SDK, or app, and there is no disclosed AI/ML capability. Revenue is generated via custom retainer and project-based engagements sold through a sales-led, discovery-call-driven model; pricing is not publicly disclosed. Distribution is direct to mid-market and enterprise DTC brands, primarily in Australia/Oceania. The firm is privately held and bootstrapped, with no institutional funding, M&A history, or parent company disclosed in the data, and was co-founded by Andrew Sabatino (co-founder and director). Industry recognition includes NORA awards in 2022 and 2023, VAROS Q3 2023, the 2023 Retail Marketing Agency of the Year, and the 2024 Marketing Agency Partner of the Year. Headcount is reported as 1–10 employees, consistent with a lean, senior-led delivery model.
Ecom Nation firmographics
Firmographics- Name
- Ecom Nation
- Legal name
- Ecom Nation
- Website
- https://ecomnation.com.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ecom Nation is an Adelaide-based retail marketing agency serving Australian DTC e-commerce brands. It delivers integrated services across strategy, creative, performance marketing (Meta, Google, TikTok), and CRM/loyalty programs (Klaviyo, Okendo), with a client base concentrated in fashion, beauty, and lifestyle.
- Ownership category
- akta.pro rank
Where Ecom Nation is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ecom Nation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Services (Strategic Advisory, Creative, Performance): Ecom Nation generates revenue through professional services engagements including strategic advisory, creative strategy, and performance marketing. Services are delivered by senior team members and priced through discovery call consultations. The agency offers Performance Marketing (Meta, Google, TikTok), CRM & Loyalty programs (Klaviyo, Okendo), and Creative Strategy services. Revenue is likely retainer or project-based, with emphasis on client growth alignment ('When you grow, we grow').
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Custom agency retainer and project-based engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Ecom Nation product offering
Product offeringCore offering
Ecom Nation is a retail marketing agency that delivers integrated growth services for direct-to-consumer e-commerce brands. Its offering bundles four service lines: Strategic Advisory (commercial audit and growth strategy), Creative Strategy (brand, content, and campaign development), Performance Marketing (paid media management across Meta, Google, and TikTok), and CRM + Loyalty (Klaviyo and Okendo-based retention programs). Services are delivered by senior strategists rather than junior account managers.
Product overview
Ecom Nation is a retail marketing agency offering a suite of integrated services rather than a standalone software product. Its core offerings include Strategic Advisory, Creative Strategy, Performance Marketing (across Meta, Google, and TikTok), and CRM + Loyalty services (built on Klaviyo and Okendo). These services work together as a full-funnel growth system: strategic advisory sets the direction, creative strategy produces brand assets and campaigns, performance marketing drives paid customer acquisition, and CRM + Loyalty programs retain customers and maximize LTV. The agency specializes in serving DTC (direct-to-consumer) e-commerce brands.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 7.1x blended ROAS with $15.99 new customer CAC for skincare brand scaling from $265K to $1.8M revenue
- +2 more outcomes
Companies that use Ecom Nation
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Ecom Nation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Ecom Nation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- MetacoreMeta is listed as a partner on the Ecom Nation website. Ecom Nation runs performance marketing campaigns across Meta's advertising platforms (Facebook, Instagram) for client brands, leveraging Meta's ad targeting, measurement, and optimization capabilities.
- GooglecoreGoogle is listed as a partner on the Ecom Nation website. Ecom Nation runs performance marketing campaigns across Google Ads (Search, Display, YouTube) for client brands, leveraging Google's advertising and measurement platforms.
- ShopifycoreShopify is listed as a partner on the Ecom Nation website. Ecom Nation works with Shopify-powered e-commerce brands, providing integration with Shopify's platform for tracking, attribution, and store analytics.
- KlaviyocoreKlaviyo is listed as a partner on the Ecom Nation website. Ecom Nation builds and manages CRM and email marketing programs for clients using Klaviyo, including automated flows for welcome, browse abandon, cart abandon, post-purchase, and win-back sequences.
- OkendocoreOkendo is listed as a partner on the Ecom Nation website. Ecom Nation leverages Okendo for customer reviews and loyalty programs, building retention infrastructure for e-commerce brands.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Ecom Nation competitors and assessment
Company assessmentBroad incumbents
- Hawke Media: Larger US full-service DTC marketing agency offering performance, creative, CRM and retention services; overlapping in service mix with Ecom Nation but operating at much greater scale across multiple verticals.
Direct peers
- Common Thread Collective: US-based DTC e-commerce growth agency specializing in paid media and retention for Shopify brands; operates the same senior-strategist-on-account model targeting similar mid-market DTC clients.
- Relabs: Australian Shopify Plus partner agency providing e-commerce strategy, design, and performance marketing for DTC brands, overlapping directly with Ecom Nation's full-funnel Shopify-centric service stack.
- Disruptive Advertising: Performance marketing agency focused on paid media and CRO for e-commerce brands; comparable in offering (paid-led e-commerce growth) to Ecom Nation's Performance Marketing + CRM stack.
- King Kong: Australian digital marketing agency serving SMB and e-commerce clients with performance-led services, directly competing with Ecom Nation for the same Australia-based DTC growth-stage brand segment.
- Social Garden: Melbourne-based performance marketing agency with a strong e-commerce and paid social focus; competes head-to-head with Ecom Nation for mid-market DTC brands across Australia.
Regional players
- The Working Party: Australian creative-led digital agency with paid media and brand work for retail and DTC clients; a regional competitor overlapping with Ecom Nation on creative strategy and paid social execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Ecom Nation social profiles
Digital presenceEcom Nation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecom Nation leadership team
Management profileNumber of profiles
Ecom Nation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecom Nation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecom Nation
What does Ecom Nation do?
Ecom Nation is a retail marketing agency that delivers integrated growth services for direct-to-consumer e-commerce brands. Its offering bundles four service lines: Strategic Advisory (commercial audit and growth strategy), Creative Strategy (brand, content, and campaign development), Performance Marketing (paid media management across Meta, Google, and TikTok), and CRM + Loyalty (Klaviyo and Okendo-based retention programs). Services are delivered by senior strategists rather than junior account managers.
Is Ecom Nation a public or private company?
Ecom Nation is a private company. It is currently operating.
When was Ecom Nation founded?
Ecom Nation was founded in 2021. It employs 1 to 10 people.
Where is Ecom Nation based?
Ecom Nation is headquartered in Adelaide, Australia, in the Oceania region.
How does Ecom Nation make money?
One revenue line is on record: marketing Services (Strategic Advisory, Creative, Performance).
Who are Ecom Nation's main competitors?
Hawke Media is listed as a broad incumbent. Direct peers are Common Thread Collective, Relabs, Disruptive Advertising, King Kong and Social Garden. The Working Party is listed as a regional player.
Does Ecom Nation have an API?
No public API is recorded for Ecom Nation.