Neis Insurance Agency

Name

Neis Insurance Agency

Legal name

Neis Insurance Agency, Inc.

Website

https://neisinsurance.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Independent Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Small Group Health Insurance (2–50/100) (FSAIAFAD), Personal Auto Insurance (FSAJAMAA)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial insurance brokerage
• Multi-carrier insurance broker
• Medicare supplement plans

Headquarters

HQ city

Crystal Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, Neis Insurance generates revenue primarily through commissions paid by insurance carriers for policies sold and renewed. Agents earn commission on new policies and renewal commissions on existing policies. The agency has access to 1,000+ carriers, enabling them to place coverage across personal, commercial, and health insurance lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Neis Insurance Agency is an independent, multi-carrier insurance brokerage that sells personal lines (homeowners, auto, health, life, Medicare), commercial lines (general liability, commercial property, workers' compensation, commercial auto, professional liability, group health), and specialty coverage (nonprofit, manufacturing, excess and surplus, high-value homes) through its access to 1,000+ insurance carriers. The agency generates revenue via commissions on policies placed and renewed across all 50 U.S. states from offices in Crystal Lake and Chicago.

Product overview

Neis Insurance Agency is an independent insurance agency offering a comprehensive portfolio of insurance products through access to 1,000+ carrier relationships. The core offering includes personal insurance lines (Homeowners, Auto, Health & Life, Medicare Supplements, Medicare Advantage Plans, Medicare Part D) and commercial insurance lines (Commercial Fleet & Auto, Commercial Property, General Liability, Professional Liability, Group Health, Workers' Compensation). The agency operates as a multi-carrier brokerage model, leveraging its network to provide customized and specialized insurance solutions rather than a single-carrier approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance

Quantifiable outcome

• 93% client retention rate over the past ten years
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Auto-Owners InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto, home, business, life, and mortgage/bill coverage insurance products. Auto-Owners Insurance offers claims, customer service, and billing contact information through Neis Insurance website.
• BlueCross BlueShieldcoreChannel Partner/ Reseller/ DistributorHealth insurance carrier partner offering member payment options and billing information through Neis Insurance website.
• ChubbcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and business insurance products with online billing and claims access.
• Cincinnati Insurance CompanycoreChannel Partner/ Reseller/ DistributorLong-standing carrier partner. Cincinnati Insurance Company won IMCA Showcase awards in 2015 for their 'The Truth' campaign. Neis Insurance Agency is proud to represent such an accredited company.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorCarrier partner with 12-year relationship milestone. Neis Insurance celebrates 12 years of partnership with Progressive Insurance.
• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorCarrier partner celebrating 31 years of outstanding service and achievement with Safeco.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering individual and business claims and billing services through Neis Insurance.
• NationwidecoreChannel Partner/ Reseller/ DistributorNational insurance carrier partner providing insurance and claims services through Neis Insurance.
• The HartfordcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing claims access and account services through Neis Insurance.
• MetLifecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner mentioned in customer testimonials as providing coverage. MetLife's preferred partner process with trusted contractors used for repairs.
• HumanacoreChannel Partner/ Reseller/ DistributorHealth insurance carrier partner offering Medicare, dental/vision, and employer-based insurance products.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lockton Companies: Largest privately held independent insurance brokerage worldwide, focused primarily on commercial and specialty lines. Comparable independent-broker model with broader commercial and risk-management capabilities than Neis.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering retail and wholesale brokerage, benefits, and consulting. Comparable multi-line distribution but operates at far greater scale with a much broader product portfolio.
• Allstate: National personal-lines carrier distributing through captive agents while increasingly investing in direct channels. Comparable product overlap in homeowners, auto, and life but a fundamentally different (carrier-owned) distribution model.
• State Farm: Large national carrier with captive agent distribution for personal and small-commercial lines. Comparable customer base (auto, home, life) but opposite distribution model — captive vs. independent — illustrating Neis's structural differentiation.

Direct peers

• Brightway Insurance: Independent insurance agency franchise that distributes personal, commercial, and specialty lines through multi-carrier relationships. Comparable multi-carrier model with similar customer base to Neis, though executed through a franchise structure.
• Higginbotham: Large independent insurance and risk-management firm offering personal, commercial, and employee benefits coverage. Comparable independent brokerage model and broad carrier access, operating at a larger regional scale than Neis.
• Brown & Brown: National insurance brokerage providing property & casualty, employee benefits, and personal lines through independent agency and direct channels. Comparable multi-line distribution model with a much larger footprint and public-company scale.
• Goosehead Insurance: Publicly traded independent insurance agency that places personal and commercial coverage through a multi-carrier model. Highly comparable to Neis in core brokerage model and reliance on carrier breadth, though at much larger scale.
• HUB International: Global insurance brokerage placing personal, commercial, and specialty coverage through independent agency offices. Comparable independent broker model and broad carrier relationships at much larger scale.
• AssuredPartners: PE-backed national insurance brokerage built via roll-up acquisitions of independent agencies. Highly comparable to Neis in growth strategy (acquisitions) and product mix (personal and commercial lines).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NeisInsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neis Insurance Agency