WICO

What WICO does

WICO is a regional telecommunications sub-brand operating under Excom, a Spanish operator owned by Free Technologies Excom, S.L.U. The brand delivers fiber optic internet and mobile connectivity services to residential customers, with a stated focus on rural and semi-urban areas of Spain where Excom operates its own fiber network. Core technology is conventional fiber-to-the-premises delivery combined with mobile voice/data services and complementary WiMAX access, packaged into convergent Fibra+Móvil bundles with optional TV and additional mobile lines.

Excom groups WICO within a multi-brand portfolio of 18+ regional ISPs (including Airconect, Cableoptic, Canarias, Conred, Dinfotec, Fion, Habland, Inalnet, Inpro, Madfibra, Proxym, Telecable, Telewifi, Telmi, Totcable, Triunfotel, and Winet), all accessed through a single platform with shared telesales numbers, a unified Área Cliente portal, and consolidated social media presence. Communications such as 'Integracion Excom | Wico' and 'Excom TFP44 WICO' indicate WICO has been folded into the Excom master brand, with marketing, distribution, and back-office functions operating under the centralized Excom platform rather than independently.

Revenue mechanics follow a standard subscription ISP model: monthly recurring fees on bundled plans (e.g., Fibra 600Mb + 150GB móvil at 22 EUR/month, additional lines at 6-11 EUR/month), 12-month commitment contracts, optional installation fees, and promotional subscriber acquisition via sweepstakes and hardware giveaways (TV Xiaomi, JBL headphones, Nintendo Switch, Xiaomi smartwatches). Customer segment is horizontal residential; ARPU is low and volumes are volume-driven across multiple regional markets.

Name

WICO

Legal name

Free Technologies Excom, S.L.U.

Website

https://grupowico.es

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

WICO is a regional sub-brand of Excom (Free Technologies Excom, S.L.U.) providing fiber optic internet and mobile telecommunications services to residential customers in rural and semi-urban areas of Spain.

Ownership category

akta.pro rank

Product category

Residential Telecommunications

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171), Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)

Keywords

• Fiber internet services
• Mobile connectivity
• Residential broadband
• Convergent telecommunications
• WiMAX coverage

Headquarters

HQ city

Córdoba

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Core offering

WICO is a residential-focused telecommunications sub-brand under Excom (Free Technologies Excom, S.L.U.) offering fiber optic internet (Fibra) and mobile (Móvil) services, including convergent fiber + mobile packages with features such as unused GB accumulation, additional mobile lines, and bundled television. The brand serves customers primarily in rural and semi-urban areas of Spain where Excom operates its own fiber network.

Product overview

WICO is a sub-brand of Excom, a Spanish telecommunications operator. Excom operates as a platform-plus-modules architecture offering fiber optic internet (Fibra), mobile services (Móvil), and television (TV) across multiple regional sub-brands including Wico. The company focuses on serving rural and semi-urban areas of Spain with its own fiber network. Wico represents one of the local/regional brand presences within the Excom group, providing internet and mobile packages with features like GB accumulation, additional lines, and bundled TV services.

Differentiator

Problem solved

Functional benefit

Products and services

• Wico Internet y Móvil (Fiber + Mobile convergent packages) Bundled residential fiber internet (e.g., 600 Mb or 1 Gb) and mobile service (e.g., 150 GB or unlimited) offered as a single subscription contract under the WICO sub-brand, with 12-month commitment, free activation, and optional additional household lines and TV add-on.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves7 records

Expansion highlights4 records

Direct peers

• Avatel Telecom: Spanish regional fiber and mobile operator focused on rural and underserved geographies, with a similar multi-brand, own-fiber strategy to Excom/Wico. Directly comparable in target market, product mix (fiber + móvil + convergent bundles), and competitive positioning against the national incumbents.
• Finetwork: Spanish low-cost convergent fiber + mobile operator serving residential customers with heavy promotional activity and bundled offers. Comparable to Wico in product structure (fibra + móvil bundles), price-tier positioning, and acquisition-led growth model.
• Digi Spain: Aggressive Spanish challenger telco offering low-priced fiber and mobile bundles using a mix of own fiber and wholesale. Direct competitor in the same residential fiber + móvil market Wico targets, with much larger scale and pricing leverage.
• Adamo Telecom: Spanish fiber ISP specializing in rural and small-town deployments, often described as a 'rural fiber challenger.' Directly comparable to Wico/Excom in product (fiber + mobile bundles), customer segment (rural/semi-urban residential), and reliance on own-network rollouts.
• Aire Networks / Quantis: Regional Spanish telecom operator offering fiber and mobile services to residential and business customers, often in non-incumbent geographies. Comparable to Wico in scope (regional fiber + móvil), business model (own infrastructure + MVNO elements), and rural/semi-urban focus.

Broad incumbents

• Orange Spain: Major Spanish telecom operator with national fiber and mobile offerings including convergent bundles. Broad incumbent competing in the same residential segment as Wico, with greater scale, capex, and brand investment.
• Movistar (Telefónica): Largest Spanish telecom incumbent and the dominant fiber + mobile provider nationally. Indirect competitor to Wico via nationwide coverage, partner wholesale arrangements, and brand recognition that constrains pricing power for regional challengers like Wico.
• MásMóvil / Euskaltel Group: Spanish challenger-carrier group (MásMóvil, Euskaltel, R, Telecable) operating convergent fiber + mobile services, including several regional brands — conceptually the closest large-scale analogue of Excom's multi-brand rural/semi-urban strategy that includes Wico.
• O2 Spain: Spanish consumer brand of Telefónica/Movistar offering fiber and mobile convergent bundles. Broad incumbent competing head-to-head with Wico in overlapping geographies, but at significantly larger scale and with the parent Telefónica's network footprint.

Emerging players

• Lowi (Vodafone Spain MVNO): Low-cost Vodafone Spain MVNO/brand selling convergent fibra + móvil bundles to residential customers. Comparable to Wico on product structure and target segment, but operates as a digital-first reseller on Vodafone's network rather than own fiber.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/@Excom_ES
• Facebookfacebook.com/excom.es/?locale=es_ES
• LinkedInlinkedin.com/company/grupo-wico
• Instagraminstagram.com/excom_es
• TikToktiktok.com/@excom__es
• Xx.com/grupowico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WICO